Joico-Jan-Feb2013BuyersGuide

HEADS.JANUARY / FEBRUARY 2013

Whatever your desire, Joico puts the POWER OF TRANSFORMATION in your hands with advanced, proven regimens specially formulated to address the specific needs of different hair types.

FOR THE FIRST TIMEJoico fuses the power of DNA science and the latest advancements in bio-mimicry to introduce our biggest breakthrough to date: Bio-Advanced Peptide Complex,™ the most powerful, most targeted hair repair technology ever created.

2012Joico receives the EPA’s Green Power Leadership Award for its 3.3 MW on-site wind generation project.

FOR THE FIRST TIME

By mimicking the exact peptide chain needed to optimally repair and protect hair, BIO-ADVANCED PEPTIDE COMPLEX™ goes above and beyond the limits of human hair keratin–not only repairing the exact sites of damage, but also preventing future damage by creating a molecular shield of protection around the hair structure that lasts up to 25 Shampoos.

What does this mean as far as results you can see and feel?

• Dramatically stronger, healthier hair— even after just one use!

• Longer-lasting reconstructive benefits

• More vibrant shine

Over 35 Years of “Firsts”

2011Joico is the FIRST professional hair care company to make the EPA’s Top 20 On-Site Generation list.

1976 Pioneers the use of Human Hair Keratin Protein: For the first time, HAIR REPAIRS HAIR.

1984 TRIAMINE COMPLEX®

1992 CATIONIC TRIAMINE COMPLEX®

2006 ®

TM

2011

Joico revolutionizes the hair care industry with patent pending Bio-Advanced Peptide Complex™

2013

Long-lasting, frizz-free smoothness without a chemical process? Yes! Smooth Cure’s ingenious SULFATE-FREE formulas deliver up to 72 hours of dramatically soft, smooth, manageable hair thanks to our formaldehyde-free KeraShield Complex™ of Keratin, Brazil Nut Oil and Tucuma Butter, which safely tames and strengthens all hair types—from fine to coarse—without harsh, harmful chemicals.

Leaves hair dramatically smooth for up to 72 hours*Reduces frizz by 79%*Provides up to 72 hours high humidity protection** Versus untreated control at 90% relative humidity.

SMOOTH CURE™

Just one level of fade protection? Discover full coverage color insurance. SULFATE-FREE Color Endure keeps color true to hue with our triple-threat Multi-Spectrum Defense Complex,™ a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.

Protects color vibrancy up to 33% longer than a leading professional sulfate-free color-protecting Shampoo and Conditioner. Maintains over 89% of the vibrancy of red haircolor after 18 washes.

COLOR ENDURE™

JOICO GIVES YOU THE POWER TO TRANSFORM HAIR AND TRANSFORM PEOPLE.From the stylist behind-the-chair who’s passionate about revealing the

potential of every person’s individual beauty to the client who walks out of

the salon and into the world with a bold new look and confidence.

Just one level of fade protection? Discover full coverage color insurance.SULFComplex,the physical and environmental factors that can cause fading and tonal change.

Protects color vibrancy up to color-protecting Shampoo and Conditioner. red haircolor after

COLOR ENDURE

Thirsty hair? Quench it. Moisture Recovery’s water-loving formulas deeply quench dry, dehydrated hair with our bio-diverse Hydramine Sea Complex,™ where botanicals and amino acids from the sea meet the richest, most nourishing botanical butters and oils found on land to transform even the most parched hair into a vision of softness and manageability.

Moisture Recovery Shampoo and Conditioner restore vital moisture to reduce breakage by up to 55%* Moisture Recovery Treatment Balm replenishes lost moisture in thick/coarse hair to increase strength and reduce breakage by up to 80%** After just one use.

MOISTURE RECOVERY™

Just a little off balance? Bring it back. With just the right amount of conditioning and protection, our classic Daily Care formulas bring normal-to-dry and normal-to-oily hair back into healthy, beautiful balance.

DAILY CARETM

K-PAK®

Think your hair is a lost cause? Meet damaged hair’s hero.K-PAK’s multi-action formulas feature a megadose of our revolutionary Bio-Advanced Peptide Complex™—the most powerful reconstructive technology known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.

K-PAK RevitaLuxe™ INSTANTLY corrects years of damage and protects against future damage** According to independent consumer testing and internal tests.

Bulk up without gaining weight? Try the skinny hair miracle. Body Luxe’s body-boosting formulas plump up fine, limp hair with our zero-weight Oat Protein Complex,™ which thickens and volumizes skinny strands without adding an ounce.

Body Luxe System leaves hair 40% fuller looking.

BODY LUXE™

Style and substance? It’s the only way we know.Our Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology. Plus, these next-generation Power Stylers deliver the ultimate in powerful yet flexible hold thanks to our exclusive AquaLastik™ technology, which forms a crystal-clear web of durable, humidity-proof hold that can be recharged and restyled for up to 72 hours.

+NEW POWER SERIES

Having trouble keeping color vibrant and healthy looking? Put it on lockdown. K-PAK Color Therapy deeply locks in vibrancy and moisture while locking out fading and damage thanks to our advanced Quadraßond Peptide Complex® of peptides, African Manketti Oil and Argan Oil, which repairs and seals hair’s outer protective layer.

Reduces breakage by 65% after just one use* Instantly increases shine by nearly 50%* Doubles the life of haircolor vibrancy** Versus basic daily system.

K-PAK COLOR THERAPY™

educes breakage by increases shine by nearlyhaircolor vibrancy** Versus basic daily system.

BIO-ADVANCEDPEPTIDE COMPLEXCOMPLEXE PEPTIDIQUEBIO-AVANCÉ

COMPLEXE PEPTIDIQUEBIO-AVANCÉ

STYLE & FINISH

HEADS.NEW FORMULA SULFATE-FREE

COLOR ENDURE

TM

Turn Up Longer-Lasting Color. Turn Down Fading. Just one level of fade protection? Discover full coverage color insurance.

Sulfate-free Color EndureTM keeps color true to hue with our triple-threat Multi-

Spectrum Defense ComplexTM, a mega complex of fade-defying Green Tea,

antioxidants and UV protectors that fight both the physical and environmental

factors that can cause fading and tonal change.

COLOR ENDURE SULFATE-FREE INTRO OFFER includes:6- Shampoo 300ml 6- Conditioner 300ml1- Shampoo Liter 1- Conditioner Liter1- Tent Card

Salon Price

$9999Salon Value: $143.10Savings: 30%

Salon Price

$1314Salon Value: $16.60Sugg. Retail Price: $21.95Retail Value: $27.68Savings: 21%

INTRO OFFER

COLOR ENDURE SULFATE-FREE DUO PACK includes:1- Shampoo 300ml 1- Conditioner 300ml

• Protects hair color vibrancy up to 33% longer than a leading

professional sulfate-free color protecting shampoo

• Preserves over 86% of hair color after 18 washes

ECO Packaging PlanAt JOICO we are at the forefront of material production. In 2010 JOICO launched new packaging created from a hybrid bioplastic resin, making us one of the first beauty companies to use this new and innovative material. The new packaging will be a composite of post-consumer recycled plastic and thermoplastic starch derived from plants, which can continue to be recycled and will not contaminate recycling streams unlike other bioplastics. As a result, we manufacture bottles with up to 70% post-consumer recycled plastic and cartons that use 100% recycled paperboard. We print information on the inside of our cartons to eliminate paper inserts. And we’re committed to finding new ways to shine bright, clean and beautiful…now and for generations to come.

