John Hendrickson Major: ISC with a Creative path Minor: English Graduation: Spring 2016
John Hendrickson
Major: ISC with a Creative path
Minor: English
Graduation: Spring 2016
When I initially graduate my goal would be to work in a marketing agency. I
would hope to start out as digital media specialist posting for their Facebook,
twitter, etc. I also I would want to be apart of the creative that helps with ideas and
campaign strategies for attempting to retain or gain clients to add experience with
copywriting while being a digital media specialists.
In five years I would want to be either in a marketing department for a
professional sports team, or if I stayed at the same marketing agency I would hope
to move up to copywriter. I think creating the ads and having the lead in projects so
being a copywriter would be a main goal of mine if I stayed in a marketing agency.
But if I left I would want to promote a professional sports team because I like the
marketing and promotion sides of sports. Either one of those jobs is somewhere I
would like to be in 5 years.
R E S U M E :
J O H N H E N D R I C K S O N 85 Surrey Street • Brighton, MA 02135
Cell: 907-‐602-‐6828 • Email: [email protected]
OBJECTIVE To obtain a full time position with an advertising agency or marketing
company.
EDUCATION 2013-2016 University of Kentucky
§ Degree in Integrated Strategic Communications with creative path and a minor in English.
2011-‐2012 Colorado Mesa University
EXPERIENCE Summer 2016 Sunshine Custom Promotions – Sales Associate
Anchorage, AK
• Would build 25-‐30 files weekly of orders and put them into computer system.
• Track shipments of orders and update clients on progress of shipments.
• Schedule 3-‐5 pickups and deliveries weekly from shipping companies of orders placed by clients.
Summer 2015 MSI Communications – Account Manager Assistant Anchorage, AK
• Part of creative team that would help devise campaign strategies and advertisements.
• Helped keep clients up to date with progress of campaigns by calling and email.
• Performed media clippings weekly for cruise companies.
Summer 2014 Porcaro Communications – Field Staff for Campaign Anchorage, AK
§ Responsible for calling and going door to door to inform potential voters about measure on tax structure and recorded results.
§ Responsible for building signs, and delivering them to houses or
businesses. § Responsible for helping plan events, setting up booths, and
marching in parades.
COMMUNITY & INTERESTS § Beans Café Volunteer, January and February, 2013: Helped prepare and
serve food to the homeless. § E7 Kids Café Volunteer, April and May, 2016: Helped prepare meals, read
to, and take underpriviledged kids to parks after school. § 2013 Cathy Tracy Doubles Tournament Director: Scheduled matches and
accounted for player’s entry fees. § Member of Colorado Mesa University Division II Men’s Tennis Team,
2011-‐2012 § Member of University of Kentucky advertising club. § Knows score of every Superbowl.
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Broadcast Digital: Radio Script Home Depot :30 Radio (157) Jaws “ I’m Right Here“ Liz: (Women in her early 50s, High pitched, scratchy): This is going to make a great yoga room. Ken: (Man in his early 50s, deeper, drawn out): You can do that anywhere. I think we should get a huge TV and a bar in here. Liz: Ew, we don’t need a man cave. Amy: (18-‐year-‐old girl, softer voice): Mom, Dad? Are you guys talking about my room? Ken: (Defensively) It wouldn’t be just a man cave; it’s for all company. Liz: No one but your friends would touch that with a ten-‐foot pole. Amy: (Sarcastically) Guys, I’m right here. Ken: Just do yoga in the living room. Liz: I can’t on carpet… Ken: The kitchen should be fine then. Liz: (Angrily) Excuse me!? Amy: (Yelling) GUYS! College doesn’t start for two months! Ken: Oh yeah, this is all in theory. Liz: And we are going to miss you very much. ANNCR: (Deep voice): Home Depot now offers free DIY workshops. Don’t waste time arguing and hurry in now to workshops before they fill up. Go online to find local dates and times of classes. Take back your space. Liz: (Whispering quickly) Don’t even for a second think your getting it your way.
Internship Work (A Brochure for the Ted Stevens Foundation lunch, I did the writing for this.
None of the design.)
