Jollijeep

JOLLIJEEP

Guinto, AJ Lacuesta, Abi

Serranilla, Vian Sy, Maica Tan, Lloyd

JOLLIJEEP

• “Jolli” refers to the country’s biggest fast food chain

• “jeep” is what its owners used to haul their home-cooked goodies

How it started..

• Showed up during the 80s• A number of enterprising manangs (old ladies) brought their

bilao (the round Filipino tray of woven rattan) of home-cooked meals to Ayala Avenue

• Constantly shooed away by the traffic aides, they retreated to the side streets and marked these as their new territory.

• Then one of them made enough to purchase a dilapidated jeepney, which served as both transportation and store space

• Soon, every manang had a jeepney, which was quickly branded by customers as Jollijeep

Continued…

• The Ayala Land through its MACEA and the Makati government, took notice and thought that the Jollijeep “chain” had become an eyesore, with all the trash lying around the side streets and unhygienic

• Soon enough both sectors agreed to regulate and institutionalize the food chain

• 127 stalls were put up to be operated only by Makati residents

Characteristics

• Affordable• Home cooked meals and snacks• Accessible

Target Market

• Blue-collar worker - a member of the working class who performs manual labor (security guards, construction worker, taxi drivers etc.)

• Office workers

INPUTS

MONEY: P50,000• Stall• Materials/Equipments: plates, utensils, food

warmer, etc..• Ingredients/Raw materials• Man power

Products

No. Product Price (Pesos)

1 Rice 8

2 Viand (ulam: adobo, tinola, singang, inihaw, etc.) 25-30

3 Snacks (minatamis na saba, puto, banana-q etc) 10-15

4 Drinks (bottled water, juice, canned cola) 10-25

5 Candy (chocolate bar, mentos, etc) 1-5

Man Power

ELEMENTS REMARKS

Qualification Good moral characterGood interpersonal skills

How many? 2

Job Description All around operations

Materials/Equipments

• Food pans• Food warmer• Paper plates or cartons • Utensils• Trash bins

Output

Price• Affordable

Delivery• Choices of viands available• Meals are always served warm• Dine-in or to-go

Output

Quality• Differentiation: unique taste that captures

Filipino appetite• Maintains cleanliness and hygiene• Friendly staffs that customers can converse

with