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Joint Concept for Logistics Experiment Baseline Assessment Report
Approved for Public Release 1
Joint Concept for Logistics Experiment (JCLE)
Baseline Assessment Report
30 June 2011
Distribution A: Approved for Public Release
Administrative/Operational Use, 30 June 2011
Requests for this document shall be referred to:
United States Joint Forces Command
Joint Concept Development and Experimentation Directorate
Capabilities Solutions Group
115 Lakeview Parkway
Suffolk, VA 23435-2697
Attention: CDR Robert C. Soares, USN; Phone: 757-203-3582
Joint Concept for Logistics Experiment Baseline Assessment Report
1.2 JCLE Main Idea and Hypothesis ......................................................................................................................... 12
1.3 BAR Objectives ................................................................................................................................................... 13
1.4 Research Questions ........................................................................................................................................... 15
2.0 Enterprises and Social Networks .................................................................................................................... 17
2.1 The Enterprise in Context .................................................................................................................................. 17
2.2 Constraints in Enterprise Perspectives Relative to the JLEnt ............................................................................. 27
2.3 Elements of a Social Network ............................................................................................................................ 29
2.4 Enterprise Theory to Logistics Practice .............................................................................................................. 41
3.0 Survey of Logistics Concepts and Operations ................................................................................................. 42
3.1 Current Joint Logistics Doctrine and Directives ................................................................................................. 42
3.2 Future Logistics Strategy and Concepts ............................................................................................................. 51
3.3 International and NGO Approaches .................................................................................................................. 56
3.4 Selected Handbooks and Guides Related to the JLEnt ....................................................................................... 62
4.0 Principles of a Logistics Enterprise ................................................................................................................. 67
4.2 Common Awareness of JLEnt Membership and Connections ............................................................................ 69
4.3 Account for Differing Backgrounds, Perspectives, and Cultures ........................................................................ 70
4.4 Awareness of Information Sharing Barriers ...................................................................................................... 72
4.5 Trust Relationships Across the JLEnt ................................................................................................................. 74
4.6 Build Consensus on Common Goals and Objectives ......................................................................................... 76
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Figure 1.1: Unique JCLE BAR Approach.
As noted in USJFOM’s Guidelines for Conducting a Baseline Assessment: “Ideally, the baseline
assessment provides recommended solutions that can then be examined in an experiment.”5
Recommended solutions are derived from a rigorous, phased approach that begins by framing
and focusing topics within the area of study. It uses a structured process to link the military
problem statement to Warfighter Challenges and Joint Capability Areas (JCAs). This contextual
effort generally leads to an extensive problem decomposition and gap identification and
assessment elements (called Phases 2 and 3, respectively). The purpose of these BAR efforts is
to scope the military problem and identify priority issues suitable for experimentation. A
typical BAR concludes with the identification of potential solutions based on capability gaps and
synthesizes this information for use as the starting point for experiment design, engagement,
and transition efforts across the project.
5 USJFCOM, “Baseline Assessment Template/Assessment Criteria,” p. 1.
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For the purposes of the JCLE project, the conceptual solution to logistics problems has been
identified, articulated through the JCL, vetted through the Joint Staff Action Processing (JSAP)
process, and approved at the highest levels of the DOD. For this reason, the framing, focusing,
and decomposition of the military problem statement was completed during JCL concept
development efforts. Thus, the availability of an approved framework solution to a set of
logistics-related gaps in military capabilities means that extensive efforts to articulate and
prioritize gaps is not necessary for the overall experiment design. Furthermore, close
interaction among USJFCOM, experiment sponsors, and the stakeholder community during a
series of executive steering group (ESG) meetings and engagements in late 2010 provided a
detailed level of direction and focus for experimentation efforts.
In developing the JCL, the logistics community has already invested significant intellectual
capital in developing a military problem statement, logistics-related capability gaps, and a
notional solution framework. Thus, the JCLE and BAR should not focus on the sufficiency or
validity of the concept or on describing or elaborating the gaps in the current Joint Force
capability set. The JLEnt solution, as laid out in the JCL is the starting point of the experiment.
As such, the BAR is designed to support the assessment of the JCL by operationalizing key
elements of the concept. “Operationalization” in this case is the process of defining an abstract
concept in such a way that it can be accessible to specific observation and practically measured.
Furthermore, operationalization means maturing our understanding about which methods in
enterprise development tend to succeed and which tend to fail.
This report is the first step to operationalize the JLEnt. It begins with a conceptual study of an
enterprise as a mode of social organization. It then explores the current body of work related
to the practice of logistics in crisis situations across interagency (IA), multinational (MN),
nongovernmental organization (NGO), and commercial worlds. Finally, it concludes with a set
of principles and best practices for logistics enterprises that will be used to further guide
operationalization of the JCL across the experimentation effort.
1.1 Background
The JCL was signed on August 6 2010 by the CJCS, Admiral Michael G. Mullen and by the Joint
Staff Director for Logistics, J4, Lieutenant General Kathleen Gainey. The JCL establishes a
common framework for thinking about future joint logistics operations in the 2016-2028
timeframe. It identifies the logistics capabilities required to support the four military activities
(combat, security, engagement, and relief and reconstruction) described in the Capstone
Concept for Joint Operations (CCJO). The JCL is the approved conceptual solution to logistics
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problems facing the joint force. As such, it is the central point of reference for guidance about
the development of future logistics capabilities, doctrine, and force structure.6
Concepts are written in response to challenges facing the current joint force. The first element
of joint concept development is to define a set of military problems into a clear and precise
military problem statement. This problem statement articulates the issues and concerns that
prompt the DOD to engage in the process of developing a conceptual vision for more capable
future joint forces. An understanding of the military problem statement is critical for the JCLE
project as it provides context for the operationalization of the concept for experimental
purposes. The military problem is posed by the JCL as follows:
The problem statement was derived from top-level guidance from leadership, bottom-up
lessons learned in actual combat, foreign humanitarian assistance, and domestic disaster
response operations. For example, the 2010 Quadrennial Defense Review (QDR) Report
describes a number of DOD-level priorities concerning logistics. One priority in particular
discusses the dependence of U.S. national strategy on the ability to rapidly project forces and
resupply globally, thus giving the nation the ability to provide operational commanders with
force and logistic superiority when and where needed. However, this capacity is not only
resident within the department of defense. As the QDR further notes, “the Department must
work to better support unity of effort both within the joint force and externally among
multinational, interagency, and nongovernmental elements.”7
The 2010 edition of the Joint Operating Environment (JOE) continues this QDR theme that the
tyranny of distance is prominent in the conduct of war, and the Joint Force will always
encounter difficult problems associated with moving forces over great distances and supplying
them with fuel, munitions, repair parts, and sustenance. In such an environment, joint logistics
6 Joint Concept For Logistics (6 August 2010), p. iii.
7 Quadrennial Defense Review Report (February 2010), p. 76.
The Joint Concept for Logistics Military Problem
How can joint force commanders and DOD integrate or synchronize and optimize joint,
interagency, multinational, nongovernmental, and contracted logistics to simultaneously
establish and maintain multiple Joint Force Commanders’ operational adaptability and
freedom of action in design, execution, and assessment of concurrent combat, security,
engagement, and relief and reconstruction missions in an environment characterized by
increasing complexity, uncertainty, rapid change, and persistent conflict?
The Joint Concept for Logistics Military Problem
How can Joint Force Commanders and DOD integrate or synchronize and optimize joint,
interagency, multinational, nongovernmental, and contracted logistics to simultaneously
establish and maintain multiple Joint Force Commanders’ operational adaptability and
freedom of action in the design, execution, and assessment of concurrent combat,
security, engagement, and relief and reconstruction missions in an environment
characterized by increasing complexity, uncertainty, rapid change, and persistent
conflict?
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capabilities must support the presence, reach, and capability of U.S. military forces as well as
the ability to work with like-minded partners around the world.8 As the Joint Force addresses
American security challenges abroad, it will be continuously engaged in dynamic combinations
of combat, security, engagement, and relief and reconstruction in the face of opponents who
attempt to disrupt the global networks that bind the United States and its allies and partners
along with the catastrophic natural or humanitarian disasters that stretch these networks to
the point of disruption. Thus, transportation, trade, and communications networks must be
resilient in the face of inevitable disruption by willful opponents and unanticipated natural
disaster.
The problem set, however, is in many ways much larger than the logistics domain alone. Over
15 years ago, Martin Libicki, in a seminal work on the implications of proliferated and
networked computer devices on the battlefield described a military environment as
characterized by the rapid increase in the distribution of intelligent, coordinated agents,
allowing military systems to maintain contact with one another while becoming widely
dispersed. Furthermore, these dispersed systems might be more responsive because their
“mesh” of sensors could communicate with one another and orient military forces with much
greater violence of action. The conditions would massively increase a commander’s
appreciation or understanding of developments within the battlespace, and reduce the time
needed to react.9
Although Libicki described these developments in terms of sensors and robotics applied against
opposing military forces, the principles he described are also relevant to integrated logistics
problems across the spectrum of military operations. A large number of NGOs, IO’s, and
multinational partners are spread across the crisis area, however, they are able to interact
through finely “meshed” social network in very close proximity to the precise problems and
needs within a crisis area – and are increasingly linked by powerful communications and
information technologies – potentially increasing their collective ability to understand an
respond to humanitarian catastrophe.
Currently organizational changes to leverage information technology on a large scale have
lagged behind the proliferation of devices to link individuals to worldwide networks. Twenty
years ago, the relative lack of information technology resulted in what are now traditional
organizational structures with a focus on bureaucratic procedures, hierarchical social customs,
with clearly defined – usually vertical – lines of authority for all levels of management. As
8 Joint Operating Environment, p. 4.
9 Martin Libicki, “The Mesh and the Net, Speculation on Armed Conflict in a Time of Free Silicon,” McNair Paper 28,
Institute for National Strategic Studies, National Defense University (March, 1994) p. 13
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information technology has rapidly matured at the institutional and personal levels, social
networks have become prevalent and successful enough to overwhelm traditional
organizational approaches to exchanging information and operating effectively as a cohesive
whole.
In general, the DOD’s understanding of the structure and function of technology-enabled social
networks has not kept pace with their reality as more traditional forms, customs, procedures,
and authorities have become one set of pathways within a much wider and “authority-
ignoring” social networked architecture10 General Stanley McChrystal described this dynamic in
the context of irregular conflict in Afghanistan:
“It became apparent that an effective network involves much more than relaying data. A
true network starts with robust communications connectivity, but also leverages physical
and cultural proximity, shared purpose, established decision-making processes, personal
relationships, and trust. Ultimately, a network is defined by how well it allows its
members to see, decide, and effectively act. But transforming a traditional military
structure into a truly flexible, empowered network is a difficult process.” 11
Logistics, with its highly diverse set of actors across the military, government, international,
NGO, and private suppliers, each with their own objectives, principles, and procedures may in
fact be conducive to the rigorous application of enterprise principles. Although “the task of
organizing the participants in an international operation into a single, coordinated campaign is
likely to be challenging in the extreme,” perhaps a single coordinated approach is not the
answer to the challenge of “integrated or “synchronized” logistics solutions.12 As the JCL itself
notes, “integrating or synchronizing processes and capabilities is not an end in itself. Nothing is
gained if the JLEnt accomplishes integration or synchronization and it does not lead to
optimizing outcomes.”13 The most important facet of the concept’s central idea is the
optimization of the totality of JLEnt processes and capabilities.
This idea – that changes to the density, persistence, and quality of relationships among diverse
logistics actors has a material effect on the ability to deliver logistics in a timely manner – is the
starting point for the JCLE project. The remainder of the BAR further elaborates on this idea
10
Kotalarsky and Oshri, “Social ties, knowledge sharing and successful collaboration in globally distributed system development projects.” European Journal of Information Systems (8 February 2005). p. 37. 11
General Stanley McChrystal, “It Takes a Network,” Foreign Policy (March/April 2011). 12
Institute for Foreign Policy Analysis, “Finding the Right Mix: Disaster, Diplomacy, National Security, and International Cooperation” (January 2009), p. 81. 13
Joint Concept for Logistics (6 August 2010), p. 14.
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while providing a framework to understand how social networks might be altered to improve
logistics delivery across the whole of the JLEnt during complex crises.
1.2 JCLE Main Idea and Hypothesis
“In the aftermath of catastrophic events, when plans for organized and timely response
break down, impromptu groups often emerge to provide disaster relief. Much remains to
be learned about the internal dynamics of these emergent response groups…”14
A cohesive enterprise for logistics, the JLEnt, is the solution the concept proposes to address
key indicators of the logistics problem set. The JCL describes the JLEnt as “a multi-tiered matrix
of key global logistics providers cooperatively structured to achieve a common purpose.”15 In
this definition, “tiers” denote the different types of organization that are part of the JLEnt.
