-1 1. INTRODUCTION Job Satisfaction "Job satisfaction is defined as "the extent to which people like (satisfaction) or dislike (dissatisfaction) their jobs" This definition suggests job satisfaction is a general or global affective reaction that individuals hold about their job. While researchers and practitioners most often measure global job satisfaction, there is also interest in measuring different "facets" or "dimensions" of satisfaction. Examination of these facet conditions is often useful for a more careful examination of employee satisfaction with critical job factors. Traditional job satisfaction facets include: co-workers, pay, job conditions, supervision, nature of the work and benefits." Job satisfaction, a worker's sense of achievement and success, is generally perceived to be directly linked to productivity as well as to personal wellbeing. Job satisfaction implies doing a job one enjoys, doing it
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Transcript
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1. INTRODUCTION
Job Satisfaction
"Job satisfaction is defined as "the extent to which people like (satisfaction)
or dislike (dissatisfaction) their jobs"
This definition suggests job satisfaction is a general or global affective reaction that
individuals hold about their job. While researchers and practitioners most often measure
global job satisfaction, there is also interest in measuring different "facets" or
"dimensions" of satisfaction. Examination of these facet conditions is often useful for a
more careful examination of employee satisfaction with critical job factors. Traditional
job satisfaction facets include: co-workers, pay, job conditions, supervision, nature of the
work and benefits."
Job satisfaction, a worker's sense of achievement and success, is generally perceived to
be directly linked to productivity as well as to personal wellbeing. Job satisfaction
implies doing a job one enjoys, doing it well, and being suitably rewarded for one's
efforts. Job satisfaction further implies enthusiasm and happiness with one's work. The
Harvard Professional Group (1998) sees job satisfaction as the keying redient that leads
to recognition, income, promotion, and the achievement of other goals that lead to a
general feeling of fulfillment.
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I m p ortance to W o r k er and Organization
Frequently, work underlies self-esteem and identity while unemployment lowers self-
worth and produces anxiety. At the same time, monotonous jobs can erode a worker's
initiative and enthusiasm and can lead to absenteeism and unnecessary turnover. Job
satisfaction and occupational success are major factors in personal satisfaction, self-
respect, self-esteem, and self-development. To the worker, job satisfaction brings a
pleasurable emotional state that often leads to a positive work attitude. A satisfied worker
is more likely to be creative, flexible, innovative, and loyal.
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For the organization, job satisfaction of its workers means a work force that is motivated
and committed to high quality performance. Increased productivity the quantity and
quality of output per hour worked seems to be a byproduct of improved quality of working
life. It is important to note that the literature on the relationship between job satisfaction
and productivity is neither conclusive nor consistent. However, studies dating back to
Herzberg's (1957) have shown at least low correlation between high morale and high
productivity, and it does seem logical that more satisfied workers will tend to add more
value to an organization. Unhappy employees, who are motivated by fear of job loss, will
not give 100 percent of their effort for very long. Though fear is a powerful motivator, it is
also a temporary one, and as soon as the threat is lifted performance will decline.
Tangible ways in which job satisfaction benefits the organization include reduction in
complaints and grievances, absenteeism, turnover, and termination; as well as improved
punctuality and worker morale. Job satisfaction is also linked to a more healthy work
force and has been found to be a good indicator of longevity. And although only little
correlation has been found between job satisfaction and productivity, Brown (1996) notes
that some employers have found that satisfying or delighting employees is a prerequisite
to satisfying or delighting customers, thus protecting the "bottom line." No wonder
Andrew Carnegie is quoted as saying: "Take away my people, but leave my factories, and
soon grass will grow on the factory floors. Take away my factories, but leave my people,
and soon we will have a new and better factory"
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C r eating J o b Satisfaction
So, how is job satisfaction created? What are the elements of a job that create job
satisfaction? Organizations can help to create job satisfaction by putting systems in place
that will ensure that workers are challenged and then rewarded for being successful.
