Joe D. May President Louisiana Community and Technical College System.

Joe D. MayJoe D. May

PresidentPresident

Louisiana Community and Technical College SystemLouisiana Community and Technical College System

43%43% The Opportunity to SucceedThe Opportunity to Succeed 37%37% The Good LifeThe Good Life 34%34% The Pursuit of HappinessThe Pursuit of Happiness 22%22% The American DreamThe American Dream 17%17% A Fair ShakeA Fair Shake 13%13% To Be Left AloneTo Be Left Alone 9%9% A Fresh StartA Fresh Start 9%9% Everything I Can GetEverything I Can Get 8%8% A Fighting ChanceA Fighting Chance 8%8% A New BeginningA New Beginning

Dr. Frank I. Luntz, What Americans Really Want . . . Really, 2009

For many, the barriers keeping them from For many, the barriers keeping them from achieving their desires for a middle class achieving their desires for a middle class lifestyle are significantlifestyle are significant

While there are many educational, While there are many educational, personal, social, and financial barriers, the personal, social, and financial barriers, the most troublesome ones are policy basedmost troublesome ones are policy based

How many of you can think of at least one How many of you can think of at least one bad law, policy, or rule that has prevented bad law, policy, or rule that has prevented at least one person from being able to earn at least one person from being able to earn a valued credential at IVY Tech?a valued credential at IVY Tech?

IVY Tech is on the forefront of creating a new future IVY Tech is on the forefront of creating a new future and new models of community and technical college and new models of community and technical college educationeducation

The leadership has made a commitment to be The leadership has made a commitment to be champions from the inside-outchampions from the inside-out

Too many college leaders across the country do not Too many college leaders across the country do not have a clear vision of the future, thus, they often find have a clear vision of the future, thus, they often find themselves being managed from the outside-inthemselves being managed from the outside-in

The middle class is depending on us to remove the The middle class is depending on us to remove the barriers that are intentionally, or unintentionally barriers that are intentionally, or unintentionally preventing them from earning credentials with value preventing them from earning credentials with value in the marketplacein the marketplace

Funding models that recognize both Funding models that recognize both access and successaccess and success

Facilities that enable colleges to offer Facilities that enable colleges to offer programs that align with workforce programs that align with workforce needsneeds

Articulation and transferArticulation and transfer

Common course numberingCommon course numbering

Since 2007, the LCTCS has been responsible for passing 26 Since 2007, the LCTCS has been responsible for passing 26 separate pieces of legislation including:separate pieces of legislation including:

Creation of a $170M fund for 23 construction projects aligned with Creation of a $170M fund for 23 construction projects aligned with regional workforce needsregional workforce needs

Creation of $10M Workforce Training Rapid Response FundCreation of $10M Workforce Training Rapid Response Fund

Passed two bills requiring the overhaul of funding formulas to Passed two bills requiring the overhaul of funding formulas to reflect Community and Technical College’s role and missionreflect Community and Technical College’s role and mission

Passed comprehensive transfer and articulation legislationPassed comprehensive transfer and articulation legislation

Moved Adult Education from the K-12 to LCTCSMoved Adult Education from the K-12 to LCTCS

Passed two bills to enable the expansion of e-learningPassed two bills to enable the expansion of e-learning

Increased tuition and feesIncreased tuition and fees

Colleges do not have needs – Colleges do not have needs – individuals, employers, and individuals, employers, and communities have needscommunities have needs

Boards and leadership must be Boards and leadership must be looking looking up and outup and out, not down and in, not down and in

Our sole purpose for existing is to Our sole purpose for existing is to solve the problems of individuals, solve the problems of individuals, employers and communitiesemployers and communities

A story of selfA story of self -- -- why I have been why I have been calledcalled

A story of usA story of us -- -- why we have been why we have been calledcalled

A story of nowA story of now -- --the urgent challenge the urgent challenge on which we are on which we are called to actcalled to act Marshall Ganz