Within the JCL experiment design, these tiers are differentiated according to the organizational
structures within which they are embedded or the priorities/objectives that they pursue. For
the JLEnt these layers include:
The Department of Defense
The Interagency Community
Intergovernmental and Nongovernmental Organizations
The Multinational Community
Industry
The main goal of the JCLE approach is to explore the nature of the relationships among the
organizations that make up the JLEnt in order to understand how changes or modifications to
these relationships influence logistics provision in crisis situations. This social network analysis
approach is not focused on formal organizational structures, but rather “the study of social
relationships among actors *and+…the disciplined inquiry into the patterning of relations among
social actors.”16 This is particularly important for the JLEnt due to its multiple layers of highly
diverse and differently-motivated actors. Indeed, the JCL reinforces the idea that the JLEnt is
very much a social network, noting that “the JLEnt *does not+ imply a particular structure or
command relationship.”17 Thus, experimentation efforts are focused on understanding the
dynamics of the social network that comprises the JLEnt and discovering ways to optimize that
network. For these purposes, the working hypothesis for the JCLE project is as follows:
14
Majchrzak, Jarvenpaa, and Hollingshead, “Coordinating Expertise among Emergent Groups Responding to Disasters,” Organization Science, Vol. 18, No. 1 (January-February 2007) pp. 147-161. 15
Joint Concept For Logistics (6 August 2010), p. 10. 16
Ronald Brieger, “The Analysis of Social Networks” in Handbook of Data Analysis (London: Sage Publications, 2004), p. 505-526. 17
Joint Concept for Logistics (6 August 2010), p. 10.
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Within the JCL, the role of the JLEnt is to provide a mechanism with which Joint Force
Commanders (JFCs) can work to optimize logistics processes and capabilities and to allocate
logistics resources according to national security needs in an environment featuring an array of
actors. Within the context of this project, experimentation efforts will work to understand how
the JLEnt can be operationalized by understanding its role in networking, integrating, and/or
synchronizing capabilities and processes across the logistics community. Furthermore, the
experiment approach will allow the community to better understand and articulate the
relationship between optimized JLEnt processes and their contribution to rapid and precise
logistics responses.
1.3 BAR Objectives
The purpose of the background research is to develop a broad understanding of the current
body of work related to the Joint Logistics Enterprise (JLEnt) as the solution to the integration of
DOD capabilities with those from the interagency, multinational, nongovernmental, and
commercial worlds and to provide a foundation for the operationalization of enterprise best
practices in the context of logistics operations in a wide variety of complex crises. This BAR will
address three foundational issues within the context of the JCLE project.
It provides the theoretical justification for the structure and function of the JLEnt – the
core solution proposed within the Joint Concept for Logistics. This part of the report
explores the nature of “enterprises” as a solution for the logistics problem set. This
understanding provides the intellectual linkage between the JLEnt as described in the
concept and the experiment’s analytic approach by providing justification for ongoing
experimentation activities relating to the central idea of the JCL Concept.
It establishes a common understanding of key ideas and themes across the current
logistics community, including a broad understanding of logistics concepts and
operations across the Services, COCOMs, Agencies, Multinational organizations, and
Nongovernmental Organizations as they relate to the JLEnt. This information is
collected during experiment engagement and research activities, and works to feed the
development of the JLEnt social network representation.
“If the JLEnt has the ability to network and integrate or synchronize processes and
capabilities, then the result will be the ability to deliver, position, and sustain the
Joint Force in a more rapid and precise manner at the best value.”
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It provides a set of enterprise and logistics-related principles and best practices for use
in simulation runs, limited objective experiment (LOE) events, handbook development,
and as a basis for the development of the DOTMLPF-P18 solutions.
The JCLE BAR is one element in a much larger JCLE project. Figure 1.2 below illustrates how the
BAR is related to some of the other major elements of the project. Because the JCL BAR is
structured in a different manner than is typical for a BAR, it also relates to other project
elements in a slightly different manner as well. Instead of a BAR leading to an analytic
framework and experiment design, based on extensive gap analysis, the analytic framework
and BAR for the JCLE project are developing in parallel. Significant engagement and interaction
between USJFCOM and the Logistics community of interest in 2010, uncovered a clear desire by
the experiment sponsors to focus the operationalization of the JCL. The analytic framework
reviewed the extensive body of discussions among the COI, and developed a plan to model and
examine the JLEnt in terms of the density, persistence, and quality of relationships among
diverse logistics actors and the a material effect of these changes on the ability to deliver
logistics in a timely manner.
Figure 1.2 BAR Relationships to other JCLE Project Elements.
18
Doctrine, organization, training, materiel, leadership and education, personnel, facilities, and policy
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The baseline assessment has been developed in parallel with the analytic framework and
experiment design. As the analytic framework developed a method to understand and
articulate the JLEnt enterprise terms, the BAR focuses on the academic literature related to
enterprise theory as well as surveying logistics concepts, handbooks, and other “practitioner”
literature. This survey directly influences the experiment’s analytic approach by providing the
foundational data necessary to build the JLEnt. Issues surrounding the nature of enterprises
and logistics principles and best practices provide the foundation for LOE activities and for later
modifications to the JLEnt model to assist in optimizing the network cohesion that contributes
to the overall effectiveness of the JLEnt during a crisis. Together, this body of work directly
supports experiment efforts and the development of a possible “JLEnt Handbook” to capture
practical lessons for use by logisticians throughout the enterprise.
Thus, the outputs of the JCLE BAR are not gaps and other issue areas subject to extensive
subsidiary concept development, experimentation, and capability development efforts. In fact,
the JCL itself is intended to fill this role. Rather, it is focused on the understanding,
characterization, and modeling of the JLEnt as described in the JCL and how modifications to
the JLEnt network might influence the rapid and precise delivery of materials across a set of
representative scenarios.
Section 2.0 of the BAR explores each hypothesis term in more detail with an eye toward the
practical operationalization of these ideas in the JLEnt construct. This section of the BAR begins
by examining the notion of “business enterprise” within the context of the logistics enterprise
set out in the JCL. The BAR examines how processes and capabilities are integrated or
synchronized in the presence or absence of formal relationships and control mechanisms. This
section sets out the essential theory of logistics enterprises to link the JCL to the experiment
framework, and examines the relationship of the hypothesis term “network” with the JLEnt.
This section closes with a description of how social networks can be constructed and developed
in such a way as to effectively contribute to rapidity and precision in logistic delivery.
1.4 Research Questions
Focused and clear research questions help to guide the process of research and writing. For the
purposes of operationalizing the JLEnt, the BAR writing team developed a set of research
questions to assist in developing each key JCLE topic area. Together, these research questions
provide a rudder for the research and engagement teams to guide the gathering of information
“A prudent question is one half of wisdom.”
Sir Francis Bacon
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in the form of academic literature, logistics concepts and doctrine, and manuals and policy
documents across the IA, NGO, and Multinational layers of the JLEnt. For the JCLE BAR, these
questions include:
What is an enterprise as an organizational construct?
What qualities make an enterprise more or less effective?
How is the JLEnt a social network?
What are the attributes of a social network?
How does the idea of a social network relate to the conduct of logistics?
How is the current logistics social network structured?
With these guiding questions in mind, the next major section of the BAR, Enterprises and Social
Networks unpacks the notion of enterprise as an organizational structure with a view towards
developing a better understanding of the intellectual foundations for the structure and function
of the JLEnt.
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2.0 Enterprises and Social Networks
This section of the BAR examines current opinions concerning the meaning of the term
“enterprise” and its connection to the practice of logistics as envisioned in the JCL. As
previously described, the JLEnt is the central idea within the JCL. This section will interpret how
“enterprise” is used within the academic literature and why it has been selected as the
functional solution to the logistics problem set. Next, this section will discuss enterprise theory
and current practices of logistics. Although the JCL provides broad guidance about the proper
structure of a logistics enterprise, the level of detail is insufficient to fully operationalize the
concept. This section of the BAR will provide the foundation for practical principles to guide the
operationalization of the JLEnt over the course of the JCLE project.
What follows is a brief survey of the academic literature related to the theory of business
enterprises, including its origin and the state of current thought in the area, as well as key ideas
relevant to the operationalization of the JLEnt. It will then outline how the enterprise method
might be used to develop cooperative structures and reinforce the perception of common
purpose across the diverse logistics stakeholder community. Through these insights, the JCLE
project will develop the capacity of the JLEnt to provide a more efficient and effective logistics
response across the joint logistics community.
2.1 The Enterprise in Context
The term “enterprise” is frequently mentioned as a key objective within the Joint Staff J4’s Joint
Logistics Strategic Plan and as the central solution to the logistics problem set within the JCL. It
is important for the experimenters to understand the term, connotations, and implications of
an enterprise in order operationalize the concept in a meaningful way for the logistics providers
that constitute the JLEnt. The word “enterprise” is derived from the French word for
“undertaking.” In common usage, “enterprise” denotes a project, activity or great collective or
individual effort. More specifically, “enterprise” is often used in the language and discourse of
business and industry to describe a purposeful social, technical, and economic undertaking
designed to create value for its stakeholders. The JLEnt retains much of the meaning of these
definitions as an organization designed, built, and optimized to pursue a specific, often
entrepreneurial, activity.
“The JLEnt is a multi-tiered matrix of key global logistics providers cooperatively
structured to achieve a common purpose. It may be bound by an assortment of
collaborative agreements, contracts, doctrine, policy, legislation, or treaties…”
JLEnt Definition, Joint Concept for Logistics
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According to the JCL, the definition of JLEnt has three core elements which set it apart from the
current community of interest (COI)-based logistics paradigm. Each element of the JLEnt
concept has a theoretical presence within the enterprise literature with important implications
for the operationalization of the concept. The three JLEnt definitional elements have been
extracted from the concept definition (see text box above) and consist of:
A diverse group of logistics-providing organizations,
Cooperatively structured, and
Focused on a common logistics problem.
The Joint Logistics Strategic Plan places the transition of the current-day logistics COI into an
enterprise model at the very beginning of its list of strategic-level objectives. The difference
between these two concepts is the difference between exchanging ideas and perspectives
among interested partners and acting on those ideas in a mutually beneficial way.
Communications between organizations with vastly different backgrounds, mandates, and
cultures is difficult enough. Between talking and doing – especially in a complex international
crisis – lie a complex patchwork of agreements, formal and informal relationships, ad hoc
arrangements, and field expedients that constitute the sum of the world’s logistics response
capabilities. The JLEnt is the DOD’s approach to moving from unstructured and general
“communication” to cooperative “action” to provide optimized logistics to JFCs in crisis
situations.
An enterprise-like approach to logistics has emerged and undergone significant evolution
independent of the DOD’s JLEnt approach. Since 2005, the United Nations system has
approached functional, cross-organization cooperation through its cluster approach, while the
FEMA has undergone similar change in the development of the National Response Framework
and subsidiary set of Emergency Support Functions.
The humanitarian reform initiative noted that sectoral or thematic groups cutting across
current organizational boundaries would significantly improve the performance of global
humanitarian response. These sectoral and thematic groups are organized around seven
“clusters” focused on issues such as water distribution, camp management, and logistics. Each
global cluster is led by a specific UN entity or NGO organization which coordinates common
responses and provides rudimentary information management capacities. These cluster leads
are charged with three key responsibilities, including the development of standards and policy,
building response capacity, and providing operational support. During logistics operations, the
World Food Program (WFP) acts as the cluster lead. The enterprise perspective has influenced
both the DOD’s JLEnt conceptual approach as well as the UN cluster system. Synchronizing DOD
logistics processes with the cluster system is the critical first step in operationalizing a JLEnt
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across military, interagency, intergovernmental organization (IO) and nongovernment
organizations (NGO), multinational, and industry layers.
What is it about the notion of an enterprise that has led concept writers across three very
distinct cultural and organizational contexts to select this approach as an organization principle
and what does an enterprise perspective mean for the practice of logistics going forward? The
context for an enterprise solution is a multi-agent organization created for a particular
undertaking that has elements among people, processes, and technology which interact with
one other and their environment as a system-of-systems to achieve goals.19 This section will
closely examine each of the JLEnt’s definitional elements to understand them in terms of what
the academic community has to say about each element.
