John Fiske TV Culture
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John Fiske TV Culture
encoding & decoding
TV shows encode meaning Viewers decode meaning
§ Preferred reading
§ Negotiated reading
§ Oppositional reading
The codes of television (p 1276)
3 LEVELS:
1. Reality
2. Representation
3. Ideology
Bones - “The Hot Dog in the Competition”
Analyze ‘Codes of Television’ (reality, representation, ideology) in:
1. Camera work, editing
2. Casting
3. Setting, costume
4. Action
5. Dialogue
The Wire – Omar testifies against Bird
Analyze ‘Codes of Television’ (reality, representation, ideology) in:
1. Camera work, editing
2. Casting
3. Setting, costume
4. Action
5. Dialogue
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