John Bean Managing Director, Europe, Middle East and Africa [email protected] 2 June 2014 © 2010, Peering Partner's. All rights reserved.

John BeanManaging Director, Europe, Middle East and [email protected] 10, 2023

© 2010, Peering Partner's . All rights reserved.

Introduction to Peering Partner Network◦ Wholesale Enhancement Network

Example of a Business Case for Partners◦ Fixed to Mobile Services - Furious Mobile

Wholesale Technical Overview◦ System Architecture◦ System Details

Peering Partner's is owned and operated by IPX Voice Ltd a UK based company providing Managed IP Exchange Services

Peering Partner's was founded in 2009 and focuses on the provision of hosted carrier to carrier services.

The London Internet Exchange (LIX) is part of our IPX Cloud and we have point of presence installed in Harbour Exchange.

We have IPX Clouds established in Europe and are planning further installations in South Africa, Hong Kong and Nigeria.

Today, 5 out of the top 10 Global Wholesale Operators connected to our Network forming a Global LCR for our partners.

Our NGN is based on NexTone MSX/RSM Equipment which interops with more than 700 networks worldwide with an ability to carrying more than 500 million VoIP minutes per month

Peering Partners can provide solutions for wholesale peering, hosted telephony, NGN networks and IMS (3G IMS Mobile) including hosted Fraud Management Systems which we can provide to supplement your business analytics.

Why Peering Partners?◦ …best practice VoIP Interconnect for wholesale telephony◦ …optimized for a wholesale trading environment

Why Peering Partners IPX?◦ A hybrid VoIP system, incorporating multiple functions

typically present in dispersed NGN/SBC and OSS/BSS components

◦ Greater Interoperability with all Carriers

What does this “Best of Breed” technology incorporate / replace?◦ Intelligent secure SBC (Session Border controller) ◦ Policy engine for Session Management◦ Integrated OSS for systems, network and SLA management◦ Class 4 routing engine◦ Class 5 and VAS service brokerage (App Server OBP)

CONFIDENTIAL © 2010 Peering Partner's, All rights reserved.

Peering Partners use NexTone systems which have beendeployed to over 450+ carrier and service providers

in 38 countries worldwide

Carrier to Carrier Peering◦ NexTone is the Market Leader◦ Protocol IWF, Interoperability, QoS◦ Topology Hiding, Call Admission Control◦ MPLS VLANs, NexTone Switch Partitioning

Carrier to Enterprise◦ IP PBX interop – CCM, Avaya, Nortel◦ Deployments w/BroadSoft, Sylantro◦ NAT Traversal, VLAN, Video◦ Hoot-n-hollar (push-to-talk)

Carrier to Consumer◦ Firewall/NAT, CALEA◦ NAT Traversal, Outbound Proxy◦ Call Center, IVR

Focus on larger ethnic routes for medium term growth

◦ India, China, SE Asia, large African countries, LATAM

Serve smaller Ethnic markets for opportunistic trading opportunities

◦ Improve speed and reliability in working with local terminators directly

◦ Offer hosted/partitioned service to growing terminators

Optimize Prepaid Calling card business

◦ Offer white-label version easily

◦ Introduce low-cost, high value VAS to enhance offering (Voicemail, Softphone, Presence)

Become enablers of VoIP Peering for BB Residential and Business providers seeking native IP interconnection

◦ Peering exchanges are now appearing all over Europe

◦ Regulatory Action is taking place

Gross margins can be greatly increased using VoIP suppliers

Scaling VoIP peering is a very different from small scale point to point VoIP Networking

◦ Tech issues: protocol interworking, IP, NAT, security◦ Operational visibility of VoIP performance

Scaling VoIP while delivering quality that is at or better than TDM

How to use 3rd party networks to outsource non-strategic network functions (this is where the industry is going)

How to future-proof VoIP for wireline / wireless convergence (3G-IMS)

Interconnect via Public and/or Private peering networks – Internet, Private peering, Private point to point connectivity

Profile a customer/supplier in terms of Interconnect size, allowed routes, cost/profitability, performance and quality of service

Apply business and engineering policies such as SLA, cost/revenue & minutes allowed to be exchange

Variable route changes based on Most profitable route, historical performance and real time analysis of traffic patterns and network behaviour and network stabilisation to insure maximum traffic efficiency, reduced risk (Credit and revenue assurance) and flexibility to optimise customer and supplier routes and costs.