Organizations that aspire to creating a work environment that enhances job satisfaction
need to incorporate the following:
Flexible work arrangements, possibly including telecommuting
Training and other professional growth opportunities
Interesting work that offers variety and challenge and allows the worker
opportunities to "put his or her signature" on the finished product
Opportunities to use one's talents and to be creative
Opportunities to take responsibility and direct one's own work
A stable, secure work environment that includes job security/continuity
An environment in which workers are supported by an accessible supervisor who
provides timely feedback as well as congenial team members
Flexible benefits, such as child-care and exercise facilities
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Up-to-date technology
Competitive salary and opportunities for promotion
Probably the most important point to bear in mind when considering job satisfaction is
that there are many factors that affect job satisfaction and that what makes workers happy
with their jobs varies from one worker to another and from day to day. Apart from the
factors mentioned above, job satisfaction is also influenced by the employee's personal
characteristics, the manager's personal characteristics and management style, and the
nature of the work itself. Managers who want to maintain a high level of job satisfaction
in the work force must try to understand the needs of each member of the work force. For
example, when creating work teams, managers can enhance worker satisfaction by
Placing people with similar backgrounds, experiences, or needs in the same workgroup.
Also, managers can enhance job satisfaction by carefully matching workers with the type
of work. For example, a person who does not pay attention to detail would hardly make a
good inspector, and a shy worker is unlikely to be a good salesperson. As much as
possible, managers should match job tasks to employees' personalities.
Managers who are serious about the job satisfaction of workers can also take other
deliberate steps to create a stimulating work environment. One such step is job
enrichment. Job enrichment is a deliberate upgrading of responsibility, scope, and
challenge in the work itself. Job enrichment usually includes increased responsibility,
recognition, and opportunities for growth, learning, and achievement. Large companies
that have used job-enrichment programs to increase employee motivation and job
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satisfaction include AT&T, IBM, and General Motors (Daft, 1997).
Good management has the potential for creating high morale, high productivity, and a
sense of purpose and meaning for the organization and its employees. Empirical findings
show that job characteristics such as pay, promotional opportunity, task clarity and
significance, and skills utilization, as well as organizational characteristics such as
commitment and relationship with supervisors and co-workers, have significant effects on
job satisfaction. These job characteristics can be carefully managed to enhance job
satisfaction.
Of course, a worker who takes some responsibility for his or her job satisfaction will
probably find many more satisfying elements in the work environment. Everett (1995)
suggests that employees ask themselves the following questions:
When have I come closest to expressing my full potential in a work situation?
What did it look like?
What aspects of the workplace were most supportive?
What aspects of the work itself were most satisfying?
What did I learn from that experience that could be applied to the present
situation?
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W o r k e r s' Roles in Job S atisfaction
If job satisfaction is a worker benefit, surely the worker must be able to contribute to his
or her own satisfaction and well-being on the job. The following suggestions can help a
worker find personal job satisfaction:
Seek opportunities to demonstrate skills and talents. This often leads to more
challenging work and greater responsibilities, with attendant increases in pay and
other recognition.
Develop excellent communication skills. Employers value and reward excellent
reading, listening, writing, and speaking skills.
Know more. Acquire new job-related knowledge that helps you to perform tasks
more efficiently and effectively.
Demonstrate creativity and initiative. Qualities like these are valued by most
organizations and often result in recognition as well as in increased
responsibilities and rewards.
Develop teamwork and people skills. A large part of job success is the ability to
work well with others to get the job done.
Accept the diversity in people. Accept people with their differences and their
Imperfections and learn how to give and receive criticism constructively.
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See the value in your work. Appreciating the significance of what one does can lead to
satisfaction with the work itself. This helps to give meaning to one's existence, thus
playing a vital role in job satisfaction.
Learn to de-stress. Plan to avoid burnout by developing healthy stress-
management techniques.
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A s suring Job S a tisfaction
Assuring job satisfaction, over the long term, requires careful planning and effort both by
management and by workers. Managers are encouraged to consider such theories as
Herzberg’s (1957) and Maslow's (1943) Creating a good blend of factors that contribute
to a stimulating, challenging, supportive, and rewarding work environment is vital.
Because of the relative prominence of pay in the reward system, it is very important that
salaries
be tied to job responsibilities and that pay increases be tied to performance rather than
seniority.
So, in essence, job satisfaction is a product of the events and conditions that people
experience on their jobs. Brief (1998) wrote: "If a person's work is interesting, her pay is
fair, her promotional opportunities are good, her supervisor is supportive, and her
coworkers are friendly, then a situational approach leads one to predict she is satisfied
with her job" (p. 91). Very simply put, if the pleasures associated with one's job outweigh
the pains, there is some level of job satisfaction
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C OM P ANY P ROFILE
Kotak Mahindra old mutual life insurance ltd. Is a joint venture between kotak
Mahindra banks Ltd.? And old mutual plc.
At kotak life insurance, we aim to help customers to take financial Decisions at every
stage in life by offering them a wide range of innovative life insurance Products, to
make them financial independent.
Mr. Gorang shah is the managing director of kotak Mahindra old mutual life
insurance limited.
