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Job Design and Work
Measurement/HRM
By: Jason Knapper
Blair Tomlinson
Dana T. Graves Eric Nguyen
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Mission possible: improving design
and reducing costs at Boeing
Helicopter
COPYRIGHT 1997 Institute of Industrial Engineers
Inc. (IIE)
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Change is on the Way
The first Apache helicopters are known as AH-
64A which debuted in 1982.
In 1997, Boeing decided that there needed to
be a design process change, which led to the
Apache AH-64D Longbow
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The Help
Boeing incorporated a software
package titled, Design for
Manufacture and Assembly
(DFMA) that is produced by
Boothroyd Dewhurst Inc. toimprove the design process and
minimize the costs associated
with the production of its AH-
64A
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New Design
Using the new software provided a before and after
comparison of new ideas against previous models
In addition, the software enabled the teams to
consider new forms of production such as; highspeed machining, superplastic forming, and the use
of composites. This provided the team with an
analysis from which to make informed decisions.
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New Production Methods (1of 2)
High speed machining is the act of machining atspeeds higher than 10,000 RPM. It enables partcount reduction by creating complex geometricalparts which are normally mechanically fastened
parts. By the reduction of part count, you save time in the
assembly, lower fabrication time and cost, andreduced tool design costs.
More benefits include: higher quality, designflexibility, and a reduction in weight by theelimination of fasteners
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New Production Methods (2 of 2)
Superplastic forming is a process where aluminum alloys are
formed by blowing hot air against a sheet of metal and over a
tool inside of an oven.
This process has many advantages because it reduces the need
for multiple parts and thus costs less and saves weight.
Composites were also used, but they are more labor intensive
and require expensive tooling.
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The Payoff (1 of 2)
The payoff for the IPD team was in the
following: Pilots instrument panel
Parts reduction from 74 to 9
Fabrication dropped from 305 hours to 20 hours
Weight reduction from 3.00 kg to 2.74 kg
Total manufacturing time dropped from 697 hours to 181
hours
The cost decreased from $58,000 to $15,000
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The Payoff Cont. (2 of 2)
Copilot Gunner Panel- due to the complexity of itsassembly, thanks to a large number of parts and rivets,the IPD team found that this area could benefit fromusing DFMA and they were right
Benefits: Originally containing 87 parts the team used the new
software along with high-speed machining to reduce partcount to 12.
There was a total weight reduction of 8 percent
Both costs and assembly time were lowered by 74percent.
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Conclusion
Boeing had limited implementation to using DFMAfor the crew station and the integrated electricforward avionics bay
Based on the success thus far, Boeing is consideringexpanding DFMAs use into all areas of production.They are therefore focusing on the training of
their workers by nurturing
their attitudes and practicestowards the software
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Organizational Learning
At Chaparral Steel
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Chaparral Steel
Owned by parent Texas Industries (TXI)
One of the largest suppliers of structural steel in N.
America.
Operate 2 U.S. Mills; Midlothian, TX Petersburg, VA.
American Mills have combined capacity of 3 million
tons/yr.
Use all recycled materials Operate under a Zero Waste Philosophy.
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Organizational Learning
"people expand their capacity to create the
results they truly desire, where new and
expansive patterns of thinking are
nurtured, where collective aspiration is setfree, and where people continually arelearning how to learn together."
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Organizational Learning
Changing face of the work environment;
sociopsychological factors.
Employee Autonomy & Empowerment
Continual Education
Participatory Management
Trust
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Organizational Learning
Shared Vision
Communication
- Chaparral Steel operates with no proposals, memosand the like. They communicate by talking. Barriers
removed.
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Organizational Learning
Proactive vs. Reactive
Employees feel that they are part of the
product, rather then just a step along the way.
Compensation
Gainsharing
Scanlon Plan
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Chaparral Steel
Bottom-Line Benefits
At Chaparrals inception in 1975, it took 2 -3 hours
to produce 1 ton of steel
Through organizational learning and the
development of proprietary technology.. Decreased time to 1 employee hrs..
