John Girard's Keynote ECIC 2011

[email protected] www.johngirard.net 1

3rd European Conference on Intellectual Capital Keynote: John P. Girard, Ph.D.

John P. Girard, Ph.D.

Social Knowledge: Are you ready for the Future?

[email protected] OR [email protected] OR [email protected]

www.facebook.com/4sagology OR www.facebook.com/john.girard

www.sagology.com OR www.johngirard.net

Twitter: @JohnGirard

www.linkedin.com/in/johngirard

1

My Story … My Perspective


2



About Sagology


3

Sagology is dedicated to connecting people with people to facilitate collaboration, learning, and knowledge sharing through keynotes, workshops, and consulting.

sagology [sāj-ol-uh-jee] -noun 1. the study of organizational wisdom in all its forms, esp. with reference to

technology, leadership, culture, process, and measurement 2. the study of one venerated for experience, judgment, and wisdom. Origin: 2008; Canadian English, from Middle English sage + -ology. Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.] -ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo-

European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).]

Sagology


4

Social Knowledge: Are You Ready?



Knowledge Sharing – Nothing New?


5

Knowledge Management is the

creation, transfer, and exchange of

organizational knowledge to achieve

a [competitive] advantage.


6

What Advantage?




7

The Real Reason

Including Ray Downey, Special Operations Command lost 95 men that day –

totaling 1,600 years of experience. (emphasis added)

A New View of KM


8

LeadershipMeasurement

Process

Tech

no

log

y Cu

lture



Complex: A Definition


9

“a group of obviously related units of which the degree and nature of the relationship is imperfectly known”

Simple Ideas that work in

Complex Environments

A little TLC goes a long way!


10

Leadership

•Transparency

•Vision and example

•Resources (including time)

Technology

•Help or hinder

•Ease of access

•Tending toward

free

Culture

•Need to Share vs

Need to Know

•Privacy

•Content Creators

and Joiners


Process

Tech

no

log

y Cu

lture



0

1

2

3

4

5

Me

an

Lead

ersh

ip

Tech

nolo

gy

Cul

ture

Pro

cess

Mea

sure

men

t

A New View of Knowledge Management


Process

Tech

no

log

y Cu

lture

11


TLC: Technology


12

“A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” groundswell.forrester.com

CompuServe

KM is about learning from other disciplines!



The Social Technographics™ Ladder


13

Inactives neither create nor consume social content of any kind

Spectators consume social content including blogs, user-generated video, podcasts, forums, or reviews

Joiners connect in social networks like MySpace and Facebook

Collectors organize content for themselves or others using RSS feeds, tags, and voting sites like Digg.com

Critics respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles.

Creators make social content go. They write blogs or upload video, music, or text.

Creators

Critics

Collectors

Joiners

Spectators

Inactives



14

Creators

Critics

Collectors

Joiners

Spectators

Inactives

US 55+ 12%

28%

12%

26%

64%

30%

US 18-24 46%

50%

38%

85%

89%

3%

US 35-44 23%

34%

20%

54%

73%

17%

2010 24%

37%

21%

51%

73%

18%

2007 18%

25%

12%

25%

48%

44%

US Adults





15

Creators

Critics

Collectors

Joiners

Spectators

Inactives

EU 55+ 6%

9%

4%

9%

33%

61%

EU 18-24 38%

37%

11%

58%

69%

17%

EU 35-44 11%

16%

4%

25%

50%

40%

2010 14%

19%

6%

29%

49%

40%

EU Adults US Adults



16

Creators

Critics

Collectors

Joiners

Spectators

Inactives

2010 15%

21%

6%

38%

50%

37%

2007 9%

16%

5%

21%

37%

54%

UK Adults 2007 8%

18%

5%

5%

41%

56%

Spain Adults 2010 15%

21%

8%

24%

56%

38%



Global Top Internet Sites (Reach)


