Welcome! John Freeman, Charlottesville Albemarle Convention and Visitors Bureau
Nov 19, 2014
Welcome!
John Freeman, Charlottesville Albemarle Convention and Visitors Bureau
Experience Charlottesville
Simple
Most TD Catches By NFL Tight Ends 2011-2012
1. Rob Gronkowski: 28
2. Jimmy Graham: 20
3. Tony Gonzalez: 154. Antonio Gates: 14
UVA Urology
UVA Urology
Most Liked Posts Jan ‘13
Share
39%
39%
Our Strategy: Post Pictures
14,253 Likes
What Type Of Pictures?Puppies Mountains
What Type Of Pictures
Weather/Seasons
2,049 Likes
Right Nows2,440 Likes
What Type Of Pictures?
Content Calendar
Demographics
8:20 a.m.2:50 p.m.7:50 p.m.
Social Media Policy
Stay Relevant
1,871 Likes
Stay Relevant
43,311 Shares16,103 Likes
Stay Relevant
1,933 Likes
“Mature Content Strategy”
September 26, 2012
Calls To Action
Caption:“LIKE” If You Love
It! Another Publication has
named UVA “One of the Most
Beautiful Colleges in the US”
1,821 Likes
Calls To Action
16,419 Likes
Caption: “Click ‘like’ to thank him and all of our veterans”
Calls To Action
Caption:The lawn.
Prettiest Place in the World?
2,534 Likes
Calls To Action
Caption: “On This Lawn I Have
___________”
312 comments
Use Voice
Use Voice
Caption: “50 Shades of Hay”
1,112 Likes
Use Voice
Caption: “Your move, Rockies”
241 Shares
Talking About This
255,976 Talking About This
Results
October-December 2012:707,837 “Likes”, Comments or Shares112 Posts with over 1,000 likesViral Reach of 7.51 Million People
Fiscal Year 13:122.8 million impressions (0.014 cents per impression)Website traffic up 300+%
Results
Our Page Today
- No Expensive Slam Dunk Campaigns
Opportunities
Right Nows
Digital History Archives
Newsjacking
Hashtag Searches
Photo Library
Targeted Ads
Interns
Closing Thoughts
Yoshimoto Nara
Each One, Teach One
Dr. James Porter - University of Georgia
Make me irrelevant!
www.visitcharlottesville.org/jobs
Questions
John [email protected]