John Blue - Social Media 101, 2018 University of Scouting, Indianapolis, IN, USA

2018 University of

Scouting

Social Media

101

Truffle Media

Ned Arthur, Director of Sales and

Content Development

John Blue, Chief of

Community Creation

Write down as many

things as you can: What

are the things you take for

granted about media

today.

Share what you have as

smartphones: Android or

iPhone (are their really

any others?)

Now, on one card, write

down two questions you

would like answered

today.

And on another card, write

down your most used

apps on your smartphone.

1793 The Pennsylvania Evening Post becomes America's first

daily newspaper.

1851 Selling for a penny a copy, the New York Times debuts.

1885 William Dempster Hoard wrote his issue of a "journal

devoted to dairy farming.

1962 Agri-Marketing magazine started

1984 United States newspaper circulation peaks at 63 million

people

191 Years

1995 The American Reporter first daily newspaper on Internet

2004 Podcasting started

2004 Facebook launched

2005 YouTube launched

2006 Twitter launched

2010 Facebook passed 63 million US people

15 Years

Landscape

Landscape

Trends

http://www.pewresearch.org/fact-tank/2013/10/16/12-trends-shaping-digital-news/

http://www.journalism.org/2015/07/14/the-evolving-role-of-news-on-twitter-and-facebook/

Facebook — 72% of

adult internet

users/62% of

entire adult

population

Pinterest — 31%

of adult internet

users/26% of

entire adult

population

Instagram —

28% of adult

internet

users/24% of

entire adult

population

Twitter — 23%

of all internet

users/20% of

entire adult

population

92% of teens report going

online daily — including 24%

who say they go online

“almost constantly,”

http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/

Social Media

Social Media Today

Why Social Media?

Why Social Media?

Why Social Media?

Why Social Media?

Why Social Media?

Why Social Media?

Why Social Media?

What are laws, policies, and privacy

issues to keep in mind when using

social media?

What are laws, policies, and privacy

issues to keep in mind when using

social media?

Children's Online Privacy Protection Rule (COPPA, FTC), limit

the collection of personally identifiable information from

youngsters without their parents’ consent.

requires websites to post a complete privacy policy, notify

parents directly about their information collection practices,

and get verifiable parental consent before collecting personal

information from their children – or sharing it with others.

Children's Internet Protection Act (CIPA, FCC), Schools and

libraries subject to CIPA may not receive Internet access or internal

connections discounts offered by the E-rate program unless they

certify that they have an Internet safety policy that includes

technology protection measures.

Two deep leadership in communications

Scout Oath and Law

Two deep leadership in communications

To keep things simple, all Troop focused social

media with/for Scouts should only be on the public

side of social media. - Don’t send Facebook messages

- Don’t setup Facebook private groups

- Don’t send Twitter direct messages

- Just don’t use anonymous social media (Snapchat,

Kik, musical.ly, etc)

Review the guidelines from BSA

https://scoutingwire.org/marketing-and-membership-hub/social-media/social-media-guidelines/

As with all other Scout actions and activities, on the

Internet, follow the Scout Oath and Law.

Scout Oath and Law

What are laws, policies, and privacy

issues to keep in mind when using

social media?

13+ 13+ 13+

http://www.adweek.com/socialtimes/social-media-minimum-age/501920

Where do I begin?

Where do I begin?

Where do I begin?

What is Twitter about?

What is Facebook about?

Why?

Here some

recommendations to help

Learn the culture of social media

Get familiar with social media

Initiate personal social media

Participate in council and national BSA social media sites

Evaluate your unit’s goals

What do you want to achieve?

What are the critical needs?

What are your goals?

Create Your Social Media Strategy

Study what others are doing

Take cues from othersCrossroads

Facebook: crossroadsbsa

Twitter: @BSACrossroads

YouTube: crossroadscouncil

Pinterest: crossroadsbsa

BSA

Facebook: theboyscoutsofamerica

Twitter: @boyscouts

YouTube: bsa100years

Name your page after your unit including number and

community name

Follow Scout Oath and Law

Strive for accuracy

Stay up-to-date

Find a balance- don’t post too much or too little

Ensure permission before posting pictures

Assume anything you post is permanently and

publically available to others

Reference to council social media guidelines on the

website

Social Media Terms

“Tag” - to add keywords to

a video, photo or blog

post to help users

search for media by

topic

“Friend/Follower” - a

person who has agreed

to connect with you on a

social network

“Feed/Wall” - a constantly

updated stream of

information delivered at

regular intervals

“ReTweet” - on Twitter to repeat,

or repost a tweet by clicking the

retweet icon on a post

Hashtag or “#” - a symbol that

allows you to tag your tweets

and relate them to others’

tweets or posts. #BSA or

#IndyScouting marks your

tweets as Boy Scouts related.

Share - finding something online

and using social media to share

with others.

More terms http://bit.ly/terms-social-media

Update on Facebook approach

For communication with parents and adult leaders

- Facebook groups (or other private social

media/digital groups) are a viable approach to

sharing troop or pack information.

- Have a plan to add / remove people as the

membership changes.

- Be clear in adult communications about what the

private groups are for and what they are not for.

- Scout participation should not be allowed in these

groups.

Using social media for Scouts

Write down as many

things as you can: What

are the things you take for

granted about media

today.

Truffle Media

Questions?

This presentation and its notes can be found at

http://bit.ly/2018-social-media-101-scouts

Contact Information

[email protected]

@TruffleMedia

TruffleMedia.com/Facebook

(877) 558-7833

TruffleMedia.com

2018 University of

Scouting

Social Media

101

Truffle Media

Ned Arthur, Director of Sales and

Content Development

John Blue, Chief of

Community Creation

Thanks