Job Description Job title Senior Digital Communications Manager Team Marketing & Communications Band 5 Reporting to Marketing & Communications Director Management responsibility 2 Purpose of the job The primary purpose of this role is to oversee the beta launch and ongoing promotion of a BBB digital information hub. The role will also include the optimisation and improvement of all the BBB web real estate and to deliver content marketing across various digital assets that help to achieve business objectives, supplemented by a range of marketing activities to drive high quality traffic and engagement. Main duties Overseeing the work of the agency in the creation of content, digital products and hooks for the digital hub Working with the agency to devise and oversee the promotional strategy including digital marketing, SEO and ATL media spend through proprietary and third-party channels and platforms o Working with the chosen supplier(s) to conceive, develop and deliver on market-leading and engaging digital content initiatives to drive high quality, relevant traffic to the BBB websites and deploying effective conversion optimisation activities o SEO Strategy - developing and delivering high quality SEO strategies. o Digital marketing activities (e.g. paid search, display). o ATL activities to complement digital programme Managing internal resources and external suppliers to deliver a BBB branded content and media rich digital Hub which achieves the Information Strategy objectives within the defined timescales To build, maintain and develop a network of high quality, strategic partners and senior stakeholders to support the creation of a best-in-class digital hub and to maximise opportunities for achieving Information Strategy objectives Working with the Content Development Manager to define and deliver content and initiatives in support of the Information Strategy To maintain and improve the overall performance of the digital hub as well as across other BBB website real estate and leveraging its potential in terms of SERPs (thereby driving visitor volumes), optimisation (thereby maximising conversion) and visitor experience (thereby increasing engagement and satisfaction) Build and maintain effective and productive working relationships with colleagues, agencies, strategic partners and third parties; support the delivery of the company’s mission and its business objectives Website performance - use a range of data sources and web analytics to determine issues and trends with BBB’s websites, with a view to making improvements, increasing visitor volumes and engagement Understand and support the continual improvement of website visitor experience. Identifying and working with relevant resources to produce weekly and monthly summaries for the Senior Management Team and the Board regarding website and content marketing performance Knowledge and experience Has a demonstrably successful track record of delivering, to a high quality and to time, significant projects and their successful promotion, preferably in a commercial enterprise Extensive experience of website content management systems (CMS), HTML5 and managing corporate websites Significant experience of Conversion Rate Optimisation techniques and technologies Expert-level understanding of Google Analytics Able to demonstrate the ability to think creatively and deliver high-performing content for use across the website, social channels and online marketing campaigns Clear understanding of content generation and website management techniques. Good Microsoft Office skills (Primarily Word, Excel and PowerPoint) Proven team management experience Key Performance Indicators
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Job DescriptionJob title Senior Digital Communications ManagerTeam Marketing & CommunicationsBand 5Reporting to Marketing & Communications DirectorManagement responsibility 2
Purpose of the jobThe primary purpose of this role is to oversee the beta launch and ongoing promotion of a BBB digital information hub. The role will also include the optimisation and improvement of all the BBB web real estate and to deliver content marketing across various digital assets that help to achieve business objectives, supplemented by a range of marketing activities to drive high quality traffic and engagement.
Main duties Overseeing the work of the agency in the creation of content, digital products and hooks for the digital hub Working with the agency to devise and oversee the promotional strategy including digital marketing, SEO and ATL
media spend through proprietary and third-party channels and platforms o Working with the chosen supplier(s) to conceive, develop and deliver on market-leading and engaging digital
content initiatives to drive high quality, relevant traffic to the BBB websites and deploying effective conversion optimisation activities
o SEO Strategy - developing and delivering high quality SEO strategies.o Digital marketing activities (e.g. paid search, display).o ATL activities to complement digital programme
Managing internal resources and external suppliers to deliver a BBB branded content and media rich digital Hub which achieves the Information Strategy objectives within the defined timescales
To build, maintain and develop a network of high quality, strategic partners and senior stakeholders to support the creation of a best-in-class digital hub and to maximise opportunities for achieving Information Strategy objectives
Working with the Content Development Manager to define and deliver content and initiatives in support of the Information Strategy
To maintain and improve the overall performance of the digital hub as well as across other BBB website real estate and leveraging its potential in terms of SERPs (thereby driving visitor volumes), optimisation (thereby maximising conversion) and visitor experience (thereby increasing engagement and satisfaction)
Build and maintain effective and productive working relationships with colleagues, agencies, strategic partners and third parties; support the delivery of the company’s mission and its business objectives
Website performance - use a range of data sources and web analytics to determine issues and trends with BBB’s websites, with a view to making improvements, increasing visitor volumes and engagement
Understand and support the continual improvement of website visitor experience. Identifying and working with relevant resources to produce weekly and monthly summaries for the Senior
Management Team and the Board regarding website and content marketing performance
Knowledge and experience Has a demonstrably successful track record of delivering, to a high quality and to time, significant projects and their
successful promotion, preferably in a commercial enterprise Extensive experience of website content management systems (CMS), HTML5 and managing corporate websites Significant experience of Conversion Rate Optimisation techniques and technologies Expert-level understanding of Google Analytics Able to demonstrate the ability to think creatively and deliver high-performing content for use across the website,
social channels and online marketing campaigns Clear understanding of content generation and website management techniques. Good Microsoft Office skills (Primarily Word, Excel and PowerPoint) Proven team management experience
Key Performance Indicators Digital information hub metrics
o Website visitorso Search Engine Ranking Positionso Cost Per Engagemento Website bounce rates, time on site, survey resultso Visitor engagement (goal completion, time on site and outcomes)
Project Management and deliverables against agreed time scales Personnel management Budget Management
Key competencies/behaviours Self-driven and results orientated The ability to work under pressure, organise and multi task Excellent analytical, creative and planning skills to drive on time delivery and creative innovation Effective communication skills; both face-to-face and written, with the ability to accurately proof read Strong team management; able to effectively organise and manage a team in a fast-paced environment Able to work effectively and productively with both internal and external stakeholders at all levels Has strong persuasion and influencing skills Manages multiple projects and tasks effectively, plans well so deadlines are met and quality output is maintained,
with minimal resources High standard of accuracy and detail; presents reports and documents that are highly professional
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