Job Finding & Marketing Techniques in Supported Employment Michael Evans Vice President European Union of Supported Employment Manager Employment Disability.

Job Finding & Marketing Job Finding & Marketing TechniquesTechniques

ininSupported EmploymentSupported Employment

Michael Evans

Vice PresidentVice President European Union of Supported Employment European Union of Supported Employment

ManagerManagerEmployment Disability Unit, Dundee, ScotlandEmployment Disability Unit, Dundee, Scotland

9 November 2005 IASE Conference, Limerick 2

Job Finding & Marketing TechniquesJob Finding & Marketing Techniques

AimAim

• To understand the issues and factors that can influence the job finding process

• To consider a variety of job finding and marketing techniques designed to secure employment vacancies for people with disabilities and other disadvantages in the open labour market

9 November 2005 IASE Conference, Limerick 3

Job Finding & Marketing TechniquesJob Finding & Marketing Techniques

ProgrammeProgramme

1. The Dundee Model

2. Identifying the issues

3. Contacting employers

4. Meeting employers

5. Supporting the employer

9 November 2005 IASE Conference, Limerick 4

Dundee ModelDundee ModelActivitiesActivities

• Job Clubs

• Support Team

• Work Experience Placements

• Advisory Service

• Supported Employment Network

9 November 2005 IASE Conference, Limerick 5

Dundee ModelDundee ModelThe ProcessThe Process

1) Job preparation

2) Vocational profile

3) Job finding

4) Employer negotiation

5) On/off job support

9 November 2005 IASE Conference, Limerick 6

Dundee ModelDundee ModelAnnual Caseload & ResultsAnnual Caseload & Results

• 100+ disabled people into open

employment

• Support of 90 clients already in work

• Organise 120 work experience placements

• Place 20 clients into training

• Attract 350+ referrals

• Support Network of 25 organisations

9 November 2005 IASE Conference, Limerick 7

Identify the IssuesIdentify the Issues

• Understand the barriersEmployers

People with disabilities

Support organisation

• Identify your business case(s)

• Acceptable outcomes

9 November 2005 IASE Conference, Limerick 9

Identify the IssuesIdentify the IssuesPotential Business CasesPotential Business Cases

• Improved management skills regarding diversity

• Disabled people perform better

• Positive impact on the workforce

• Disabled people less likely to be absent

• Enhanced corporate reputation

• Increased customer base

• Access untapped labour resources

9 November 2005 IASE Conference, Limerick 10

Identify the IssuesIdentify the IssuesPotential OutcomesPotential Outcomes

⇧ Open employment

⇧ Supported employment

⇧ Voluntary work

⇧ Work experience

⇧ Job taster

9 November 2005 IASE Conference, Limerick 11

Employment Disability Unit, DundeeEmployment Disability Unit, Dundee2004 Outcomes - How achieved2004 Outcomes - How achieved

• Speculative letter 6 • Advertised letter 10

• Advertised telephone call 7 • Application form 18

• Word of mouth 10• Organised by EDU staff 16 • Employment agency 2 • Via work experience placement 33• Cold calling 7• Employer contact 10

9 November 2005 IASE Conference, Limerick 12

Contacting EmployersContacting EmployersJob Finding Action PlanJob Finding Action Plan

• Vocational profile• Identify types of work• Prepare cv• Agree responsibilities• Timescale• Monitor• Review

9 November 2005 IASE Conference, Limerick 13

Contacting EmployersContacting EmployersMethods of ContactMethods of Contact

• Curriculum vitae

• Application forms

• Advertised/speculative letters

• Telephone/cold calling

• Via Work experience placements

• Employer networks

9 November 2005 IASE Conference, Limerick 14

Contacting EmployersContacting EmployersMarketing MaterialsMarketing Materials

• Business cards• Brochures• Website• Video• Employer testimonials• Advertisements• Media articles

9 November 2005 IASE Conference, Limerick 16

Meeting EmployersMeeting EmployersWhat are Employers Looking For?What are Employers Looking For?

• Qualifications and skills

• Experience and work background

• Personality• Flexibility• Helpful, positive attitude• Team worker• Responsible• Enthusiastic• Reliable• Effective

9 November 2005 IASE Conference, Limerick 17

Meeting EmployersMeeting EmployersJob InterviewsJob Interviews

• Planning• Preparation• Presentation• Recognise the disability issues

• Awareness

• Ability to prepare

• Presentation

• Relax the employer

• Disclosure

9 November 2005 IASE Conference, Limerick 18

Supporting the EmployerSupporting the EmployerCompetence within SECompetence within SE

• Disability awareness training

• Employment policies

• Disability legislation

• Government programmes

• Labour resources

9 November 2005 IASE Conference, Limerick 20

Job Finding & Marketing TechniquesJob Finding & Marketing Techniques

Points to ConsiderPoints to Consider

Treat as Job Finding

Understand Employers’ Needs

Develop Awareness of Influencing Factors

Create an Appropriate Support Framework

Invest in Staff Training & Development

Be Competitive and Business Minded

9 November 2005 IASE Conference, Limerick 21

Contact DetailsContact Details

Mike EvansManager

Employment Disability UnitDundee City Council

Dundee DD2 3QNScotland

T: +44 1382 828180F: +44 1382 828148

E: [email protected]: www.dundeecity.gov.uk/pman/edu