Jollibeecasestudy 120709091159-phpapp02

Case Study

AGENDA• A Brief Story• Values, Vision, Mission, 3B’s• Five Forces Analysis• KSF • Strategic Group Map• Operational Excellence• Serving the Customers• Serving the Employees• Serving the Franchises• Serving the Country• Leadership• Globalization• Let’s Discuss

A BRIEF STORY

Jollibee’s story timeline

VALUES

• Always customer first• Excellence through teamwork• Spirit of family and fun• Frugality• Honesty and Integrity• Humility to listen and learn

MISSION

“ We bring great taste and happiness to everyone.”

VISION

• Become the most dominant and best-tasting quick service restaurant, the most endearing brand that has ever been.

• We will be within reach of every Filipino.• We will lead in product taste at all times.• We will provide FSC excellence in every

encounter.• Happiness in every moment.

3Bs

The three ‘B’s ensure the attainment of the vision: • Boost the standards of the fast-food industry• Build brand satisfaction• Broaden our reach to customers

FIVE FORCES ANALYSISThreat of New Entrants is

Medium

Barrier Strength Result

Economic Of Scale High Low

Learning Curve Effect Medium Medium

Product Differentiation

Medium Medium

Brand Identification High Low

Capital Requirements Medium Medium

Switching Costs Medium Medium

Control of Distribution Channels

Low High

Proprietary Knowledge

Low High

Control Of Access to Raw Materials

Low High

FIVE FORCES ANALYSIS CONT.

Bargaining Power of Buyers is

Medium

• Buyers purchase the item in small quantities.

• Seller’s brand reputation is important to a buyer.

• A particular seller’s product delivers quality that is

important to buyer

• Switching costs are not high (Medium)

• Quantity and quality of information are available to

buyer improves

• Buyer have the ability to postpone purchase until later

• Integrate backward threat (Medium)

FIVE FORCES ANALYSIS CONT.

Bargaining Power of Suppliers is

Low

o Item is readily available from

many suppliers

o Switching cost is low

o There is a surge in the availability

of supplies

o High volume purchases are

important to seller

o Integrated Backward threat

o And many more…

FIVE FORCES ANALYSIS CONT.

Rivalry among Competing Sellers

is Medium

• Concentration of competitors is high• One or two rivals have powerful

strategies

• Fixed Costs are medium

• Fixed Costs are medium

• Switching costs are medium

• Industry growth rate is high

• Product differentiation is high

FIVE FORCES ANALYSIS CONT.

Threat of Substitute Products

is Medium

With so many firms in the quick

service/burger industry, low

switching costs, similar products,

and healthier options, the threat

of substitutes is very high.

KSF

• Quality Control Know-how• High Labor Productivity• Breadth of product line and product selection (Menu)• A well-known brand• Courteous, Personalized customer service• Clever Advertising• National and International Distribution capabilities• Short-delivery time• Supply-chain management• Overall low-cost• Convenient Locations

STRATEGIC GROUP MAP

Price/ Localized

Mc DonaldsBurger King, Wendy's, …Others

Localized

Pric

e

OPERATIONAL EXCELLENCE

• Two Commissaries– Pasig City– Mandaue City

• Out sourcing IT support activities• Adhering to “FSC” Standards:

“Every Food (F) item served to the public must meet the company’s excellence standards or it will not be served at all.”

“The Service (S) must be fast and courteous”

“Cleanliness (C ), from sidewalk to kitchen, From Uniforms to utensils, must be maintained all times.”

SERVING THE CUSTOMERS

• Importance of Serving the Customers

• Advertising

• Jollibee and Children

• CRM

SERVING THE EMPLOYEES

• Extensive training programs

• Superior “Family-like” atmosphere

• Highest compensation and benefits packages

SERVING THE FRANCHISES

• Special attention to the Franchises selection

• Supporting new Franchises

• “Family-like” treatment

SERVING THE COUNTRY

• Supporting Social Causes

• Toy and book collection drive

• Housing Project

• Helping Environment

LEADERSHIP

• Tony involved himself to the fullest extent

• Perfect Communication

• Continuous Learning philosophy

• Appointing professionals

“Management of the year 2003” award by MAP

GLOBALIZATION

• Where are the Filipinos?

• Not limiting the market to Filipinos

• Entering into the USA and the challenges

• Acquiring Tokyo Teriyaki House (TTH)

LET’s DISCUSS

• What are the core competencies?

• What are the competitive advantages?

• Why they haven’t entered into India?