JISC Content call briefing-june-2011

JISC Grant Funding 06/11: eContent Capital Programme

Online briefing - 21 June 2001, 11am-1pmo Recording available through Elluminate Live! at: http://bit.ly/mS0AXi

o We recommend you run the Audio Set-up Wizard before we start: Tools > Audio > Audio setup wizard

o You will need a microphone if you want to ask a question in audio

| Slide 1www.jisc-content.ac.uk


Who is speaking?o Catherine Grout, Programme Director, eContent, JISC

[email protected]

o Alastair Dunning, Programme Manager, eContent, JISC

[email protected], @alastairdunning

o Paola Marchionni, Programme Manager, eContent, JISC

[email protected], @paolamarchionni

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How the session will worko Slides will be presented with an audio commentary from JISC staff, slides

should be visible on your screen

o You can use the text-chat box on the left of the screen to engage with other delegates and moderators during the presentation

o Moderators will try to respond to any key questions

o You will have opportunities during the presentation to ask questions

o If you have technical problems, send a private text-chat message to “moderators” and they will try to help - note problems of sound quality area often due to user headphone quality or multiple users trying to speak at once

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How the session will work - audioo Only use your microphone when guided by a moderator

o To ask a question:

• raise your virtual hand

• when invited to, click on the microphone button to speak

• click on the microphone button again when you have finished

• or, type your question into the chat box and the moderators will ask it for you

o Only one person using the microphone at a time

o If relevant, use the tick/cross to indicate ‘yes’ or ‘no’

o Feel free to use the emoticons available| Slide 4


Agenda

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o Welcome and openingo Introduction to eContent and strategic drivers

o Q&Aso Call outline: Strand A, Strand B, Strand C

o Q&Aso Key issues: Innovation - Evaluation and impact - User needs and evidence - IPR - Partnership - Business models and sustainability - Dissemination and communication - Resource discovery

o Q&Aso Bid writing hints: Project management - Risk management - Supporting documentation - Budget - Surgeries - Submission procedure

o Q&As

o Links to various reports in this presentation are not mandatory reading (!) but will help you frame your application

The “Big” Vision

A coherent, sustainable and growing UK collection of digital content for lifelong learning and research

– Interoperable, integrated, and embedded within the social, cultural and educational activities of the citizen

– As a true foundation stone for learning and research

– As a nexus for creativity, and a touch stone for investment and entrepreneurial activity

copyright: petitshoo:http://www.flickr.com/photos/petitshoo/22986996/

Same argument as for creating new content

Central investment (plus)

Cascade model

Centres of Expertise

Business investment

Transfer within communities

09/04/23 | Slide 7

Infrastructure/Skills

Why carry on growing and developing our collections?

Four main arguments – (“Inspiring Research Inspiring Scholarship”)http://www.jisc.ac.uk/whatwedo/programmes/digitisation/reports/digitisationbenefits.aspx

Education and Research Imperative (quality and efficiency)

Economic Imperative

People and Communities (big society)

Political arguments (open data, digital content as the engine of the economy etc)

To achieve maximum value from the investment that has already been made in digital resources in the HE community and the broader public sector (including international partners) through increasing their quality and uptake

To explore and implement new ways of developing a critical mass of digital resources through identifying and developing innovative business models and understanding the potential of new techniques including crowd sourcing

To develop skills and infrastructure within the HE community so that the creation and curation of digital content can continue despite the challenging economic climate

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To work with public sector partners to identify and promote good practice relating to content policy and to move forward with the key issues inhibiting the uptake of digital resources and to identify ways for digital content to reach new audiences

Building a sustainable “national” collection and embedding it in education, research and beyond – HOW?

– Strategic Content Alliance

– Digital Content Partnerships Programme (new)

– Opening up Digitisation call beyond HE

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A campaign waged on multiple fronts

JISC and Content Programmes are…

Working with partners in the public and private sector to build collections and to call for an overall strategy (SCA….)