Diversity of Organizations
As conceived in the JCL, the JLEnt is dependent on a large array of cooperative partners,
including nations, NGOs, international organizations (IOs), and commercial entities. The
concept focuses on ensuring that support decisions are based on the most effective and lowest-
cost delivery mechanism as opposed to focusing on the specific identity of the logistics process
owner. It does this by providing a framework to understanding the diversity of JLEnt partners,
especially in regards to their specific capabilities and the capacity of each member. The logistics
cluster also echoes this perspective, noting that:
“Partnerships are critical for effective emergency response as no single individual or
group is capable of sufficiently responding to any crisis. Collaboration, consultation,
building local knowledge and capacity strengthens preparedness and response to
disasters of any type. Ignoring local capacity and local knowledge creates a risk of
responding in ways that are inefficient and ineffective and which contribute to future
dependencies and vulnerabilities.”20
Enterprise literature typically describes how diverse business units within a company –
including finance, management, production, distribution, and marketing - all provide different
perspectives to a specific business problem or task. None can optimally complete a cross-
functional task alone, but inputs from all are essential to the optimal completion of a business
objective or goal. Furthermore, the literature often references the idea that large groups with
relatively diverse perspectives and views can be remarkably knowledgeable when their
averaged judgments are compared with the judgments of individuals. In the early 1900s, Sir 19
Kenneth C. Hoffman Ph.D., Leonard A. Wojcik Ph.D., et. al. “Descriptive Enterprise Dynamics – A Multi-Disciplinary Unifying Framework,” Conference on Systems Engineering Research, CSER Paper #44 (March 14-16 2007), p. 2. 20
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Francis Galton hinted at the ability of large groups of people to estimate with an accuracy that,
in aggregate, may exceed that of individual experts. This idea of the “wisdom of crowds” was
taken up in 2004 in a book of the same title which described the ability of crowds to think, act,
and cooperate effectively on large scales, independent of central control.21 Unfortunately,
academia is still in the process of understanding “the internal dynamics of emergent
organizations” and, especially in crisis management situations, how responders and resources
are integrated in an adaptive manner.22
Within such an environment, disaster researchers have recognized the importance of
emergent response groups – i.e. groups with no preexisting structures such as group
membership, tasks, roles or expertise that can be developed and coordinated before a disaster
event occurs. 23 In the absence of single, authoritative structure to control the orientation and
operations of multi-organization-spanning enterprises, enterprise theorists have developed
theories to understand different modes by which groups can communicate and work together.
Figure 2.1 below illustrates a typical approach within the literature used to describe enterprise
relationships. In it, different organizations are categorized in three different nested levels
depending on the degree of control and interaction among the groups.24
A unifying framework for enterprises takes into account the complexity of different
organizational relationships and does not
attempt to force the entirety of the
enterprise into the control and predict ring.
Political engineering takes precedence over
defined command relationships at the “messy
frontier” between standing command and
control. In this frontier, questions of power,
resources, and social relationships take on
special importance due to changing roles and
missions.25
21
James Surowiecki, The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, (2004) 22
Majchrzak, Jarvenpaa, and Hollingshead, “Coordinating Expertise among Emergent Groups Responding to Disasters,” Organization Science, Vol. 18, No. 1 (January-February 2007) pp. 147-161. 23
Drabek and McEntire, “Emergent Phenomena and the sociology of disaster: Lessons, trends and opportunities from the research literature” Disaster Prevention and Management, Vol. 12, No. 3 (2003), pp 97-112. 24
Leonard Wojcik and Kenneth Hoffman, “System of Systems Engineering in the Enterprise Context: A unifying Framework for Dynamics, p 2. 25
B.E. White, “A Complementary Approach to Systems Engineering,” Presentation to the NDAA Systems Engineering Conference, (24-27 October 2005).
Figure 2.1 Enterprise Relationships
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Figure 2.2 Attributes of Enterprise Relationships
The idea that the characterization of different interaction modes among the organizations may
provide logistics in a complex crisis situation is highly relevant to the “layers” within the JCLE.
Integrated military commands from the tactical level, through a joint task force (JTF), to a
combatant command, and ultimately to the President are prototypical examples of
organizational interactions within the “control and predict” ring. Although formal and even
legal relationships exist between the DOD and other agencies in the USG, IA relationships
within the USG often fall within the “influence and guess” ring. The third ring, intervene and
observe, describes the more fluid and dynamic relationship between DOD and non-
governmental and international organizations (IO).
Understanding the different modes in detail is central to the operationalization of the JLEnt.
Organizational design based on treating the DOD’s relationship with NGOs as fully within either
of the two central rings is highly counterproductive. From the perspective of IOs, the logistics
cluster and its processes and functions are the central coordinating mechanism – however, this
is done in a manner substantially different from the strict planning and control relationships
within DOD. Approaching these organizations with the intent to establish the “harmonization,”
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“coordination” and “optimization” of all activities in support of JFCs is a sterile approach at best
and actively counterproductive at worst:
“It is not uncommon to hear…NGOs say that they should not coordinate with or be
coordinated by the military. In fact, the UN and NGOs define the term as meeting or
talking and sharing information, whereas the military uses it to mean command and
control of a given situation.”26
Understanding how to manage these relationships between layers governed by a command and
control set of relationships and an “influence and observe” layer will be critical. Luckily,
enterprise literature strongly indicates that these very different types of interaction can be
classified and thus modeled. Furthermore, it suggests that enterprise modeling is possible
across boundaries where organizational command is fluid and dynamic. It also suggests that
JLEnt development must focus on understanding the routes through which enterprise nodes
connect and how cooperative relations can be optimally built across the different rings. What
then, is the best organizational design approach in an environment featuring (as the JCL terms
it) “continually changing coalitions, alliances, partnerships…constantly appearing and
disappearing”? The collective body of work known as enterprise architecture (EA) provides
explanations as to how groups of differently-configured organizations might work together in
less structured environments.
Cooperative Structures
Over the past two decades the term EA
has evolved to address the impact of the
information revolution on organizational
design and collective action among
geographically dispersed groups. More
specifically, it has developed to address
the increasing complexity of computer
and information technology (IT) systems
as well as the increasing cost and
misalignment of those systems in
business. In 1987, J.A. Zackman noted that
the decentralization of organizations
without some organizing structure,
principles, or architecture would likely
26
Lynn Lawrey, Ed. Guide to Nongovernmental Organizations for the Military, (2009), pages 196-197.
Enterprise Architecture
Noun
1. A business function that collects and manages business
information for the purpose of improving the way that a
business responds to current or future challenges and
opportunities.
2. A rigorous model of the motivations, structures,
information, processes, and systems of an enterprise
created for the purpose of decision support.
Adjective (used with object)
3. A team of influencers and thought leaders within an
enterprise chartered with understanding, optimizing, and
improving the way the business operates.
“Inside Architecture, Microsoft Developers Network”
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lead to chaos. EA assist organizations in maintaining unity of effort and purpose within these
information-enabled and increasingly connected environments.27
The notion of EA—using information technologies to bring together dispersed organizations
and increase their common level of shared awareness and common purpose—was developed
as a means to deploy information technology across widely dispersed business organizations.
The study of EA provides several important advantages to organizations that apply it to their
own operations. The literature notes several benefits to an organization from a successfully
implemented EA in the context of marrying IT to a particular business model, including:
Increased adaptability to changing external conditions.
Improved focus on organizational goals and objectives.
Reduction in the misapplication of information technologies.
Reduced complexity in information technology systems.
Improved agility of new information technology systems.
Improved morale, as more individuals see a direct correlation between their work and
the organization's success.28
The Zachman paper noted over two decades ago that “it is not hard to speculate about, if not
realize very large, very complex systems implementations, extending in scope and complexity
to encompass an entire enterprise.” 29 In fact, the emergence and near-universal extension of
the internet and cellular phone technology have placed de facto systems architectures far
beyond what was envisioned within Zachman’s paper. Access to universal connectivity is the
norm in 2011. Importantly, these networks have emerged spontaneously and are generally not
controlled centrally or managed. Any operationalization of the JLEnt must take this into account
and build from the assumption that standards, rather than systems, will be the framework for
common communications and collaboration across layers.
Today, in the context of the deployment and management of information systems, business
process reengineering is a massive undertaking in the private sector. Within the USG, EA best
practices are developed and promulgated by the Office of Management and Budget (OMB). For
the OMB, EA is a management practice for aligning resources to improve business performance
and help agencies to better execute their core missions.30 The federal government recognizes
27
J.A. Zachman, “A Framework For Information Systems Architecture,” IBM Systems Journal (Vol 26. No. 2) p. 276-291. 28
Roger Sessions, “A Comparison of the Top Four Enterprise Architecture Methodologies,” The Microsoft Developers Network, (May 2007). 29
J.A. Zachman, “A Framework for Information Systems Architecture,” IBM Systems Journal” (Vol 26. No. 2) p. 276-291. 30
Office of Management and Budget, Federal Enterprise Architecture Practice Guidance (November 2007).
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that cooperative structures developed by means of an enterprise approach offer tangible
benefits to organizations. Although the primary purpose of an EA is to inform, guide, and
constrain the decisions for the enterprise, the enterprise approach to organizations allows:
Increased ability to capture facts about the mission, functions, and business foundation
in an understandable manner to promote better planning and decision making.
Improved communication among the business organizations and IT organizations within
the enterprise through a standardized vocabulary.
The development of architectural views that help to communicate the complexity of
large systems and facilitate management of extensive, complex environments.
A focus on the strategic use of emerging technologies to better manage the enterprise
information and consistently insert those technologies into relevant parts of the
enterprise.
The discovery of opportunities for building greater quality and flexibility into
applications.
The achievement of economies of scale by providing mechanisms for sharing services
across the enterprise.31
The Microsoft Developer’s Network’s third definition of EA, found in the text box earlier in this
section, illustrates developing multi-organization cooperative practices and is, at its base, a
sociotechnical problem. To succeed, the JLEnt must develop a common perspective on each
JLEnt organizations’ “relationships to each other and to the environment in order to understand
complexity and manage change.”32 This lack of overarching EA for the entirety of the logistics
domain was described in some detail within the JCL, which noted that the practice of joint
logistics lacks a “coordinated and comprehensive management approach to guide and
oversee…joint theater logistics.” Furthermore, “efforts to develop and implement joint theater
logistics initiatives have been fragmented…due largely to a lack of specific goals and strategies,
accountability for achieving results, and outcome-oriented performance measures…”33
The lack of an enterprise approach to joint logistics suggests that operationalization of the JLEnt
should first focus on developing a shared understanding of the full scope and extent of the
enterprise, including the possible set of partners (which will change based on the specific crisis
situation) and the complexity of their relationships across the JLEnt layers. Next, cooperative
structures constructed to operationalize the JLEnt must guide and inform action in spite of
31
Chief Information Officer Council, “A Practical Guide to Enterprise Architecture” (February 2001), p. 6. 32
Enterprise Architecture Research Forum. http://earf.meraka.org.za/earfhome/our-projects-1/completed-projects 33
Joint Concept For Logistics (6 August 2010), p. 8.
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differing perspectives, goals, or principles – and even different sets of partners that will
participate depending on the conditions of the particular crisis.
Before technology-based collaborative solutions are applied to operationalize the JLEnt, the
human complexity of the organization must be described and understood by all enterprise
members on at least a basic level. For example, the international humanitarian community will
likely be in an area long before (and long after) military forces are deployed to a crisis, and in
certain situations, will likely be reaching out to collaborate and coordinate together through the
UN logistics cluster. The deployment of military forces into a region without knowledge of these
already existing collaborative structures has the potential to hinder or disrupt fragile aid
delivery mechanisms. On the other hand, NGOs may not fully understand the special
capabilities that military forces can bring to bear, such as rotary wing assets or port and airfield
opening and management packages.
Thus, there is a significant social component to cooperative structures that must be understood
among JLEnt members before formal collaborative agreements, contracts, doctrine, policy,
legislation, or treaties are established. It is critical that the social basis for the enterprise is
described before barriers harden into (perhaps) sub-optimal mechanisms for cross-organization
collaboration. Common activities across formal organizational boundaries are more effective if
they include a shared goal, a clear reward structure, known group membership, expertise and
skills to accomplish a task and time to share relative levels of knowledge.34
Common Purpose
The U.S. military has come to understand the importance of developing shared and common
purposes across the warfighting enterprise. As the DOD has engaged networked opponents in
Iraq and Afghanistan, as well as globally, the act of orienting military forces on common goals is
a critical predictor of success. As General McChrystal noted in his article “It Takes a Network,”
“…Lacking sufficient shared purpose or situational awareness, each component contributed far
less to the outcome than it could or should have.” 35 The JCL takes up this theme, describing
unity of effort as central to operationalizing the JLEnt. It notes that optimized logistics delivery
must be founded on an understanding of shared and common objectives in spite of distinctive
doctrine, policies, processes, cultures, and capabilities across the many organizations that make
up the JLEnt.36
34
Majchrzak, Jarvenpaa, and Hollingshead, “Coordinating Expertise among Emergent Groups Responding to Disasters,” Organization Science, Vol. 18, No. 1 (January-February 2007) pp. 147-161. 35
General Stanley McChrystal, “It Takes a Network,” Foreign Policy (March/April 2011). 36
Joint Concept For Logistics (6 August 2010), p. 17.