Normalisation of rate sheets to reduce incorrect route/costs selection in LCR or routing plan

Interworking of different protocols and equipment – SIP and H.323 Signalling normalisation through Interoperating between

difference manufactures equipment and software versions.

Endpoints (Gateways, User Agents IP-PBX, IP Phones)

Firewalls

Softswitch Call controllers

Applications servers and Proxies

Immense flexibility in shifting large capacities of traffic:◦ In real-time without waiting for TDM capacity◦ Avoid network congestion and increase call completions◦ Allows for more aggressive buying tactics than in TDM

More complex LCR for deeper break-outs = higher GM%◦ The IPX may break out up to 1 million dial patterns

Capital efficiency and flexibility:◦ Further “sweat” existing assets◦ Flexibility to purchase other MG solutions easily (buying leverage and/or allowing

the Carrier to chose the right MG for the right market/application)

Complete solution for VoIP peering, and hence no need for:◦ IP-to-IP GW solutions for topology hiding and NAT ◦ VoIP NAT/Firewall solutions for network security◦ Vendor-specific kit to facilitate vendor interworking (GK’s, SIP Proxies, etc.)◦ CDR collection and LCR solutions

Identify how you may evolve your core network and operations in ways that achieve the following:

DeliverDeliver immediate functional capabilities that help achieve your wholesale service and sales objectivesWhile building While building an inherently valuable strategic architecture

◦ Flexibility to deliver new services with no network forklift◦ Flexibility to easily provide service to a disparate universe of

VoIP-based interconnect parties◦ Network model and facilities which do not require additional

headcount and gateway/POP investmentWhile “sweating the assets” of present network

John BeanDirector, Europe, Middle East and [email protected] 10, 2023

CONFIDENTIAL © 2010, Peering Partner's. All rights reserved.

Hosted Applications

PSTN

Enterprises

Consumer BB

L5

OSS/Policy

VoIP

VoIP

VoIP

ASP

L5

L5

L5

Centralized Control

Distributed Intelligence

RSM

MSX

Intelligent Call routing Dial plan / Routes / Rates Customer/supplier, region code Time based hour/day/week Volume, Cost / Profit Metrics: LCR, MPR, ToD, ASR Improved QoS/ASR with Dynamic

Call hunting, breakouts management

Provision Interconnects End point profiles Interconnect capacity Interconnect bandwidth Interworking / Interop

Real-time traffic analysis & reports Business – by region, Customer,

Supplier, Cust Plan, and sorted by Cost, Profit, Call or Minutes

Engineering – ASR, PDD, ACD,R-Factor (Voice quality QoS!)…

Network adjustment & optimisation Real-time Adaptive routing Change policies & routing based on

Business and/or Engineering rules Change end point profile based on

performance and capacity

PSTN

Carrier 1

Carrier 2

Carrier 3

Customer1

Customer2

Customer3

Buy

Sell

CDR Alarming ReportingProvision

& LCR

BSS/OSS

IntelliConnect*DPM ™

SIP/H.323

RSM

MSX

IntelliConnect™ system enables real time feedback of traffic statistics from NexTone’s Session exchanges and dynamically adjusts network / interconnect policies to optimize Business and engineering rules to maximize peering profitability and revenue

* DPMTM – Dynamic Policy management

CDR streamingWeb Services

Intelligent Session admission control

Concurrent calls per end point, group or interconnect

Bandwidth CAC management per end point, group or interconnect

Multi Protocol, Multi Vendor support SIP <> H.323 Interworking 250+ vendor types with specific

profiles for interop adaptation

MGW/SS Capacity management MGW/Trunks no longer dedicated

to Customers or Suppliers (“Port harvesting”)

Port utilization increases to >60% VoIP to VoIP Calls without using

MGW or Switch ports

Integration into BSS/OSS CDR Streaming Web Services

Security/Access control enforcement B2BUA for hiding networks DDoS and DoS attack prevention ACL, NAT traversal, reverse NAT,.. Single point security enforcement


PSTN

Carrier 1

Carrier 2

Carrier 3

Customer1

Customer2

Customer3

Buy

Sell


& LCR

BSS/OSS


SIP/H.323

RSM

MSX



Transcoding On a call by call basis when

codec’s do not match DTMF to rfc2833 In Band G.711 Fax to/from T.38

Application brokerage MSX/RSM supplying routing

services on behalf of AS (IP Centrex, Prepaid, Presence, FMC, Number portability, ENUM,...

