Why Be General, When You Can Be EXCLUSIVE! Dual Specializations:- • RM+Marketing • RM+HR • RM+Entrepreneurial E-Commerce Post Graduate Diploma in Retail Management (PGDM-RM) MINISTRY OF HRD, GOVT. OF INDIA Ranks JIMS Rohini • 4 th in Delhi • 43 rd amongst Top 50 Management Institutes of India
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Post Graduate Diploma in Retail Management (PGDM-RM)
MINISTRY OF HRD, GOVT. OF INDIARanks JIMS Rohini• 4th in Delhi• 43rd amongst Top 50 Management Institutes of India
Director’s
MESSAGE
In order to gainfully utilize our large population, we must impart specific skill in our young workforce. Jagan Institute of Management Studies is doing precisely the same thing. Over the past two decades, JIMS has made a mark in the field of professional education. Apart from our flagship program i.e. PGDM, we realised the need to start some sector-specific management programs. Two such programs in the areas of International Business and Retail Management were started. Retail Management is vital because for enhancing public welfare, it is not sufficient to have more material goods and services. These have to be provided to the end users i.e. the consumers. Retail Excellence is highly relevant in the current scenario when more than half of the world is affected severely by the recession in western countries. It is extremely important for the suppliers, manufacturers and the distributors to bring about the superiority in their operations to make consumption more affordable to the consumers.
The USP of JIMS lies in the following:
We encourage creativity; enhance core capability; impart specific skill. We not only train our students to be efficient managers but also to be responsible citizens and honest human beings. We at JIMS follow a student-centric approach and work with a long term vision. We know that business cycles are inevitable in any liberal and open economy. We train our students not only to survive but to excel both in good as well as bad times, booms and depressions; highs and lows!
WELCOME TO JIMS
Dr. J. K. Goyal
DEAN’s
MESSAGE
Retail is one of the pillars of our economy and India is one of the fastest growing retail markets in the world. The expansion of organized retailing in India with the job opportunities has attracted the career seekers especially for the managerial roles. Based on interaction with the industry professionals, a key finding emerged that there is a need for programme that offers a deeper understanding of the retail industry and ensures an effective application of this knowledge. If you are looking for a career in retailing, marketing, HR, banking, e-commerce industry or want to become an entrepreneurs; we can help you to achieve your goal. We create professionals and entrepreneurs who are job ready for the global retail market that are able to think strategically with global perspective.
Jims retail programme is a dual specialisation course. It furnishes all the knowledge and tools that the make you industry ready. This course sharpens your skills to take up leadership roles. The course facilitate students to enter a wide range of exciting career positions within the retail and allied sectors like visual merchandiser, Store Manager, Merchandiser, Department Manager, Business Development Manager, Process Associate, Relationship Manager, Marketing Manager to name a few.
USP of PGDM-RM
• Industrial visits to different retail formats, warehouses, factories makes student understand both front end and backend operations of the industry.
• Live projects during first year gives student industry interaction which further help them in attaining desired summer internships of their choice.
• On-The-Job Training makes a student get first-hand experience while pursuing the course.
• Mock GDPI sessions from industry experts and personality grooming sessions for the students.
• Environmental scanning classes by experienced academicians & industry experts.
WELCOME TO JIMS
Dr. Ritu Bajaj
Programme RationaleBased on initial feedback from the industry professionals, a key finding emerged that
there is a need for programme that offers a deeper understanding of the retail industry
and ensure an effective application of this knowledge. The expansion of organized
retailing in India and the job opportunities that come with it, has attracted the career
seekers especially for the managerial roles. The youth wants to aspire to have a career
in retail and have a constructive growth in the industry. JIMS takes prides in providing
with a solid business education while focusing on the dynamic, competitive field of
retail through its PGDM-Retail Management programme. PGDM - RM aims to create
a primary resource center for all retail manpower specialization. The programme
provides unique educational and career development opportunities through a range of
different modules. This programme is highly industry focused and aims to fulfill all its
requirements by providing a foundation in management and encourage specialization
in core retail areas like visual merchandising, e-commerce, luxury retailing, franchising,
customer service, selling skills, store operations, retail marketing, merchandising etc.
