Jon Hoek - Transparency and Agri-Tourism

Transparency andAgri-Tourism

Jon HoekVP of Pig Production

Belstra Milling Company219-313-5644

[email protected]

•Producer Partnerwith Clemens Food Group

•Farm to Table brand for Farmhouse Restaurant at Fair Oaks Farms

•The Pig Adventure

•Fair Oaks Farms

•130K people/year visit our farm

•Unique insight on consumer perception

•15,000 sows

•400K pigs

•PIC Genetic Supplier

•80K sow influence through genetics

•Construction and Maintenance

• 160,000 tons/year

• 3 Feed Mill Locations

• 250K pigs

• 80K Dairy cows

• 70K rabbits daily Feed Milling

Pig Production

Pork Products

Tourism

Sow Farm Comparison Report MetaFarms

Copyright© MetaFarms, Inc. 2003-2015. All rights reserved.

Sow Complex: All Sow Complexes Licensed To: Belstra Group

Start Year/Week: 2010/01 (01/04/2010) Received: Jan-13-2015 05:38 PM

End Year/Week: 2015/02 (01/11/2015)

Number of Weeks: 262

Max-L Sow

Farm

Cambalot

Swine

Breeders

Hopkins Sow

Farm

(HRFSOW)

IVSB HQ Legacy POFSOWALL SOW

UNITS

2.48 2.47 2.42 2.46 2.65 2.44 2.47

30.0 27.7 27.3 28.4 29.6 29.1 28.5

190.0 162.9 174.4 151.4 155.1 158.6 167.1

24346 55305 16788 14566 14362 34237 159604

5.1% 5.3% 5.2% 5.2% 6.1% 5.3% 5.3%

94.2% 89.6% 89.7% 91.3% 82.4% 88.5% 89.7%

24316 55477 16725 14592 12179 34401 157690

14.2 13.0 13.7 14.0 13.9 14.3 13.7

3.4% 3.3% 4.7% 4.1% 4.3% 2.2% 3.4%

11340 19321 5741 6655 4018 15419 62494

3.5% 3.0% 2.8% 3.6% 2.9% 3.5% 3.2%

13.2 12.1 12.6 12.9 12.9 13.5 12.8

9.2% 8.3% 10.7% 10.7% 7.7% 11.4% 9.6%

11.6 10.7 11.1 11.5 11.6 11.9 11.3

18.8 19.6 20.3 21.7 20.9 22.2 20.4

158.2 130.5 156.1 172.5 160.7 173.7 151.9

13.4 13.4 13.9 14.8 14.0 14.5 13.9

1924.1 4120.1 1374.4 1168.4 2689.3 2563.0 12159.4

1826.8 3973.0 1227.5 1070.2 2359.0 2485.3 11466.8

2.3 2.7 2.2 1.8 1.3 2.5 2.3

2.4 2.8 2.4 2.0 1.4 2.6 2.5

0.1% 0.1% 0.1% 0.1% 0.2% 0.1% 0.1%

Projected annual death & destroy rate % 4.8% 7.0% 6.3% 5.3% 8.7% 5.1% 6.1%

Projected annual removal rate % 55.2% 50.4% 54.1% 78.1% 39.9% 51.0% 53.5%

4.4 4.3 4.6 3.0 1.6 4.5 4.0

51.9% 48.9% 49.3% 72.8% 62.0% 49.5% 55.0%

SOW UNITS

Average wean weight (litter)

Average wean weight (pig)

% Sow deaths & destroyed

Pigs weaned / sow

Average wean age

Pre-wean mortality %

Average live born

Total pigs Mummified

Served to farrow

FARROWINGS

Stillborn %

Mummified %

Average total born

Farrowing rate

Total services

as % of mated female inventory

SERVICES

Pigs weaned / farrowing space / yr (PWCY)

WEANINGS

SOW FARM EFFICIENCIES

Litters / mated female / yr (LMFY)

Pigs weaned / mated female / yr (PWMFY)

Projected annual replacement rate %

Herd parity (w/ gilt pool)

Herd parity (w/o gilt pool)

Average removal parity

Average total female inventory

Average mated inventory

URBANIZATION IMPACTS WORLDVIEW

USDA

OKLAHOMA STATE UNIVERSITY FOOD DEMAND SURVEY

TRANSPARENT

130,000

400,000

2,000,000

THE FARM

Phase 1

What we do for the pig

THE PIG ADVENTURE

AS SEEN FROM THE MEZZANINE

AS SEEN FROM THE MEZZANINE

THE PORK EDUCATION CENTER

Phase 2

What the pig does for us

PORK EDUCATION BUILDING

CHRISTMAS FARM FRENZY

WHAT HAVE WE LEARNED

People’s Reactions

• I had no idea!

• Is that a Pig?

• Are the pigs genetically modified?

• They are so cute!

• Can I take one home!

• The Farrowing Crate

98%

• Do we really understand our customer?

• Are we engaged in the right battle within the war?

• What is the purpose of our conversations?

• One way?

• Two way?

• What happens if the customer says no?

PORK INDUSTRY BLIND SPOT

“So while agriculture sits nestled in the warmth of its scientific bunker, distracted and infuriated by HSUS' arguments based on emotion, HSUS suddenly flanks and moves to the high ground of morality.

• Kevin Murphy- truthinfood.com

10,835

“If they’re not slaves, then what are they? Free?

If you’re not deeply disturbed by the footage of two women rubbing and fondling restrained female pigs in order to enlarge the pigs’ vaginal openings and force semen into them, imagine that the pigs are restrained women who have no say in what is being done to their bodies. What makes it right to sexually violate other animals if it’s wrong to sexually violate other humans?”

http://freefromharm.org/animal-cruelty-investigation/fair-oaks-farms-selling-slavery-and-sexual-violation-as-the-miracle-of-life/

A Nations Moral Dilemma

(National US breeding herd 5.7M sows)

1 pig = 500, ¼ lb meals

1 Less PSY =

2,850,000,000 less meals

THE PARADOX

Mandates for expedited timelines for perceived animal welfare gains may actually cause fatal unintended

consequences for the pig.

This may be a tactic by activists exploit the animal and question the ethical and moral validity of animal

agriculture altogether.

COURAGEOUS SOLUTIONS

1. Philosophical, Religious and Academic Engagement on the legitimacy of animal agriculture-

Kevin Murphy – Truthinfood.com-816-863-8880

Dr Nelson Kloosterman -Ethics Consultant-219-796-5410 www.worldviewresourcesinternational.com/

Dr Wesley Smith – The Discovery Institute

Dr Stephen Van Tassell – University of Nebraska-402-472-8961

2. Transparent and positivemixdesign.com

312-420-9589

THE CHALLENGE

1,000

Amazing People

Amazing People

Amazing Pigs

AMAZING PIG

AMAZING PURPOSE

QUESTIONS?

Thank You

Jon HoekVP Pig ProductionBelstra Milling Co.