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The complexity of developing common purpose is highlighted in figure 2.3 below, which
illustrates how a seemingly simple phrase “devastating earthquake” can have a very different
meaning depending on one’s background, training, and role in the situation.37 People common
to an organization often have similar experiences and have planned together prior to a crisis
situation, leading to a common conceptual frame of reference and encouraging the swift
development of common approaches to the situation. There are often hundreds of discrete
organizations or entities working within the same crisis area, each with different—and often
competing—agendas. Thus, any operationalization of JLEnt must provide a means through
which groups can understand the true nature of the crisis, one another’s conceptual framework
for dealing with the crisis, the environment in which the crisis is taking place, and develop a
shared approach to addressing the crisis.
Figure 2.3 Individual Perspectives on a Crisis Situation
This approach mirrors the joint force’s Vision for a Joint Approach to Operational Design, which
advocates the development of operational design prior to highly-structured planning efforts.
The Vision notes that the inclusion of partners in the planning process is critical for
commanders to address complex future challenges. This perspective is further reinforced by 37
Mr. Tony Icayan, “Information and Knowledge Management: A Content-Based Solution” NATO CIMIC Fusion Center, (February 2011), p. 6.
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enterprise literature, which notes that building a common purpose cannot be resolved through
procedural or technical means alone. Rather, the key issue is to build trust.
“The biggest problem is a people problem: if people from different sites don’t have the
respect and trust for each other, they don’t work well together…”38
Common operational design is about visualizing how the world might look when operations are
complete.39 The JLEnt must encourage the construction of trust relationships among its
prospective members such that each can openly talk about boundaries, red-lines, capabilities,
and realistic approaches to common solutions that the enterprise might be able to collectively
seek. Effective enterprise activities depend on open communications, which in turn depend on
trust among the many members of the enterprise. As enterprise theorist Julia Kotlarkski noted,
this element of EA is at once the foundation of an effective enterprise, but “is also the very
quality that is most difficult to build at a distance.”40 This tension is at the heart of the proper
operationalization of the JLEnt. Disaster response or rapidly changing combat operations will
stress the JLEnt’s cooperative enterprise structures in ways that perhaps are far more difficult
to address than a less anarchic, hostile, and deadly business environment.
Developing an enterprise perspective across an organization such as the DOD is challenging
enough, yet an operationalized JLEnt still cannot function properly if prospective partners are
not aware of a common desire to work within a general framework for logistics delivery. As we
have seen, EA is fundamentally concerned with identifying common or shared assets – including
strategies, business processes, investments, data, systems, and technologies. With the addition
of disparate perspective of other JLEnt partners, building trust across informal networks is
perhaps the most important thing to get right in an operationalized JLEnt.
2.2 Constraints in Enterprise Perspectives Relative to the JLEnt
The theory of enterprises and EA overlaps to a significant degree with the development of a
multi-tiered JLEnt as envisioned in the JCL. However there are several key differences between
the types of enterprises that are generally examined in the literature and with the prospective
operationalized JLEnt. These differences must be kept in mind during the development of the
principles and best practices that will operationalize the concept for experimental purposes.
The enterprise literature examined for this report tended to focus on three major themes which
do not readily inform the operationalization of the JLEnt: a focus on private industry, work in an 38
A chief software architect quoted in Kotalarsky and Oshri, “Social ties, knowledge sharing and successful collaboration in globally distributed system development projects.” European Journal of Information Systems (8 February 2005). p. 37. 39
Vision for Joint Operational Design, (6 October 2009) p 3-4. 40
Kotlarsky and Oshri, p. 39.
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infrastructure-rich business environment, and bias towards IT solutions to problems that are
human and relational in nature.
Examples of enterprises used in the studies are generally sampled from private industry, and
usually focus on bridging divisions, groups, or units within a single company. Thus, the most
fundamental difference between the JLEnt (as envisioned within the JCL) and enterprises
(generally represented within the literature) is that enterprise studies are based on case studies
within a private sector business organization. Incentives to participate within the enterprise are
clearer, directly relating to job performance or the businesses bottom line. The major exception
to this is the work of Dr. Thomas Drabak who, in his paper “Theories Relevant to Emergency
Management Verses a Theory of Emergency Management,” relates broad theoretical principles
in the humanities and organizational science to the practice of crisis management.41
The second major gap in the literature is that enterprise studies generally focus on teams
working in business settings within IT-enabled building infrastructure. Enterprise literature
often neglects specific enterprise attributes of organizations working in widely distributed,
outdoor, and/or austere locations. In contrast to a more steady-state business or government
administrative context, an international crisis, disaster response, or combat situation will
present a number of challenges that do not generally appear in the literature, including
situations in which:
Formal plans and agreements quickly break down in unexpected ways.
Authority structures break and may react in unforeseen ways.
Planned communications links break down.
Information about a disaster arrives at a pace, level of detail, and level of credibility that
slow down organizational responses.
The major exception to this is found in the article titled “Coordinating Expertise among
Emergent Groups” which focuses on the uses of enterprise approaches in groups responding to
crises.42
The third element that makes the JLEnt distinct from academic approaches to enterprise theory
is that EA is generally focused on information architecture and technical aspects of developing
IT-based computer networks, thus generally neglecting social aspects of enterprise
41
Thomas Drabck, “Theories Relevant to Emergency Management Verses a Theory of Emergency Management,” Manuscript presented at the Emergency Management Higher Education Conference, National Emergency Training Center, Emmitsburg, Maryland, June, 2004. 42
Majchrzak, Jarvenpaa, and Hollingshead, “Coordinating Expertise among Emergent Groups Responding to Disasters,” Organization Science, Vol. 18, No. 1 (January-February 2007) pp. 147-161.
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development. Within the context of the JLEnt, the breadth of the “multi-tiered matrix” creates
added conceptual problems far beyond those considered in a typical EA project. As
demonstrated in the literature, enterprise theory and EA tends to be applied in the context of a
single business, and focuses on the deployment of IT to weld together disparate parts of an
organization. This technical focus on EA is beginning to shift (see section 2.3 below), and the
article titled “Process of Social Integration: The Key to Making Enterprise Systems-Enabled
Change” is a noted exception to this general trend.43
For these reasons, the JLCE project must extend enterprise theory in a significant way to make
it more applicable to the problems specific to the provision of logistics across many different
organizational layers. The academic literature also provides an important set of tools that allow
us to extend enterprise theory for our specific purposes. Currently, there is a significant trend
within the academic literature to “bring the human back in” and better understand the social
context of human relationships within the organization. A better understanding of the type and
character of effective information exchange can occur through an understanding of the human
relationships. This distinct domain of study – social network theory – is concerned with the
character of human relationships.
2.3 Elements of a Social Network
“A significant yet often overlooked component of people’s information environments is
composed of the relationships that they use to acquire information and knowledge.”44
The JLEnt is built on the notion that improving the structure or quality of social relations among
logistics providers and consumers can materially improve the rapid and precise delivery of
logistics during combat operations or humanitarian relief efforts at home and abroad. It is not
enough, however, to give each organization an internet connection, telephone, and directory
and assume that logistics delivery will suddenly become more effective.
“Most previous enterprise systems studies focus on implementation issues or critical
success factors without taking into consideration that complex relationship of
reciprocal causality between technology and human factors would cause the failure of
43
Teoh, S., & Pan, S. (2006). Process of Social Integration: The Key to Making Enterprise Systems-Enabled Change. Goteborg: European Conference on Information Systems Proceedings 2006. 44
Rob Cross, Andrew Parker and Stephen Borgatti, “A bird’s-eye view: Using social network analysis to improve knowledge creation and sharing,” IBM Institute for Business Value, p. 1.
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enterprise systems to meet organizational expectations or deliverance of values
promised.”45
Social network theory provides a number of tools to assist in better observing, classifying, and
perhaps modifying the human relations that underpin the experimental JLEnt. Understanding
the characteristics of the JLEnt in terms of its identity as a social network can assist in better
understanding the key attributes of an effective social network within the context of the global
logistics community. Social networks are organizational structures comprised of individuals
connected by one or more relationships and principally consist of “nodes” and “links” which
together provide a high-level picture of the social network as a whole. 46 Nodes are the actual
organizations or individuals within the structure under observation. Links are the connections
which tie individual nodes together. Nodes communicate with other nodes through links and
each node can be connected to as few as one other node, or to every other node in the
network.
Figure 2.4 Formal Organization Chart versus Social Network View
Social networks differ from organization charts in that they describe how information flows
through an organization both formally and informally, rather than lines of authority that
describe a typical corporate, government, or military organization chart. These two distinctly
different views often paint a very different portrait of how information is exchanged. Figure 2.4
above visually depicts the difference between a formal organizational view (left) and social
network view (right) of a single division of a private corporation.47 The diagram on the left
depicts a typical organization chart, dividing people along business administrative lines, and
45
Teoh, S., & Pan, S. 46
S. Wasserman and K. Faust. Social Network Analysis. Cambridge University Press, Cambridge, 1994. 47
Cross, Parker and Borgatti, p. 4.
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providing a guide to command authorities across the division. The figure on the right provides
an illustrative view of the same organization from a social network perspective. Note that from
a network view, “Cole” is the most highly connected node in the organization, even though he
is relatively low within the formal organizational structure. In contrast, “Jones” is at the head of
the organization, but with only two strong network linkages, is among the least connected
people within the network.
As these two views illustrate, simply overlaying an information system or concept of operations
over an existing organization or collection of organization may not capture the true essence of
an organization’s method of operation. Information flows through networks in ways that may
perhaps bear only a passing resemblance to the formal agreements, authorities, treaties, or
doctrine that are supposed to govern them. Thus, a depiction of the social network that
underpins an organization is unlikely to be found in organizational documentation or in other
governing materials. It must be gathered through extensive personal interviews.48 Finding the
boundaries of a social network – who is within the network in question and who is not – is a
critical question that greatly affects the functioning JLEnt. An individual is more likely to build
the necessary connections to link with others across the network, if they perceive themselves
to be an integral part of an organization working toward a common purpose.49
Although the evolution of an operational social network may be influenced or guided by more
formal arrangements, they are only a small part of the larger social network picture. Once a
general picture of a social network has been established through detailed interviews across the
network there are several ways that the analyst can examine it, including:
Number of links. The effectiveness of networks is strongly dependent on how nodes are
linked to one another. A node may be insufficiently or excessively linked to other
organizations depending on the situation and information required to carry out
particular common activities. Network analysis can describe the average number of links
per node, as well as the relative distribution of nodal connections across a network.
Connectors or Bottlenecks? Some central nodes may provide the only connections
between different parts of the network. In a high-trust environment, highly linked
central nodes may create bottlenecks that can significantly slow the flow of information
across a network. However, in a multi-organization enterprise with a lower level of trust
across a network, what appear to be bottlenecks may in fact be key bridging nodes that
48
Extensive interviews across organizations is a common methodology in the social network literature. See for example Wu, L., Lin, C.-Y., Aral, S., and Brynjolfsson, E., " Value of Social Network -- A Large-Scale Analysis on Network Structure Impact to Financial Revenues of Information Technology Consultants ", Winter Information Systems Conference, Salt Lake City, UT, Feb. 2009. 49
In theoretical terms, this is called “fostering internal collective bonding.” See Teoh, S., & Pan, S. (2006), p 7.
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allow a relatively fragmented network to orient on a problem quickly. (see “scale-free
networks” below).
Average Distance. How effectively information is transmitted across a social network
depends on the degree of network separation between all pairs of nodes within a group.
Short distances (i.e. few intermediaries between the nodes) generally transmit
information more accurately and in a timelier manner, while long distances transmit
information more slowly and with more distortion.
Isolation. Groups or people may not be well integrated with the larger network and thus
may have untapped skills or capabilities. If left unchecked, enterprise subgroups or
cliques may develop distinct subcultures, different objectives or goals, or even negative
opinions towards other enterprise elements resulting in a degradation of overall unity of
effort. On the other hand, parts of the social network may require isolation to prevent
fragmentation of larger parts of the network. For example, DOD combat logistics may
need to be isolated from humanitarian logistics if military capabilities are to contribute
to UN or NGO responses to a humanitarian incident.50
Although social networks are central to the sharing of information within organizations or
multi-organization enterprises, leaders across the enterprises often do not understand the scale
and scope of the social network, and thus have little leverage to change them. This is in spite of
the fact that the academic literature points to a number of ways in which networks can be
analyzed in terms of network connectivity and related business or activity outcomes. Social
network analysis can assist in operationalizing the JLEnt’s ability to network and integrate or
synchronize processes and capabilities by focusing on critical social network related issues. This
includes improving information flow and knowledge reuse; developing an ability to sense and
respond to key problems or opportunities; driving planned or emergent crisis responses; and
encouraging interaction in areas of common purpose.51
Scale-free Networks
The preceding section focused on the attributes of nodes and links. The unit-level approach to
networks can provide knowledge on how a particular network might function. However, a
larger, more systemic view of social networks is acceptable in order to account for the “shape”
or “topology” of the overall social network. A sudden emergence of large and reliable network
maps of very complex systems, such as the internet, protein relationship pathways, or the
spread of epidemics has driven the development of network theory during the past decade.