According to Retailers Association of India,
The Indian Retail Market, currently estimated at
around US$ 520 billion, is projected to grow at
a compound annual growth rate (CAGR) of
10 percent to reach US$ 950 billion by 2018.
“There are some great days and some not so great days, but never a
boring day. This summarises a career in retail. Retailing is one of the
oldest professions in the world. However the trade is also one of the most
dynamic of businesses. The industry uses technology to the levels next only
to NASA. The need to relate to individual customers, understand product,
channel and place dynamics and also be commercially astute, makes retail
a career for people with needs of high growth and superior rewards needs.”Kumar Rajagopalan CEO, Retailers Association of India
WEGUIDEADVISEMENTORADVOCATEYOU ACHIEVE
•ManagerialEconomics
•QuantitativeTechniques
•Financial&ManagerialAccounting
•Principles&ConceptsofRetail
•FundamentalsofManagement
•MerchandiseKnowledge
•BusinessCommunication
•EnvironmentalScanning
•RetailStoreOperations
•FinancialManagement-I
•PersonalityDevelopmentPortfolio
•MarketingManagement
•RetailSystems&Processes
•OrganizationalBehaviour
•InformationSysteminManagement
•LuxuryRetail
•ManagerialCommunication
•BusinessResearchMethods
•HumanResourceManagement
•FinancialManagement-II
•ConsumerBehaviour
•SalesManagement&RetailSellingSkills
•VisualMerchandising-I
•Merchandising&CategoryManagement
•SocialMediaMarketingVisualMerchandising-II
•MallManagement
•RetailBankingOperations
•Franchising&GlobalRetailing
•RetailSupplyChainManagement
•Rural&SocialMarketing
•CustomerRelationshipManagement
•DigitalMarketing
•E-commerce
•EntrepreneurshipManagement
•RetailBranding
•StrategicManagement
•ServicesMarketing
•InternationalMarketingManagement
•SalesPromotion&Advertising
•EmployabilitySkills
•RetailSoftware
•RuralRetail
•CorporateEthics
Programme StructureItis a comprehensive and industry oriented course that equips the students to develop as professionals and entrepreneurs in the field of retail by providing extensive knowledge and technical skills in
Foundation Level is spread across three trimesters and provide students with the comprehensive understanding of the theoretical and applied aspects of Retail Management along with other
third trimester that helps students to inculcate the value-based professional competence to address varied situations in the world of work that can be transformed into added business value
Advanced Level is spread across three trimesters and equip students with the practical, research and analytical skills necessary for a professional management career in the retail trade or an allied
sector.This level covers eight General Management and eleven Retail papers.
Papers Covered In Both Levels
Programme OverviewPGDM –RM is a two-year full time AICTE approved programme that explores the most contemporary and cutting edge approaches and concepts in Retailing Management. Developed in conjunction
with experts from the retail industry, the programme has been designed to give the students a theoretical and practical basis as career preparation in the retailing profession. The prime objective is
to give students a thorough specialized academic formation to underpin their professional competence in retail management in order to succeed in the competitive work environments and assist
them in advancement of their careers.Our focus is to develop an understanding of different domains in the practice of retail management, to enhance critical thinking, reasoning skills, intellectual and
transferable skills, particularly with regard to retail industry knowledge and practices, presentations, research, analysis and appraisal.
JIMS Edge in PGDM-RM
Approved programme by All India Council for Technical Education
(AICTE), Ministry of HRD, Government of India.
Wide course curriculum covering all the aspects of Retail,
Marketing,Finance&HumanResource.
