Presented by Karen Pollard, EDP, CEcD NEDA Annual Conference 2013 Building Resilient Communities Tomorrow’s Workforce: Preparing Workers for Jobs Not Yet Created
Jan 13, 2015
Presented by Karen Pollard, EDP, CEcDNEDA Annual Conference 2013Building Resilient Communities
Tomorrow’s Workforce: Preparing Workers for Jobs Not Yet Created
Building Resilient Communities
• Resilient Practitioners– You are the External Business Partner– What is the Economic Developer role
when it comes to workforce development?
• Resilient Companies– If predicting the future workforce needs is
so necessary, why isn’t someone else doing it?
• Resilient Communities– How can you uncover the future workforce
needs in your communities?
Introduction
History of Economic Development– Smokestack Chasing – Whales, Gazelles, Gardening– Resources Based Development – Real Estate Development – Knowledge Based Development – Rise
of Universities, incubators
Future: Talent Based Development– Identify your talent strengths &
weaknesses – Takes the cluster concept and
enhances it with people and skills – Value Added
Resilient Practitioners
Recession Became the Ultimate Test
• Top Company Attractors– Available Talent, Taxes, Cost of Doing
Business, Regulations
• Top Talent Attractors– Employment, Education, Health Care,
Culture/Recreation
Strong Correlation between companies that fared well during recession had R&D facilities and adapted to the changing environment.
Major Differentiator -
Forward Looking vs. Backward Looking
Resilient Companies
Phase 2 Medical
Case Study – Safran
Partner – Albany International (BR&E)
1. Workforce: est. 500 skilled & semi-skilled, Payroll $50 Million Annually
2. Incentives: training funds & customized program, site preparation, TIF district
3. Location: 55 acres with option on another 50 acres, 345 ft2 facility
4. Responsiveness: 24-7, personal relationships, 2 year selection process, 2 year construction
Case Study: Safran
Safran LEAP Engine Facility Rendering 2010
http://www.safran-group.com/videos/video.php?sig=9399b116865s&lang=en
http://www.bls.gov/eag/eag.northeast.htm
Workforce Identifiers Quantitative Qualitative
Unemployment X -
- Recent Layoffs NAICS by Codes X X
Education X X
- %/# of Degrees X X
- STEM Degrees X X
- Technical School Degrees X X
ELMI – state, county , regions X -
- Employment by Industry X X
- Underutilization X -
-- Industry Projections X -
Who’se Your Data? – Does the Best Data Win?
• Comparisons Between Regions– Your Unique Labor Market
• Workforce Study • Primary Data Study • BR&E visits
– What questions matter?
• Follow the Herd, or Lead with your Strengths?
Workforce Identifiers
Private Sector (Safran)
Public Sector
(Rochester & NH)
Education (Great Bay
CC)
• Relationships 24-7– High Level of Complexity– International/Global Culture – Uncharted Territory – Had to be Win-Win-Win
• Long Term Investment 20+ years – Leadership– Staff Time– Facilities – Funding– Sustainability
Case Study: Safran
• Create a Customized Program in a new Center of Excellence– No pre-existing composites program in
the US– Other industry programs disconnected
from a career path
• Partnerships – Put Up or Shut Up– City: Location, Local Approvals,
Promotion– College: Create Programs, Acquire
Capital Investment, Implement Training Center Strategy, Develop the Career Path
– Company: Partial Funding, Curriculum, Equipment, Professorial Commitments
– State: Funding, Legislative Action, Public Support of Budget
– Federal: Grant funding, Public Support & involvement
Case Study: Safran
VP Biden praises the program as a “Model partnership to bridge the gap between the skills people have and the skills employers need to grow the American economy.” January 26, 2012
Career Path Development
Pre-K-12Technology HS
Work Ready Program
ATAC Community
College
AS Composite Manufacturing
BS Manufacturing
*New Programs NOW AVAILABLE IN ROCHESTER, NH *Coming Soon
• Community Colleges– Advisory Boards– Customized Industry Training– Nimble for non-credit, eager to achieve
credit status– Able to connect steps in a career path
• Advanced Technology and Academic Center, Rochester NH
• http://www.youtube.com/watch?v=13NoS6QwRUQ&feature=share&list=UU0DgEaQHIG0Ky5t8lbEIvSg
Case Study: Safran
• Wildcards– Companies, Regions and People are Different– Much is out of your control
• How does this impact your role and the role of Economic Development in the future? – How do you prepare your community for
change? – How do you present and talk about the future?– Are you the fulcrum upon which development
balances?
Resilient Communities
• Now it’s your turn– Video of Vala Ashfar, Enterasys in
Salem NH– http://
www.youtube.com/watch?v=EvT_reLOd-Y
• You have a meeting with the Site Selector for Enterasys in 3 days. – Their critical need is talent– Real estate, infrastructure,
incentives are assumed equal for this exercise
– Prove you have the necessary talent to Enterasys
Resilient Practitioners
Adapt or perish, now as ever, is nature's inexorable imperative.
H. G. Wells
Karen Pollard, EDP, CEcDDeputy City Manager/Director of Community DevelopmentCity of Rochester, NH [email protected]