GREEN PACKAGING launched

new packaging created from a hybrid bioplastic resin, making us one of the first he new packaging will

be a composite of post-consumer recycled plastic and thermoplastic starch derived from plants, which can continue to be recycled and will not contaminate recycling

s a result, we manufacture bottles with up to 70% post-consumer recycled plastic and cartons that use 100% recycled paperboard. We

nd we’re committed to finding new ways to shine bright, clean and beautiful…now and for

AGING

Destination Education January 2014All-inclusive turn-key package in Mexico includes:• Hotel for 7 nights at Dreams Tulum Resort & Spa • Direct airfare from major Canadian cities• Transfers to and from hotel• Full breakfast, lunch, dinner and snacks plus 24 hour room service• Unlimited international and domestic alcoholic & non-alcoholic beverages• All-access to education seminars with marquis talent• All-access to themed nights, cocktails, activities and social events

• $250 welcome gift and so much more

PRICE $1999 (INCLUDING TAXES) / PERSONBASED ON STANDARD ROOM, DOUBLE OCCUPANCY

GET READY FOR

MEXICO!THE NEXT DESTINATION EDUCATION EVENT

TURN ON THE POWER TO TRANSFORM

PLEASE VISIT WWW.DESTINATIONEDUCATION.CA FOR MORE INFORMATION

$199 STYLING SALON OPENER All new styling productsSave 30% (including FREE items) on the purchase of each JOICO $199 Styling Opener.

STYLING OPENER INCLUDES:(1) JoiMist Firm, 300 ml(1) JoiMist Medium, 300 ml(1) JoiShape Shaping & Finishing Spray, 300 ml(1) Power Spray Finishing Spray, 300 ml(2) Power Gel Sculpting Gel, 250 ml(1) Power Whip Whipped Foam, 300 ml(1) Matte Grip Texture Crème, 60 ml(2) Instant Refresh Dry Shampoo, 200 ml(2) Flex Control Pliable Paste, 100 ml(2) Super Shine Glossing Polish, 100 ml(1) Texture Boost Dry Spray Wax, 125 ml(2) Humidity Blocker Finishing Shield, 150 ml(1) Style Reform Matte Clay, 100 ml(1) Design Works Shaping Spray, 300 ml

RECEIVE THE FOLLOWING FREE (OVER $80 VALUE):(3) Shelf Talkers(2) 2 sided Joico Posters(1) Style Selector Guide (1) JoiMist Firm, 300 ml(1) JoiMist Medium, 300 ml(1) JoiShape Shaping & Finishing Spray, 300 ml(1) Power Spray Finishing Spray, 300 ml(1) Power Whip Whipped Foam, 300 ml(1) Texture Boost Dry Spray Wax, 125 ml(1) Design Works Shaping Spray, 300 mlDesign Works Shaping Spray, 300 mlDesign Works Shaping Spray, 300 mlDesign Works Shaping Spray, 300 mlDesign Works Shaping Spray, 300 mlDesign Works Shaping Spray, 300 ml(1)(1) Design Works Shaping Spray, 300 mlDesign Works Shaping Spray, 300 ml

CO $199 Styling Opener. Save 30% (including FREE items) on the purchase of each JO (including FREE items) on the purchase of each JO (including FREE items) on the purchase of each JOICO $199 Styling Opener. (including FREE items) on the purchase of each JOICO $199 Styling Opener.

JOICO STYLING SALON OPENERSalon Price:

$ 199.00Salon Value: $ 285.80

Save 30%

STYLE SELECTOR GUIDE STYLERS SHELF TALKERS

DOUBLE SIDED POSTERS – 24” X 36”DOUBLE SIDED

HEAD-TURNING SALON OPENERS FOR EVERY SALON

$599 SALON OPENERGet everything you need to update your salon with the NEW BOLDER, SEXIER, BETTER THAN EVER Joico.Save 34% on the purchase of each JOICO $599 Salon Opener plus receive a FREE branding kit valued at over $214 (including 2 backbar liters). A total savings of 47%.

SALON OPENER INCLUDES: (1) K-PAK Shampoo, 300 ml(1) K-PAK Conditioner, 300 ml(1) K-PAK Clarifying Shampoo, 300 ml(2) K-PAK Reconstructor, 150 ml(1) K-PAK Liquid Reconstructor, 300 ml(1) K-PAK Leave-In Protectant, 250 ml(1) K-PAK Intense Hydrator, 250 ml(1) K-PAK Split End Mender, 100 ml(3) K-PAK RevitaLuxe, 150 ml(6) K-PAK Color Therapy Shampoo, 300 ml(6) K-PAK Color Therapy Conditioner, 300 ml(3) K-PAK Restorative Styling Oil, 100 ml(1) K-PAK Smoothing Balm, 200 ml(1) K-PAK Protect & Shine Serum, 50 ml(1) K-PAK Thermal Design Foam, 300 ml(1) K-PAK Protective Hairspray, 300 ml(1) Daily Care Balancing Shampoo, 300 ml(1) Daily Care Conditioning Shampoo, 300 ml(1) Daily Care Treatment Shampoo, 300 ml(1) Daily Care Conditioner, 300 ml(1) Daily Care Balancing Conditioner, 300 ml(1) Daily Care Leave-In Detangler, 300 ml(1) Smooth Cure Sulfate-Free Shampoo, 300 ml(1) Smooth Cure Sulfate-Free Conditioner, 300 ml(1) Smooth Cure Leave-In Rescue Treatment, 100 ml(1) Smooth Cure Thermal Styling Protectant, 150 ml(1) Moisture Recovery Shampoo, 300 ml(1) Moisture Recovery Conditioner, 300 ml(1) Moisture Recovery Treatment Balm, 250 ml(1) Color Endure Sulfate-Free Shampoo, 300 ml(1) Color Endure Sulfate-Free Conditioner, 300 ml(1) Color Endure Violet Sulfate-Free Shampoo, 300 ml(1) Color Endure Violet Sulfate-Free Conditioner, 300 ml(1) Body Luxe Volumizing Shampoo, 300 ml

(1) Body Luxe Volumizing Conditioner, 300 ml(1) Body Luxe Thickening Elixir, 200 ml(1) Body Luxe Root Lift, 300 ml(1) Body Luxe Volumizing Foam, 250 ml(1) Crème Wax, 50 ml(1) JoiGel Medium, 250 ml(1) JoiGel Firm, 250 ml(1) JoiLotion, 300 ml(1) JoiWhip, 300 ml(1) JoiMist Medium, 300 ml(1) JoiShape, 300 ml(1) JoiMist Firm, 300 ml(1) JoiFix Medium, 300 ml(1) JoiFix Firm, 300 ml(1) NEW Super Shine Glossing Polish, 100 ml(2) NEW Texture Boost Dry Spray Wax, 125 ml(1) NEW Humidity Blocker Finishing Shield, 150 ml(2) NEW Power Spray Finishing Spray, 300 ml(2) NEW Matte Grip Texture Crème, 60 ml(1) NEW Style Reform Matte Clay, 100 ml(1) NEW Instant Refresh Dry Shampoo. 200 ml(2) NEW Flex Control Pliable Paste, 100 ml(2) NEW Power Gel Sculpting Gel, 250 ml(1) NEW Design Works Shaping Spray, 300 ml(2) NEW Power Whip Whipped Foam, 300 ml

Save 34%

JOICO SALON OPENERSalon Price:

$ 599.00Salon Value: $ 908.00 + $ 214.44 (branding kit) Total Value= $1122.44


ACRYLIC BRAND MARKER

STANDING FLIP CARD

HEADS.