One of the key findings in network theory is that some past systems were too complicated to
50
Derived from Cross, Parker and Borgatti, p. 4. 51
Rob Cross, “Making Invisible Work Visible: Using Social Network Analysis to support Strategic Collaboration” Network Roundtable at the University of Virginia,
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understand and bound by a
relatively simple idea – the
scale-free network. As one
researcher noted “probably
the most surprising discovery
of modern network theory is
the universality of the [scale-
free] network topology”52
What exactly is a scale-free
network? A scale-free network
is one that obeys a power law
distribution in the number of
connections between each
node within the network. Few
nodes exhibit extremely high
connectivity while the majority
of nodes in the network are
poorly connected to the larger
network. Scale-free networks tend to emerge as new nodes link preferentially to older nodes.
Thus, the longer a node has been established the greater the number of links to it. This
preferential linkage profile is self-reinforcing, and tends to result in highly connected “hubs”
(“Cole” in the example found in figure 2.4 above).53
The scientific literature of scale-free networks reinforces the notion that very few (if any)
networks seen in nature – including human social networks – are completely random. Principles
and mechanisms beyond randomness drive their evolution, thus allowing individuals to
(perhaps) shape or influence their development.54 The assumption can be made that the social
network that underpins the JLEnt will very likely be based on the principles of a scale-free
network, thus providing some understanding on its behavior when operationalized. Scale free-
networks tend to be:
Extremely tolerant of random failures. In a random network, a small number of random
failures can collapse the network. A scale-free network can absorb random failures up to
80% of its nodes before it collapses.
52
Albert-László Barabási “Scale Free Networks: A Decade and Beyond,” Science (24 July 2009), p. 412. 53
Albert-László Barabási and Eric Bonebau, “Scale Free Networks” Scientific American (May 2003), p. 50. 54
Barabási, p. 413.
Figure 2.5 Scale-Free Networks
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Extremely vulnerable to intentional attacks on their hubs. Attacks that simultaneously
eliminate as few as 5-15% of a scale-free network's hubs can collapse the network.
Simultaneity of an attack on hubs is important. Scale-free networks can heal themselves
rapidly if an insufficient number of hubs necessary for a systemic collapse are removed.
Extremely vulnerable to epidemics. In random networks, epidemics need to surpass a
critical threshold (a number of nodes infected) before it propagates system-wide. Below
the threshold, the epidemic dies out. Above the threshold, the epidemic spreads
exponentially. Recent evidence indicates that the threshold for epidemics on scale-free
networks is very low.55
There are several implications for the proper operationalization of the JLEnt that can be
assumed if the social network that underpins it is operationalized as a scale-free network. The
first implication is that logistics providers should identify and link to highly connected “hubs”
within the social network. These large hubs link widely across the network, and can ensure that
large providers that are less well linked can access other local, less connected clusters very
close to the logistics problem. This is a difficult problem in a crisis situation, and significant
advantages can be gained in an operationalized JLEnt by doing some of this identification and
network development and awareness work before a crisis. During a crisis, the situation will
change quickly, and organizations will likely not focus on this foundational aspect of network
awareness. Using NGOs as an example:
NGOs, NGO personnel, and NGO operations do not in fact “look” like anything in
particular. Sometimes identifiable by their trucks, logos, staff, or flags, NGOs are civilian
organizations and do not require any form of specific uniform or standard presence.
Some may argue this point, though, and suggest that NGOs are extremely sensitive to
identifying themselves as major actors within an emergency... In recent years, NGOs
have gone from visible, easily identified cars, trucks, and offices to nondescript ones.
Because NGOs have become targets for violence, this is now the norm.56
A second implication is that “hub nodes” in the JLEnt should be reinforced so that they do not
fail, due to intentional attacks or lack of capacity that overwhelms their ability to serve as
information conduits throughout the system. This might include increasing the capacity of
secondary hubs as backups if primary hubs are overwhelmed. Steps to accomplish this might
include augmenting the communications capacities of an existing hub and limiting or decreasing
the maximum number of connections to any one hub. This is a key issue in crisis response
55
John Robb, “Scale Free Networks,” at Global Guerillas (7 May 2004). 56
Lynn Lawrey, Ed. Guide to Nongovernmental Organizations for the Military, (2009), p. 95.
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Transactive Memory
One of the most important elements of a social network that defines its usefulness in a
business or government setting is its ability to provide “off board memory” for individuals and
small groups.59 No one person or group has all knowledge relevant to a large task, and social
networks provide a means to access knowledge that may not be immediately available. The
study of transactive memory systems (TMS) describes how people in a group learn, store, use,
and coordinate knowledge to accomplish goals. The theory describes “how different
organizations learn about who knows what, using that knowledge to decide who will do what,
resulting in more efficient and effective individual and collective performance.”60 In order to
build effective TMS across a group, three major elements should be considered.
Trust in memory (or expertise) specialization. Each member of the JLEnt must be
confident that required information will be accessible when it is needed. Effective TMS
tend to feature groups able to delegate responsibility and to specialize in different
aspects of a task. This is very difficult in a civil/military context as information entering
military processes often has a very difficult time getting out.
Credibility of expertise. Members of the JLEnt must believe that each participating
element knows its specific business area and can trust that opinions or
recommendations are based on beliefs about the reliability of members’ expertise. This
can also be difficult in a civil military context (or even within the military in a joint
context) as one party may view the other as an “amateur” or insufficiently professional
to render credible information about a situation.
Ability to coordinate tasks or expertise. Enterprise members must be able to
coordinate their work efficiently based on their knowledge of who knows what in the
group.61
The text box of the following page below provides some questions which help to judge how
well the JLEnt has operationalized a common TMS.
59
Daniel Weigner, “Transactive Memory: A Contemporary Analysis of the Group Mind,” in B. Mullen and GR Goethals, Editors, Theories of group behavior, Springer-Verlag, New York (1987), pp. 185–205 60
Majchrzak, Jarvenpaa, and Hollingshead, “Coordinating Expertise among Emergent Groups Responding to Disasters,” Organization Science, Vol. 18, No. 1 (January-February 2007) pp. 147-161. 61
Checklist below derived from Kyle Lewis “Measuring transactive memory systems in the field: Scale development and validation.” Journal of Applied Psychology (2003), p. 587-604 and Moreland and Argote, “Transactive memory in dynamic organizations in Peterson and Mannix, eds. Leading and Managing People in the Dynamic Organization, (2003).
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Trusted TMS are an essential part of effective collaboration across geographically or culturally
separated groups. Higher scores
across each of these “checklist”
elements has been correlated with
more efficient and effective
coordination among enterprise
members. An operational JLEnt
should use theoretical principles of
TMS to assist in developing the
specific capacity to gather and
share “who knows what” across the
logistics AND crisis response domains.
A JLEnt’s TMS should have two levels, a Figure 2.6 Transactive Memory and Social Ties
Checking the JLEnt’s Transactive Memory System
Specialization
1. Does each JLEnt member have specialized knowledge of some aspect of the crisis?
2. Does my organization have knowledge about an aspect of the crisis that no other team
member has?
3. Are different JLEnt members responsible for expertise in different areas?
4. Are the specialized knowledge of different JLEnt members needed to deliver rapid and precise
logistics?
5. Do I personally know which JLEnt members have expertise in specific areas, or know how to
quickly get this information?
Credibility
1. Is my organization comfortable accepting procedural suggestions from other JLEnt members?
2. Does my organization trust that other members’ knowledge about logistics delivery in this
crisis is credible?
3. Am I confident relying on the information that other team members brought to the
discussion?
4. When other members gave information, does my organization double-check it to ensure its
validity?
5. Is my organization able to rely on other members’ level of expertise?
Coordination
1. Does the JLEnt work together in a well-coordinated or synchronized fashion?
2.Do JLEnt members have few misunderstandings about what to do?
3. Is there much confusion about how the JLEnt would accomplish the task?
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high level which shares knowledge of large scale organizational capabilities and perspectives on
logistics concepts for emerging crisis situations. A second, more detailed layer may go to the
individual level and provide perspective on immediate crisis knowledge, knowledge on key
personnel with access to larger logistics organizations, and information about who has
important area information about the local area, such as customs-related issues, or road
capacity in a remote but important location.
Network Governance
Previous social network research has focused on the behavior and relationships of nodes and
links, but not the behavior of the network as a whole, or as a system. This section will define
the types of links that may connect actors across space as well as the character of those
connections. This section focuses on classes of governance networks which include three or
more legally autonomous organizations that work together to achieve not only their own goals
but also a collective goal. 62
It is often assumed that governance as a concept is not appropriate to the study of social
networks; it implies hierarchy and control behaviors which are perhaps antithetical to social
network principles and practices. However, collaborative agreements and reflexes among
organizations have their own forms of governance that, although different from typical
organizational approaches, are useful categories with which to operationalize the JLEnt. This
subsection will discuss ties that connect actors across the JLEnt and shed some light on the
nature of collective action within a socially networked group of organizations.
There are three basic modes of governance across these types of social networks, and include:
Participant-Governed Networks. Networks governed among the organizations that
constitute it, with no overarching governing authority. Decisions are made by collective
decisions of each network partner, and power among them is relatively symmetrical,
even if capabilities among the participating organizations vastly differ. This type of
governance can be seen in, for example, a group of banks and venture capitalists
attempting to assemble financing packages for a business startup. The advantage of
participant-governed networks is that it tends to channel groups with common purposes
on a common objective quickly allowing the collective to attack the problem
simultaneously and from many different angles. Furthermore, it is effectively allows the
network to better create “community capacity” because each organization participates
willfully and is fully committed to common goals.
62
Keith Provan and Patrick Kenis, “Modes of Network Governance: Structure, Management, and Effectiveness,” Journal of Public Administration Research and Theory (2 August 2007), p. 231.
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Lead Organization-Governed Networks. This type of network governance structure is
one in which a single organization coordinates all network level activities. This
organization may exercise authority over network decisions, and is generally
asymmetrical in that some organizations have a greater “vote” than others across the
network. Furthermore, communications among the different organization is usually
brokered by the lead organization, with little interaction among the other network
components. “Supplier networks”, for example the auto industry, where large parts
suppliers have asymmetric pricing power over sub-component providers is an example
of this type of network. Often, this type of network evolves where collective self
government is not efficient enough to solve a problem. Often, a lead organization will
build networking capabilities and invite others to participate in the network on the
terms of the lead organization. This model is also frequently used by the U.S. military in
civil-military relations (CIMIC) activities, building network capacities and inviting other
nations, NGOs, or IOs to use them.
Network Administration Organization. This type of network governance structure is
characterized by the establishment of an administrative entity focused on governing the
network and guiding its activities. The network broker provides coordination capacity
and may develop toolsets, processes, procedures, or information management
capacities to facilitate information flows across the common network. Sub-components
of the network still interact, but on terms established by the network broker. The UN’s
logistics cluster is a prototypical example of a network broker, in that it provides
network capacities across the humanitarian response community. This type of
governance structures is useful in enhancing the legitimacy of the network in politically
difficult or organizationally complex situations. 63
The layout of the social network should be carefully considered when deciding on the type of
governance necessary to operationalize the JLEnt. Each type of network governance has
advantages and disadvantages depending on the specific situation. The literature identified
four key factors which indicate the relevance of a particular form of network governance to the
situation; level of trust among members, number of organizations within the network,
consensus on goals, and need for network administrative capabilities across network actors.
Figure 2.7 below illustrates these relationships and provides a guide to the type of network
organization best suited to different configurations of these variables.
63
Provan and Kenis, p. 234-236.
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Figure 2.7 Environment and Effective Network Governance.
The forms of network governance used across the JLEnt will likely change dramatically
depending on the specific situation and levels of network participation. In combat situations,
the joint force will likely insist on a “lead organization” mode with the JFC and his staff acting as
the lead organization. During a defense support to civilian authorities (DSCA) operation at
home, the joint force may become part of a network where the Federal Emergency
Management Agency (FEMA) acts as the lead agency. In foreign humanitarian disaster relief,
the joint force may attempt to plug into the logistics cluster, acting as the network
administrative organization through a Department of State (DOS) liaison. One added layer of
complexity noted by the CCJO notes that combat, security, engagement, and relief and
reconstruction may be simultaneous. If differing crises are simultaneously occurring, then the
result may be a “hybrid” JLEnt network governance mode, with parts of the JLEnt operating in
different governance modes. Unfortunately, the literature has little to say about how to merge
different network governance approaches.
The important point is to understand that different configurations of the many nodes in the
JLEnt may suggest different modes of governance if the JLEnt as a whole is to be effective.
Furthermore, is suggests several key variables – trust, number of network members, level of
consensus among members, and need for network-level assets – for logistics planners to
address to make existing network governance approaches more effective.
