PRESENTATION TO 1
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PRESENTATION TO
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Jobilink resolves a serious problem in the recruiting market
• UNREGULATED, UNSOPHISTICATED, LOCAL
– It is a people’s business– Huge diversity and human complexity
• GROWING WAR FOR TALENT– Greater mobility of labour force– Global competition
• BIG MARKET– 167 Millions of job openings in 2010
worldwide
• HIGH COST OF RECRUITING– Monster Worldwide Market Cap:
$2,25 B1
How can you justify your investment?
(1) On Sept., 21st 2008Sources: US Dept of Labor, Bureau of Labor Statistics, Value Creation – Alternative
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Jobilink Provides Detailed Market Intelligence Reports
to Talent Managers and Human Resource Consultants.
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The semantic wave is a long wave of investment involving fundamental shifts in paradigm, technology, and
economics.
• It will provide infrastructure and reasoning engines to fuel exponential economic expansion.
Source: Semantic Wave 2006 – Part-1: Executive Guide to Billion Dollar Markets, MILLS.DAVIS, January 2006
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Our semantic search engine presents a breakthrough innovation with regard to existing web crawlers
Jobilink Search EngineGoogle Search Engine
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HORIZONTAL SEARCH
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UNRELATEDSITES
UNRELATEDSITES
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http://jobsearch.monster.co.uk/jobsearch.asp?cy=uk&lid=802%2C34980%2C34981%2C34982%2C34983%2C34984%2C34985%2C34986%2C34987&fn=&jt=2&q=Director&sort=rv&vw=d&bcsi_scan_AABB742E535552E4=//kb0ugEBF2GPFWR/5/VzQ8AAABKy+AM&bcsi_scan_filename=jobsearch.asp
http://jobsearch.monster.co.uk/getjob.asp?JobID=48094558&AVSDM=2006%2D09%2D19+11%3A39%3A00&Logo=1&cy=uk&lid=802,34980,34981,34982,34983,34984,34985,34986,34987&jt=2&q=Director&sort=rv&vw=d
HORIZONTAL AND VERTICAL SEARCH
RELATEDSITESRELATEDSITESRELATEDSITES
RELATEDSITES
Search by link Search by link
Drills down into the domain following internal links extracting information ontology
Market Intelligence Reports will help Talent Managers answer the following questions :
• What recruiting agencies are operating in a given sector / region / candidate level? (We know who is posting the ad and where)
• Should I advertise my positions on a job board – if so on which – or should I go through an agent – if so which one? What do I get for my investment?
• How much are my competitors willing to pay for a given profile, in a given region?
• Should I relocate to another region; will I find the resources that I need? How dynamic is the market there?
• What are the trends in the recruiting industry?
• How should I write my job ad to attract the best people?
• What are my competitors doing?
Information will be parameterized and accessed on-line
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Market Intelligence Reports bring value to Talent Managers
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• FORECAST PROFILE SHORTAGES– Scarceresources in high demand
• IDENTIFY INDUSTRY TRENDS– Innovations, new technologies– Competitors
• HELP WITH NEGOTIATIONS– Salary increase– Redundancy management
• AVOID DUPLICATING PUBLISHING COST
– Best job board
• REDUCE RECRUITING TIME– Best selection firm– Less but better applications
• INCREASE BARGAINING POWER– Head hunters, selection firms– Candidates
Companies lack information as our competitors are mainly focusing on the candidate’s side…
We are not competing against job boards
We are not trying to compete for a share of the candidate side
market
Provide incomplete, sporadic and/or biased information
Jobilink business intelligence is produced for Talent Managers – HR Managers and Headhunters –
Jobilink’s potential competitors
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Jobilink is a vendor of
Market Intelligence Information about the recruiting market
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DYNAMIC
JUST IN TIME
HIGHEST GRANULARITY
Competitive advantages
Our team is fully committed to the success of Jobilink and we have personally invested in excess of €100k
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Strategy Marketing Sales IT Finance/Admin.