Mr. Shah has been previously associated with Kotak Mahindra Primus since its inception
and has contributed towards its growth to become a Rs.2000 Cr plus business. Before
comfing to Kotak Life Insurance, Gaurang Shah was Groii.Jp Head of Retail Assets for
Kotak Mahindra Bank. The Retail Assets include commercial vehicles, personal loans,
structured products, car loans and loans against shares.
Mr. Murlidhar is a Chief Financial Officer and Company Secretary of Kotak Life
Insurance. Murliidhar is. an associate member of the Institute of Chartered
Accountants of India, an associate member of the Institute Of Company Secretaries of
India, and graduate member of the Institute of Cost & Works Accountants of India. Mr.
Murlidhar possesses over 20-year work experience and has earlier worked with National
Dairy Development Board (NDDB), MIDS Switchgear Limited and Nicholas Piramal India
Limited and Ion Exchange Ltd. Prior to Kotak Life Insurance; he held the position of
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VP Finance at Gujarat Glass Ltd.
As Chief Financial Officer at Kotak Life Insurance, he oversees all aspects of Finance
including Operations, Regulatory, Internal Control, Finance, Accounts and Treasury.
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KOTAK MAHINDRA GROUP
Established in 1984, the Kotak Mahindra Group has long been one of India’s most
reputed organizations in the financial services domain. Kotak Mahindra Group is
committed for providing high quality financial products, services and support to its
customers; and is structured in different businesses like Banking, Life Insurance, Mutual
Funds, Car Finance, Securities and Institutional equities. As on 31st December 2006, the
group stands at a net worth of around Rs. 3100 crore, employees around 9600 people in
its various branches providing services at across 300 cities. The Group services around
2.2 million customer accounts.
OLD MUTUAL Plc.
Old Mutual, a company with 160 years experience in life insurance, is an international
financial services group listed on the London Stock Exchange and included in the FTSE
100 list of companies, with assets under management worth $ 400 Billion as on 30th
June, 2006. For customers, this joint venture translates into a company that combines
international expertise with the understanding of the local market.
The group has a substantial presence in the UK, US and South African markets. The
company is also working in the field of asset management, banking and general insurance
services in over 40countries. As on 31 December 2005, Old Mutual had more than 7
million life insurance policies, 3.6 million banking customers and over 5, 50,000 general
insurance policies.
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OTHER GROUP COMPANIES OF KOTAK LIFE INSURANCE
KO T AK MAHINDRA B A NK L TD
KO T AK MAHINDRA C A P I T AL C OM P ANY
L TD INTERN A T I ONAL S UBSIDIARIES
KO T AK MAHINDRA PR I ME
L TD KO T AK SECURITIE S L TD
KO T AK MAHINDRA ASSE T M A N A GEMEN T COM P ANY
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HIS T O R Y OF K O T AK LIFE
KOTAK MAHINDRA Old Mutual Life Insurance is a joint venture between KOTAK
MAHINDRA Bank Ltd., along with its affiliates; and Old Mutual plc.
Established in 1984, the KOTAK MAHINDRA Group has long been one of India’s most
reputed organizations in the financial services domain. KOTAK MAHINDRA Group is
committed for providing high quality financial products, services & support to its
customers; and is structured in different business like Banking, Life Insurance, Mutual
Funds, Car Finance, Securities, Institutional Equities and Investment banking. KOTAK
MAHINDRA Finance Ltd. the flagship company of KOTAK MAHINDRA Group was
converted into KOTAK MAHINDRA Bank Ltd. in March 2003, making it the first
NBFC to be offered a banking license. As on 31st December 2006, the group stands at a
net worth of around Rs. 3100 crore, employing around 9600 people in its various
business and has distribution network of branches, franchisees, representative offices in
New York, London, Dubai and Mauritius. The group service around 2.2 million-customer
accounts..
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HIS T O R Y OF I NSU R ANCE
Almost 4,500 years ago, in the ancient land of Babylonia, traders used to bear risk of the
caravan trade by giving loans that had to be later repaid with interest when the goods
arrived safely. In 2100 BC, the Code of Hammurabi granted legal status to the practice.
That, perhaps, was how insurance made its beginning.
Life insurance had its origins in ancient Rome, where citizens formed burial clubs that
would meet the funeral expenses of its members as well as help survivors by making
some payments.
As European civilization progressed, its social institutions and welfare practices also got
more and more refined. With the discovery of new lands, sea routes and the consequent
growth in trade, medieval guilds took it upon themselves to protect their member traders
from loss on account of fire, shipwrecks and the like.
