1 THE FUTURE IS NOW
Aug 15, 2015
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THE FUTURE IS NOW
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WORKING WITH DEVELOPERS TO CREATE NEWS PRODUCTS
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A few words about myself…• Veteran journalist• Worked with digital
media since 2006• 22 years in Schibsted
Media Group
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Schibsted Tech Polska
• Established 2012• 150 developers in
Krakow and Gdansk
• Works with all Schibsted´s media houses in Scandinavia
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ENGAGING 200 MILLION PEOPLE …
NEW ONLINE
SERVICES
A GLOBAL LEADERIN ONLINE CLASSIFIEDS
SMART SERVICESFOR EVERYDAY LIVING
WORLD CLASSDIGITAL MEDIA HOUSES
WE’RE INVESTING HEAVILY IN TECH & DATA
GLOBAL SCALE & LOCAL STRENGTH
GLOBAL SCALEto build the product necessary platforms
LOGGED IN
ADVANCED ANALYTICS
TECH PLATFORMS
FREQUENT NATIONAL REACHSufficient reach on a daily basis
to be top-of-mind
GREAT LOCAL DATACombined data in ecosystems give us the edge
over the American giants
LOCAL STRENGTH
Local newsNational newsMarketplacesSmart services
E-commercePersonal financePrice comparison
+ +
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BUT GOING BACK TO KRAKOW…
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The tech-editorial culture crashA TECH-EDITORIAL CULTURE CRASH
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The new product manager roleThe new product manager role
• Understands both technology and content
• Dedicated to the role
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Developers are creative too• It is the merge
between content experts and programmers that can bring the best products
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GREAT PROGRAMMERS ENABLE GREAT JOURNALISM
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HOW WE WORK TOGETHER
SOME PRODUCT EXAMPLES
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The hackday storyLiberate the content!
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The hackday storyHow a Hack Day made a big change
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AFTENPOSTEN +
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TINDER FOR NEWS
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A/B tool for journalists
• Tool to let journalists test headlines live with readers
• Choose the headline with most clicks
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HELPING READERS WITH TRAFFIC JAMS
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Digital city guide for millennials
NORWAY´S BIGGEST WEB-TV PLATFORM
HELPING JOURNALISTS REPORT LIVE
SUMMING UP
NEW PRODUCTS ARE CREATED ACROSS DIFFERENT COMPETENCIES
User experienceData analytcs
JournalismSoftware
engineering
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