Organizational Structures What’s Working and What’s not? John Milburn Pragmatic Marketing [email protected] © Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information. No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
John milburn organizational structures – whats working and whats not
Aug 05, 2015
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Organizational StructuresWhat’s Working and What’s not?
John MilburnPragmatic Marketing
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Factors in Organizational Structure
What drives you?
What is changing?
Where are your gaps?
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
TechnologyDriven
What drives you?
Market-DrivenUnit
Sales Growth
Sales-Driven
Customer Satisfaction
Customer-Driven
Competitor-Driven
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Changes Affecting Organizations
Development process
Product versus portfolio
Buy/build/partner
Distribution strategy
Corporate direction
… So, how do we identify our gaps?
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
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© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
LESS TECHNICALMarkets and Business
MORE TECHNICALProducts and Technology
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© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Pragmatic Marketing Framework™
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The market-drivenmodel for managing and marketing technology products
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© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
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Business Strategy
MarketingExecution
TechnologyStrategy
ChannelExecution
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
ST
RA
TE
GY
EX
EC
UT
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© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
ST
RA
TE
GY
EX
EC
UT
ION
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
ST
RA
TE
GY
EX
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© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Client Example 1
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Client Example 2
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Client Example 3
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Action Plan
Recognize what drives you
Understand how changes have impacted your effectiveness
Identify gaps and accountabilities,then define the organization structure
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
Thanks!
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John MilburnPragmatic Marketing
© Copyright 2014 Pragmatic Marketing, Inc. All rights reserved. Pragmatic Marketing, Inc. considers all information contained herein to represent trade secrets and confidential and proprietary business information.
No part of this material may be reproduced, copied, distributed or transmitted in any form or by any means, including photocopying, without the prior written permission of Pragmatic Marketing, Inc.
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