LARGE MARKETAny company of more than 20 employees is a
potential client...Estimated number of companies of 20 or more employees by country (In ‘000)
Source: Insee, REE; Directorio Central de Empresas, ValueCreation – Alternativeanalysis
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We are at the beginning of the second phase of a 3 phase development plan
Design prototype
Development
Test
Database generation(Job ads)
Go live(Spanish market)
Design and development(Other markets)
Go live(Other markets)
Phase 1 Phase 2 Phase 3
We are here
We have already secured 2 clients on the Spanish market
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With sales ramping up, we need €500K to take us through the pre-industrial phase
€175,000
Cash Requirements (Estimate for 6 months)
€240,000
€25,000
€300,000
€260,000
...and are looking for active investors to finance them
ILLUSTRATIVE – For discussion purposes only
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€1.000,000
Active investors should help us develop the business faster
Investors’ contribution will be paramount to keep our first mover advantage
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ESTIMATED VALUATION
€300k
Valuation1
€2M-€3M
€500k-€1,2M
(1) Based on several sources of which Robert Johnson’s expertise. Robert Johnson is professor at the London Business School and the IESE Business School; he is a successful entrepreneur and venture capital investor
Rational for valuationStage
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FIVE YEAR SALES FORECASTEUROPE ONLY
Hardware
Marketing
...and investors in this first round can expect a 7X to 10 X return
Labour
Revenue
Others
CASH FLOW
Year 3Year 2Year 1 Year 5Year 4
Labour and marketing cost make up the bulk of our needs for funds
211.000 2.687.000 12.622.000 17.503.000 19.345.000
741.000 2.047.000 2.774.000 2.913.000 3.058.000
420.000 700.000 600.000 630.000 662.000
80.000 48.000 42.000 63.000 66.000
51.000 128.000 210.000 221.000 232.000
- 1.081.000 - 236.000 8.996.000 13.676.000 15.327.000
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This round of financing will take us from the Prototype Stage (current) to the First Structured Round Table
Exit
We are here
€100k1 €400k1 €500KWorking Capital
Requirement€1M
This round, we are looking to raise around €500k
Note: (1) Investment already realised
6 Months
Pre-Industrial Phase
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Industrial Phase
POTENTIAL EXIT PARTNERS
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SUPPORT SLIDES
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Jobilink Relational Model
Jobilink builds Market Intelligence Information around aggregated on-line job ads, candidate’s behaviour and off-
line information
Clients
CandidatesSources of Feeds
Job ads
2. Jobilink.com
libraryJob Boards
Company Web Sites
Press
Others : Head Hunters
Search FirmsGovernment
Off Line Talent Relationship Management Advisory
1. Search Engine
4. Market Intelligence
3. BehaviouralKnowledge
HR departments + Search firms + Communication Agencies + Education + Government
Jobilink refers to two tools, the Web Crawler Engine and the Candidate Website
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... however their focus of interest differs...
Products / Services Offered
On-line Off-Line
JiT Information Job Ads Report Candidate ReportsData
Mining Advert. Advisory Engine
Potential Clients
Client segmentation
Head Hunters
Uni-personalOne or two head hunters ☺ No No ☺☺☺ No No No
Small 2- 15 recruiters ☺☺☺ ☺ ☺ ☺☺☺ No No No
National 15 - 100 recruiters ☺☺ ☺☺ ☺☺ ☺☺☺ ☺ No No
International +100 recruiters ☺ ☺☺ ☺☺ ☺☺☺ ☺☺☺ ☺☺☺ No
HR
National ☺ ☺☺☺ ☺☺☺ ☺☺☺ ☺☺ ☺☺ ☺
International No ☺☺☺ ☺☺☺ ☺☺☺ ☺☺☺ ☺☺☺ ☺☺
Large companies
Multinational & Gov. hungry for information e.g. Accenture, Employment Agencies
☺☺☺
☺
☺☺☺
☺☺☺
☺☺☺
?
