BUILDING 4-H’S URBAN APPEAL John Drummond, Kitchener Market 4-H Club Elaine Manor, Prairie Winds 4-H Club
Jan 15, 2016
BUILDING 4-H’S URBAN APPEAL
John Drummond, Kitchener Market 4-H Club
Elaine Manor, Prairie Winds 4-H Club
WHY URBAN 4-H CLUBS? Teaching new skills while staying current
with times and trends Shrinking agricultural base means fewer
farms and rural kids Time to break the perception that “4-H
is just for farm kids” Opportunity for “bleed over” into
agricultural clubs New ideas, new challenges, new
learning Reduce tedium and burnout for
volunteers
URBAN 4-H CLUBS
Are not changing the face of 4-H!
Still deliver the “core values” of 4-H Members still expected to meet
Minimum requirements
CORE VALUES OF 4-H - ONT
Hands on learning
Oral communications
Skill development
Parliamentary procedure
Judging
Community outreach
Social recreation
MINIMUM REQUIREMENTS - ALTA
Attend 70% of meetings
Complete Record Book
Complete a communications project
Community service as a club
Attend Achievement Day
URBAN 4-H BY THE NUMBERS
2005, 25% of U.S. clubs were urban
2013, 13% of 4-H Ontario members
were urban
2014 – 3 Urban clubs in Calgary – 60+
members
CHALLENGES Affordable meeting space Lack of awareness of what 4-H is all
about Overcoming the stigma of 4-H being
only livestock related or for Farm kids Finding ways to incorporate the rural
aspect of 4-H into our clubs/projects
OPPORTUNITIES
Increased understanding of what 4-H is
all about
Agriculture awareness
Incorporating agriculture into urban
clubs
Recruiting urban members into
agriculture clubs
New projects/clubs to engage members
THE KITCHENER MARKET 4-H CLUB
THE KITCHENER MARKET 4-H CLUB
THE KITCHENER MARKET 4-H CLUB
THE KITCHENER MARKET 4-H CLUB
THE KITCHENER MARKET 4-H CLUB
THE KITCHENER MARKET 4-H CLUB
THE KITCHENER MARKET 4-H CLUB
THE KITCHENER MARKET 4-H CLUB
LEGO 4-H CLUB
LEGO 4-H CLUB
LEGO 4-H CLUB
LEGO 4-H CLUB
GEOCACHING 4-H CLUB
GEOCACHING 4-H CLUB
GEOCACHING 4-H CLUB
PAINTBALL 4-H CLUB
PAINTBALL 4-H CLUB
PAINTBALL 4-H CLUB
PAINTBALL 4-H CLUB
PAINTBALL 4-H CLUB
PAINTBALL 4-H CLUB
URBAN 4-H: BRINGING THE COUNTRY TO THE CITY
ACHIEVEMENT DAY
BOOT CAMP
CRAFTS
CURLING
DISC GOLF
ARCHERY
FIRST AID CERTIFICATION
FOODS
GPS COMPETITION
HIGH/LOW ROPES COURSE
HIKING
DANCE – HIP HOP
CAKE DECORATING
ROCKY MOUNTAIN ADVENTURE
ROCK CLIMBING
SNOW SHOEING
YOGA
PHOTOGRAPHY
How do we get more urban 4-H Clubs?
How do we recruit more urban 4-H members?
How can we incorporate the rural roots of 4-H into
the urban clubs?
NEW YORK 4-H 4-H Urban Outreach has been in operation for 35
years, with a highly effective delivery model. 100% of youth involved in our programming are considered high-risk, living in challenging downtown neighborhoods. Without the 4-H Urban Outreach Program, these youth and families would have little access to opportunity, community, and positive youth development. Youth involved in programming stay out of the juvenile court system, and nearly 100% show some improvement in academic and life skills. Youth involved in consistent programming have improved academically, taken part in the community, shown leadership skills, and have stayed away from risky behavior, among many other benefits.