BRAND BROCHURE

$599 SALON OPENER

FREE BACKBAR & SALON BRANDING KIT (OVER $210 VALUE)(1) K-PAK Color Therapy Shampoo, Liter(1) K-PAK Color Therapy Conditioner, Liter(100) K-PAK Color Therapy Foil Packettes Shampoo/Conditioner(1) Foil Packette POP Dispenser(1) Acrylic Brand Marker(1) Brand Brochure(1) Standing Flip Card (7) Shelf Talkers featuring features/benefits for each regimen(1) Joico Calendar(25) Joico Retail Bags(1) Double sided Banner(1) Price List

JOICO CALENDAR

HEADS.LES TÊTES.

JOICO RETAIL BAG

ACRYLIC BRANDMARKER

SHELF TALKERS FEATURING EACH REGIMEN

ALON OPENER

FREE BACKBAR & SALON BRANDING KIT

JOIJOI

HEAD-TURNING SALON OPENERS FOR EVERY SALON, EVERY BUDGET

DOUBLE SIDED BANNER – 36” X 39”

HEAD-TURNING SALON OPENERS FOR EVERY SALON, EVERY BUDGETHEAD-TURNING SALON OPENERS FOR EVERY SALON

$699 K-PAK OPENER Products & Salon Branding Kit Save 47% on the purchase of each $699 K-PAK opener plus receive free merchandise valued at over $35.00.

K-PAK OPENER INCLUDES: (4) K-PAK Shampoo, 300 ml(1) K-PAK Shampoo, Liter (3) K-PAK Conditioner, 300 ml(1) K-PAK Conditioner, Liter (4) K-PAK Color Therapy Shampoo, 300 ml (1) K-PAK Color Therapy Shampoo, Liter (3) K-PAK Color Therapy Conditioner, 300 ml (1) K-PAK Color Therapy Conditioner, Liter (2) K-PAK Clarifying Shampoo, 300 ml(2) K-PAK Thermal Design Foam, 300 ml (2) K-PAK Protective Hair Spray, 300 ml (2) K-PAK Smoothing Balm 200, ml (2) K-PAK Protect & Shine Serum, 50 ml(2) K-PAK Leave-in Protectant, 250 ml (2) K-PAK Split End Mender, 100 ml(2) K-PAK Restorative Styling Oil, 100 ml (2) K-PAK Liquid Reconstructor, 300 ml(4) K-PAK Intense Hydrator, 250 ml (4) K-PAK RevitaLuxe Treatment, 150 ml(2) K-PAK RevitaLuxe Treatment, 480 ml(4) K-PAK Deep Penetrating Reconstructor, 150 ml(2) K-PAK Deep Penetrating Reconstructor, 250 ml(3) K-PAK Professional H.K.P., 350 ml

FREE(1) K-PAK Shampoo, Liter (1) K-PAK Shampoo, Gallon(1) K-PAK Conditioner, Liter (1) K-PAK Conditioner, Gallon (1) K-PAK Color Therapy Shampoo, Liter (1) K-PAK Color Therapy Shampoo, Gallon(1) K-PAK Color Therapy Conditioner, Liter(1) K-PAK Color Therapy Conditioner, Gallon(1) K-PAK Thermal Design Foam, 300 ml(1) K-PAK Protective Hairspray, 300 ml(1) K-PAK Smoothing Balm, 200 ml (1) K-PAK Protect & Shine Serum, 50 ml (1) K-PAK Leave-in Protectant, 250 ml (1) K-PAK Split End Mender, 100 ml FREE BACKBAR TREATMENTS(1) K-PAK Clarifying Shampoo, Liter (1) K-PAK Intense Hydrator, Liter (1) K-PAK Professional Cuticle Sealer, Liter (1) K-PAK Deep Penetrating Reconstructor, Liter (1) K-PAK Professional H.K.P., 350 ml

PLUS(1) Double sided banner(25) Retail Bags(1) Price List

valued at over $35.00.

Save 47%


JOICO RETAIL BAG


JOIJOIBACKBAR TREATMENTS

Salon Price:

$ 699.00Salon Value: $ 1307.70 + banner and retail bags

JOICO LITER EMPORIUM Liters at every day low price of $10 to Salons

SALON OFFER: Purchase for $1000 this beautiful custom built liter display that only holds Joico liters at 54% OFF and you will receive 100 pre-selected Joico liters.

The liter tree holds 64 Joico liter bottles. Once you submit your registration form* you will be eligible to buy your Joico liters for $10.00 each** and every time.

* The registration form must be approved by PIIDEA Canada for the salon to be eligible to buy Joico liters for $10.00 each and every time for the full year. On year 2 the salon will have to re-register in order to validate the salon.

** Does not include any K-PAK products, Daily Care Treatment Shampoo Liter, Daily Care Leave-in Liter or any styling Liters.

*** Floorstand remains the property of PIIDEA Canada.

YOU WILL RECEIVE: (12) Moisture Recovery Shampoo, Liter (12) Moisture Recovery Conditioner, Liter(6) Daily Care Balancing Shampoo, Liter (6) Daily Care Balancing Conditioner, Liter (6) Daily Care Conditioning Shampoo, Liter (6) Daily Care Conditioner, Liter (12) Color Endure Sulfate-Free Shampoo, Liter (12) Color Endure Sulfate-Free Conditioner, Liter (4) Color Endure Sulfate-Free Violet Shampoo, Liter (4) Color Endure Sulfate-Free Violet Conditioner, Liter (6) Body Luxe Shampoo, Liter (6) Body Luxe Conditioner, Liter (4) Smooth Cure Sulfate-Free Shampoo, Liter (4) Smooth Cure Sulfate-Free Conditioner, Liter

Save 54%

Salon Price:

$1000.00Salon Value: $ 2175.00


DIMENSIONS: 22.8” W X 21.8” D X 67.5” H

WINTER BATTERED HAIR?Receive FREE K-PAK Deep-Penetrating Reconstructor 150 mlwith the purchase of each K-PAK Winter Liter Duo.