Internship Work (Press Release)
STEELFAB LOGO FOR IMMEDIATE RELEASE July 31, 2015 Contact: Christopher St. John [email protected] 907.569.7070 STEELFAB RELEASES NEW MESSER MPC2000 WITH ENHANCED FEATURES
Anchorage, Alaska -‐ The largest locally owned steel service center and fabricator in the state of Alaska, STEELFAB, released the new Messer MPC2000. The Messer MPC2000 offers enhanced linear ways, long-‐life band drives, and larger end trucks. The MPC2000 capable of drilling, cutting, bevel cuts, and marks with multiple processes. STEELFAB has been providing Alaskans with steel service since 1952 offering over 100,000 tons of steel products every year. Their goal with the MPC2000 was to give Alaska a product that had a superior cut quality in large gantry formats with high accuracy, fast speeds, and repeatability. Giving precision to the cut the MPC2000 has programmable PL-‐1 lifters, including powerful AC drives coupled with Global Control Plus which allows for 24/7 operation. Highlighted features of the MPC2000 include the Global Control Plus which has a compact touch screen you can access the process data base, the Steel Welded Beam with reinforced steel and the beam having less than .062” bend and .1 degree a of twist provides greater stability for accurate cut quality. The Linear Ways offers a ball runner that blocks the Y-‐axis, or the Drives that owns 6 HP drives for the X and Y-‐Axis that provide smooth and accurate motion. Other special features the MPC2000 has are the updated Omniflow, PL-‐1 Plasma Torch LLifter, Slagger Table & Blade, X-‐Axis Rail System, Alfa Oxyfuel Torch System, Fiber Laser, the Drill, Markers and the Global Infinity Rotator. The Messer MPC2000 is available now.
###
Direct Mail Advertising
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Broadcast Ad: TV
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Print Ad: Visit Your Hometown
Internship/JAT 399 Summary
This summer interning at MSI Communications I learned more about the industry
than I hoped I imagine through an internship. I have had various amounts of duties so far
that includes media clippings, assisting with Alaska Airlines ads, and helping with RFPs.
It has been great to see how we work with a big client such as Alaska Airlines.
There is a lot of budget planning that we have to do, which allows us to determine what
kind of ads we can create, and how much time we have to personally create without over-
billing our client. Also we have to decide what media outlets to place advertisements in to
give Alaska Airlines the best outreach. I think this has helped me learn about how to keep
a good relationship with our clients and media outlets, and scheduling of budget
planning.
Media clippings is something that I never knew agencies like us did, but also is a
god way to be our clients updated and happy. It’s interesting that we are supposed to pick
out what we deem worthy of news, summarize it to one sentence, and then send our
clients the link to the article. I think just shows that despite it being a simple task, we are
willing to go that extra mile for a clients to make sure they can have an easier time
staying updated about the news going on around them.
What I learned the most about so far was the RFP for Anchorage Chamber of
Commerce, Tent City Festival. Although we didn’t end up winning that RFP, I still
learned so much from it. I enjoyed how we tried devise a strategic media, of deciding
whether to do TV spots, radio spots, digital advertising, or a social media campaign. At
first we had planned to do a TV spot because we had done a commercial for Anchorage
Chamber of Commerce earlier this year, and would only need to edit it a little bit to save
costs for more on-air time. But we later scratched that plan as we found we could have a
longer campaign going with radio for added media value. To go along with radio
advertising, we decided to have a social media campaign by creating a Facebook page.
This was so we would be able to launch a campaign 2 weeks in advance instead of one
week, because of cheaper costs and added media value for radio instead of TV.
Instead Anchorage Chamber of Commerce did not choose us because they liked
the idea of TV campaign, although we think that was their mistake because not as many
people watch TV in the summer, so the outreach wouldn’t be as strong. Regardless, being
able to be a part of devising an RFP was a great experience.
Other things was I have been able to see this was a press check. I found that really
interesting because our client BP really required “their green” which was a lot harder to
get than I expected. We had to send back a mock poster about five or six times until they
able to get it spot on, although I was barely able to tell difference, and wouldn’t be able to
if it wasn’t pointed out to me. I think this shows how important keeping a company’s
image or brand is.
A project that I was able to take a big part in was the Ted Stevens Foundation. For
our late Senator Ted Stevens, a foundation was set-up to honor his achievements and all
he had done for Alaska. This project I was allowed to involved in writing the copy, and
was the main contact for the client. It was really great that I was able help write copy for
the brochure, and seeing the process of getting client approval was somewhat more than I
expected because there were three different people on their team all wanting different
things. At the end of the day we were able to get the brochure to the client before the
deadline, and I thought we did a very good job with it.
I was also allowed to write a press release for STEELFAB’s new MPC2000. It
was the first press release that they allowed me to write this summer. It consisted of
talking about this new product and why it was better than previous ones.
The next day I was asked to do another press release, this one was for the new
members on the MSI Staff. I talked about what they would do here at MSI, and my first
draft I talked a lot about their history, but I was told to change that and cover no more
than one sentence about their past, because clients won’t care too much about that.
I was happy I was able to write some press releases for MSI because I felt that
expanded on what I was learning here. I also feel that since I want to be a copy-writer,
being able to be a part of the brochure and writing the press releases I am able to gain
some great experience in the field I want to be a part of.
I am very happy and grateful to able to get this internship. I think I was very lucky
to able to apart of such big projects that I didn’t know I would be taking when I started. I
have learned so much about the industry, whether it is budget planning, media and client
relationship, writing press releases or devising a campaign. This more than I have hoped,
and I am really glad that I was able to land this internship.