Top Banner
8

Jobsite.co.uk refreshes Google advertisements

May 08, 2015

Download

Marketing

Jobsite.co.uk

Our banners are having a lick of paint inline with our brand refresh. We thought you’d like to see the before and after results for yourself.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Jobsite.co.uk refreshes Google advertisements
Page 2: Jobsite.co.uk refreshes Google advertisements

Behavioralre-targeting

banners

Page 3: Jobsite.co.uk refreshes Google advertisements

Behavioral Retargeting Banners

Retargeting helps us narrow our advertising for website visitors who’ve left without a conversion.

Our retargeting banners are having a lick of paint inline with our brand refresh:

We thought you’d like to see the before and after results for yourself.

• clearer• sharper• more pertinent• … and straight to the point.

Page 4: Jobsite.co.uk refreshes Google advertisements

Skyscraper Banners

Out with the old… In with the new…

Dynamic content generated after a user has made a job search but hasn’t applied

Generic fallback content shown if a user hasn’t made a

job search

Dynamic content generated after a user has made a job search but hasn’t applied

Generic fallback content shown if a user hasn’t made a

job search

Page 5: Jobsite.co.uk refreshes Google advertisements

MPU Banners

Out with the old… In with the new…

Page 6: Jobsite.co.uk refreshes Google advertisements

Leaderboard Banners

Out with the old…

In with the new…

Page 7: Jobsite.co.uk refreshes Google advertisements

Google Display Network& Prospecting Sector Banners

Page 8: Jobsite.co.uk refreshes Google advertisements

Sector Banner Examples

IT Skyscraper

Engineering MPU

Sales Standard Banner

Finance Leaderboard

Google Display Network – Serving relevant banner ads on sector specific websites (e.g. IT ads on IT websites).

Prospecting – Targeting audiences that are carrying out job search activity elsewhere.