SALON OFFER: FREE K-PAK Deep Penetrating Reconstructor, 150 ml with the purchase of each K-PAK Winter Liter Duo, a total savings of 55%.

CHOOSE FROM:K-PAK includes: K-PAK Shampoo Liter, K-PAK Conditioner Liter and Deep-Penetrating Reconstructor 150 mlK-PAK Color Therapy includes: Color Therapy Shampoo, Liter, Color Therapy Conditioner, Liter and Deep Penetrating Reconstructor, 150 ml.

Salon Price (ea):

$29.95Salon Value (ea): $66.10Retail Price (ea): $49.99Retail Value (ea): $110.35

Save 55% CH

K-PAK includes:Deep-Penetrating Reconstructor 150 mlK-PAK Color Therapy Conditioner, Liter and Deep Penetrating Reconstructor, 150 ml.

Salon Price (ea):

$29.95Salon Retail Price (ea): $49.99Retail

55% 55%

The power of transformation

JOICO POWER JOICO POWER STYLING PRODUCTS are formulated with AQUALASTIK® TechnologyER formulated with AQ

on the purchase of each Power Tower (including free products)

(36) Power Spray 300 ml(12) Power Gel 250 ml (24) Power Whip 300 g

Plus 4 of each product for stylist station use

Salon Special

$599.99Reg.: $946.20 (includes value of stylist station product)

on the purchase of each large Power Tower (including free products)

(36) Power Spray 300 ml(36) Power Gel 250 ml(36) Power Whip 300 g

Plus 6 of each product for stylist station use

Plus Shelf TalkersPlus Poster

Salon Special

$799.99Reg.: $1354.50 (includes value of stylist station product)

Save 37%

Save 41%

JANUARY / FEbRUARY

$1799 SUPREME INTRO Product & Salon Branding KitSave 41% on the purchase of each JOICO Supreme $1799 Salon Opener plus receive a FREE branding kit valued over $500.

Salon Price:

$1799.00Salon Value: $ 3067.37 Plus Free Branding Kit Valued At Over $500

TOTAL SAVINGS 50%

Salon Price:

Save 41%


SUPREME OPENER INCLUDES:(3) Joico Body Luxe Volumizing Shampoo, 300 ml (3) Joico Body Luxe Volumizing Conditioner, 300 ml (2) Joico Body Luxe Volumizing Foam, 250 ml (2) Joico Body Luxe Volumizing Elixir, 200 ml (2) Joico Body Luxe Root Lift, 300 ml (6) Joico Daily Care Conditioning Shampoo, 300 ml (6) Joico Daily Care Conditioner, 300 ml (6) Joico Daily Care Balancing Shampoo, 300 ml (6) Joico Daily Care Balancing Conditioner, 300 ml (6) Joico Daily Care Treatment Shampoo, 300 ml (2) Joico Daily Care Leave-In Detangler, 300 ml (6) Joico Color Endure Sulfate-Free Shampoo, 300 ml (6) Joico Color Endure Sulfate-Free Conditioner, 300 ml (1) Joico Color Endure Sulfate-Free Shampoo, Liter(1) Joico Color Endure Sulfate-Free Conditioner, Liter (3) Joico Color Endure Violet Sulfate-Free Shampoo, 300 ml(3) Joico Color Endure Violet Sulfate-Free Conditioner, 300 ml(3) Joico Moisture Recovery Shampoo, 300 ml (3) Joico Moisture Recovery Conditioner, 300 ml (1) Joico Moisture Recovery Shampoo, Liter (1) Joico Moisture Recovery Conditioner, Liter (2) Joico Moisture Recovery Treatment Balm, 250 ml (3) Joico Smooth Cure Sulfate-Free Shampoo, 300 ml (3) Joico Smooth Cure Sulfate-Free Conditioner, 300 ml (1) Joico Smooth Cure Leave-In Rescue Treatment, 100 ml (3) Joico Smooth Cure Thermal Styling Protectant, 150 ml(2) Joico JoiLotion Sculpting Lotion, 300 ml (3) Joico JoiGel Firm Styling Gel, 250 ml (3) Joico JoiGel Medium Styling Gel, 250 ml (3) Joico Power Spray Fast-Dry Finishing Spray, 300 ml(3) Joico Power Whip Whipped Foam, 300 ml (3) Joico Power Gel Sculpting Gel, 250 ml(2) Joico Instant Refresh Dry Shampoo, 200 ml (2) Joico Style Reform Matte Clay, 100 ml (2) Joico Flex Control Pliable Paste, 100 ml (2) Joico Super Shine Glossing Polish, 100 ml (3) Joico Design Works Shaping Spray, 300 ml (2) Joico Texture Boost Dry Spray Wax, 125 ml (2) Joico Humidity Blocker Finishing Spray, 150 ml (2) Joico Matte Grip Texture Crème, 60 ml(2) Joico Creme Wax Texture & Shine, 50 ml (3) Joico JoiWhip Firm Hold Design Foam, 300 ml(3) Joico JoiMist Firm Finishing Spray, 300 ml (3) Joico JoiMist Medium Style & Finishing Spray, 300 ml(3) Joico JoiShape Shaping & Finishing Spray, 300 ml(3) Joico JoiFix Medium Style and Finishing Spray, 300 ml (3) Joico JoiFix Firm Finishing Spray, 300 ml

THE K-PAK FAMILY:(6) Joico K-PAK Shampoo, 300 ml(6) Joico K-PAK Conditioner, 300 ml(6) Joico K-PAK Color Therapy Shampoo, 300 ml(6) Joico K-PAK Color Therapy Conditioner, 300 ml (2) Joico K-PAK Color Therapy Restorative Styling Oil, 100 ml(2) Joico K-PAK Liquid Reconstructor, 300 ml (2) Joico K-PAK Leave-in Protectant, 250 ml(3) Joico K-PAK RevitaLuxe Bio-Advanced Treatment, 150 ml(2) Joico K-PAK RevitaLuxe Bio-Advanced Treatment, 480 ml(2) Joico K-PAK Split End Mender, 100 ml (3) Joico K-PAK Intense Hydrator, 250 ml (2) Joico K-PAK Smoothing Balm, 200 ml(1) Joico K-PAK Protect & Shine Serum, 50 ml (3) Joico K-PAK Deep Penetrating Reconstructor, 150 ml (2) Joico K-PAK Deep Penetrating Reconstructor, 250 ml (3) Joico K-PAK Thermal Design Foam, 300 ml (3) Joico K-PAK Protective Hair Spray, 300 ml

