Learn to Love Your Data & Grow Your E-commerce Revenue in 30 Days
Jul 16, 2015
Amit Shah
Chief Executive Officer
Jirafe
Meet Our Presenter: Amit Shah
Amit Shah is CEO of Jirafe, Inc., and has more
than 15 years of experience in the e-
commerce space.
As a venture capitalist early in his career, he
invested in petstore.com, and then went on to
serve as both an executive and founder at several
successful e-commerce technology companies.
He founded Jirafe with the belief that e-
commerce providers needed insight into their
businesses in a way that drives action. Prior
to Jirafe he helped start OpenX, and ran sales and
business development worldwide for Magento.
How Do You Feel About Your Data?
• How easily can you find out if customers from Pinterest or Adwords spend the most
over the lifetime of their engagement with your brand?
• Can you find out what products create that need it, want it, have to buy it mentality
with your customers without wasting time creating reports or running queries?
OR
Is Your Customer Targeting A Guessing Game?
Can you find out in less than 60 seconds what your customers are up to?
Which ones should join your loyalty program, and which ones should be part of a win back campaign?
??
? ??
of merchants say it's difficult to make decisions that impact
their revenue based on their current e-commerce data (Jirafe Poll)
of your company’s revenue will come from 20% of your current
customers (Gartner Group).
existing customers are 14x more likely to buy as the result of a
marketing campaign than new customers. (Referral Candy)
of Amazon’s sales are repeat purchases - they optimize for
returning visitors, but the industry average is 7 percent. (ClickZ)
Competing for Market Share is Hard . . . Data Can Make It Easier If You Have the Right Tools
>50%
80%
14x
66%
● They use existing customer purchase behavior to nurture new
customers.
How Are Successful Brands Using Their Data to Increase On Site Conversions?
● They are make data-driven merchandising decisions to drive traffic to
various products and categories.
How do successful merchants turn Browsers Into Buyers?
How Are successful brands growing their customer relationships?
● They look at which products their customers love, and deepen their
relationship by helping them uncover new items over time.
● Knowing which marketing channels bring the highest value customers can
help you find more great customers like the ones you already have.
Win New Customers
Keep Your Big Spenders Motivated
● Pinpoint your best full-price customers and send them e-mails with
exclusive offers.
● When was the last time some of your valuable customers made a
purchase?
Know what your customers are up to
● Give them exclusive access to new products, or include them in friends
and family promotions.
Stay Top-of-Mind With Existing Customers
Make Room For What Sells
● The easiest way to free up space on your site for products that aren’t selling,
or are out of season, is to discount them.
Look For Hidden Gems
● Are there promising products in your current product catalog that can
help you boost revenue?
● Push cold products by running product focused promotions in order to
reignite interest.
How Do You Manage Products That Once Sold, But Aren’t Selling Now?
● Drive up the average order value for new customers by leading with products that
are associated with highest first order. These products may be purchased in
bundles, or frequently purchased alongside complimentary items.
How Can You Increase The First Time Order Value Of A New Customer?
● Improve your product conversion rates by A/B testing price, changing product
descriptions, or optimizing images on your site.
You Have Products That Get A Lot of Visits, But Don’t Convert Well
Jirafe Turns Your E-commerce Data Into Answers On Demand
Jirafe delivers data to everyone on
your team in just a few mouse clicks so
your business can:
• Reach more customers & keep them loyal
• Sell more stuff your customers want
• Promote the right products to the right
customers
• Personalize your marketing