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John Krzynowek Partner, Golf Datatech, LLC Partner, Golf Datatech, LLC
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John Krzynowek Partner, Golf Datatech, LLC. 2006 Retail Report Card Retail sales of US golf equipment, 2006Retail sales of US golf equipment, 2006 Prognosis.

Dec 24, 2015

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Page 1: John Krzynowek Partner, Golf Datatech, LLC. 2006 Retail Report Card Retail sales of US golf equipment, 2006Retail sales of US golf equipment, 2006 Prognosis.

John KrzynowekPartner, Golf Datatech, LLCPartner, Golf Datatech, LLC

Page 2: John Krzynowek Partner, Golf Datatech, LLC. 2006 Retail Report Card Retail sales of US golf equipment, 2006Retail sales of US golf equipment, 2006 Prognosis.

2006 Retail Report Card2006 Retail Report Card

• Retail sales of US golf equipment, 2006Retail sales of US golf equipment, 2006

• Prognosis for US golf equipment in 2007Prognosis for US golf equipment in 2007

• Retail sales of UK golf equipment, 2006Retail sales of UK golf equipment, 2006

Page 3: John Krzynowek Partner, Golf Datatech, LLC. 2006 Retail Report Card Retail sales of US golf equipment, 2006Retail sales of US golf equipment, 2006 Prognosis.

Total Sell Thru Golf EquipmentOn & Off Course CombinedTotal Sell Thru Golf EquipmentOn & Off Course Combined

Balls, Woods, Irons, Putters, Wedges, Shoes, Gloves, Bags

$2,000,000$2,100,000$2,200,000$2,300,000$2,400,000$2,500,000$2,600,000$2,700,000$2,800,000$2,900,000$3,000,000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

*2006 Estimate

*

-4% 0%+3% +2%

-2% +1%

+2%

+10%

+6%

Page 4: John Krzynowek Partner, Golf Datatech, LLC. 2006 Retail Report Card Retail sales of US golf equipment, 2006Retail sales of US golf equipment, 2006 Prognosis.

Total Sell Thru Golf EquipmentOn CourseTotal Sell Thru Golf EquipmentOn Course

Balls, Woods, Irons, Putters, Wedges, Shoes, Gloves, Bags

*2006 Estimate

$900,000$920,000$940,000$960,000$980,000

$1,000,000$1,020,000$1,040,000$1,060,000$1,080,000$1,100,000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006*

-1% 0%

+3%

+5%

-4%

5% -1%

+3% 0%

Page 5: John Krzynowek Partner, Golf Datatech, LLC. 2006 Retail Report Card Retail sales of US golf equipment, 2006Retail sales of US golf equipment, 2006 Prognosis.

Total Sell Thru Golf EquipmentOff CourseTotal Sell Thru Golf EquipmentOff Course

Balls, Woods, Irons, Putters, Wedges, Shoes, Gloves, Bags

*2006 Estimate

$1,000,000$1,100,000$1,200,000$1,300,000$1,400,000$1,500,000$1,600,000$1,700,000$1,800,000$1,900,000$2,000,000

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006*

-6% -1%+4% -1% 0%

+6%+4%

+15%

+9%

Page 6: John Krzynowek Partner, Golf Datatech, LLC. 2006 Retail Report Card Retail sales of US golf equipment, 2006Retail sales of US golf equipment, 2006 Prognosis.

Category Sell Through US $August YTDCategory Sell Through US $August YTD

WoodsWoods +13%+13%

WedgesWedges + 8%+ 8%

Iron setsIron sets + 8%+ 8%

FootwearFootwear + 5%+ 5%

BagsBags + 5%+ 5%

PuttersPutters + 3%+ 3%

GlovesGloves + 2%+ 2%

BallsBalls N/C N/C

Page 7: John Krzynowek Partner, Golf Datatech, LLC. 2006 Retail Report Card Retail sales of US golf equipment, 2006Retail sales of US golf equipment, 2006 Prognosis.

US Hybrid $ Single Sales US Hybrid $ Single Sales

$52.0

$128.8

$180 -$200

2004 2005 2006 Est

$ Millions

Page 8: John Krzynowek Partner, Golf Datatech, LLC. 2006 Retail Report Card Retail sales of US golf equipment, 2006Retail sales of US golf equipment, 2006 Prognosis.

Golf Equipment Prognosis for 2007Golf Equipment Prognosis for 2007

• Balls/gloves depend upon rounds Balls/gloves depend upon rounds played growthplayed growth

• Clubs/shoes have continuing strong Clubs/shoes have continuing strong underlying consumer demandunderlying consumer demand

• Significant growth requires Significant growth requires technological breakthroughstechnological breakthroughs

Page 9: John Krzynowek Partner, Golf Datatech, LLC. 2006 Retail Report Card Retail sales of US golf equipment, 2006Retail sales of US golf equipment, 2006 Prognosis.

Golf DatatechUK Sell ThroughGolf DatatechUK Sell Through

• Began in January 2006Began in January 2006

• Similar methodology to USSimilar methodology to US

• Project On/Off Course market Project On/Off Course market and share based on sampleand share based on sample

Page 10: John Krzynowek Partner, Golf Datatech, LLC. 2006 Retail Report Card Retail sales of US golf equipment, 2006Retail sales of US golf equipment, 2006 Prognosis.

Category Sell Through UK Select CategoriesAugust 2006 YTD

Category Sell Through UK Select CategoriesAugust 2006 YTD

BallsBalls + 1%+ 1%

IronsIrons (16%)(16%)

WoodsWoods (13%)(13%)