John Jacobs Presentation

JOHN L. JACOBS

CHIEF MARKETING OFFICER AND EXECUTIVE VICE PRESIDENT

Re-Establishing Trust in Times of Financial Uncertainty

THE AD CLUB FINANCE EVENT 2.06.2012

RE-ESTABLISHING TRUST

THE AD CLUB FINANCE EVENT 2.06.2012

in Times of Financial Uncertainty

REBUILDING TRUST & CREDIBILITY

THE AD CLUB FINANCE EVENT 2.06.2012

is the Result of Action and Deed, NOT Words

SAY IT…

THE AD CLUB FINANCE EVENT 2.06.2012

DO IT…REPEAT…REPEAT…REPEAT…

THE GOLDEN RULE OF COMMUNICATION

THE AD CLUB FINANCE EVENT 2.06.2012

“Communicate onto others as they wish to be

communicated to”

OVER COMMUNICATE

THE AD CLUB FINANCE EVENT 2.06.2012

THE AD CLUB FINANCE EVENT 2.06.2012

INTIMATE

INTERMEDIATE

ENVIRONMENT

CUSTOMER

MARKET VOLATILITY

THE AD CLUB FINANCE EVENT 2.06.2012

GLOBAL ECONOMY

THE AD CLUB FINANCE EVENT 2.06.2012

THE AD CLUB FINANCE EVENT 2.06.2012

ACCESS TO CAPITAL

THE AD CLUB FINANCE EVENT 2.06.2012

MARKET STRUCTURE

THE AD CLUB FINANCE EVENT 2.06.2012

BEWARE OF

UNINTENDED

CONSEQUENCES

THE AD CLUB FINANCE EVENT 2.06.2012