An integrated, multi-disciplinary programme with innovative
teaching methods to enhance analytical and problem-solving
the future.“Both international and domestic markets are flourished with numerous brands, categorized from high end luxury brands to premium brands and mass brands. Retail has plenty of front end and
back end jobs opportunities. This programme was instrumental for my selection at Louis Vuitton(LVMH)andimprovedmyskillsinpracticalretail operations. It was a perfect blend of theoretical studies and practical approach.”
Abhishek Saini, Brand Consultant, Louis Vuitton( LVMH), PGDM (RM), 2012-14
Visiting Faculty Testimonials
“I look at retailing as an evergreen business space since it caters to fundamental
human needs. It shall not only thrive but only grow with continuous changes in
business models suiting the requirements of the ever evolving human species. A
well groomed professional who is willing to learn, unlearn and relearn this business
space at a certain point in time shall always be invaluable. JIMS Rohini seems
to be doing a great job of developing the right professionals towards this end.”
Sumit Choudhary, Fellow and Certified Management Consultant (IMCI),
Chairman and Managing Director, THIRD MILLENNIUM BUSINESS
RESOURCE ASSOCIATES PRIVATE LIMITED.
“There has been a sea change in the selling concepts over the last four decades
from a ‘Kirana’ mentality retail has turned to an ‘Entrepreneurial’ one.The
effort that Jagan Institute of Management Studies has taken in introducing
and pursuing the retail course PG is commendable for the contribution it
has made to the industry in giving its trained retailers. The exposure the
students get in form of project work, internship, seminars and inter- collegiate
contest help and assist them to become better suited for the industry.”
Mr. Avijit Ganguli, Ex VP Bata India and Visiting Faculty at JIMs.
“Thesedayswefindthemassmedia is fullof stories aboutAmazon, Flipkart
etc. What are they part of it is retail sector. Retail is the second largest sector
of the Indian economy. Last two decades have seen exponential growth in the
organized retail in India. This will require skilled manpower to manage retail
operations. I am very bullish about the prospects of Retail in India. Management
graduates at the Post graduate level will be required to manage Retail marketing,
procurement and manage operations. I would strongly recommend taking
up this course to leverage the exciting opportunities in the retailing sector.”
Mr. Hitesh Manocha, Alumni of IIM-A, Visiting Faculty, and Marketing
Consultant with over 30 years’ experience
Awards
Dr. Sumesh Raizada, Dean - PGDM, JIMS receives the coveted award from Mr. Shashi Tharoor (Author and Politician)
Dr. J.K. Goyal, Director, JIMS receives the coveted award from Padma Vibhushan Dr. Karan Singh (Well Known Writer, Politician and Philosopher)
Dr. J.K. Goyal, Director, JIMS receives the coveted award from Mr. S K Sachdeva, Chairman & Managing Director, Competition Success Review
“Being a part of Retail Industry for over a decade has given me a lot of confidence & exposure. It has fulfilled my love to see places, meet people & understand their culture. Today, as an entrepreneur, the dynamics of retailgivemejoyinexperimentingwithaspectslikemerchandising,VM,operations, sales & marketing to name a few. I’m extremely thrilled and overjoyedtolearnthatgrowingatanannualrateofalmost16%,theIndianRetailMarketisexpectedtotouchRs600LakhCroreby2017! Aarti Sharma, Proprietor- Honeycomb Kidswear
BusinessWorld2014Ranked 12th among Top B Schools in Delhi NCR
BusinessIndia2014Ranked A+ on All India Basis
Ranking
TheWeek2015Ranked 9th in India (North)
BusinessWorld2015Ranked 4th in Best Private B schools in Delhi
CSR2015Ranked 2nd amongst TOP Private B Schools in Delhi. Ranked 14th amongst TOP B School of super excellence
IndianManagement2014Awarded A3 rank
MBAByChoice2013Ranked AAA among best B School in Pedagogy on All India Basis Ranked 12th on All India Basis (Industry Interaction) by
I call retail as a daily business and none of the business can sustain without right mix of talent pool and same is true for retail also. In last few years many of the small and big institutions like JIMS have added retail as a special curriculum in their degree and PG courses .As fast as retail business will grow, in the same pace industry would need right mix of retail talent therefore withoutleavinganydoubtretailleadstoabright&promisingcareerforallincumbents.Fromthe beginners’ position starting as a Trainee one can grow up to a level of Store Manager in the front-end and similarly various position(s) are available in the backend (other than shop floor) including Merchandising, Buying, Planning, Marketing, Supply Chain and Logistics etc.Retail not only has a good career in itself but with close customer interface employees are rather trained more frequently than any other industry which make them prepared for any service business. Umesh Chaudhary, Head-Human Resources, Rituwears, Biglife.