Source: Interviews, CairneagleAssociates input, Value Creation – Alternative analysis
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... as well as their propensity to pay:
Report mix will be priced at €422 on average
Products / Services Offered
On-line Off-Line
JiT Information Job Ads Report Candidate ReportsData
Mining Advert. Advisory Engine
Potential Clients
Client segmentation
Head Hunters
£600 per user per year
Uni-personalOne or two head hunters £40 / Q No No No No
Small 2- 15 recruiters
£40 -50 / Segment / Q £100 - 200 £40 No No
National 15 - 100 recruiters £600 £200 N/A No No
International +100 recruiters £1,500 £400 No
HR
National No £600 £20040k per week
£200kInternational No £1,500 £400
Large companies No £60,000 N/A
Source: Interviews, CairneagleAssociates input, Value Creation – Alternative analysis
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The Web Crawler Engine uses semantic search and presents a breakthrough innovation with regard to existing
web crawlers...ht
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bcsi_scan_filename=jobsearch.asp
http://jobsearch.monster.co.uk/getjob.asp?Jo...=Director&sort=rv&vw=d
HORIZONTAL AND VERTICAL SEARCH
RELATEDSITES
RELATEDSITES
RELATEDSITESRELATEDSITES
Search by link Search by link
Drills down into the domain following internal links extracting information ontology
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SHARE THE SAME
ONTOLOGY
...and the Candidate Website illustrates how semantic tools applied to job ads can classify information better
KEYWORD MATCH ONTOLOGY BASED
DirectorSearch: DirectorSearch:
Jobs Found:• Sales Director ….
• PA to the Financial Director ….
• PR for the Directorate of Information ….
• Sales Director ….
• VP - Finance
• Executive Consultant
Jobs Found:
SHARE THE SAME
ONTOLOGY
SHARE THE SAME
ONTOLOGY
SHARE THE SAME
ONTOLOGY
Jobilink derives its competitive advantage from using Web 3.0 semantic technologies to assign “meaning” to strings of characters
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Our go to market strategy is twofold:
• Raise awareness on-line
Search Engines (Google, Yahoo, Exalead...)
Direct Mailing to HR professionals
Candidate Web Site
• Sell over the telephone
Outsourced to telemarketing agencies
Target small to medium size companies (20< employees <500)
• Visit Key Accounts:
Human Resources Directors of large companies (>500 employees)
Large recruiting agencies (National and International coverage)
Sales People:
Managing director
Marketing director
Relationship managers
Our sales effort will be supported by a marketing campaign in the press and in specialised forums to create a brand awareness
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We will start visiting large Spanish and French companies
Year 1Q1 Q2 Q3 Q4
Oct. Nov. Dec. Jan. Feb. March April May June July Aug. Sept.
SALES THROUGH VISITS - FORECAST
Spain 10 10 10 10 10 10 30 30 30 50 50 50
France 10 10 10 10 10 10 20 30 40
Total number of visits 10 10 10 20 20 20 40 40 40 70 80 90
Clients secured 4 8 12 20 28 36 52 68 84
Revenue - - - 2.000 4.000 6.000 10.000 14.000 18.000 26.000 34.000 42.000
SALES THROUGH ON LINE AND TELE MARKETING - FORECAST
Clients secured - - - - - - 30 60 100 200 300 400
Revenue - - - - - - 1.500 3.000 5.000 10.000 15.000 20.000
TOTAL REVENUE - - - 2.000 4.000 6.000 11.500 17.000 23.000 36.000 49.000 62.000
The Managing Director and the Marketing Director will do the initial visits.On-line sales will quick off in Q3 when the on-line interface is developed
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Our direct sales force will develop Jobilink brand awareness to enable on-line sales to grow exponentially
