STORYTELLING YOUR CAREER Cannexus 2010 John Horn | Career Manager & Storyteller | UBC
Jan 27, 2015
STORYTELLING YOUR CAREERCannexus 2010
John Horn | Career Manager & Storyteller | UBC
Storytelling: Overview
StoriesSpot | Create | Deliver
Storytelling: Preliminary Findings
Challenge | Connection | Creativity
Storytelling: Preliminary Findings
Adventure
Storytelling: Preliminary Findings
Transparency
Storytelling: Preliminary Findings
YSM
Storytelling: Preliminary Findings
Resilience
Storytelling: Preliminary Findings
Troubleshooting | WOO
Storytelling: Preliminary Findings
Writing and Talking
The Horn of Africa
"A Hamitic people, [Tutsis] were not true negroes but probably Whites darkened by centuries of sun."
- Gil Courtmanche, A Sunday at the Pool in Kigali"If people never did silly things, nothing intelligent would ever get done."
- Ludwig Wittgenstein, on John going to Africa
Storytelling: Preliminary Findings
Love | Laugh | Cry
Storytelling: Preliminary Findings
Rwandan Proverb
Storytelling: Preliminary Findings
Community
“collecting ideas from everywhere and using them to build community”
John Horn
“collecting ideas from everywhere and using them to build community”
The Bornks!
“collecting ideas from everywhere and using them to build community”
Johnism
Endorsements
“John is a pleasure to work with...regardless of the task. I would recommend John to any team looking for a dynamic, hardworking, energetic, pirate loving leader.”
- Howie Outerbridge, Director, UBC Career Services
-“John Horn has superpowers. Here they are:1. Super Giggle.2. Intergalactic flight (without leaving the room).3. Dental hygiene.
- David Sovka, Marketing Director, Camosun College
Embrace Johnism
Let’s take less than seven minutes to introduce ourselves to each other. Try using a story.
Edutainment “People who live
in glass houses…” Let me explain.
A Modest Proposal for Right Now
My Classroom Policy
Learning Outcomes
By the end of this workshop learners will be able to…
Recognize the value of narrative as it relates to career
development
Identify a fantastic, six step formula for creating a great story
Tell (and teach to tell) great, formula-inspired stories using
three important mediums: in print, in person and digitally
Apply “tips and tricks” for storytelling your career centre (not
to mention yourself and your clients, too)
Data and Findings
Cliff Atkinson | presentation as narrative – the arc of the story
Sir Ken Robinson | good stories reflect our element Chip and Dan Heath | ideas that are made to stick Tom Peters | we are “branded, branded, branded” Malcolm Gladwell | lying outside the tipping point Andy Goodman | storytelling as best practice This Story’s Villains | the curse of knowledge, the
presentation not the message, decision paralysis Backpocket COO | creating a painted picture
<80%
Data and Findings
“Statistics are like people; if you torture them long enough they will
say whatever you want.”
Data and Findings
BRANDING!
• Fun activity!• Creating a story that sticks• Developing a great career narrative
Telling a Great Story
blank slide
U BCCE RICR CMPJ FKN ATON ASA
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UBC CERIC RCMP JFK NATO NASA
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Make Your Story Stick
Source: Chip and Dan Heath, Made to Stick
Six Steps to Make Your Story Stick Simple | strip your story down to its core
Unexpected | transform common sense into uncommon sense
Concrete | explain your value in terms of human action
Credible | help your audience test your idea for themselves
Emotional | make people feel something
Stories | mentally rehearse a situation before you’re in it
Make Your Story Stick
Things in Threes | what is your idea’s core?
Simple | strip your story down to its core
Choose | if you remember one thing about myself or my organization it should be ____________
Schema | what is a pomelo?
Example | “Names, names, names” and “THE low-cost airline”
Make Your Story Stick
Things in Threes | why are you interesting?
Unexpected | transform common sense into uncommon
Gap Theory | make the complex simply surprising
“YSM” | surprise your clients so they surprise themselves
Example | “have you heard about the Somali Coast Guard?”
Justin Rutka
Friend Teacher Actor Unexpected
Make Your Story Stick
Things in Threes | make your story like real life
Concrete | explain your value in terms of human action
Talkin’ | language is abstract, your story shouldn’t be
Velcro Theory | David Rubin thinks your ideas need “hooks”
Example | communicating your value as a small business plan
Make Your Story Stick
Things in Threes | make your story believable
Credible | help your audience test your idea for themselves
Subjective Facts| fill up on details, like Historians do
Professionalism | dress and behave like the people who work where you want to
Example | research and knowledge makes you stand out
Make Your Story Stick
Things in Threes | get people to care
Emotions | make people feel something
The Element | find the intersection of your talent and passion
The Truth| share a touching personal account
Example | you will feel disgusted and inspired
Make Your Story Stick
Things in Threes | get people to actStories | mentally rehearse a situation before you’re in it
Be prepared | embrace self-interest and have an agenda
Example | Entitled and affluent business students in the DTES
Formula | My boss’s storytelling tips come in a CAR
C – the context or situation
A – the actions you take to address the above
R – the results achieved (primary and secondary)
The Storytelling Formula
Plot types | challenging, connection, creativity
Formula | create your storytelling culture Who’s the protagonist? What’s the hook? What keeps it interesting? Where’s the conflict? Have you included telling details? What’s the emotional hook? Is the meaning clear?