Bottom Line Benefit.Lower Costs
Industry Average is 6 employee hrs.
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Conclusion
Chaparral Steels success has come largely in part
due to their learning organization strategy. Continual
education has allowed Chaparral to develop cutting
edge proprietary technology which has solidifiedthem as a market leader. HR has allowed them to
grow into an efficient giant where their employees
have a shared sense of direction and the motivation
to succeed.
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Southwest Airlines
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Important Facts
Established in 1971 by Rollin King and Herb Kelleher Profitable for 26 years while airlines like United, Northwest,
and US Air lost billions.
Serving 44 million annually and more than 50 cities in the
southwest and beyond
Business Strategy=HRM
Culture of caring for people in the totality of their lives,
not just work
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If you get you passengers to their
destinations when they want to get there, on
time, at the lowest possible fares, and make
darn sure they have a good time doing it, theywill fly
Rollin King
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Southwest Airlines: Strategy
Simple (e.g., simple fares)
Use of under-utilized, secondary airports
No frills, food or service, but high customer satisfaction(fun travel)
Clear target market (cost sensitive traveler)
Low operating costs, high frequency
Rapid turnover times
High utilization of aircraft Equipment standardization (Boeing 737)
High productivity
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Job Design
Specifying the tasks that make up a job for an individual orgroup
Involves determining
What, Why, How a task is to be done Job description
Shows nature of job in task related
Job expansion (flexible deployment)
Variety in job tasks, few work rules
Teamwork but also supervisors important
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Performance Measurement
Measurement systems are in place to
determine the level of productivity
Primary measurement tools are aircraftutilization and cost per seat
Accomplished by enthusiastic employees and
a fast turn around 17 minutes to preparation and turn around
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Southwest uses its employees as a major
component of its sustainable competitiveadvantage.
Extensive selection process that includes
attitude based selection, peer review, and oneyear probation periods help Southwest find
employees that fit the culture, facilitate
operational efficiencies and reduce turnover.
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How Does HRM
Contribute to CompetitiveAdvantage
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HRM Contributions to Competitive
Advantage
Reward System
compressed pay and perks; executive
compensation is modest
extensive profit-sharing with holdings mostly incompany stock
Information Sharing
Openness and egalitarian Strong Emphasis on performance
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HRM Contributions to Competitive
Advantage
Training
Intensive and continuous
oriented toward culture and skills
very specific to Southwest, all training internal
University of People
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Other Contributions
Empowers employees
Wages higher than industry average
Treats employees like customers
No gimmicks-sincere employer
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Conclusion Southwests key to success has been a
compilation of savvy business strategies and
effective HR management. By aligning tasks
with technology, selecting an enthusiasticworkforce, and a strong corporate culture, the
successes and accomplishments are due to
continue.
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CBR Sets Targets for HRM Strategy
Implementation
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Location
Central Board of Revenue (CBR) is located in
many different countries.
Headquarters are located in Karachi, Lahore,
Islamabad and many other cities.
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Service/Product
Collect taxes
Facilitate
Manage taxpayers
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Goals
Implementation new strategy for Human
Resource Management
Improvement
Evolve goals for 2005
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Roles
HRM role is to focus new strategy and policy
issues.
HRM field formations will ensure timely
implementation of CBR policies.
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Implementation
Provide ongoing facilitation and guidance of
the field formation units
Customers
Sales tax on HR-related issues
Training needs identification and provision
Support to field reform units on internal job
posting Implementation
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Implementation cont
Also enhancing the web-based submissions
And Scrutiny mechanism in the future
The HRM team also reviewed the training strategy
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Benefits
Central Board of Revenue
Better tax management
Allow them to use all the resources
Minimize management errors.
Benefit taxpayers
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Reference
CBR sets targets for HRM strategy
implementation. Asia Africa Intelligence Wire
26 January 2005.