Working out how to prioritise new investment in content

Enhancing existing content (interoperability, improving user experience, finding new business models)

Creating content (in innovative ways)

Building communities around content (for social, sustainability reasons)

Exploring requirements for skills, infrastructure etc (and sharing these)

Enhancing the student experience

Quality and efficiency of research

Joining up systems and improving services

Cost and efficiency savings

JISC Content Programmes are attempting to address these issues…

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Top concerns within the Sector

Useful Web links – further reading

Transformational Contenthttp://madepossible.jisc.ac.uk/content/

JISC Content Portalhttp://www.jisc-content.ac.uk/

Content Pages and link to Digitisation Bloghttp://www.jisc.ac.uk/digitisation

Strategic Content Alliance and link to SCA bloghttp://www.jisc.ac.uk/whatwedo/programmes/contentalliance.aspx


Strand A: Digitisation for Open Educational Resources (OER)

o Digitisation and open release of primary source material (eg images, manuscripts, sound recordings and moving images, maps, ephemera, primary data, newspapers…)

o Creation of OERs for use and re-use, using new and digitised content

o Embedding of OERs in teaching and learning

o £1m, 10-15 projects, £75-100k, Nov 2011-Jan 2013

o Eligibility: English HE institutions as lead, with any types of partners, commercial or non-commercial

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Strand A: Digitisation for Open Educational Resources (OER)

o Focus on smaller collections and teaching and learning

o Institutional contributions are a must and are expected to fund the embedding stage. At least 10% is expected – competitiveness

o Grant paid between Nov 2011-Mar 2012 but project managed by JISC until Jan 2013

o Digitisation expected in the first stage of project, than OER creation and embedding, but other timescales are acceptable

o Plans for embedding need to be made explicit in the proposal

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Strand B: Mass digitisation o Digitisation of special collections and other analogue material of

educational use

o Building sustainable and coherent digital resources for the benefit of learning, teaching and research primarily to HE in the United Kingdom

o £3.4m, 7-9 projects, £200-750k, Nov 2011-Jul 2013

o Grant paid between Nov 2011-Mar 2012 but project will be managed by JISC until July 2013

o Eligibility: any institution or organisation with collections of significant value to Higher Education research and teaching in England

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Strand C: Clustering digital content o Developing online resources that bring existing digital content together

o Eg: merging metadata or technical infrastructure for related but isolated resources; cross-search functionality; exploiting Web2.0 methodologies such as data mash-ups to ‘cross-fertilise’ the content in existing resources

o £1m, 6-7projects, £100-150k, Nov 2011-Jan 2013

o Grant paid between Nov 2011-Mar 2012 but project will be managed by JISC until Jan 2013

o Eligibility: English HE institutions as lead, with any types of partners, commercial or non-commercial

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Q&Aso Only use your microphone when guided by a moderator







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Key issues 1/8: Innovationo All projects should demonstrate innovation at some stage of the

project life cycle

o This could include data capture, metadata creation and management, business models, public engagement, linked data, content delivery, learning resources creation

o See what other projects have done (nationally and internationally) and try and surpass them!

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Key issues 2/8: Evaluation and impacto Proposals need to plan for ongoing evaluation

o All projects should embed mechanisms for measuring the impact of their resource once it its available

o The Toolkit for the Analysis of the Digitised Scholarly Resources is good starting point http://microsites.oii.ox.ac.uk/tidsr/

o The related report (Splashes and Ripples) may also be useful

o UKOER Impact model https://oersynth.pbworks.com/w/page/40291776/UKOER-Impact-Model

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Key issues 3/8: Users needs and evidence o Any evidence of users needs for a particular resource will help

make the case

o Projects should explain how a resource relates to other existing resources within its field of study and…

o …how the creation of a resource aligns to teaching and learning or research priorities within an institution and the wider context

o All projects should demonstrate that they have plans for supporting the resource in the long term and embedding it in teaching and research practice

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Key issues 4a/8: IPR and licencing Strand A

o Projects in this strand should ensure that institutions are able to licence the material they digitise and the OERs they create under a Creative Commons (CC) licence. No CC-ND to enable re-use.

o Institutions need to assess whether they own the copyright on the material they wish to digitise of if they are able to clear it for the purpose of the creation and release of OERs

o Projects should consider any other complex IPR issues that must be addressed early on in the process