Since most of the trade took place by sea, there was also the fear of pirates. So these
guilds even offered ransom for members held captive by pirates. Burial expenses and
support in times of sickness and poverty were other services offered. Essentially, all these
revolved around the concept of insurance or risk coverage. That's how old these concepts
are, really.
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In 1347, in Genoa, European maritime nations entered into the earliest known insurance
contract and decided to accept marine insurance as a practice.
The first step...
Insurance as we know it today owes its existence to 17th century England. In fact, it
began taking shape in 1688 at a rather interesting place called Lloyd's Coffee House in
London, where merchants, ship-owners and underwriters met to discuss and transact
business. By the end of the 18th century, Lloyd's had brewed enough business to become
one of the first modern insurance companies.
Insurance and Myth...
Back to the 17th century. In 1693, astronomer Edmond Halley constructed the first
mortality table to provide a link between the life insurance premium and the average life
spans based on statistical laws of mortality and compound interest. In 1756, Joseph
Dodson reworked the table, linking premium rate to age
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Enter companies...
The first stock companies to get into the business of insurance were chartered in England
in 1720. The year 1735 saw the birth of the first insurance company in the American
colonies in Charleston, SC.
In 1759, the Presbyterian Synod of Philadelphia sponsored the first life insurance
corporation in America for the benefit of ministers and their dependents.
However, it was after 1840 that life insurance really took off in a big way. The trigger:
Reducing opposition from religious groups.
The growing years...
The 19th century saw huge developments in the field of insurance, with newer products
being devised to meet the growing needs of urbanization and industrialization.
In 1835, the infamous New York fire drew people's attention to the need to provide for
sudden and large losses. Two years later, Massachusetts became the first state to require
companies by law to maintain such reserves. The great Chicago fire of 1871 further
emphasized how fires can cause huge losses in densely populated modern cities. The
practice of reinsurance, wherein the risks are spread among several companies, was
devised specifically for such situations.
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In the 19th century, many societies were founded to insure the life and health of their
members, while fraternal orders provided low-cost, members-only insurance.
Even today, such fraternal orders continue to provide insurance coverage to members as
do most labor organizations. Many employers sponsor group insurance policies for their
employees, providing not just life insurance, but sickness and accident benefits and old-
age pensions. Employees contribute a certain percentage of the premium for these
policies.
In India...
Insurance in India can be traced back to the Vedas. For instance, yogakshema, the name
of Life Insurance Corporation of India's corporate headquarters, is derived from the Rig
Veda. The term suggests that a form of "community insurance" was prevalent around
1000 BC and practiced by the Aryans.
Burial societies of the kind found in ancient Rome were formed in the Buddhist period to
help families build houses, protect widows and children.
Bombay Mutual Assurance Society, the first Indian life assurance society, was formed in
1870. Other companies like Oriental, Bharat and Empire of India were also set up in the
1870-90s.
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It was during the swadeshi movement in the early 20th century that insurance witnessed
a big boom in India with several more companies being set up.
As these companies grew, the government began to exercise control on them. The
Insurance Act was passed in 1912, followed by a detailed and amended Insurance Act of
1938 that looked into investments, expenditure and management of these companies'
funds.
By the mid-1950s, there were around 170 insurance companies and 80 provident fund
societies in the country's life insurance scene. However, in the absence of regulatory
systems, scams and irregularities were almost a way of life at most of these companies.
As a result, the government decided nationalizes the life assurance business in India. The
Life Insurance Corporation of India was set up in 1956 to take over around 250 life
companies.
For years thereafter, insurance remained a monopoly of the public sector. It was only
after seven years of deliberation and debate - after the RN Malhotra Committee report of
1994 became the first serious document calling for the re-opening up of the insurance
sector to private players -- that the sector was finally opened up to private players in
2001.
The Insurance Regulatory & Development Authority, an autonomous insurance regulator
set up in 2000, has extensive powers to oversee the insurance business and regulate in a
manner that will safeguard the interests of the insured.
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FUTURE O F INSURANCE IN IN D IA
As per a recent report “Indian Insurance Industry Forecast (2007-2009)” published by
RNCOS, it has been found that “Life insurance market in India will likely reach around
Rs 1683 Billion by the year 2009. Changing consumer behavior, GDP growth rate,
changing socio economic demography, and natural calamities occurring from time to time
will remain the key contributors in this growth.”