Year 1 Year 2 Year 3Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Country covered
Spain Fr UK Ger It Eire CH
Addressable Market 70,000 170,000 270,000 370,000 450,000 490,000 520,000 520,000 520,000 520,000 520,000
520,000
Penetration 0,00% 0,01% 0,10% 0,30% 0,50% 0,70% 0,90% 1,10% 1,30% 1,40% 1,50% 1,60%
Reports sold - 24 274 1.104 2.250 3.430 4.680 5.720 6.760 7.280 7.800 8,320
Average price / report in Euros N/A 5001 1882 133 165 165 167 169 4153 417 419 422
Entering new markets quickly is sine qua none to keeping our first mover advantage
Sales forecast staggered by country
Notes: (1)Initial sales will be off-line and expensive reports will be sold to large companies at discount; (2)On-line reports are bringing average price down; (3)Historical data will allow us to increase the price significantly
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... and will be complemented by 46 full time employees:
Year 1 Year 2 Year 3Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Country Covered Spain Fr UK Ger It Eire CH
DIPROTECH1 2FTE 2FTE
Managing Director 1 1 1 1 1 1 1 1 1 1 1 1
Marketing Director 1 1 1 1 1 1 1 1 1 1 1 1
Senior Analyst 0 2 3 4 4 4 4 4 4 4 4 4
Web operator 0 0 1 2 3 3 3 3 3 3 3 3
Relationship Manager 0 1 2 7 14 20 27 32 35 35 35 35
Operator 1 1 1 1 1 2 3 4 4 4 4 4
Total Employees 3 6 9 16 24 31 39 45 48 48 48 48
Recruiting forecast is aligned with our market entry strategy
Forecasted number of employees by category
Note: (1) Diprotech will supply two Full-Time Equivalent (FTE) technicians during the transition period to complete the development and to transfer knowledge to Jobilink Full Time Employees
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The objective of the pre-industrial phase is to prove that the market is ready to pay for our information
LOW
Overall Assessment of Current Stage
Risk Mitigation
MEDIUM
LOW
MEDIUM
HIGH
Investors willing to carry this risk profile are typically Venture Capitals and Business Angels
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And break even will be reached the third quarter of the second year
Until then, we will need €1.5 million to cover our working capital requirements
Cash Flow forecast by quarter
Cash - FlowStatement
Year 1 Year 2 Year 3Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Total Revenues - 12.000 51.500 147.000 370.769 565.217 782.115 969.260 2.804.046 3.036.722 3.271.823 3.509.350
Labour cost 107.600 163.100 188.700 281.200 392.385 470.085 559.440 625.485 693.473 693.473 693.473 693.473
Marketing cost 20.000 50.000 150.000 200.000 200.000 200.000 150.000 150.000 150.000 150.000 150.000 150.000
Administration 5.000 5.000 5.000 5.000 10.000 10.000 10.000 10.000 15.000 15.000 15.000 15.000
Hardware and Software Spain 46.430 4.500 4.500 4.500 4.725 4.725 4.725 4.725 4.961 4.961 4.961 4.961
Hardware and Software Lyon 10.000 3.000 7.000 8.000 7.000 8.000 6.000 11.025 - 3.308 7.718
Location Premises 6.250 6.250 6.250 12.500 12.500 18.750 25.000 31.250 37.500 37.500 37.500 37.500
Cost 195.280 228.850 357.450 510.200 627.610 710.560 757.165 827.460 911.959 900.934 904.241 908.651
Cash Flow -195.280 -216.850 -305.950 -363.200 -256.841 -145.343 24.950 141.800 1.892.088 2.135.788 2.367.582 2.600.699 Accumulated Cash Flow -195.280 -412.130 -718.080 -1.081.280 -1.338.121 -1.483.464 -1.458.514 -1.316.714 575.373 2.711.162 5.078.744 7.679.443 -1.483.464
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MBA IESE Business School, Barcelona MBA Exchange LBS, London Master in IT, INSA , Lyon
The team comprises seasoned business management professionals...