STYLE SELECTOR GUIDE

ACRYLIC BRAND MARKER



FREE (3) Joico Power Spray Fast-Dry Finishing Spray, 300 ml(3) Joico Power Whip Whipped Foam, 300 ml (3) Joico Power Gel Sculpting Gel, 250 ml(3) Joico Matte Grip Texture Crème, 60 ml(1) Joico Instant Refresh Dry Shampoo, 200 ml(3) Joico Design Works Shaping Spray, 300 ml (3) Joico JoiWhip Firm Hold Design Foam, 300 ml(3) Joico JoiMist Firm Finishing Spray, 300 ml (3) Joico JoiMist Medium Style & Finishing Spray, 300 ml (3) Joico K-PAK Protective Hair Spray, 300 ml(3) Joico JoiShape Shaping & Finishing Spray, 300 ml(3) Joico JoiFix Medium Style and Finishing Spray, 300 ml (3) Joico JoiFix Firm Finishing Spray, 300 ml (3) Joico JoiGel Firm Styling Gel, 250 ml (3) Joico JoiGel Medium Styling Gel, 250 ml(1) Joico Daily Care Conditioning Shampoo, Liter(1) Joico Daily Care Conditioner, Liter (1) Joico Daily Care Treatment Shampoo, Liter (1) Joico Daily Care Balancing Shampoo, Liter (1) Joico Daily Care Balancing Conditioner, Liter(1) Joico Body Luxe Volumizing Shampoo, Liter(1) Joico Body Luxe Volumizing Conditioner, Liter(1) Joico Smooth Cure Sulfate-Free Shampoo, Liter (1) Joico Smooth Cure Sulfate-Free Conditioner, Liter (1) Joico Smooth Cure Leave-In Rescue Treatment, 100 ml(1) Joico K-PAK Shampoo, Liter(1) Joico K-PAK Conditioner, Liter (1) Joico K-PAK Protect & Shine Serum, 50 ml (1) Joico K-PAK Color Therapy Shampoo, Liter(1) Joico K-PAK Color Therapy Conditioner, Liter

FREE 50 ML’S(6) Joico Power Spray Fast-Dry Finishing Spray, 50 ml (6) Joico Power Whip Whipped Foam, 50 ml (6) Joico Power Gel Sculpting Gel, 50 ml(3) Joico Moisture Recovery Shampoo, 50 ml (3) Joico Moisture Recovery Conditioner, 50 ml (3) Joico Smooth Cure Sulfate-Free Shampoo, 50 ml (3) Joico Smooth Cure Sulfate-Free Conditioner, 50 ml(3) Joico Body Luxe Volumizing Shampoo, 50 ml (3) Joico Body Luxe Volumizing Conditioner, 50 ml (6) Joico Color Endure Sulfate-Free Shampoo, 50 ml (6) Joico Color Endure Sulfate-Free Conditioner, 50 ml (3) Joico Color Endure Violet Sulfate-Free Shampoo, 50 ml(3) Joico Color Endure Violet Sulfate-Free Conditioner, 50 ml(6) Joico K-PAK Color Therapy Shampoo, 50 ml (6) Joico K-PAK Color Therapy Conditioner, 50 ml (6) Joico K-PAK Shampoo, 50 ml (6) Joico K-PAK Conditioner, 50 ml (3) Joico K-PAK Intense Hydrator, 50 ml (3) Joico K-PAK Restorative Styling Oil, 21ml (6) Joico K-PAK RevitaLuxe Bio-Advanced Restorative Treatment, 50 ml(6) Joico K-PAK Deep Penetrating Reconstructor, 50 ml

JOICO CALENDAR


on your purchase of a $1000 Joico Liter Treeà l'achat du présentoir à litres Joico de 1000$

100$SAVEÉCONOMISEZ

JOICO LITER TREE $100 GIFTCERTIFICATE

JOICO RETAIL BAG

STANDING FLIP CARD

HEADS.

BRAND BROCHURE

GIFT CERTIFICATE OF $350 FOR A CLASS AT

JOICO ARTISTIC INSTITUTE.

on your purchase of a 1ÉCONOMISEZ

GIFT CERTIFICATE OF

$350 GIFT CERTIFICATE

TOWARDS AN

EDUCATION CLASS AT THE

JOICO ARTISTIC INSTITUTE

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Destination Education January 2014All-inclusive turn-key package in Mexico includes:• Hotel for 7 nights at Dreams Tulum Resort & Spa • Direct airfare from major Canadian cities• Transfers to and from hotel• Full breakfast, lunch, dinner and snacks plus 24 hour room service• Unlimited international and domestic alcoholic & non-alcoholic beverages• All-access to education seminars with marquis talent

• All-access to themed nights, cocktails, activities and social events

• $250 welcome gift and so much more

PRICE $1999 (INCLUDING TAXES) / PERSONBASED ON STANDARD ROOM, DOUBLE OCCUPANCY

GET READY FOR

MEXICO!THE NEXT DESTINATION EDUCATION EVENT

TURN ON THE POWER TO TRANSFORM

BALLOTS FOR DESTINATION EDUCATION


SHELF TALKERS FEATURING EACH REGIMEN

SHELF TATAT LKERS FEATURING

FREE SALON BRANDING KIT (VALUED OVER $440.00)(1) Acrylic Brand Marker(1) Brand Brochure(1) Standing Flip Card (7) Shelf Talkers featuring each regimen(1) Joico Calendar(25) Joico Retail Bags(1) Double sided Banner(1) Style Selector Guide(1) Price List(1) $100 Gift Certificate towards the

purchase of a Joico Liter Tree(1) Entry to a draw for a FREE trip for 2 at

our next destination education(1) Gift certificate valued up to $350 for a

class at Joico Artistic Institute.

Save 41%


WINTER LUXURIES WITH K-PAK REVITALUXE SAVINGSon the purchase of each K-PAK RevitaLuxe Bio-Advanced Restorative Treatment, 480 ml.

Salon Price (ea):

$16.99Salon Value (ea): $ 22.75

Save 25%

Salon Price (ea):

$20.00Salon Value (ea): $39.30 – $43.50 Sugg. Retail (ea): $33.39

JOICO WINTER LITER DUOS

REVITALUXE

each K-PAK RevitaLuxe

CHOOSE FROM:Moisture Recovery Color Endure Sulfate-FreeColor Endure Violet Sulfate-FreeBody LuxeSmooth Cure Sulfate-Free Daily Care BalancingDaily Care Conditioning

Save up to 54% on Shampoo and Conditioner liter duos

CHOOMoisture Recovery Color Endure Sulfate-FreeColor Endure

Save 54%

JANUARY / FEbRUARY

JANUARY / FEbRUARY

VP PROGRAM HEAD-TURNING KITS FROM JOICOA salon owner or any stylist who benefits financially by recommending and selling professional hair care products, soon appreciates the effectiveness of Joico’s Volume Presentation (V.P.) Program. For a salon product that has always been known for its retail excitement, no other promotional strategy in Joico’s history has generated more consumer interest and product purchase than this simple but effective salon program. Any salon that has a strong client base, and/or a good walk-by location, should consider enrolling now to take full advantage of Joico’s V.P. schedule. Your salon retail revenues can be in the thousands, and your profits are guaranteed. Register today!