Learning Environment, Pedagogy & AssessmentsThe programme team is highlyexperienced,friendly, and supportive, and this combination leads to a
degree programme which is stimulating, creative and challenging to anyone with retail in mind as a
destination career. Learning will involve workshops, simulations and role-plays as well as the traditional
lectures. Combinations of coursework, essays, reports, presentations, portfolio, group work and
examinations are used for assessment of the students. Students will also have undergo compulsory
internship
Physical Facilities and Infrastructure
Retail Club -”Creador”-Connecting with the Retail WorldThe Retail Club enables students to analyze, track and explore the innovative changes in the world of
retail. Its mission is laid on 3S ie to share knowledge, spread values and show leadership. As a part of
organize and participate in the following activities:
•Workshops
•GuestLectures
•Industrialvisitsandresearchprojects.
•Corporatecheckmate-AquarterlylectureSeries.
•Seminarsandconferences
•Verve-Annualintercollegeculturalevent
•Annualsportsevent.
•Wi-FiEnabledCampus
•AirConditionalClassrooms
•VMLabswithMannequins
•FixturesandLightingArrangementsforDisplay
•WellStockedLibrary
•ComputerLab
•Auditorium
•Conference&PiRooms
•CRMCCentre
•IndoorSportsRoom
•IndoorAndOpenCafeteria
•FacultyRoomsAndCubicles
•100%PowerBackUp
•OpenAirTheatre
•PollutionFreePeacefulSurroundings
Careers: Explore The Retail World Of Infinite OpportunitiesToday’s job market is highly competitive and a postgraduate degree can command a premium with employers.
Many areas of the retail industry are expanding fast, creating a global demand for highly skilled retail managers
who are able to think strategically with a global perspective.PGDM- Retail Management has been designed
for professionals looking to develop successful careers in marketing, merchandising, store management,
e commerce, and logistics management. Graduates will find career opportunities in a wide range of service/
business environments, both in the India and overseas. Positions offered will range from the following:
•DepartmentManager
•CategoryManager
•VisualMerchandiser
•BrandManager
•RetailPlanner
•LogisticManager
•ProductManager
•RetailBanker
•OperationsManager
•SalesManager
•ResearchAnalyst
•DigitalMarketingConsultant
•BusinessDevelopmentManager
CRMC- Placement Cell
Ourplacement boardhas twobroadobjectives: Firstobjective is to place the studentswith goodbrandsin retail. This objective is conveniently achieved thanks to the excellent grooming and learning standards at JIMS. We ensurethat they are sent to the companies providing better growth opportunities.The second and equally important objective of CRMC is to assist them in stepping up the corporate ladder at a uniform pace. It encourages them to look for long term gains and also motivates them to step up by working hard and not by shifting jobs at regular intervals thereby helping the companies in checking attrition rate which is alarmingly high in retail. Our students’ performance and loyalties to their companies have further helped the cell in strengtheningthetieswiththerecruitingcompanies.Fordetailsofplacementrecordofpreviousbatchesyoucan visit us at www.jimsindia.org
Our Brand Ambassadors
“In India, the retail industry has seen a great upsurge in the past decade. There is a demand for people who ace marketing skills and can take the newly developing businesses to new heights therefore this course is a good career choice. The programme helped me develop brilliant marketing skills, communication and negotiation skills which are extremely crucial in this field. The practical knowledge imparted during the course through industrial visits adds on to the knowledge.”Gaurav Malik, Business Development Manager, STAG International, PGDM (RM) 2011-13
