A Presenta*on from The NewMR Mobile Event 22 February 2012 Event sponsored by Vision Cri1cal All copyright owned by The Future Place and the presenters of the material For more informa1on about Vision Cri1cal visit www.visioncri1cal.com For more informa1on about NewMR events visit newmr.org Driving Mobile Research To Its Tipping Point John Williamson, Qualvu
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A Presenta*on from The NewMR Mobile Event 22 February 2012
Event sponsored by Vision Cri1cal All copyright owned by The Future Place and the presenters of the material For more informa1on about Vision Cri1cal visit www.visioncri1cal.com
For more informa1on about NewMR events visit newmr.org
Driving Mobile Research To Its Tipping Point John Williamson, Qualvu
Driving Mobile Research To Its Tipping Point
Presented by John Williamson CEO & Founder, Qualvu
A window into your consumers’ lives where you can… • Share • Comment • Rate • Collaborate
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
Consumer Researcher
Most Valuable Person In The Room
?
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
Researcher
Client!
Client
Client at the Center in the Research
…THE CLIENT’S DECISIONS.
Challenge: Replicate the Back Room …ONLY BETTER!
CUSTOMER KNOWLEDGE
PAST RESEARCH
R&D
COMPETITIVE LANDSCAPE
CATEGORY DYNAMICS
Next Steps
Give them access to the data in a simple, elegant way
Solicit their input early and often
Engage their hypotheses and leverage their knowledge
Write their report
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
The future role of market researchers requires a shift in how they define their purpose, in what they provide their clients, in how they define value, in how they work, and in their
ability to influence people.
From New Roles For Marketing Researchers, S. Chadwick And I. Lewis Leading Edge Marketing Research, Sage Publishing
Publishing Date Nov 2011
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
…a shift in how they define their purpose, work,
and define value.
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
…a shift in how they influence people.
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
Thank you.
Presented by John Williamson CEO & Founder, Qualvu
Speaker: John Williamson, Qualvu, US NewMR Mobile Event, 22 Feb 2012, Session 3
A Presenta*on from The NewMR Mobile Event 22 February 2012
Event sponsored by Vision Cri1cal All copyright owned by The Future Place and the presenters of the material For more informa1on about Vision Cri1cal visit www.visioncri1cal.com
For more informa1on about NewMR events visit newmr.org
Driving Mobile Research To Its Tipping Point John Williamson, Qualvu