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Key issues 4b/8: IPR and licencing Strand B and C

o All content must be openly available for use and reuse for the UK HE and FE community for five years after project launch

o Open Access is preferred but not mandated

o Institutions need to assess whether they own the copyright on the material they wish to digitise of if they are able to clear it for educational purposes.

o Projects should consider any other complex IPR issues that must be addressed early on in the process and consider how the risks of such issues can be reduced

o Can the project licence the material digitised to HEFCE? | Slide 23


Key issues 5/8: Partnerships o Recent events have emphasised the importance of partnership for

consolidating, aggregating content, helping breaking down silos, aiding resource discovery and helping sustainability

o Partnerships provide content and or expertise at different stages of a project's lifecycle

o Not obligatory, but expect to see applications that have considered partnership for all or elements of the digital lifecycle

o Can include internal relationships (particularly strand A) and external partnerships

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Key issues 6/8: Dissemination and communication

o Breaking down an audience into stakeholders and working out how

o Not just about a press launch, but a concerted two way communication with stakeholders from the start of the project to beyond the project funding

o Advisory groups can help with this

o Some communication will be traditional; other parts digital

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Key issues 7/8: Resource discoveryo Metadata should be open and reusable, harvestable by other

aggregators

o Make sure content is findable by search engines; ”cool URLs” are vital http://www.ariadne.ac.uk/issue31/web-focus/

o Strategic Content Alliance Maximising the Effectiveness of Online Resources helpful in this regard, http://sca.jiscinvolve.org/wp/maximising-online-resource-effectiveness/

o Enriching metadata via Natural Language Processing or geo-tagging is welcomed, if feasible

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Key issues 8/8: Business Models & Sustainability

o All projects should indicate how resources will continue to be made available once project funding has ceased

o Sustainability covers both editorial and technical sustainability

o Strategic Content Alliance reports in business models provide in depth case studies http://sca.jiscinvolve.org/wp/business-modelling-publications/

o Outline of licencing conditions with third parties should be clarified. JISC will provide some help to projects with complex licencing once they start

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Bid writing hints: Project managemento Clear identification of governance structure, reporting processes,

roles and responsibilities

o Clear and realistic deliverables, timetable and work packages

o Good mix of relevant backgrounds, knowledge and expertise in teams

o Build in slack time, eg for recruitment, copyright clearance if applicable, partnership agreements etc…

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Bid writing hints: Risk managemento A risk analysis is a good way of thinking about what could go wrong

at the beginning of the project, from bidding stage

o Generic categories for risk assessment (eg technical, staff, organisational, legal...) may be useful but think of the specificities of your project

o Some recurrent risks tend to be: delays in staff recruitment, complexity of copyright clearance/licencing; underestimating the time needed to create metadata

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Bid writing hints: Supporting documentationo Does not count towards page limit of application

o Letter of support from a senior representative at the lead institution

o One letter of support from each partner organisation

o You can add additional supporting information but make sure you include the really important things in the main proposal!

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Bid writing hints: Budgeto All HE Institutions should cost their bid based on full Economic Cost

(fEC) using the TRAC methodology. See p18 of the Call document for guidance on costing and pricing a bid

o All other institutions/organisations should use their current costing practices but be clear and transparent

o Strand A projects must have at least 10% institutional contribution. Any higher contribution will be considered towards the project's value for money

o Strand B and C: institutional contributions not mandatory but any contribution will be considered towards the project's value for money

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Surgery sessionso 22nd, 24th, 29th June, 5th July (additional date) 2011

o Book a telephone appointment with Programme Managers:

o Paola Marchionni, [email protected] (Strand A and Strand B projects)

o Alastair Dunning, [email protected] (Strand B and Strand C projects)

o Please book a session even if there is not a specific point you want to discuss - a discussion with us is likely to help your bid

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Bid writing hints: Submission procedureo Proposals should not exceed 12 single-sided A4 pages, Arial or similar font

at 11-point size

o Deadline for submission: 15th August at 12 noon. No late bids!

o Enquiries regarding submission process: Laura Smyth [email protected]

o Enquiries regarding the call:

o Alastair Dunning, [email protected]

o Paola Marchionni, [email protected]

o Contact Winners : Early October 2011

o Projects Start: From November 2011

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JISC Content call briefing-june-2011

Technology