17 http://www.alexa.com/topsites/

1. Google 49%

2. Facebook 42%

3. YouTube 28%

4. Yahoo 25%

5. Blogger 14%

6. Live 13%

7. Wikipedia 13%

8. Baidu.com 10%

9. Twitter 10%

10. QQ 7%

14 April 2011

1. Google

2. Facebook

3. YouTube

4. Live

5. Yahoo!

6. Blogger

7. Wikipedia

8. Sigma Live

9. Google Türkiye

10. MSN

Why Matters


18

> 500M active users

> 250M users login daily

People spend > 700B minutes per

month on FB

130 friends is average

30B pieces of “stuff” shared each

month

> 20M applications installed every day

> 200M active users connect using

mobile devices

70% of users outside USA




19

IBM’s Watson

New Technology


20

The Newest always is Best …



The Right Technology


21

Gates: 2/10

History of KM: Leadership


22

Michael Polanyi

1950s

Aristotle

c. 350 BC

Classification

of

Knowledge

Aristotle

1990s

Carla O’Dell Sir Francis Bacon

17th Century 2010s

Nick Bontis



A Leaders view of knowledge . . .


23

―. . . there are known knowns; there are things we know that we know. There are known

unknowns; that is to say there are things that we now know we don’t know. But there are also

unknown unknowns — there are things that we do not know we don't know.‖

Runner Up


24

"I think that gay marriage is something that should be between a man and a woman."

http://www.plainenglish.co.uk/index.html




25

Knowns and Unknowns

Unknown

Knowns

Unknown

Unknowns

Known

Knowns

Known

Unknowns

Wal-Mart

Comp Intell

HP

Unknown unknowns


26

Somewhere on the West Coast



TLC: Culture

27


The Generation Game 28





29

Digital Native or Digital Immigrant?

Generation V


30

http://www.gartner.com/it/page.jsp?id=545108

http://images.google.com/imgres?imgurl=http://www.montana.edu/freshmen/facebook_pic.jpg&imgrefurl=http://www.montana.edu/freshmen/&h=790&w=2100&sz=135&hl=en&start=2&um=1&usg=__j535PziKHLJuJc2PpW6z1zNbUi0=&tbnid=WnsmOCuSOUlvmM:&tbnh=56&tbnw=150&prev=/images?q=facebook&um=1&hl=en&rlz=1T4GGLL_en&sa=N

http://www.marketingcharts.com/wp/wp-content/uploads/2008/08/gartner-generation-virtual-engagement-levels-june-2008.jpg




31

Culture: Are You Ready? … Your Homework

www.freakonomics.com

Freakonomics: Amanda

www.socialnomics.net

Socialnomics Stats / Refreshed Video

KM is about learning from other disciplines!

Twitter Revolution


32

See Sonia Ben Jaafer: www.slideshare.net/KMMiddleEast

http://go2.wordpress.com/?id=725X1342&site=socialnomics.wordpress.com&url=http://www.amazon.com/Socialnomics-social-media-transforms-business/dp/0470477237/ref=sr_1_1?ie=UTF8&qid=1250619151&sr=8-1



Purpose of Story

1. Sparking action

2. Communicating who you are

3. Transmitting values

4. Fostering collaboration

5. Taming the grapevine

6. Sharing knowledge

7. Leading people into the future


33

Storytelling by Steve Denning

www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html

Storytelling: Commander-in-Chief


34

2006

Golden

Globe

Awards



Exchange and Transfer of Knowledge


35

Soci

aliz

ation Externaliza

tion

Internaliz

atio

n Com

bination

TACIT

EX

PL

ICIT

EXPLICIT

TA

CIT


Process

Tech

no

log

y Cu

lture

The impact of not . . . sharing


36

According to Computer Associates . . .

http://www.youtube.com/watch?v=lH39xjXaLW8



John P. Girard, Ph.D.


[email protected] OR [email protected] OR [email protected]

www.facebook.com/4sagology OR www.facebook.com/john.girard

www.sagology.com OR www.johngirard.net

Twitter: @JohnGirard

www.linkedin.com/in/johngirard

37

John Girard's Keynote ECIC 2011

Business

intellectual

3rd european

social technographics

european roots

social knowledge

middle english

knowledge

johngirard