Harvard University

Story of Self – Joe MayStory of Self – Joe May

Story of Us -- Lori RosetteStory of Us -- Lori Rosette

1.1. You: You: A character is in a A character is in a zone of comfortzone of comfort

2.2. Need: Need: But they want/need But they want/need somethingsomething

3.3. Go: Go: They enter an They enter an unfamiliar situationunfamiliar situation

4.4. Search: Search: They adapt to itThey adapt to it

5.5. Find: Find: They find what they They find what they wantwant

6.6. Take:Take: They pay the They pay the necessary pricenecessary price

7.7. Return:Return: Go back to a zone Go back to a zone of comfortof comfort

8.8. Change: Change: Character is now Character is now changedchanged

12

3

4

5

6

7

8ComfortOrder

DiscomfortDisorder

You

Need

Go

SearchFindTake

Return

Change

Adapted from Dan Harmon’s Story Structure

Develop and tell your story of selfDevelop and tell your story of self

Develop and tell a story of usDevelop and tell a story of us

A story of betrayal A story of betrayal and misuse of fundsand misuse of funds

Power mapping: a structured process that Power mapping: a structured process that helps identify the people who should hear the helps identify the people who should hear the stories (in order of importance):stories (in order of importance):1.1. Community influence leadersCommunity influence leaders

2.2. Internal faculty and staffInternal faculty and staff

3.3. LegislatorsLegislators

4.4. Business, Industry, and Good Government GroupsBusiness, Industry, and Good Government Groups

5.5. Civic clubsCivic clubs

6.6. MediaMedia

7.7. OthersOthers

I N F L U E N C E

I N F L U E N C E

HIGH

LOW

HIGH

LOW

High Influence, High Interest

Low Influence, Low Interest

Both the message and the messenger Both the message and the messenger (champion) must have credibility(champion) must have credibility

The story must be backed by data and The story must be backed by data and pass the common-sense testpass the common-sense test

The story should be compelling, and incite The story should be compelling, and incite both outrage and a desire to act both outrage and a desire to act

The story should provide a solution (a The story should provide a solution (a policy change) to the problem and create a policy change) to the problem and create a heroic vision in the minds of the audienceheroic vision in the minds of the audience

Most people view higher education from their Most people view higher education from their own perspective, they do not understand the own perspective, they do not understand the students served by IVY Techstudents served by IVY Tech

The policy changes needed to improve access The policy changes needed to improve access and student success are not obvious and often and student success are not obvious and often counter intuitivecounter intuitive

In fact, most people believe that the existing In fact, most people believe that the existing policies are not only appropriate but that they policies are not only appropriate but that they are correctare correct

Therefore, if you want to succeed in changing Therefore, if you want to succeed in changing policy, you must make your case with the non-policy, you must make your case with the non-elected influence leaderselected influence leaders

For non-elected influence leaders and For non-elected influence leaders and legislators, the setting should be legislators, the setting should be intimate and informalintimate and informal

For all others, the setting should be as For all others, the setting should be as large as possiblelarge as possible

Once you have developed the story of Once you have developed the story of now, identify and equip internal now, identify and equip internal champions to tell the stories of self, us champions to tell the stories of self, us and now and now

The story has credibility if others within The story has credibility if others within the institution are telling itthe institution are telling it

““Everyday is Community College Day at Everyday is Community College Day at the Legislature”the Legislature”

LCTCS students and faculty visit the LCTCS students and faculty visit the Louisiana Legislature every day Louisiana Legislature every day throughout the legislative sessionthroughout the legislative session

An effective way for students and faculty An effective way for students and faculty to tell their stories of self and usto tell their stories of self and us

When you tell the story of When you tell the story of nownow, your “ask” , your “ask” should be clear, direct, and unambiguous, should be clear, direct, and unambiguous, without being “political”without being “political”

If, upon leaving the conversation or If, upon leaving the conversation or presentation, a listener says to you, “This is presentation, a listener says to you, “This is great, just let me know how I can help . . .” great, just let me know how I can help . . .” YOU HAVE FAILED!YOU HAVE FAILED!

Develop, practice, and continually use Develop, practice, and continually use your most important and effective your most important and effective leadership tools:leadership tools:The Story of SelfThe Story of SelfThe Story of UsThe Story of UsThe Story of NowThe Story of Now

Deliver these data-backed stories to the Deliver these data-backed stories to the right audience, and you can change right audience, and you can change Indiana foreverIndiana forever

Questions/ DiscussionQuestions/ Discussion