JOHNSTONS OF ELGIN LAUNCHES CHILDRENSWEAR COLLECTION INSPIRED BY THE LANDSCAPE AND HERITAGE OF THE SCOTTISH HIGHLANDS. 16 August 2011 - Johnstons of Elgin is renowned worldwide as the manufacturer of fine cloth and cashmere, its seasonal womenswear and menswear collections achieve worldwide acclaim, this is after all the last remaining mill in the United Kingdom able to transform cashmere from raw fibre to finished garment. Alongside its own brand collections Johnstons has become known as the ‘name behind the names’ and supplies leading international couture houses and fashion independents. With a history that spans two centuries Johnstons more than lives up to its reputation of unrivalled quality and resilience. Now, for Autumn/Winter 2011 Johnstons has gone into mini mode and launched ‘Johnstons Junior’ Country Fair collection - the most divine range of exclusive tweed tailoring in 100% wool and hand-knitted 100% cashmere knitwear and accessory designs for children aged 2 - 8 years old. Consisting of ten girlswear and ten boyswear designs ‘Johnstons Junior’ offers a capsule mix-and-match wardrobe. Beautifully made, extremely comfortable and effortlessly flattering styles ensure little masters and misses look sharp in garments set to become the hot picks of the season. Inspiration for ‘Johnstons Junior’ Country Fair collection is drawn from the landscape and heritage of the Scottish countryside where peaty shades combine with rich, nostalgic hues. Tweed tailoring comes in a neutral hay green base complemented by heather, clover and harebell check for girls while a more masculine oatmeal shade is lifted by a loch blue, russet and slate overcheck for boys. Design inspiration is taken from traditional childrenswear shapes and vintage tweed designs. A reversible tweed coat with shocking pink cotton reverse is a warm and elegant Winter choice for girls and can be dressed up with a matching tweed bucket-style hat. A traditional shape fully-lined tweed pinafore with button back and inverted pleat detail teamed with a pink floral print cotton blouse is perfect for play or kept for Sunday best. A fully-lined tweed pleated skirt with elasticated waist is comfortable and casual worn with a white textured cotton blouse and short-sleeved pointelle detail cardigan in Summer Rose. Every little boy’s number one choice is a rather dapper reversible tweed gilet with cotton and moleskin reverse teamed with a matching tweed cap. Durable cotton cords come in Petrol Blue and Khaki teamed with tailored checked and tartan shirts offered in cotton twill and cotton poplin, chunky-knit shawl-collared jumpers in Midnight and Linen complete the look. Accessories including multi-stripe hats with tassle and matching tassled scarves, chunky-knit boot socks are perfect pick ‘n’ mix choices and season essentials. Johnstons Junior is available in the Johnstons shop in Elgin, by mail order and online. Prices range from £17.50 for accessories to £109 for knitwear. George McNeil, retail Managing Director of Johnstons of Elgin says: “Our new Johnstons Junior ”Country Fair” tweed range further complements our ladies and men’s tweed ranges. The Junior range takes inspiration from our highland surroundings and textile heritage, using our own design tweeds and timeless knitting skills to produce a contemporary range of clothing for children.” Visitors to Johnstons of Elgin can undertake a free mill tour highlighting the history of the company and the manufacturing processes. The Elgin site also boasts the johnstons flagship fashion retail space and a renowned cafe serving local produce. For more information on Johnstons of Elgin please visit www.johnstonscashmere.com For further Press Enquiries, please contact: Jenny Stewart, PR & Marketing Co-ordinator Tel. +44 (0) 1343 554061 Email. [email protected] Newmill, Elgin, Moray Scotland IV30 4AF JOHNSTONS JUNIOR
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JOHNSTONS OF ELGIN LAUNCHES CHILDRENSWEAR COLLECTION INSPIRED BY THE LANDSCAPE AND HERITAGE OF THE SCOTTISH HIGHLANDS.16 August 2011 - Johnstons of Elgin is renowned worldwide as the manufacturer of fine cloth and cashmere, its seasonal womenswear and menswear collections achieve worldwide acclaim, this is after all the last remaining mill in the United Kingdom able to transform cashmere from raw fibre to finished garment. Alongside its own brand collections Johnstons has become known as the ‘name behind the names’ and supplies leading international couture houses and fashion independents. With a history that spans two centuries Johnstons more than lives up to its reputation of unrivalled quality and resilience. Now, for Autumn/Winter 2011 Johnstons has gone into mini mode and launched‘Johnstons Junior’ Country Fair collection - the most divine range of exclusive tweed tailoring in 100% wool and hand-knitted 100%cashmere knitwear and accessory designs for children aged 2 - 8 years old.
Consisting of ten girlswear and ten boyswear designs ‘Johnstons Junior’ offers a capsule mix-and-match wardrobe. Beautifully made, extremely comfortable and effortlessly flattering styles ensure little masters and misses look sharp in garments set to become the hotpicks of the season.
Inspiration for ‘Johnstons Junior’ Country Fair collection is drawn from the landscape and heritage of the Scottish countryside wherepeaty shades combine with rich, nostalgic hues. Tweed tailoring comes in a neutral hay green base complemented by heather, cloverand harebell check for girls while a more masculine oatmeal shade is lifted by a loch blue, russet and slate overcheck for boys. Designinspiration is taken from traditional childrenswear shapes and vintage tweed designs. A reversible tweed coat with shocking pink cotton reverse is a warm and elegant Winter choice for girls and can be dressed up with a matching tweed bucket-style hat. A traditional shape fully-lined tweed pinafore with button back and inverted pleat detail teamed with a pink floral print cotton blouse is perfect for play or kept for Sunday best. A fully-lined tweed pleated skirt with elasticated waist is comfortable and casual worn with a white textured cotton blouse and short-sleeved pointelle detail cardigan in Summer Rose. Every little boy’s number one choice is a rather dapper reversible tweed gilet with cotton and moleskin reverse teamed with a matching tweed cap. Durable cotton cords come in Petrol Blue and Khaki teamed with tailored checked and tartan shirts offered in cotton twill and cotton poplin, chunky-knit shawl-collared jumpers in Midnight and Linen complete the look. Accessories including multi-stripe hats with tassle and matching tassled scarves, chunky-knit boot socks are perfect pick ‘n’ mix choices and season essentials.
Johnstons Junior is available in the Johnstons shop in Elgin, by mail order and online. Prices range from £17.50 for accessories to £109for knitwear.
George McNeil, retail Managing Director of Johnstons of Elgin says: “Our new Johnstons Junior ”Country Fair” tweed range furthercomplements our ladies and men’s tweed ranges. The Junior range takes inspiration from our highland surroundings and textile heritage,using our own design tweeds and timeless knitting skills to produce a contemporary range of clothing for children.”
Visitors to Johnstons of Elgin can undertake a free mill tour highlighting the history of the company and the manufacturing processes.The Elgin site also boasts the johnstons flagship fashion retail space and a renowned cafe serving local produce.
For more information on Johnstons of Elgin please visit www.johnstonscashmere.comFor further Press Enquiries, please contact:Jenny Stewart, PR & Marketing Co-ordinatorTel. +44 (0) 1343 554061 Email. [email protected]
Newmill, Elgin, Moray Scotland IV30 4AF
J O H N S T O N S J U N I O R
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