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2.4 Enterprise Theory to Logistics Practice
Networking the JLEnt, as the JCL notes, is a key part of the solution to logistics problems within
the joint operating environment. As we have seen, networking the JLEnt includes far more than
wiring together disparate organizations with the technical capacity to share information widely
and at great distances. In an environment with so many different actors with such a great
diversity of perspectives, goals, objectives, approaches, and capabilities, “networking the JLEnt”
must first come to terms with the human relationships that drive the logistics processes. The
assumption in the JCLE is that modifying social networks will have a positive impact on the rapid
and precise delivery of materials to users. To explore this, we must understand the key
elements of a social network, how they are relevant to the logistics community, and how they
might be changed to optimize an actual JLEnt. A discussion of key documents across the current
logistics COI is necessary to help identify the relevance of these theories to logistics.
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3.0 Survey of Logistics Concepts and Operations
This section of the BAR will provide a survey of current handbooks, doctrine, and other logistics-
related documentation across each of the JLEnt Layers. At the intersection of logistics and cross
organization social networks lays a set of documents that describe aspects of the emerging
JLEnt. The following literature review provides background information on the perspectives of
organizations that are important to operationalizing the JLEnt. The following section extracts
information from key potential members of the JLEnt, and their views about common
approaches to the practice of logistics. Each paragraph is followed by a summary of key issues
for consideration in operationalizing the JLEnt for experimentation purposes. Although many
more were reviewed during the research process, those listed are considered the most relevant
to the BAR.
3.1 Current Joint Logistics Directives and Doctrine
National Security Presidential Directive-44, signed December 7, 2005, assigns the DOS as lead
organization for the planning and conduct of stabilization and reconstruction efforts abroad. It
calls for strong coordination between the DOS and DOD and establishes the Policy Coordination
Committee for Reconstruction and Stabilization Operations. The directive clearly states that in
the event of an overseas humanitarian relief effort, DOS will be the supported organization and
DOD will be a supporting organization. It directs the Secretary of State to coordinate with the
Secretary of Defense (SECDEF) to ensure HA/DR activities do not interfere with ongoing U.S.
military operations. This document can be found online at:
http://www.fas.org/irp/offdocs/nspd/nspd-44.html
Presidential Directive 44 Issues Relevant to Operationalizing the JLEnt
Ensures a mechanism is in place to allow DOS to coordinate relief efforts.
“The Secretaries of State and Defense will integrate stabilization and reconstruction
contingency plans with military contingency plans when relevant and appropriate. The
Secretaries of State and Defense will develop a general framework for fully coordinating
stabilization and reconstruction activities and military operations at all levels where
appropriate.”
Humanitarian assistance in areas of ongoing military operations requires significant
cooperation between the DOS and DOD.
DOD Directive (DODD) Number 3000.05, Stability Operations (September 2009), provides
guidance on stability operations that will evolve over time as joint operating concepts, mission
sets, and lessons learned develop. This document establishes DOD policy and assigns
responsibilities within the department for planning, training, and preparing to conduct and
support stability operations. The directive emphasizes the importance of supporting other U.S.
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capabilities, the logistic support for these operations presents difficult challenges to U.S.
GCCs, subordinate joint force commanders, the services, and defense agencies.
JP 4-09 Distribution Operations provides a doctrinal framework for the planning, execution,
and assessment of joint distribution operations during joint military operations. It sets forth
doctrine governing joint activities to facilitate unity of effort during joint distribution
operations, describes authorities and responsibilities for joint distribution operations, discusses
distribution capabilities and processes, and details methods and procedures designed to
enhance efficiency and effectiveness of distribution operations. The publication provides the
doctrinal basis for the conduct of distribution operations within the DOD layer of the JLEnt.
JP 4-09 recognizes that the “effective and efficient fulfillment of joint operational requirements
is dependent on the deliberate coordination and synchronization of multiple logistic
processes.” It supports the JCLE’s test of “rapid and precise” as a measure of the success of a
logistics network, while suggesting unity of effort and visibility across the joint logistics
environment as two additional tests. Although the publication does not mention the JLEnt, it
does describe the JDDE introduced in JP 4-0, Joint Logistics. Additionally, the publication’s
definition of a supply chain easily applies to an operationalized JLEnt: “Its fundamental goal is
to maximize force readiness while optimizing the allocation of limited resources.” This
document can be found online at: http://www.dtic.mil/doctrine/new_pubs/jp4_09.pdf
Joint Publication 4-09 Issues Relevant to Operationalizing the JLEnt
Rapidity requires elements of the JLEnt to forecast, anticipate, and plan distribution execution.
Precision requires the JLEnt to minimize deviation from acceptable standards as it responds to dynamically changing conditions and requirements.
Applying creativity, insight, and boldness in the application of logistic principles is essential to successful JDDE operations—balancing these principles with the application of sound judgment and decision-making skills is the basis of the art of logistics.
Field Manual 4-0, Sustainment (April 2009), provides authoritative U.S. Army (USA) doctrine for
the sustainment of forces in full spectrum operations. Its intent is to describe how sustainment
builds and maintains combat power, supports strategic and operational reach, and enables
endurance. The field manual (FM) establishes how sustainment operations are integrated and
synchronized into the overall operations process – plan, prepare, execute, and assess. While
the army does not discuss its role in the larger JLEnt, it details the Army’s participation in a
number of constituent logistics enterprises, and helps to inform the USA aspect of the service
layer of the logistics enterprise. This document can be found online at:
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USPACOM’s “How-To” Handbook Issues Relevant to Operationalizing the JLEnt
Use information held and gathered by members of the JLEnt in order to construct a clearer intelligence picture.
HA/DR operations will almost universally be multilateral. They will involve a wide variety of U.S., international, and regional participants, including governments, humanitarian organizations, and private commercial and industrial partners.
The U.S. Coast Guard Logistics Handbook (March 2001) describes and documents existing U.S.
Coast Guard (USCG) logistics systems and is intended to act as a baseline for future
improvements. The handbook provides a broad overview of logistics throughout the USCG in
support of aircraft; boats; cutters; command, control, communications, computers, and
intelligence; and facilities platforms. It is non-directive in nature and not intended to change
processes currently in place. It contains a listing of Coast Guard logistics relationships – both
within the USCG and other parts of the DHS as well as with the DOD, other government
agencies, commercial sources of supply, and other organizations with which the Coast Guard
operates. This handbook can be found online at: http://www.uscg.mil/directives/cim/4000-
4999/cim_4000_2.pdf
U.S. Coast Guard Logistics Handbook Issues Relevant to Operationalizing the JLEnt
Put into place interoperability-related standards, guidance, and policy.
The United Nations Civil-Military Coordination Officer Field Handbook is a 2008 guide
produced by the United Nations in order to aid UN civil-military coordination officers in advising
the leadership of the humanitarian community on civil-military issues and facilitating the
establishment, maintenance and review of appropriate relations between civilian and military
actors present during a HA/DR or MCO scenario. It offers key insights on the difficulties in
conducting joint civil-military logistics operations from the perspective of NGOs. It stresses the
need for constant communications between agencies and organizations cooperating in disaster
relief and recovery. Chapter 4, “Transportation and Logistics” was expanded in the most recent
version. It describes the military and humanitarian perspective on transport and logistics and
lists keys military actors, minimum necessary information which must be shared, possible
activities, considerations, lessons learned, and best practices. This section is primarily
concerned with instructing UN-CIMIC Coordination officers how to deal with the military, but it
may be useful as a source for a humanitarian organization perspective and to gain an
understanding of difficulties NGOs experience in trying to coordinate with the military. This
handbook can be found online at: http://www.unhcr.org/refworld/docid/47da7da52.html
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the UN’s logistics cluster for example, the DOD is the periphery and the logistics cluster is the
central point of contact. Joint logistics doctrine must be adjusted to reflect this perspective and
provide logisticians with adequate tools to operate with the logistics cluster based on this
perspective.
Furthermore, a similar enterprise-like organizational structure exists for domestic emergency
management efforts. The core of the JLEnt is managed in homeland disaster scenarios by FEMA,
along with other agencies of the DHS. The National Response Framework’s Emergency Support
Function 7 (ESF7): Logistics Management and Resource Support Annex describes how this
existing JLEnt layer is structured and how the DOD may connect. As with the logistics cluster, an
organization outside of the DOD serves as the lead agency for the JLEnt (in this case, FEMA).
DOD elements of the JLEnt should understand the principles that govern FEMA’s whole of
government architecture and participate in and develop the relationships with other
government entities to encourage further rapidity and precision in logistic response.
At the headquarters level, ESF7 establishes, maintains, and executes national logistics plans,
policies, procedures, and doctrines. It also develops and maintains visibility of resources and
national logistics support requirements and capabilities. The military provides functional
command, coordination, and oversight of all national logistics activities, including resource
management at joint field offices, and distribution centers. The military’s role in the JLEnt is to
provide support to the regional/field/joint field office-level logistics management structure,
which is responsible for developing, maintaining, and executing the supplemental regional
logistics plans that implement headquarters plans, policies, and procedures.
4.2 Common Awareness of JLEnt Membership and Connections.
The visualization of the existence and function of social networks may qualitatively change how
communications flow through an operational JLEnt. Rob Cross notes that a key opportunity for
the construction of future social networks is in the visualization of these networks:
“Whereas today we rely on two-dimensional, static, and notoriously outdated
organization charts to depict what an organization is or does, soon we will be able to
represent companies, even industries the way they really are: active, in motion,
growing, shrinking, flowing in the direction of opportunities…the new organization chart
is likely to be a network movie, a dynamic visual representation that will provide
powerful new insights into how an organization is working, and critical warning signals
about the places and ways in which it isn’t.”65
65
Cross and Thomas, p. 180.
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Across the multi-tiered matrix that makes up the JLEnt, members will have widely varying levels
of participation and capacity to deliver logistics. The context for each “network movie,”
including the nature and character of connections among nodes will dramatically differ; each
different situation will likely have very different JLEnt configurations based on the nature and
scale of operations. For instance, connections that can exist in a humanitarian disaster relief
scenario OCONUS will not be feasible for a combat operations scenario.
JP 4-0 notes that JFCs must maintain logistics-enterprise wide visibility by assuring “access to
logistic processes, resources and requirements in order to gain the knowledge necessary to
make effective decisions.” The publication goes on to note that “this kind of visibility is the key
to continuously monitoring progress and is enabled by operational inputs which serve to inform
joint logisticians about the current situation.” Service reports, operational summaries, and
logistical situation reports all serve to expand the joint logistician’s awareness of the JOA.
However, as noted earlier in this paper, the formal connections between organizational
structures may not always reflect the reality of the JLEnt’s evolving structure. In order to put
the JLEnt into operation, its constituent organizations must develop ways to “see” the network
and to share that perspective across the JLEnt.
Seeing into the JLEnt structure must also nurture a keen understanding of competences and
expertise among JLEnt members. JP 3-08, Interagency, Intergovernmental Organization, and
Nongovernmental Organization Coordination during Joint Operations speaks to working with
IOs and NGOs, but does not provide detailed understanding of their motivations, nor how they
may fit within common logistics efforts as described in the JCL. Furthermore, the joint
publication does not speak specifically about the connections that link IOs, NGOs, and other
government agencies in the United States and across multinational partners, nor does it
provide a guide to the UN’s cluster approach, either in general, or the specific logistics cluster.
4.3 Account for Differing Perspectives
JP 3-08 describes the need to ensure the needs and concerns of all participating organizations
are understood and promptly addressed, especially pertaining to interests, policies, core values,
and legal limitations. The document describes the large capacity or very specialized skills across
the wider IA/IO/NGO communities. The document also notes that any activity that strips an
NGO’s appearance of impartiality, such as close collaboration with one particular military force,
may well eliminate that organization’s primary source of security. However, there are other
perspectives that joint commanders will have to understand and account for when accessing or
engaging with the JLEnt. Some other sources of friction between military, IA communities,
NGOs, and others include:
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Long vs. Short Term View. Conflict can even exists between actors with similar cultural
perspectives (humanitarian and development actors) due to their differences between
short and long term goals. For example, humanitarian relief workers may desire to
deliver free food aid to a needy village. This is a short term goal which may hinder
longer-term development work focused on increasing local capacity to provide for itself.
Requirements for Media Coverage. Humanitarian and Development organizations
survive primarily on “donor” funds. Media coverage of both the crisis and their
participation in that crisis will assist them in getting more funds. Therefore they want
more media coverage. In contrast, diplomats and the military often seek to get the crisis
off of the front pages of newspapers since that often means they have accomplished
their mission and can go home. In most cases (the Pakistan floods and earthquake, or
Indian Ocean tsunami), the United States will want its efforts to be positively viewed by
the local population as well to support larger strategic messages.
