John Muir presentation

Founded

2004Software developed since

2000

Award winning company

• Microsoft. NET Awards

• Solution of the Year – NEC Partner Awards

• Deloitte – 3:a Rising Star

Our partners

Marks & Spencer – Tablet interaction

Marks & Spencer – HD Screens

Mothercare - Video walls

Telia Sonera – Interactive tables

Telia Sonera – Interactive and static screens

Telia Sonera – For staff as well as customers

ARM

Founded in 1990

Joint venture between Acorn, Apple and VLSI (now part of Philips)

License processor architecture – do not manufacture themselves

Architecture combines high processing power with low power consumption

Ideal for small computing devices – mobile phones and tablet computers

Almost every mobile phone or tablet computer on the market today uses an ARM core processor

Development driven by this market and has been on incredible trajectory

ARM operating systems

Android

iOS

Windows Phone

Various others

ARM in Digital Signage – why?

Potentially offers:

Relatively cheap Media Players

Compact size

Low footprint

0

5

10

15

20

25

30

ARM Media Player PC based Media Player

Power (Watts)

Bryan Crotaz, CTO Silver Curve

Instoremedia partner:

17 years of digital signage expertise

Projects include St Pancras, Heathrow T5, Lord’s scoreboards

Vendor choice consultants for M&S project

Consultancy + software development

ARM in Digital Signage – How to harness the power

Hardware acceleration:

As well as rendering media, Instoremedia media players communicate with a central server and

with each other over a LAN

They know what to play, when to play it, and they report their health

This requires processor power

Fortunately computers have two processors – a CPU and a GPU

Hardware acceleration pushes graphical processing to the GPU

So the CPU is free to do everything else

ARM in Digital Signage – any catch?

Still has lower processing power than other architectures, although developing

A relatively minor problem – some of the more processor heavy formats will require a PC

based Media Player. Some other functionality may be reduced or lost.

Operating System – A Media Player should be dedicated to its task

PC based operating systems such as Windows have an embedded standard or can be

otherwise customised

ARM operating systems for use on mobile phones and tablets do not

This means customising the operating system on a phone or tablet is generally not possible

There are some dedicated Media Player devices available

The Pi!

Incredibly low impact – 7W power usage with GPIO and wi-fi turned on!

OPS and standalone forms available

Outputs 1080p at 60 Hz over HDMI

Available for both Instoremedia enterprise and Instoremedia NOW!

Compatible with metadata rules based scheduling

ARM in Digital Signage – Aperture

Aperture is a dedicated, digital signage Operating System and Rendering Engine

for the Raspberry Pi and based on Linux

Maximises hardware acceleration

Renders h264 video combined with real time animation

Renders dynamic templates, including touch or other interactive content in qml

Metadata rules scheduling

Next Steps?

ARM processor architecture will keep developing, driven by the mobile phone and tablet market

We expect that we will be able to personalise the shopping experience using ARM media players

Gender recognition

Smartphone to screen interactivity - Beacon interactivity

Made for Scalability

” Everything that can be digital will be digital ”

Jeff Dachis

Razorfish