Andy Goodman, When Bad Presentations Happen to Good Causes
Relevance to Career Education
The Organization | create a compelling value proposition
The Person | engage the people who evolved with
storytelling
The FIVE Best | importance of defining our career stories
Knowing Audiences | …and hooking them with Velcro
The Mediums | stories transcend everything…even
résumés!
Your Presentations
“Powerpoint is like a
loaded AK-47: you can do
very bad things with it.”
• A Case Study from the Sauder School of Business • In Print• In Person• Digital
STORYTELLING: THINGS IN THREES
Storytelling: Sauderized
Storytelling: Sauderized
Specialization and Training
Volunteer work
Work Experience
Networking
Job Opportunities
Mentors
Academic Courses
©Copyright UBC Career Services (Pirate and “treasure” theme are John’s ideas)
“If we were meeting here five years from today, looking back over those five years, what has to have happened during that period for you to feel happy with your progress?”
©Copyright Dan Sullivan, Strategic Coach: The R-Factor Question
Career Development Term Project
Ideally, this exercise combines a bit of “event-simulation” (working out a problem through narrative) and “outcome-simulation” (focusing on the desired future outcome).
Things in Threes | Limitations
1. ________________________________________
2. ________________________________________
3. ________________________________________
Things in Threes | Strengths
1. ________________________________________
2. ________________________________________
3. ________________________________________
Things in Threes | Opportunities
1. ________________________________________
2. ________________________________________
3. ________________________________________
Discussion | Your Story In Print
“Where do you see yourself in five
years?”
What are some ways you deliver this in print
story?
How is showcasing this version (in print) better
than doing it in any other way?
Discussion | Your Story In Person
“Where do you see yourself in five
years?”
What are some ways you deliver this in person
story?
How is showcasing this version (in person)
better than doing it in any other way?
Discussion | Your Story In Person
“Where do you see yourself in five
years?”
What are some ways you deliver this digital
story?
How is showcasing this version (digital) better
than doing it in any other way?
Digital Examples are pretty cool… Telling your professional story on YouTube
Blogging about life, the universe and everything
Best. Value proposition. Ever. From The Dark
Knight
How do you engage students today?
The power of reflection with e-portfolios
Mind-mapping your career…digitally
• The Cannexus Storybook • How will you tell the story?
• In print• In person• …see where this is going?
Fun activity!
Homework: The Cannexus Story Reflect on this conference through story
Take a few minutes Think about who you’ve met and what you’ve seen How can it be immortalized with a “sticky” story?
Create it Is it SUCCESsful? How will you deliver it?
SHOW ME! Deliver your amazing story idea to your Emcee Or email it to [email protected]
Reflection
By the end of this workshop learners will be able to…
Recognize the value of narrative as it relates to career
development
Identify a fantastic, six step formula for creating a great story
Tell great, formula-inspired stories using three important
mediums: in print, in person and digitally
Apply “tips and tricks” for storytelling your career centre (not
to mention yourself and your clients, too)
• Storytelling?• Personal branding? • Pirates? • Gumboots?
Questions?
• No, I didn’t make all of this up…just some of it!
Research and References
References to Research
Websites• TED – www.ted.com • SocializeMobilize – www.socializemobilize.com • Social Signal – www.socialsignal.com • www.todmaffin.com
Blogs• Robin Sharma’s blog • Guy Kawasaki – blog.guykawasaki.com • Worpress.com • Social Media Watch • Talent Egg• www.mashable.com • Nerd Girl -
http://www.globecampus.ca/blogs/nerd-girl/• The Daily Gumboot: dailygumboot.ca • Demetri Martin: “Some Jokes”
Books and Articles• Don Tapscott, Grown up Digital • Domanska, Encounters: Philosophy of
History • Chip and Dan Heath, Made to Stick • Andy Goodman, Why Bad Presentations Happen to Good Causes • Dan Sullivan, The R-Factor • Sir Ken Robinson, The Element • Malcolm Gladwell, Outliers and Tipping Point
CONTACT [email protected] | 604.822.0097
STORYTELLING YOUR CAREERCannexus 2010
John Horn | Career Manager & Storyteller | UBC