With the purchase of the complete mix the registered VP salon will receive:(2) New Joico Double Sided Posters (1) Style Selector Guide(25) Retail Bags

DOUBLE SIDED POSTERS – 24” X 36”DOUBLE SIDED POSTERS

STYLE SELECTOR GUIDE

DAILY CARE CONDITIONING Shampoo 300 ml

& JOIFIX FIRM 300 gSalon Special VP Price:

$1197Non-VP Salon: $13.17Salon Reg Price: $15.95Sugg Retail Price: $ 19.99Retail Value: $26.68

25%SAVINGS

31%SAVINGS

MOISTURE RECOVERY Shampoo 300 ml

& JOIWHIP 300 gSalon Special VP Price:

$1347Non-VP Salon: $14.82Salon Reg Price: $19.55Sugg Retail Price: $ 22.49Retail Value: $32.64

THE VP SALON MUST PURCHASE THE FOLLOWING MIX:(12) Daily Care Conditioning Shampoo 300 ml & Joifix Firm 300 ml(12) Moisture Recovery Shampoo 300 ml & Joiwhip 300g Salon Special price for recommended mix: $305.28Salon Value: $426.00Potential Profit: $204.48

HEADS.LES TÊTES.

JOICO RETAIL BAG

The VP Display is the property of Joico Canada and can be repossessed at any time should products other than joico VP products be featured on the VP stand.

SALON PRICE: $799.95SALON VALUE: $1607.24

PURCHASE: (57) Pre-Selected Vero K-PAK Color Shades* (28) Pre-Selected Vero K-PAK Chrome Shades*(32) NEW Age Defy Shades*(6) Vero K-PAK Color Intensity Shades*

RECEIVE FREE: (1) 10 Volume Veroxide 950 ml(2) 20 Volume Veroxide 950 ml(1) 30 Volume Veroxide 950 ml(1) 40 Volume Veroxide 950 ml(1) Veroglaze No-Lift Color Developer 950 ml(2) Activator 950 ml(2) VeroLight Lightening Powder 16 oz(1) VeroBlue Lightening Powder 16 oz(3) Vero K-PAK Crème Lightener 10.5 oz(2) Base Breaker, 59ml(1) Vero Stainless Color Stain Remover, 118 ml(1) K-PAK Color Therapy Shampoo, Liter(1) K-PAK Color Therapy Conditioner, Liter(1) K-PAK Clarifying Shampoo (formerly

K-PAK Chelating Shampoo), Liter

(1) K-PAK Cuticle Sealer, Liter(1) K-PAK Reconstructor, Liter (1) K-PAK Intense Hydrator, Liter(1) Vero K-PAK Color Premium Shade

Selector Book(1) NEW Age Defy Swatch Book(1) XTRA Reds Swatch Insert(1) NEW Ultra High-Lift Series Swatch Insert(1) NEW Color Intensity Swatch Insert(3) Modular Tint Bowl(3) Wide Tint Brush(3) Narrow Tint Brush(3) Measuring Beaker(2) Vero K-PAK Color Apron (1) Vero K-PAK Color Cape(1) Vero K-PAK Color Kimono Style Smocks(1) Vero K-PAK Color Timer(1) Vero K-PAK Color Salon Agenda 2013(1) Vero K-PAK Color Banner(1) Vero K-PAK Color DVD(1) Vero K-PAK Color Resource Guide (1) Vero K-PAK Color Paper Chart (1) NEW Foundation 2013 Guide(1) Access Joico Brochure(2,000) Access Joico Bonus Points (2 coupons x 1,000 ea)

LARGE SALON OPENER

SAVE 50% ON THE PURCHASE OF EACH VERO K-PAK COLOR LARGE SALON OPENER.

*SHADE LISTING (subject to change): (1) of each of the following

Vero K-PAK Color: 9N; 8N; 7N; 6N; 5N; 4N; 3N; 1N; 10A; 9A; 8A; 7A; 6A; 5A; 4A; 9G; 8G; 7G; 6G; 5G; 9RG; 8RG; 7RC; 6RC; 6RR; 5RR; 5RM; 4RV; 4VR; 9B; 8B; 7B; 6B; 5B; 7FOR; 6FR; 4FV; HLN; HLA; HLG; HLB; TSB; TPB; TBB; INB; INS; ING; INC; INRR; INRV; INV; CCV; LB; UHLP, UHLN, UHLA, UHLMA

Vero K-PAK AGE DEFY: 9NG+; 8NG+; 7NG+; 6NG+; 5NG+; 4NG+; 9GC+; 8GC+; 7CG+; 6CG+; 6NR+; 5NR+; 5NRM+; 4NRV+; 3NVR+; Age Defy Clear; Age Defy Grey Controller; Age Defy Red Controller; 10NN+; 9NN+; 8NN+; 7NN+; 6NN+; 5NN+; 4NN+; 4NA+; 6NGC+; 4NGC+; 5BCR+; 4BRC+; 2NA+; 8NGC+

Vero K-PAK Chrome Shades: N9; N8; N6; N4; N1; A9; A7; A5; A3; G9; G8; G6; RC8, RC6, RM5; RB4; B9; B7; B6; B5; V9; V4, RB, RY, RO, RR, RRV, CLR

Color Intensity: Red, Pink, Orange, Yellow, Indigo, Clear Mixer

SAVE

50%

SAVE 62% on the purchase of each Vero K-PAK Color Small Salon Opener.


PURCHASE: (26) Pre-selected Vero K-PAK

Color Shades*

RECEIVE FREE: (2) 20 Volume Veroxide, 950 ml(1) 40 Volume Veroxide, 950 ml(4) VeroLight Packette, 50 ml(1) Vero K-PAK Color Base Breaker, 59ml(1) Modular Tint Bowl(1) Wide Tint Brush(1) Narrow Tint Brush(1) Measuring Beaker(1) Color Bottle Applicator

(1) Vero K-PAK Color Premium Shade Selector

(1) Vero K-PAK Color Resource Guide(1) Vero K-PAK Color Quick Reference Chart(1) Vero K-PAK Color ProColor Tutorial DVD Set (1) Vero K-PAK Color DVD(1) NEW Ultra High-Lift Swatch Insert Page(1) XTRA Reds Swatch Insert

(1) NEW Foundation 2013 Guide(1) Access Joico Brochure(1,000) Access Joico Bonus Points (1 coupon)


Vero K-PAK Shades: 9N; 8N; 7N; 6N; 5N; 4N; 3N; 1N; 9B; 6B; 5B; 9G; 7G; 6G; 5G; 9A; 7A; 6A; 5A; 6RC; 5RM; 5XR; 7XR; 4FV; UHLP; UHLN

SMALL SALON OPENER

(1) Vero K-PAK Color Premium Vero K-PAK Color Premium V (1) NEW Foundation 2013 Guide

SMALL SALON OPENER

SALON OPENERSAVE 63% on the purchase of each Vero K-PAK Chrome Salon Opener.


