Jointly for our common future SILVER CITY - SEE/D/0325/4.1/X Innovative urban strategies and action plans to increase the social and economic role of seniors.

Jointly for our common future

SILVER CITY - SEE/D/0325/4.1/X 

Innovative urban strategies and action plans to increase the social and economic role of seniors

PRO50ABILITY„Productivity of 50+ lead to

increased ability”

4th Thematic WorkshopBudapest

6-8 May, 2014

Relevance of the pilot theme from the city survey point of view

High unemployment, that is still increasing; lack of AEP measures for unemployed 50+: pilot is implementing career development programme for the target group, offering different topics, participants can choose according to his/her career plan (empowered 15 unemployed 50+)

Low interest of employers for employment of 50+: pilot is changing the mind-set about the 50+ workers and increasing knowledge on age management and work ability to support employment of 50+ (involved 30 participants)

Jointly for our common future

Summary of the pilot

Jointly for our common future

Innovative character of the pilot

Currently the only programme for activation and career planning focused at unemployed 50+ in Slovenia

Great flexibility of participation for unemployed 50+: free choice! Possibility to be involved in 2 projects/programmes (complementary)

Strenghthening supply and demand on the labour market at the same time

Jointly for our common future

Efficient stakeholder involvement

The stakeholders were able to contribute to the shape of the pilot during the 2 QHF, where the discussion was held

They participated at the SES where they presented their experiences and practices and provided inputs during the group work

The programme and target group were discused with the regional office of ESS who was actively involved into information and acquisition of candidates, as well as during the information sessions

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Sustainability of the pilot

ESS: discussion in progress to ensure regular provision of the programmee within the measures of Active Employment Policy

Maribor Municipality is supporting the business and training centre PRIZMA 50+, in which Pro50Ability activities are embeded: at the moment bidding on the call (ERDF) and supporting the centre to be included into the Regional Development Programme 2014-2020

Centre PRIZMA 50+ is a part of the Maribor LIP

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Transferability of the pilot

The whole pilot is transferable The activities related to empowerment of

unemployed 50+ can be adopted by employment service providers (PES, local authorities,…) – active employment policy measure

The activities related to awareness raising and training of employers on age management and work ability can be adopted by organisations, offering support and services to companies (chambers, development agencies, training providers,…)

It is important to provide the link between the two (cooperation of local community)

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Experience from the pilot toward changing your attitude

More closer and intensive cooperation with employers is nedeed to change attitude towards employment of 50+ (ESS)

Improve access to employment opportunities for 50 + and achieving multiply effect by conecting Silver City pilot with Senior Capital pilot and incorporated Pro50Ability programme into common employment 50+ model (EIM and PRIZMA Foundation)

Assure sustainability by supporting (finance, premises, etc.) establishment and operation of Business and Education Centre PRIZMA 50+ (Municipality of Maribor)

Jointly for our common future

Jointly for our common future

THANK YOU FOR YOUR ATTENTION!

Economic Institute MariborSlovenia