Competition. Finally, competition can also be a source of friction between actors. NGO
representatives have claimed during engagements that they are more comfortable
sharing information with the military than with other humanitarians they are competing
with for “donor” funds. The military and private security forces also have a conflicting
relationship even though they share a common culture and background, partly because
the military prefers to maintain a monopoly on the use of force. 66
The degree to which NGOs might have a strong working relationship between them is defined
by their adherence to three fundamental humanitarian principles: humanity, impartiality, and
neutrality.67 These three basic principles assist in understanding how NGOs may relate to or
participate in a JLEnt based on the particular situation. For example, NGOs can be very sensitive
of associating themselves with the military of any foreign nation for fear that such association
may negatively impact its impartiality and neutrality. This will especially be the case in a major-
combat operation. At the same time, NGO involvement with the military is evolving as both
NGOs and foreign militaries inevitably work within the same operational space. The Sphere
Handbook, a well respected book which reviews the humanitarian charter and offers minimum
standards for humanitarian response, notes the “increased involvement of the military in
humanitarian response, a set of actors not primarily driven by the humanitarian imperative.”68
66
Civil Military Overview Guide Notes 67
These are drawn from the U.N. Charter, International Law, and the Code of Conduct for the International Red Cross Movement and NGOs in Disaster Relief. 68
The Sphere Project, p. 11.
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The Sphere Handbook very effectively summarizes the tension between the perspectives of
different actors and should serve as a foundation for how the JLEnt’s members understand this
set of social relations.
“The military bring particular expertise and resources, including security, logistics,
transport and communication. However, their activities can blur the important
distinction between humanitarian objectives and military or political agendas and create
future security risks. Any association with the military should be in the service of, and led
by, humanitarian agencies according to endorsed guidelines. Some agencies will
maintain a minimum dialogue to ensure operational efficiency (e.g. basic program
information-sharing) while others may establish stronger links (e.g. use of military
assets). In all cases, humanitarian agencies must remain clearly distinct from the military
to avoid any real or perceived association with a political or military agenda that could
compromise the agencies’ independence, credibility, security and access to affected
populations.”69
These ideas, coupled with similar mental exercises for different industry groups could perhaps
be further developed in JP 3-08. Also, the joint force may wish to develop a set of principles
and motivations to offer the NGO a similar understanding of U.S. military engagement and
logistics practices. A common cultural assumption baseline may allow the joint force and its
nonmilitary partners to understand better areas of common interest, focus more on common
logistics endeavors needed to solve or address the crisis, and to spend less time and focus on
issues that may divide them or on issues not readily addressable based on more enduring
principles.
4.4 Awareness of Information Barriers
There are many barriers to information sharing between military and civil actors that must be
brought down if the JLEnt is to be operationalized. The “free revealing” of information in a
chaotic crisis environment is more effective than tightly defined organizational structures for
moving information about logistics requirements and capabilities. However, information
barriers often define how governments, militaries, and businesses typically function, and thus
have been difficult to transcend.
“Relinquishing control over content is perceived by many to endanger U.S. interests and
personnel, undermine orders from superiors and the wisdom of experts, diminish the
69
The Sphere Project 2011, p. 60.
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power that comes from holding on to knowledge, and open institutions to criticism as
the limits of their knowledge are revealed.”70
Specific obstacles to information sharing that may impede the development of an operational
JLEnt include, for example, cultural differences between the military and others. These
differences cause friction as many military members view members of IO/NGOs as
undisciplined, and perhaps not very effective or particularly trustworthy. In contrast, many
IO/NGO members view members of the military as aggressive and inflexible. Therefore, the
military often views working with IO/NGOs as too troublesome, while the IO/NGOs resent the
military’s propensity to take charge of the situation when they arrive, overwhelming ongoing
work and assuming that others are not capable of decisive action.
In addition, the military's “need to know” mentality and strict classification and information
release policies complicate information flows required for a JLEnt. The military has always had
an “information protection” mentality and therefore if a person or organization was not
deemed to have the “need to know” a piece of information this was not shared with them. This
mentality greatly hinders civil-military cooperation, especially in the information age where
even military intelligence personnel may gather significant data from open sources. Civilian
organizations frequently have little problem sharing information with the military, but the
perception is that military does not reciprocate. Current information security regulations and
classification policies have the potential to severely limit the quality of information shared with
needed JLEnt entities. This lack of reciprocity in levels of information is likely a significant
potential source of distrust among JLEnt members, hindering the rapidity and precision of
logistics delivery across the network as a whole.
As a CSIS report goes on to note “because traditional ways of managing information flows are
becoming counter-productive, free revealing must find a way to work within the context of
institutional realities.”71 Decades of field practice and lab experimentation have not yet solved
the problem of multi-level security information sharing. Therefore, it is critical that all members
of the JLEnt identify in advance those information-sharing barriers that exist. Rather than
attempting to breach a wall that heretofore has been impervious to attempts to defeat it, the
JLEnt should seek to make all participants aware of these barriers and seek to build trusting
relationships in an environment where full exchange of all information remains beyond the
realm of the possible.
70
Rebecca Linder, Wikis, Webs, and Networks: Creating Connections for Conflict-Prone Settings, (Center for Strategic and International Studies, October 2006), p. 17 71
Linder, p. 17.
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Moreover, the underlying purpose for these institutional barriers ought to be readdressed.
Information must never be shared if it threatens national security, yet all information is not
always useful. Too much information can drown out good information. The onslaught of
information needs no help from institutions who adopt a “water hose” approach—social media
and other outlets are already overloading development and response efforts; Rather, a
thoughtful awareness of circumstances on the ground with particular emphasis on who may
need what information when.
4.5 Focus on Building Trust Relations across the JLEnt
Reciprocal trust is perhaps the most important variable in a functioning social network. Based
on both a review of academic literature and interviews with representatives from across the
JLEnt, trust is generally built through sustained interaction and ongoing reciprocity between
elements in the network. At the tactical and field level, CIMIC personnel are already focused on
establishing credibility and confidence with relevant civil actors, and joint logisticians should
work to do the same within a working JLEnt. Civilian groups may fear they will lose their ability
to autonomously direct events, and become overwhelmed by the massive capacity of military
forces, while military planners may struggle with their inability to control the many variables
and uncertainties that organizations outside their command may bring to the crisis.
NGOs and humanitarian relief organizations are often capable of trading goods and information
with a greater degree of efficiency than formal government and corporate institutions due to a
relative lack of legal and bureaucratic regulation and the absence of a profit incentive. Because
they are not motivated by shareholder profit and provide services and support missions that
serve public interests across borders, the legitimacy of their actions may be above the reproach
directed at firms and at individual national governments. Because of this, these groups may
serve within the JLEnt as trusted bridges of otherwise disparate entities drawn from both
private and public sectors. They are not without their own problem set, however, and the JLEnt
must also account for tensions specific to nonmilitary organizations working in a crisis. These
include:
Competition. In the Aid and Private Sector community, many organizations are in
competition for donor funds. The sharing of information with the military (or others in
their community) can be stifled to keep information from competitors and have better
access to the donor community.
Security. In the humanitarian community, perceptions of neutrality and impartiality
have traditionally shielded them from harm. Concerns of being associated with military
in the field can be dangerous not only to the NGO’s staff and property, but also to the
communities they are trying to assist.
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Principles. The definition of humanitarian assistance is different for civilians and the
military and this can impede working together on such projects. Interaction with military
may even go against organization mandate.
Resources. Compared to the military, most civilian agencies/organizations are much
smaller and have many fewer resources (personnel and financial). Therefore, they must
be flexible and much of their staffs, especially international staffs, have competing
demands – many persons within NGOs and IOs carry multiple responsibilities (i.e.
Program Manager, Liaison, Reporting and at the end of the day they can only focus on
what is most important or live saving in their opinion). Most civilian organizations also
have a high turnover rate of NGO and IO personnel especially in areas of conflict/natural
disaster. 72
The joint force must also be open and insistent with the NGO/IO communities about their own
rationale and authority to take part in crisis response situations.
“Although the wider humanitarian community may still have reservations about military
involvement in humanitarian work, the reality is that national or foreign militaries–in
some cases both– are increasingly likely to be asked by their governments to respond to
emergencies. In the interest of making the humanitarian emergency response more
effective and predictable, the involvement of military forces needs to be taken into
account and appropriately planned for by all parties in such situations. One of the most
obvious conclusions that can be drawn from the operation in Haiti...is the need to
engage with the military before disaster strikes, so that humanitarian agencies have the
opportunity to shape military planning, rather than simply react to it.”73
Kotlarsky and Oshri have found several best practices relating to building trust across social
networks in distributed teams. These should be brought to bear in operationalizing the JLEnt,
and include:
Promote mutual introductions among all members of the social network, including
mutual visits across locations.
Reduce communications barriers and develop mutually acceptable communications
channels.
Routinize communications through regular sessions, project meetings, and visits to
outlying, but critical JLEnt node sites.
72
CIMIC Fusion Center Briefing notes. 73
Humanitarian Exchange Newsletter, Humanitarian Practice Network, Humanitarian Response Group, (October 2010) p. 14
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Open direct communications channels and promote a centralized “bulletin board”
where all can share information.
Ensure message quality through precision e-mails and writing (including standard
message sets), graphical representations of ideas if possible.
Use of groupware tools, knowledge repositories, teleconference and video conferencing
facilities, and online chat.74
These best practices should be coupled with a focus on detailed sharing of specific skills and
knowledge sets and a commonly accessible, updateable repository or register of logistics
competencies across the JLEnt. As is illustrated in section 2.3, the development of detailed
knowledge about “who knows what" across a social network is key to building TMS systems.
The joint force could begin such an effort by providing detailed information about logistics
capabilities that the military may be able to provide to civilian actors in a crisis, as well as a
snapshot of specialized skills, such as aerial mapping or port and airfield-opening packages that
may be brought to bear on behalf of the JLEnt.
4.6. Build Consensus on Common Goals and Objectives
Enterprise literature also notes that the establishment of shared beliefs and values between
employees is catalyzed by the sharing of common languages, codes, values, and practices. The
JLEnt is a very different type of cooperative endeavor than typical formalized coordination
procedures. A diverse array of individuals, ad hoc groups, repurposed organizations (such as
private companies), and formal organizations will all converge on the crisis area. The
motivations of these groups are as diverse as the number of organizations involved,
complicating the ability to understand the mechanics of the social network itself.
Across the multi-tiered matrix that makes up the JLEnt, members will also have widely varying
levels of participation and capacity. Each different situation will likely have very different JLEnt
configurations based on the nature and scale of operations. For instance, in a combat
operations scenario, partners may be different from those in a humanitarian disaster relief
scenario. A key element of a JLEnt for the United States will be an embassy country team, each
with very unique and specialized access to the host nation. Understanding the country team
capacities will be central to U.S. whole of government response capacities. Likewise, as
74
Kotlarsky and Oshri, p. 44.
“Bereft of outside agency input, the military will generally fill the void as it sees fit.”
~USAID, “Working with the Military in the Field.” Field Operations Guide
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implementing partners on the ground, NGOs are intimately aware of humanitarian needs
during a natural disaster and have “an immediate capacity and knowledge of what needs to be
done to respond to humanitarian needs.”75
For information to flow across barriers within a social network, members must identify with a
mission larger than their organization’s own goals. In places where trust is a rare commodity,
personal relationships are essential for making progress. Actors must also recognize that while
there may be different, often competing tactical objectives, all can derive mutual benefit from
cooperation. Ideological arguments can be overcome when people work together on a concrete
problem, form personal relationships, and develop trust.
In order to build trust among a diverse JLEnt, contribution should be based on knowledge, not
status or rank. The participatory structure of networks is necessary to succeed in conflict-prone
settings. The complex nature of post-conflict settings guarantees that information is not limited
to a finite number of people. Instead, individuals and organizations (both local and
international) have different types of expertise. Participatory systems and structures would
make the best use of each person’s knowledge and ensure maximum situational awareness for
all actors.
“Encouraging users to generate, structure, and evaluate content makes the most of their
insights. There are numerous experts with content to share—as well as many
practitioners who may have smaller, but still insightful, success stories from their
experience on the ground. Furthermore, practitioners are very willing to share their
experiences; they do not lack the will to help, only the means to do so. Even if only a
small fraction of the millions of people who have experience with international
interventions are able to share their ideas, then a huge increase in knowledge and
understanding is possible.”76
The logistics community, (as well as the wider DOD) should understand how the cluster
approach works, and transmit detailed knowledge about the workings of DOD logistics entities.
For the logistics cluster, response capacity is based on an understanding of several key goals
and objectives:
First, the approach aims to ensure sufficient global capacity is built up and maintained
in all the main sectors/AORs, with a view to ensuring timely and effective responses in
new crises.
75
Lawry and Frandsen 2009, p. 21. 76
Rebecca Linder, p. 18.