April 2007, current FY’s first month, saw new businesses expand by 49%, whereas
general insurance players witnessed 16% increase during the same month.
Outstanding performance of SBI Life, ICICI Prudential, and LIC helped the Indian life
insurance industry in mopping up almost Rs 2,892 crore in April this year, whereas it was
Rs 1,996 crore in the same month last year. On the other hand, Reliance Life, ING Vysya,
and Bajaj Allianz were amongst those insurers that came across a decline in their
premium collection over the review period, as per the data compiled by Insurance
Regulatory & Development Authority.
Selling almost 15, 89,684 policies during this April, LIC - the largest life insurer in India-
witnessed 57% growth in its new premiums that reached to Rs 2,134 crore. LIC grabbed a
market share of almost 71.56% during this April. Non-life or general insurance industry
saw a growth of 16% during this month, and ICICI Lombard was the second largest
player in this segment. Business Standard published this in news on 14 June 2007.
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Looking at the current scenario, it can be made out that the four established public-sector
players namely, National Insurance, United India, Oriental Insurance, and New India
Assurance, may have to face stiff competition from private players like Bajaj Allianz,
Reliance General, and ICICI Lombard, as per Business Standard.
According to RNCOS report “Indian Insurance Industry Forecast (2007-2009)”,
“Performance of life insurance industry remained better in comparison to non life
segment over the five year period spanning 2001-2005. Some qualitative factors, like the
deregulation rate of insurance market, and implementation rate of technologies prevailing
in the market, need to perform up to the industry expectations in order to improve the
growth rate of Indian life insurance market.”
This report provides an objective analysis of all aspects of Indian insurance industry. The
issues addressed in this report include: prospective investment areas in Indian life
insurance i n d u s t r y , market strategies adopted by key players in this
segment, opportunities and challenges present in this industry, and so on.
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LIFE INSURANCE ADVANTAGES
Some of the life insurance advantages offered by different types of Life Insurance
Policies are:
Life Insurance policies can help secure the future of children for
college/educational purposes as the amount of life Insurance Policy increases on a
minor’s or parent’s life.
Life Insurance provides the option to pass equal assets to the children who are not
active in the Family business at the time the family business is passed on.
The growth of a cash-value policy is tax-deferred - you do not pay taxes on the
cash value accumulation until you withdraw funds from the policy.
Life Insurance helps retain your Business from the loss of a key employee.
Untimely death of a key employee can pose severe financial loss to the business
A lot of Insurance products presently provide good returns, which could be a
beneficial way for saving necessary funds for retirement years.
Benefits are available immediately and may be used to help pay expenses such as
final illness and funeral costs, eliminating the need to sell estate assets to cover
these costs.
A carefully signed Life Insurance Policy with desired ownership and beneficiary
arrangements helps secure you and your family in the long term.
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CORPORATE STRUCTURE
Managing Director
(Mr.Gaurang Shah)
CFO &COO VPSales &(Mr. G Murlidharan) Mgmt.Dev.
t<1r. Arun Patil
Sales Head Marketing Head HR&Admin Appointed CIOMr. Pankaj Desai) {Mr. Rahul Sinha) (Mr. Sugatta Dutta Actuary (Mr. Krishna
(1r.Bryce Johns) Sanghvi)
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LITERATURE REVIEW
The literature survey conducted here includes the academic books and website. the study
being conducted was “to evaluate the effectiveness of recruitment and selection policy in
relation with increasing attrition problem.”
Gui L , Barriba l l KL , Wh i le AE .
2nd Military Medical University, School of Nursing, Shanghai, PR China.
Job satisfaction among nurses is of concern throughout the world but the
satisfaction of nurse teachers has received less attention and no review of global
research on the topic has been published. A comprehensive literature review
(1976-2007) was undertaken from an international perspective (n=26 papers and
4 doctoral abstracts) to examine the state of knowledge about nurse teachers' job
satisfaction over time. Coverage over the last 30 years was selected to examine if
the level and contributing factors to nurse teachers' job satisfaction have changed
during a time which has seen considerable developments and reorganization of
nurse education as well as the role of nurse teachers.
The purpose of this Part I paper is to:
(i) review the different measurements of job satisfaction,
(ii) report the job satisfaction levels of nurse teachers and,
(iii) Identify the components of job satisfaction of nurse teach
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This paper provides the foundation for the Part II paper which reviews
the literature regarding the effects and related factors of nurse teachers'
job satisfaction.
1. Prasad L.M. “Human resource management” pp219-purpose and importance of
Recruitment & selection cannot be ignored as by this org.