Jive Market Engagement Solution
Nov 22, 2014
Jive Market Engagement Solution
Our Focus TodayShow how Jive keeps you engaged across the social web
Social: Transforming the web and businessMicro-segmented markets, prospects in control, the customer voice is loud
The ‘Social Web’ Dilemma
People are sharing about my brand every day.
In places such as:
BLOGS & COMMUNITIES
The Social Web’s Influence is Significant
Data: Nielsen Research, 2009
2/3 of the global internet population participates
Viewing social sites has surpassed personal email usage
70% of consumers trust opinions from other consumers posted online
Leveraging the Social Web is Now Critical
• Understand the social influence on your brand
• Monitor and address online conversations
• Engage the broader team with observations
• Turn insights into action
What’s being said about our brand?
What is our perception vs. competitors?
Where are customers going for answers?
Is our campaign working?
Social Media Monitoring Today
LISTENDiscover real-time, relevant, impactful conversations
MEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversations
IT’S NOT ENOUGH- Collective experience not tapped into or contributed to
- Difficulty ensuring timely and effective responses
- Limited awareness internally of social activity
SHARESocialize observations and create actionable viewpoints that accelerate actions & decisions
ENGAGEEnable a broad set of employees to have an active dialog with customers and influencers
The Jive Difference: Monitoring + Collaboration
LISTENDiscover real-time, relevant, impactful conversations
MEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversations
Social Media Engagement With Jive
Eliminate missteps in the moment of pain or opportunity
Broaden internal visibility
Report on the impact of responses
The bottom line:
Faster, smarter social media responses
Jive’s Market Engagement Solution
• Setting up a place to share market perspectives (i.e. a Market)
• Sharing pertinent market Observations In real-time while reading a particular tweet, blog, etc. Via specific key-word searches in a Media Monitoring Console
• Distilling the noise & providing direction for action Viewpoints that turn insights into action
Highlight Trends via a Social Media Console
Monitor social Media sites such
as TwitterOne click to share the report as an
observation
The observation is then broadly
visible within the team community
View Observations & Trends Inside a Market
The observation is then broadly
visible within the team community
Monitor social Media sites such
as Twitter Create an observation
Summarize Findings by Creating Viewpoints
Select the observations you
would like to share Add personal insights to share with your
colleagues
Defining & Leading the SBS Market
• Largest social business software company in the world
• Leader in Forrester Community Wave
• Visionary in Gartner Social Software Magic Quadrant
• International operations
• Sequoia Capital backed (Google, Apple, Oracle)
• 2,500+ customers
The Leader in Social Business Software
jivesoftware.com