PURCHASE: (24) Pre-selected Vero K-PAK Chrome Shades*

RECEIVE FREE: (3) Vero K-PAK Chrome Activator, 950 ml(4) VeroLight Packette, 50 ml(1) Vero K-PAK Color Base Breaker, 59 ml(1) Modular Tint Bowl(1) Wide Tint Brush(1) Narrow Tint Brush(1) Measuring Beaker(1) Color Bottle Applicator(1) Vero K-PAK Color Premium Shade Selector

SAVE

62%

(1) Vero K-PAK Color Resource Guide(1) Vero K-PAK Color Quick Reference Chart(1) Vero K-PAK Color ProColor Tutorial DVD Set(1) Vero K-PAK Color DVD(1) NEW Foundation 2013 Guide(1) Access Joico Brochure(1,000) Access Joico Bonus Points (1 coupon)


Vero K-PAK Chrome Shades: N9; N8; N6; N4; N1; V9; V4; G9; G8; G6; B9; B7; B6; B5; RC8; RC6; RM5; RB4; A3; A5; A7; A9; RR; Clear

SAVE

63%

SALON OPENER

SAVE

31%


PURCHASE:(26) NEW Pre-selected Vero K-PAK Color NEW Age Defy Series shades*

RECEIVE FREE: (2) Vero K-PAK Color 20 Volume Veroxide,

950 ml(1) Modular Tint Bowl(1) Wide Tint Brush

(1) Narrow Tint Brush(1) Measuring Beaker(1) VERO K-PAK Color System Paper

Swatch Chart (1) VERO K-PAK Color System Resource Guide (1) NEW Foundation 2013 Guide(1) Access Joico Brochure(1,000) Access Joico Bonus Points (1 coupon)

* SHADE LISTING (subject to change): (2) of each of the following Vero K-PAK Age Defy Shades: 10NN+; 9NN+; 8NN+; 7NN+; 6NN+; 5NN+; 4NN+; 4NA+; 6NGC+; 4NGC+; 5BCR+; 4BRC+

(1) of each of the following 2NA+; 8NGC+

SAVE 31% ON EACH VERO K-PAK COLOR AGE DEFY SERIES SALON OPENER.

Vero K-PAK ColorSALON PRICE: $116.10 / 18

Vero K-PAK Age Defy ColorSALON PRICE:

$134.10 /18

Vero K-PAK CHROMESALON PRICE:

$103.50 / 18

FEBRUARY ONLY

RECEIVE 1 NEW! TRENDBOOK 2013: TURNSTYLE VOLUME 1 FREE with the purchase of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series.Limit of one deal per salon. Available while suplies last.

RECEIVE FREE1 NEW! 2013 TRENDBOOK:TURNSTYLE VOLUME 1

RECEIVE

Vero K-PAK ColorSALON PRICE: $116.10 / 18

Vero K-PAK Age Defy ColorSALON PRICE:

$134.10 / 18

Vero K-PAK CHROMESALON PRICE:

$103.50 / 18

JANUARY ONLY

Receive 3 FREE Power Products with the purchase of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series.

Limit of one deal per salon. Available while suplies last.

ROME

18

JANUUARY ARY ARY ARY ONARY NARY ONARY

RECEIVE FREE1 Power Spray, 300 ml1 Power Whip, 300 ml1 Power Gel, 250 mlSalon Value: $32.25

1 Power Spray, 300 ml

NLYLYLNLON

VE FREE

E FREE

Save 20% on the purchase of Vero Blue on/off scalp lightening powder, 1 lb.

Salon Price: $19.95 (ea) Salon Value: $24.95 (ea)