“India has occupied a remarkable position in global retail industry. Online retail is the next generation format which has high potential in near future. PGDM RM proved to be an ideal programme for me because it taught us retail dynamics, marketing skills, negotiation skills and entrepreneurial techniques. It is a complete programme which will help you fullfil your dreams. Now I can proudly say I choose PGDM-RM because ‘Average was never an option and I got the best.” Harsh Sharma, Management Trainee- ICICI Bank(RM) 2015-17
“Being creative at heart, I always wanted to complete my Post Graduation in Management. PGDM-RM proved to be the ideal programme for me. Innovative teachingpractices, exclusive,VM labs, liveprojectsand summer internshipsprovided by JIMS bridges the gap between classroom theory and shop floor practices. I can proudly say ‘Thanks to my college, faculty and mentors’ to enhancemyskillsandtoenablemetoworkasaVisualMerchandiserwiththeLeading UK Brand.Madhuri Sharma, Visual Merchandiser, Marks & Spencer, Delhi, PGDM (RM) 2012-14
“JIMS has transformed me completely my personality and knowledge. My experience in JIMS is memorable and faculty is very knowledgable and helping. In the end of my JIMS journey I finally achieved my aim and got placed in the company i was looking for.”Siddharth Aggarwal, Client Service Executive- Crystal Hues Ltd(RM) 2015-17
“I graduated with the skills of analysis and critical evaluation, and with a high level of innovative and creative ability, which made me perfect for the ever-changing and fast-paced retail environment. During the course strong emphasis is laid on personality development, business communication skills and leadership, while incalculating work ethics and a proper career attitude.”Gagan Bhaskar, Territory Manager-Cafe Coffee Day(RM) 2015-17
“JIMS is the institute with most learned, compassionate and sympathetic teachers. It’s an institute comprises of cozy and congenial atmosphere, best student – teacher relationship, student - student relationship. This Retail Management course along with providing knowledge also has changed our personality altogether to face new challenges of corporate world. This course not only gives you basic knowledge but also provides you practical experience by giving you opportunities to go for live projects, part-time jobs, industrial visits and many more. In fact, my student life experience at JIMS was the most memorable period of my life.”Ankush Khurana, District Manager Sales-Home Credit Finance(RM) 2015-17
Retail Management course has helped me to understand each and every aspect of Indian and Global retailing. With tremendous amount of investments in retail sectorandintroductionofFDIhasledretailsectortoachievepinnaclesinIndia.Therefore, a course in retail is a must-have in today’s competitive environment. However, JIMS has helped me to bridge this gap, improve my overall personality, analytical is needed in today’s corporate world. Thank you JIMS for transforming me.Lakshay Lakhanpal, Trainee Sales Officer- Berger Paints(RM) 2015-17
“PGDM RM programme at JIMS has been revamped to give the student exploration to latest trends of industry and different brands. The classroom facilities are excellent and the enviroment is very conductive for learning. I would recommended this programme to the one’s who wants to persue research in RETAIL MANAGEMENT.”Avi Sharma, Management Trainee- Indepay Networks(RM) 2015-17
“The course taught me valuable skills which I have immediately put into practice in my role as Store Manager. The support of faculties and mentors throughout the course was amazing and invaluable. I can just say if you’re thinking of studyingPGDM-RetailManagementatJIMS-thenJUSTGOFORIT!It’sworththe commitment and hardwork.”Tishal Arora, Store Manager, Louis Phillipe, PGDM(RM) 2012-14
“I graduated with the skills of analysis and critical evaluation, and with a high level of innovative and creative ability, which made me perfect for the ever-changing and fast-paced retail environment. During the course strong emphasis is laid on personality development, business communication skills and leadership, while inculcating work ethics and a proper career attitude.”
Ankita Bhadula, Process Associate, Royal Bank of Scotland, PGDM(RM) 2011-13