Reduce network integration and insourced/outsouced validation

Multi Mode operation (statefull, OBP, mirror proxy,..) for Enterprise VoIP VPN, Consumer VoIP

Partitioning & ASP model

Flexible Software Licensing 500vports minimum Incremental by 500 ports – simple

licence upgrade Single system capacity 30K call/s,

100K end-points provisioning, 1M routes, up to 200M CDRs

NexTone Community & User Forum


PSTN

Carrier 1

Carrier 2

Carrier 3

Customer1

Customer2

Customer3

Buy

Sell


& LCR

BSS/OSS


SIP/H.323

RSM

MSX



ASR’s

Carrier A

Carrier B

Carrier C

25%

35%

70%

$0.09/minute

$0.16/minute

$0.11/minute

Customer

Blended Cost$0.13/minute

80% ASRs

Cost


• Regional break-outs (complex routing) is becoming more critical to lowering cost and increasing GM%

• With the IPX, you can handle much more complex routing and increase number of interconnect by a factor of 10x.

• Interconnections are up within minutes/hours compared to days/weeks – OPEX• With VoIP and NexTone, you can reach further around the world to far-end carriers


TDM

IP

Media Gateways and E1’s dedicated per VoIP interconnectDedicated ports regardless of utilization, nailed CodecsNormally average peak utilization of 20-40%. 60-80% wasted.Approach suffers from long lead-times and high business case thresholds

Media Gateways and E1’s dedicated per VoIP interconnectDedicated ports regardless of utilization, nailed CodecsNormally average peak utilization of 20-40%. 60-80% wasted.Approach suffers from long lead-times and high business case thresholds

Carrier A

Carrier B

Carrier C

Carrier D

PSTN

Class 4

Dedicated E1’s


TDM

IP

Routing is moved over to the IPX – which act likes a switch for VoIPThe IPX can be used to build more complicated break-outs (complex routing)Routing is moved over to the IPX – which act likes a switch for VoIPThe IPX can be used to build more complicated break-outs (complex routing)

BT Global

Telefonica

Belgacom

Sprint

AT & T

PSTN

Class 4

Super Trunk Group

MSX

IP Network

RSM

PSTN

Sonus SIP

Cisco H.323

HuaweiH.323

Lucent SIP

Interoperability ◦ Our IPX provides interoperability with over 50

manufactures of soft switch, media gateway and application server solutions

Protocol Flexibility◦ Our IPX is both an H.323 gatekeeper and a

stateful SIP proxy server with interworking to provide seamless connectivity

◦ Transcoding resolves incompatibilities between media codecs

PSTN

PSTN

PSTN

Maximum Service Reach

Increased customer & supplier interconnects from 20 to 120.

Increased annual VoIP traffic from 30M to +1Billion minutes

Benefits

MSX

IP Network

RSM

PSTN

Sonus SIP

Cisco H.323

HuaweiH.323

Lucent SIP

RSM provides centralized control and monitoring◦ LCR, breakouts management◦ Complete CDR visibility and real-time

processing for quality alarming ◦ Automated proactive network controls ◦ Routing feedback loop

MSX provides advanced session routing intelligence to maximize call connectivity

PSTN

PSTN

PSTN

Network and Quality Management

Benefits Improved service quality (ASR) by 25% Increased profit margins by 26%

MSX

VoIP Network

RSM

PSTN

Sonus SIP

Cisco H.323

HuaweiH.323

Lucent SIP

PSTN

PSTN

PSTN

Enterprises

Consumer BB

IP Centrex Prepaid Voicemail WholesaleCentralized

Rating, Routing, Provisioning

Business analysisMargin/Profits

Reports, SLA, QoS

John BeanDirector, Europe, Middle East & [email protected] 10, 2023



Product Function Software

Session Management

(Layer 7)

