JLM Fundraiser Training Fundraising 101 1. Welcome 2.

JLM Fundraiser Training

Fundraising 101

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Fundraising 101

Welcome

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Welcome – Fundraising 101

• What is Fundraising 101?• What topics will be covered?• Will there be Fundraising 102?– Yes! Fundraiser Leadership

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Agenda

• Fundraising • Finances• Marketing a Fundraiser• JLM Knowledge• JLM Support

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Fundraising

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Fundraising

• Remember the main purpose is to raise money– Training opportunities– Friendraising (community awareness of mission)– Support projects

• Have a clear vision of your fundraiser• Zero based budget

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Fundraising

• Creativity – think outside the box• Fundraising sometimes involves taking

calculated risks– 75th Anniversary– Bidpal– Know level of risk you can take - sign-off

• Do your research

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Fundraising

• Be comfortable with the ask– Know the process, leverage your network, seek help

• Appropriate asking – know your audience• Know your Mission– The Junior League of Minneapolis is an organization of

women committed to promoting voluntarism, developing the potential of women and improving the community through the effective action and leadership of trained volunteers

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Fundraising

• Sources of Support– Corporate sponsors– External donors/attendees– JLM members

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Finances

Finances

• Budget (action plan)• Return of Investment (ROI)• Analytics– Budget vs. Forecast

• Be cognizant of cash flow

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Finances

• What does this mean?– Budget expectations for fundraiser– Understanding of budgeting and how fundraiser

fits into overall JLM budget– Where do I start? What are my resources?

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Break Time

• The last time someone asked you to support a non-JLM fundraiser – what was the appeal that made you support it?

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Marketing a Fundraiser

Marketing a Fundraiser

• Marketing Plan– Know your audience– Consistency of message– Innovation and trends in marketing– Creativity in marketing approach

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Marketing a Fundraiser

• Communication Plan (i.e., appeal, channels)– Internal vs. External communication– JLM process and standards

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Marketing a Fundraiser

• Understand/Communicate impact of funds raised– Communicate impact of the funders– Communicate success post event

• Support those who support you

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JLM Knowledge

JLM Knowledge• Entertaining Performances and shows

– Woodhill Horse Shows 1927– Follies 1926– Children’s Theater 1929-32– Tea Room Dances 1929-32– December 1954 Follies 1953-54– Festival of Trees 1984-89– American Girl Fashion Show 2000-present

• Cookbook Sales– First book (handwritten recipes) 1943-44– Second book, Celebrated Season 1987– Third book, Always Superb 2003

• Non-cookbook sales – Department Store Days 1929-32– Clothes Line 1950-2002– Winter Market 2000-2006– Shop, Save, Share 2009- present– Dinner Club– Annual Fund

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• Social Events– A Holiday Ball 1971– 50 Year gala celebration 1973-1974– 60 Year celebration 1983-1984– 70 Year benefit celebration 1993– Eve of the Eve 2007- 2009– Duets 2010- present

• Special Events– Breakfast with Santa– Bunny Brunch– Crush Party– Boot and Bling

• Co-hosted Events – Pajama Party—2009

• Tours– Gates Mansion Tour 1933– ASID Show Case Home 1999-2005

JLM Knowledge

• A History of Fundraising in the JLM– Listen to/learn from past fundraising successes

and challenges• We are continually evolving– SEGG split– Shop, Save, Share out of Special Events

• What’s the future?– Planned Giving– Fundraiser Development

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JLM Knowledge

• Understand the organization– Mission– Elevator pitch

• Having a clear vision of the fundraiser and organization allows you to say yes or no to the right things

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JLM Support

JLM Support

• Organizational JLM visibility and support– Internal League communication– Support within pillar/leadership

• Identify and utilize your mentors and JLM Network– Mentorship program– Sustainers

• Don’t be afraid to ask for help– Honor you commitment

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Closing Remarks

Please complete a survey -Thank you for coming!

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