Save 20%on/off scalp lightening powder, 1

Salon Price: Salon

VEROBLUE SPECIAL

SAVE 20%

SALON SUGG. UNIT PRICE RETAIL

K-PAK

K-PAK Shampoo 300 ml 10.00 16.75

K-PAK Shampoo Liter 26.60 44.40

K-PAK Shampoo Gallon 63.75 —

K-PAK Daily Conditioner 300 ml 11.95 19.95

K-PAK Daily Conditioner Liter 26.60 44.40

K-PAK Daily Conditioner Gallon 63.75 —

K-PAK Deep Penetrating Reconstructor 150 ml 12.90 21.55

K-PAK Deep Penetrating Reconstructor 250 ml 19.60 32.75

K-PAK Deep Penetrating Reconstructor Liter 42.80 71.50

K-PAK Intense Hydrator 250 ml 12.15 20.29

K-PAK Intense Hydrator Liter 32.30 53.95

K-PAK Liquid Reconstructor 300 ml 15.20 25.39

K-PAK Leave-in Protectant 250 ml 10.35 17.29

K-PAK Thermal Design Foam 300 ml 12.90 21.55

K-PAK Smoothing Balm 200 ml 12.90 21.55

K-PAK Protect & Shine Serum 50 ml 12.90 21.55

K-PAK Split End Mender 100 ml 12.90 21.55

K-PAK Protective Hairspray 300 ml 13.75 22.95

K-PAK REVITALUXE

K-PAK RevitaLuxe Bio-Advanced Restorative Treatment 50 ml 4.15 6.95



K-PAK COLOR THERAPY

K-PAK Color Therapy Shampoo 300 ml 10.00 16.75

K-PAK Color Therapy Shampoo Liter 26.60 44.40

K-PAK Color Therapy Shampoo Gallon 63.75 —

K-PAK Color Therapy Conditioner 300 ml 11.95 19.95

K-PAK Color Therapy Conditioner Liter 26.60 44.40

K-PAK Color Therapy Conditioner Gallon 63.75 —

K-PAK Restorative Styling Oil 21 ml 2.70 4.95

K-PAK Restorative Styling Oil 100 ml 12.90 21.55

K-PAK PROFESSIONAL

K-PAK Professional Clarifying Shampoo 300 ml 10.00 16.75

K-PAK Professional Clarifying Shampoo Liter 22.75 —

K-PAK Professional Cuticle Sealer Liter 22.75 —

K-PAK Professional H.K.P. 350 ml 9.90 —

MOISTURE RECOVERY

Moisture Recovery Shampoo 300 ml 7.60 12.69

Moisture Recovery Shampoo Liter 20.75 34.65

Moisture Recovery Shampoo Gallon 47.20 —

Moisture Recovery Conditioner 300 ml 9.00 14.99

Moisture Recovery Conditioner Liter 22.75 37.99

Moisture Recovery Conditioner Gallon 47.20 —

Moisture Recovery Treatment Balm 250 ml 12.15 20.29

DAILY CARE

Daily Care Conditioning Shampoo 300 ml 7.60 12.69

Daily Care Conditioning Shampoo Liter 20.75 34.65

Daily Care Conditioning Shampoo Gallon 47.20 —

Daily Care Balancing Shampoo 300 ml 7.60 12.69

Daily Care Balancing Shampoo Liter 20.75 34.65

Daily Care Balancing Shampoo Gallon 47.20 —

Daily Care Treatment Shampoo 300 ml 7.60 12.69

Daily Care Treatment Shampoo Liter 20.75 34.65

Daily Care Conditioner 300 ml 9.00 14.99

Daily Care Conditioner Liter 22.75 37.99

Daily Care Balancing Conditioner 300 ml 7.80 12.99


DAILY CARE

Daily Care Balancing Conditioner Liter 18.55 30.99

Daily Care Balancing Conditioner Gallon 44.00 —

Daily Care Leave-In Detangler 300 ml 9.00 14.99

Daily Care Leave-In Detangler Liter 22.75 37.99

STYLE & FINISH

Power Spray Fast-Dry Finishing Spray 300 ml 11.95 19.95

Power Whip Whipped Foam 300 ml 11.95 19.95

Power Gel Sculpting Gel 250 ml 8.35 13.95

Instant Refresh Dry Shampoo 200 ml 11.95 19.95

Design Works Shaping Spray 300 ml 11.95 19.95

Matte Grip Texture Crème 60 ml 9.85 16.49

Style Reform Matte Clay 100 ml 9.85 16.49

Flex Control Pliable Paste 100 ml 9.85 16.49

Super Shine Glossing Polish 100 ml 9.85 16.49

Texture Boost Dry Spray Wax 125 ml 9.85 16.49

Creme Wax Texture & Shine 50 ml 9.85 16.49

Humidity Blocker Finishing Spray 150 ml 11.50 19.25

JoiLotion Sculpting Lotion 300 ml 7.75 12.95

JoiGel Firm Styling Gel 250 ml 8.35 13.95

JoiGel Firm Styling Gel Liter 18.40 30.75

JoiGel Medium Styling Gel 250 ml 8.35 13.95

JoiGel Medium Styling Gel Liter 18.40 30.75

JoiWhip Firm Hold Design Foam 300 ml 11.95 19.95

JoiMist Firm Finishing Spray 300 ml 11.95 19.95

JoiMist Medium Style & Finishing Spray 300 ml 11.95 19.95

JoiShape Shaping & Finishing Spray 300 ml 11.95 19.95

JoiFix Medium Style and Finishing Spray 300 ml 9.10 15.19

JoiFix Firm Finishing Spray 300 ml 8.35 13.95

COLOR ENDURE

Color Endure Shampoo 300 ml 7.60 12.69

Color Endure Shampoo Liter 20.75 34.65

Color Endure Shampoo Gallon 47.20 —

Color Endure Conditioner 300 ml 9.00 14.99

Color Endure Conditioner Liter 22.75 37.99

Color Endure Conditioner Gallon 47.20 —

COLOR ENDURE VIOLET

Color Endure Violet Shampoo 300 ml 7.60 12.69

Color Endure Violet Shampoo Liter 20.75 34.65

Color Endure Violet Conditioner 300 ml 9.00 14.99

Color Endure Violet Conditioner Liter 22.75 37.99

BODY LUXE

Body Luxe Volumizing Shampoo 300 ml 7.60 12.69

Body Luxe Volumizing Shampoo Liter 20.75 34.65

Body Luxe Volumizing Shampoo Gallon 47.20 —

Body Luxe Volumizing Conditioner 300 ml 9.00 14.99

Body Luxe Volumizing Conditioner Liter 22.75 37.99

Body Luxe Volumizing Conditioner Gallon 47.20 —

Body Luxe Volumizing Foam 250 ml 11.35 18.99

Body Luxe Volumizing Elixir 200 ml 11.35 18.99

Body Luxe Root Lift 300 ml 11.95 19.95

SMOOTH CURE

Smooth Cure Shampoo 300 ml 7.60 12.69

Smooth Cure Shampoo Liter 20.75 34.65

Smooth Cure Conditioner 300 ml 9.00 14.99

Smooth Cure Conditioner Liter 22.75 37.99

Smooth Cure Leave-In Rescue Treatment 100 ml 11.95 19.95

Smooth Cure Thermal Styling Protectant 150 ml 10.15 16.95


I-C-E HAIR®

Molder ® Matte Texture Crème 100 ml 9.57 15.95

Spiker® Water-Resistant Styling Glue 150 ml 11.97 19.95

Spiker® Water-Resistant Styling Glue 500 ml 23.95 39.95

Erratic® Molding Clay 100 ml 8.97 14.95

Distortion® Styling Gum 100 ml 11.97 19.95

Finisher® Shaping Hair Spray 300g 10.17 16.95

Blast™ Spray Adhesive 284g 10.77 17.95

Spiker Colorz White Styling Glue 50 mL 7.15 11.95

Spiker Colorz Red Styling Glue 50 mL 7.15 11.95

Spiker Colorz METALLIC Gold Styling Glue 50 mL 7.15 11.95

Spiker Colorz METALLIC Green Styling Glue 50 mL 7.15 11.95

Spiker Colorz Blue Styling Glue 50 mL 7.15 11.95

UNIT PRICE

VERO K-PAK COLOR®

Vero K-PAK Age Defy 74 mL 7.45

Vero K-PAK Color® 74 mL 6.45

Veroxide® 10 / 20 / 30 / 40 Vol. 950 mL 6.99

Base Breaker 59 ml 5.95

Vero K-PAK Glaze™ No-Lift 950 mL 10.10

VeroLight Off-Scalp Lightening Powder 1 lb. 24.95

VeroLight Off-Scalp Lightening Powder 2 lb. 47.95

VeroBlue On/Off Scalp Lightening Powder 1 lb. 24.95

Vero K-PAK Crème Lightener 300g 14.95

Vero K-PAK Lift® Crème Lightening Booster 60g 5.39

Vero Stainless Haircolor Stain Remover 118 mL 7.50

VERO K-PAK COLOR INTENSITY

Semi-Permanent Crème Colors 118 mL 6.45

VERO K-PAK CHROME™

Vero K-PAK Chrome 60 mL 5.75

Vero K-PAK Chrome No-Lift Activator 950 mL 6.99

COLOR ACCESSORIES

NEW! Age Defy Swatchbook 45.00

Vero K-PAK Color System Premium Swatch Book 90.00

Vero K-PAK Resource Guide 13.95

Vero K-PAK Quick Reference Resource Guide 6.95

Vero K-PAK Color System DVD 4.95

Vero K-PAK Modular Mixing Bowl 6.95

Vero K-PAK Brush 3.50

Vero K-PAK Narrow Brush 3.50

Vero K-PAK Tech Apron 37.99

Vero K-PAK Client Cape 24.95

SALON UNIT SUGG. + EDLP RETAIL

NEW K-PAK WAVES

Reconstructing Waves Acid 4.50 7.95

Reconstructing Waves Extra Body Acid 4.50 7.95

Reconstructing Waves Thio-Free C/T 4.50 8.95

Reconstructing Waves Thio-Free N/R 4.50 8.95

Reconstructing Waves Alkaline N/R 4.50 7.95

Reconstructing Waves Alkaline C/T 4.50 7.95

UNIT PRICE

JOICO MERCHANDISE

Joico 2 sided salon banner 29.99

Joico Roll Comb 2.00

Joico Clips 5.99

Joico Flat Iron Tension Comb 9.99

* Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last. Promotions expire February 28th, 2013. Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of 12. ©2013 Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3

JOICO PRICE LIST 2013

SEMI-PERMANENT CRÈME COLOR

DEMI-PERMANENT CRÈME COLOR

SULFATE-FREE

CONTINUED

SULFATE-FREE

SULFATE-FREE

PERMANENT CRÈME COLOR

Joico-Jan-Feb2013BuyersGuide

Documents

hair repairs hair

color endurethirsty

leaves hair

hair typesfrom

hair structure

healthier hair

color vibrancy

hair care industry