Feb 24, 2016
Jim SchwabGlobal Alliances Director, [email protected]+1.585.261.9433
2 © 2011 Clarabridge®
Clarabridge at a GlanceLeading provider of Text Analytics for unstructured content
•Industry Thought Leader•7th fastest growing software company1
1Inc. 500Representative Customers
Market Leader
Market Favorite
- Drive Value for our customers• Advanced, End User Friendly Technology• Industry Expertise• Experience and Best Practices
- 100% Focus on CEM/VOC- 200+ CEM projects- Proven Multi-Source Solution- Enterprise Standard across Fortune 1000
3 © 2011 Clarabridge®
Explosion of Feedback Data
4 © 2011 Clarabridge®
Universal Customer Analytics
5 © 2011 Clarabridge®
Transforming Feedback into Insight
6 © 2011 Clarabridge®
Auto classification and sentiment scoring drive reporting
Unstructured content is organized into category themes, fine tuned for your client’s business
Each word is scored for sentiment that is tuned for your client’s unique business & language
7 © 2011 Clarabridge®
Complete Spectrum of Customer Sentiment
Every clause, each verbatim, across all sources scored and tuned
Please provide any additional details
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Name: [email protected]
Location ID: 72363
Date of Visit: 05/23/2011
8 © 2011 Clarabridge®
Partnership Programs
1.Alliance (referral)• Simple and easy, get us working together• 10% referral fee• Access to Clarabridge eval environment• Commercial enablement, access to partner kit, training to enable
early stage conversations for lead gen activities
2.Resell• 20-40% discount off list depending on many variables• Customized contract to partner requirements
3.OEM• Embed Clarabridge technology • Highly customized contracts
9 © 2011 Clarabridge®
Alliance referral programWhat does this look like in practice?
1. Indentify complementary joint value prop….write it down2. *Lead gen activities, eg. Account planning
• Best to find a few friendly partner clients to “try out” our joint value proposition
3. Close collaboration in the beginning and ongoing communication is important
• Initial client conversations take place with support from Jim Schwab
4. Lead identified• Bring in Clarabridge sector expert and agree joint approach
5. Clarabridge works deal through sales process • Implementation, training and ongoing support work is driven by #1 (above)
*Other possibilities: participation in CB marketing events, intro to sales team, build relationships with CB account managers
10 © 2011 Clarabridge®
Clarabridge sales channelsPartners Technology /
Telco Retail / CPG Manufacturing Travel / Hospitality
Financial / Insurance International
Direct enterprise sales teamOEM partners
11 © 2011 Clarabridge®
Partner EcosystemOEM, Resellers & Alliance
Integration
API EnhancementsSalesforce Connector
13 © 2011 Clarabridge®
Clarabridge
How do I get data into\out of Clarabridge?
Files
DB Access
ETL Tools
Connectors
APIs• Adhoc Upload API
DB Extracts
APIs• Report APIs
Event Handler • Trigger actions to external
systems
Reports
Excel from Navigator
Clarabridge UI
BI solutionsMicostrategyCognosBusiness Objectsmany others….
14 © 2011 Clarabridge®
API Enhancements
Categorization API Create a model using Theme
Detection
Reporting API Create reports using Words &
Relationships Create project-wide reports
Dataflow API Monitor dataflow completion via an
API
New API Services Available in 5.0:
15 © 2011 Clarabridge®
Salesforce Connector
Joint Salesforce and Clarabridge customers can now analyze their data directly in NavigatorMeasure Voice of the Customer initiatives by including your support dataFull data pulls and specific keyword searches are supportedSuggestion: Start with the “Customer Support” Industry Standard Template to effectively analyze your data
THANK YOU!
Jim SchwabGlobal Alliances Director, [email protected]+1.585.261.9433