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Second, the approach aims to ensure predictable leadership in all the main
sectors/AORs. Cluster leads are responsible for ensuring response capacity is in place
and that assessment, planning and response activities are carried out in collaboration
with partners and in accordance with agreed standards and guidelines. Cluster leads
also act as the “provider of last resort.”
Third, the approach is designed around the concept of partnerships (i.e. clusters)
between UN agencies, IOs, NGOs, and national governments. Partners work together
towards agreed common humanitarian objectives both at the global level
(preparedness, standards, tools, stockpiles and capacity-building) and at the field level
(assessment, planning, delivery and monitoring). By designating cluster leads, the aim is
to make the international humanitarian community a better partner for host
governments, local authorities and local civil society, and to avoid situations were
governments have to deal with hundreds of uncoordinated international actors.
Fourth, the approach strengthens accountability. Cluster leads are accountable, at the
global level, to the Emergency Relief Coordinator for building up a more predictable and
effective response capacity in line with Inter-Agency Standing Committee (IASC)
agreements. At the field level, in addition to their normal institutional responsibilities,
cluster leads are accountable to humanitarian coordinators for fulfilling agreed roles and
responsibilities for cluster leadership, such as those listed in the IASC Generic Terms of
Reference for Sector/Cluster Leads at the Country Level. The approach also strengthens
accountability to beneficiaries through commitments to participatory and community-
based approaches, improved common needs assessments and prioritization, and better
monitoring and evaluation.77
4.7 Embrace Emergent Networks
The JLEnt will never be able to account for all players prior to a crisis, no matter how well one
plans. Rather than acting as a nuisance or aberration, emergent activity fills a void that cannot
be filled by more traditional, centralized command and control approaches.78 FEMA’s ESF 7
notes that planning and coordinating with other supply chain partners in the private sector is
critical, and in a domestic response situation, private industry can bring to bear materials in
quantities that often dwarf what is available in U.S. General Services Administration, FEMA, or
Red Cross prepositioned stocks. Joint forces should understand this aspect of the JLEnt and
prepare to augment emergent networks, particularly in the private sector, wherever possible
with engineering and movement assets. In a particularly devastating humanitarian disaster, the
capacity to move information from planning and headquarters to the field and back can be
77
CIMIC Fusion Center Briefing notes 78
Tierney, Lindell, Perry, “Facing the unexpected: Disaster preparedness and response in the United States.” Joseph Henry Press.
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muddled and inconsistent. Joint force logisticians should also be ready to identify specialized
communications capabilities to link emergent networks to the JLEnt as a whole to take
advantage of their detailed knowledge and information about a crisis situation.
The social networks under consideration here will have very fluid relationships, fleeting
membership, dispersed leadership, and transient mission objectives as environmental
conditions continually change.79 Emergent social networks will often not be organized around
formal planning processes and JLEnt nodes should have sustained, everyday contact with
possible partners so that partnership becomes reflexive and “normal” when a crisis begins. As
one United States Africa Command logistics expert noted “the importance of building
relationships beforehand cannot be overstated.”80
4.8 Develop Appropriate Social Network Strategies
Figure 4.1 below illustrates several flawed social network configurations that may be identified
and remediated in a functioning JLEnt social network.81 Although each nodal flaw is described in
terms of an individual in the source document, each can be applied to the function of a specific
organization within the JLEnt as well.
It is clear from the social network theory that inappropriate network governance strategies can
severely degrade the ability of the collective to act in a cohesive manner. “Coordinating
response in the absence of a [structure] is likely to create epistemic differences [different
objectives], reputation stakes [distrust in expertise], and blame apportionment [lack of trust],
potentially making the process quite difficult.”82 For example, one article on social networks
suggests that the development of close-knit partnerships focused on developing strong
command type ties found in military or government organizations may be difficult, and in fact,
may act to insulate the logistics enterprise from outside information or factors against which it
must respond. Therefore, developing a network or awareness level across the JLEnt may serve
as a crucial bridge between two dense layers.83 The reverse aspect of this perspective is that
JLEnt social networks lacking in weak ties will be fragmented and incoherent – leading to less
rapid and precise logistics delivery within this context. Information about logistics needs may
spread slowly while organizations within the different layers of the JLEnt may have difficulty
developing a sense of common purpose during a logistics operation.
79
Majchrzak, Jarvenpaa, and Hollingshead, “Coordinating Expertise among Emergent Groups Responding to Disasters,” Organization Science, Vol. 18, No. 1 (January-February 2007) pp. 147-161. 80
Interview with USAFRICOM Logistics Expert by JCLE Engagement Team. 81
From Cross and Thomas, p. 141. 82
Majchrzak, Jarvenpaa, and Hollingshead, p. 156. 83
The Strength of Weak Ties, p. 1363.
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Furthermore, a number of
ideas that can assist in
shaping a more responsive
JLEnt social network have
been derived from the
theory surveyed for this
report. After the JLEnt has
been characterized and
examined, relations
between nodes can
perhaps be adjusted and
modified in terms of:
“Between-ness” is
negatively
correlated with a
node's
performance.
Being a bridge
between many
people is not
helpful for the
node's
performance.
Network reach is
highly correlated
with overall
network
performance. The
number of people
reachable in three
steps is positively
correlated with
higher
performance.
Having too many
strong links —
communication Figure 4.1 Sample Social Network Design Flaws
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among the same set of people is typically observed with a negative correlation with
performance. Perhaps frequent communication to the same person may imply
redundant information exchange.
Structurally diverse networks with abundance of structural holes are associated with
higher performance. Social network theory is explicit that more connections do not
necessarily result in better performance. Some distance is sometimes necessary to
avoid information overload and increase the diversity of information available to the
network. When friends of your friends are not friends of each other or belong to the
same social group.
Having just a few information keepers who have high betweenness centrality is
positively associated with performance. While an individual node may lose efficiency by
acting as a bridge, a small number of bridges can drastically increase the performance of
the entire network.84
4.9 Develop Appropriate Network Participation
JP 4-0 recognizes the fact that NGOs and IOs are important, but cannot be commanded:
“In the absence of a formal command structure, the joint logistician will need to
collaborate and elicit cooperation to accomplish the mission…the benefit of leveraging
the unique skills and capabilities that NGOs and IGOs possess can serve as a force
multiplier in providing the joint warfighter more robust logistics.”85
The JFC must understand how to leverage the unique capabilities of NGOs and IOs or other
government agencies to provide substantive, legitimate logistics materials during a crisis.
However, the commander must also understand key tradeoffs as he designs and accesses the
JLEnt’s social network capacities. In developing a JLEnt with appropriate membership to the
task, JLEnt governance will be required to balance a number of important areas that are in
tension. Rapidity and precision are the JLEnt’s major goal, but to achieve rapid and precise
delivery of supplies, the JLEnt will need to balance:
The effectiveness of the network as a whole to address immediate crisis needs vs.
longer term efficiency of more enduring solutions. Efficient solutions may require a
smaller number of tightly-controlled JLEnt units, while effective solutions may require
inclusiveness of a wider array of partners.
Internal vs. external legitimacy. The JLEnt must be seen as responsive to common goals
across participating organizations, as well as to the needs of logistics recipients that the
84
Lynn Wu, Ching-Yung Lin, Sinan Aral, Erik Brynjolfsson, Value of Social Network (4 September 2009). Briefing. 85
Joint Publication 4-0, Joint Logistics, p. V-13.
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JLEnt is intended to serve. Overemphasis on external legitimacy means that network
members are highly disconnected and the JLEnt is a network only nominally – i.e., it
does not provide a common, coordinated response. However, focusing too much on
coordination within the network may mean that key constituencies on the outside may
view the JLEnt as illegitimate. For example, when humanitarian and combat related
principles come into conflict, the JFC will be hard-pressed to balance the two.
Flexibility vs. Stability. Flexibility may make the JLEnt more responsive by rapidly
reconfiguring to the crisis at hand; however, stability means that long term relationships
among the participants can be built, enhancing overall trust within the system. 86
Diversity of opinion versus aggregation. As discussed in Section 2.1, networks must be
large and diverse enough to generate the "wisdom of crowds" effect. 87 Each
organization should maintain their own private sources of information – even if it is
seen across the network as an eccentric interpretation of the “known” facts.
Furthermore, opinions should not be commanded by the opinions of those around
them. However, diverse opinions must not prevent unified or complementary action if
the JLEnt is to be effective, so social networks must attempt to balance the ability of
turning private judgments into a collective decision without undermining the wisdom of
crowd effect.88
These tensions have significant practical implications for the governance profile of the JLEnt as
a whole. From a doctrinal perspective JP 4-0 should consider the proper balance of these
criteria when selecting or advocating a particular form of network governance form. Each can
have critical implications for overall network effectiveness. The effective management of
network participation requires the need to recognize and respond to both internal and external
network demands; both when selecting a governance form and when managing tensions that
arise as a result of using that form.
4.10 Develop Logisticians Competent in Social Networking
Most military members (except perhaps CIMIC/Civil Affairs personnel) are not well versed in
the need or benefits of interacting with civil actors, and have few procedures for doing so. Out
of 123 pages of text, JP 4-0 dedicates a single page to working with MN communities and NGOs.
It provides little guidance about how to synchronize logistics activities across the JLEnt other
than to direct the reader to JP 3-08. Likewise, this publication provides little guidance on
practical logistics coordination. Logisticians typically have little training in civil-military
86
Provan and Kenis, p. 244. 87
James Surowiecki, The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, (2004) 88
Jan Lorenz, Heiko Rauhut, Frank Schweitzer, and Dirk Helbing, "How Social Influence can Undermine the Wisdom of Crowds Effect," Proceedings of the National Academy of Sciences, Vol. 108 No. 20 (May 17, 2011).
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cooperation, and are focused on developing logistics functional expertise. Training on why and
how to work with civil actors and MN partners should become an essential part of any military
logistics training program.
As part of this training, logisticians (as well as other operations and planning specialists) should
become familiar with social network ideas, principles and approaches. The JLEnt cannot be
effective if logisticians do not understand how social networks operate, and what issues may
encourage their effective operation. Network analysis may be a useful tool for logisticians by
making invisible elements of the JLEnt more apparent and helping them to better understand
how information such as logistics requirements or capabilities might best flow through the
JLEnt. Understanding bottlenecks or other inefficient network configurations can yield insights
across the JLEnt as a whole (see section 4.9 above).
Thus, logisticians who are competent in social network perspectives and strategies will enable
the joint force to encourage better enterprise-wide collaboration and assist in reducing
complexity, increasing understanding, reducing response time, and amplifying the ability of the
JFC to access and leverage important knowledge across the enterprise. When establishing a
logistics enterprise, logisticians and CIMIC personnel should be prepared to discuss the
configuration of the JLEnt with members by asking questions and engaging in social-network-
related discussions such as those described by Cross and Thomas in figure 4.2 below.
Figure 4.2 Social-Network Related Questions for Planners.89
89
From Rob Cross and Robert Thomas, p. 125.
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5.0 Conclusion
Constructing a common enterprise across wildly differing organizations, cultures, and
approaches is a difficult and complex challenge. Social network theory can provide some
guideposts to improve collaboration and coordination within such an environment. One theme
repeated throughout social network literature is the importance of trust in collaborative
relations. The emerging theory of TMS also points to the notion that trust is built on a mutual
belief in the expertise and competence among individuals and groups. For this reason, a
logistics enterprise may be easier to build than any other functional enterprise that the joint
force may participate in. Across the joint logistics community, within domestic agencies,
international partner nations, IOs, NGOs, and private industry and shipping are experts in
understanding demand requirements, supply, warehousing, movement, packaging and delivery.
The common language shared by these experts will be crucial in forming the foundation of trust
relationships upon which an operationalized JLEnt will be truly effective.
Experimentation efforts can then serve to further develop the full set of military implications
(hinted at in section 4 above) that exist at the intersection of logistics practice, social network
and enterprise theory, and military planning and operations. This work will identify key points
throughout the logistics process at which social network connections can be leveraged to
influence (or be influenced by) other key providers of logistics across the JLEnt. This effort will
begin by identifying the linkages for FEMA and the UN logistics cluster.
Within the Joint Concept for Logistics Experiment, the JLEnt is currently in the process of being
examined with a view towards understanding its set of nodes and connections and sharing that
understanding across the community. Over the course of the next several months, the body of
thought developed in this report will be applied to this visualization, with a view to optimizing
the JLEnt’s social network. Several experimentation activities, including LOEs, are underway to
validate the JLEnt’s social network and simulation runs to understand the relationship between
the social network and logistics delivery in three different operational scenarios. What remains
to be discovered – the central issue under investigation in the JCLE experimentation
campaign – is how to optimize the JLEnt’s social network to best improve the ability of the
JLEnt as a whole to provide faster and more precise delivery of logistics on the battlefield.
“The practice of logistics is a bridge, a common language that we can use to speak across
cultural boundaries…”
~ JCLE Interview with USAFRICOM Logistics Expert
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