Signaling

Sub-System(Layer 5)

Media SwitchSub-System

(Layer 3-4)

Reporting System

Provisioning Manager

Policy Manager

Interconnect Manager

Dynamic Policy Enforcement

Session Control

Media Routing Engine

Media Processing

* DPMTM

MSCP

Security

Interworking

Analytics Engine

Security

RSMSessionManager

SBCSessionBorder

Controller

MSX & IMX

SessionSwitch

SB

C

IntelliConnect™

Intellig

ence



Product Function Software

Session Management

(Layer 7)

SignalingSub-System

(Layer 5)

Media SwitchSub-System

(Layer 3-4)

Reporting System

Provisioning Manager

Policy Manager

Interconnect Manager

Dynamic Policy Enforcement

Session Control

Media Routing Engine

Media Processing

DPMTM

MSCP

Security

Interworking

Analytics Engine

Security

RSMSessionManager

SBCSessionBorder

Controller

MSX & IMXSessionSwitch

SBC

IntelliConnect

The Peering Partner RSM simplifies large scale VoIP deployments by automating operational tasks

◦ Session Management Session Policy, session level statistics, session

performance Device status, configuration, and performance

◦ Provisioning Centralized provisioning and database storage

for device, network, and policy configuration information

◦ Reporting Central aggregation point for CDR collection

and reporting to analyze service and network behavior for operational and business trends

◦ Partitioning Give customers individual visibility and control

◦ CDR routing Import/export MSX and 3rd Party CDR’s


Centralized Session Management for all real-time IP services

Engineering Alarms◦ Alarm criteria based on ASR, ACD, PDD, PDV, Packet Loss etc.◦ Alarm criteria based on error log file contents on the MSX

Business Alarms◦ Alarm criteria based on total minutes, dollar amount, etc.

Alarm Triggers◦ Multiple actions executed upon alarm criteria match (ON

trigger)◦ Multiple actions executed upon alarm criteria reset (OFF trigger)

Alarm Filters◦ All alarms can be filtered on Endpoints, Regions, Customers,

Suppliers, Time-of-Day, System Load etc. Alarm Actions

◦ Adaptive routing actions conveyed to MSX Trickle Calls, Endpoint Priority, Route Priority

◦ Email, SNMP Trap, Syslog, Custom Scripts

Engineering Reports ◦ ASR per IP, Region,

Supplier etc. 11 types of reports

◦ Individual call details can be viewed, including QoS

Business Reports◦ Calls, Minutes, Revenue

and Profit per Region, Orig, Term, Supplier etc. 44 types of reports

◦ Real-time view of profit and revenue

Route Profit and Custom Reports available

Applied to CDRs to calculate call transport and route profitability

Specify endpoints, regions, routes and rates◦ Connection charges,

minimum duration and billing increments

Time-of-day rating based on flexible period definitions

Rating data can be imported from external source


Session Signaling

(SIP, H.323)

Session/Call Data

• Call Details• Codec Details• Error Details• Routing Details

Session/Call Data

• Call Details• Codec Details• Error Details• Routing Details

Measurement

• Lost Packets• Discarded Packets• Delayed Packets• Jitter Buffer Emulator

Measurement

• Lost Packets• Discarded Packets• Delayed Packets• Jitter Buffer Emulator

Metrics Calculation

• Internationalization• R Factor• MOS ScoreSession Media

(RTP/RTCP)

Real TimeAnalysis

Call Detail Record


RatingBusinessAnalysis

1000s CDR/sec

EngineeringAnalysis

AlarmProcessing

Session Switch

SNMP,SOAP/XML,

Email, Syslog

Modify routes, disable routes, modify priorities

ASR, PDD,ACD, MOS

CDR Transport

* Patent Pending

SNMP, SOAP/XML

Session Switch

SessionSwitch

Session Switch

CDRRepository

PolicyRepository


For Further Information Contact

Mr John BeanManaging DirectorPeering Partner'sTel: +44 1908 644452Mob: +44 7989 516940E-Mail: [email protected]

John Bean Managing Director, Europe, Middle East and Africa [email protected] 2 June 2014 © 2010, Peering Partner's. All rights reserved.

Documents

wholesale peering

peering partners ipx

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