Christophe SchwoertzigManaging Director, owns 90% of Jobilink shares
•15 years of work experience•Strategist, IT specialist, manager and entrepreneur•IBM agency ; Accenture, Capgemini, Value Creation Alternative (founder)•International experience : France, Spain, UK•Fluent French, English, Spanish
MBA, IPADE Business School, Mexico MBA Exchange, IESE Business School, Barcelona Mechanical Engineering, Universidad Panamericana Master in Science, UNAM, Mexico
Javier SolórzanoNon Executive Director (to join as Marketing Director)
•15 years of experience •Partner and Managing Director of Risk Factor (software house)•Non Executive Director for Netsuus Internet Intelligence (market Intelligence)•Icon Software, (internet ticketing), Certum (software house )•Experience in business development in ITC•Fluent Spanish, English
Executive MBA. IE Business School , Madrid PDD IESE Business School, Barcelona Master in Management and Marketing, ESADE
Business School, Barcelona Master in Internet Management, ICT, Barcelona Chartered Account Auditor, UCB, Barcelona
Felipe Santiago BurgosNon Executive Director
•17 years of work experience •Managing Director for Gesdocument,& GD Human Capital subsidiary of CuatrecasesAbogados•Gasso&Moores Rowland Internacional, RSM Internacional-Audihispana KPMG, CuatrecasesAbogados•Experience in management, finance and legal advisory•Fluent Spanish, Catalan, English
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...as well as excellent technicians
PhD in Co-design, Ramon Llul, La Salle (SPAIN) Master in Information Technology Management,
Ramon Llul, La Salle Master in Telecommunication, IT specialisation,
Ramon Llul, La Salle
Juan Carlos ArévaloCommercial Director, owns 5% of Jobilink
Juan Carlos Arévalo has 8 years of work experience developing technology related projects for CeDei (Centre for Technology Transformation). He his co-founder of Diprotech)
PhD in databases, Ramon Llul, La Salle (SPAIN) Master in eCommerce, Ramon Llul, La Salle Master in Telecommunication, IT specialisation,
Ramon Llul, La Salle
Xavier VallespiTechnical Director, owns 5% of Jobilink
Xavier Vallespi has 10 years of work experience developing technology related projects for CSI (Centre for Information Systems). He his co-founder of Diprotech
Back office will be outsourced to Diprotech
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What are semantic technologies?
• Semantic technologies are a new paradigm — an approach that deals with the challenges of net-centric infrastructure, knowledge work automation, and building systems that know what they’re doing
• Semantic technologies are functional capabilities that enable both people and computers to create, discover, represent, organize, process, manage, reason with, present, share, and utilize meanings and knowledge to accomplish business, personal, and societal purposes
• Semantic technologies are tools that represent meanings, associations, theories, and know-how about the uses of things separately from data and program code. This knowledge representation is called an ontology — a run-time semantic model of information, defined using constructs for:
– Concepts – classes, things– Relationships – properties (object and data)– Rules – axioms and constraints– Instances of concepts – individuals (data, facts)
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Key Hypothesis and Financial Indicators
• Break even: Q3 of Year 2
• Working capital required: €1,5M
• NPV = €29M
• Addressable market:
• companies with more than 20 employees
• Spain, France, UK, Germany, Italy, Ireland and CH
• Market penetration: 2% of addressable market
• Sales-to-visit target of 40%
• Staff: 48 employees including MD. 5 sales people by country on average
• Reports priced from €30 to €30,000 with an average price from €133 to €422 at cruise speed based on client mix and market coverage
• Office: 100 m2 to 600 m2
• Discount rate for NPV calculation: 30%
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Jobilink search engine crawls the Internet and aggregates job ads posted on line into our database
Web Administrator
Sites Database
DatabaseQualityControl
ClassifierOCRScanner
SemanticAnalyser
Database Evaluation
Search Engine
Web (Manual)
• The process to capture job ads is the following:
By aggregating on line job ads together with off-line press offers and ad hoc feeds, we will generate the largest online database of job ads in the Market
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BACK – END
Scheduler
Crawler Classifier(AI engine)
Statistics
XML
Web Site
Data validation
Quality Module
Job Data Configuration Semantic data Users log
Oracle 10g
XML
Web Page
XML
Job Ad
AlarmModule
Portal
Log Analyser
Job Data Configuration Semantic data Users log
Oracle 10g
Admin.apps
Web Server
QueryBuilder
SortingBy relevance
PL/SQL
HTTP Post PHPWeb page
Job Data Configuration Semantic data Users log
Oracle 10g
ManualData
XML
Job Ad
SemanticRelationships
Statics & logsviewer
Portal (Job finder) Admin Applications
FRONT – END
Overview of the technical functionalities
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Our team is fully committed to the success of Jobilink and we have personally invested in excess of €100k
Note: (1) Includes payments to Diprotech for the development of the prototype, to Felipe Santiago Burgos for his contribution and general expenses (travels, infrastructure...)
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Second phase activities...
...and are looking for investors to finance them
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