Jim Gagliano The Jockey Club President and Chief Operating Officer TV: How to Recruit Non-Core Customers.

Jim Gagliano

The Jockey ClubPresident and Chief Operating Officer

TV: How to Recruit Non-Core Customers

1st

*Deloitte State of the Media Democracy report

2nd

Favorite Medium*

4th3rd

2008 Gender Audience Distribution

Women 18+

Men 18+

16.3 million viewers

16.5 million viewers

2009 Kentucky Derby

2010 Kentucky Derby

Hollywood Park and Los Alamitos2010 Late Daily Double

“We are less about picking winners and more about teaching viewers what they are watching. We want to promote interest in the sport.”

Amy Zimmerman,executive producer, HRTV

®

Bet Night Live on The Score

Keeneland NBC Sports

Keeneland Jockey

Jim Gagliano

The Jockey ClubPresident and Chief Operating Officer

TV: How to Recruit Non-Core Customers