This is a free sample of JETGALA issue "JETGALA #25 AUG-OCT 2015" Download full version from: Apple App Store: https://itunes.apple.com/us/app/id911387864?mt=8&at=1l3v4mh Magazine Description: JETGALA is an ultra luxury consumer print publication, catering to the lifestyle of Asia Pacific's absolute top earners. JETGALA's editorial topics cover reports from the cutting edge of private jet aviation, elite travel destinations and resorts, as well as the ultimate in bespoke lifestyle, art, fashion and design. You can build your own iPad and Android app at http://presspadapp.com
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«My dream is to help protect the last wild places in the sea through Pristine Seas Expeditions with Blancpain.»
Dr. Enric SalaNational Geographic Explorer-in-Residence
NOTAM
IN ONE FELL SWOOP, CHINA
HAS TURNED FROM A MAJOR
IMPORTER OF PRIVATE
AIRCRAFT TO A MAJOR
INTERNATIONAL EXECUTIVE JET SELLER
t a recent business aviation conference in Singapore, an otherwise little known fact surfaced. For the past decade, aircraft manufacturers competed with each other in a headlong rush into what they thought was the holy grail of growth markets — China. This has come to a hard landing. Chinese aircraft owners — motivated by financial needs, fear of corruption allegations and their experience with their first,
and at times ill-advised aircraft ownership — are now motivated sellers. What’s more, most of their aircraft are younger than three years.
In one fell swoop, China has turned from a major importer of private aircraft to a major international executive jet seller. It is a development we have warned about for years. While China is and always will be a major market, it does not follow market rules as we know them in the West. Witness the recent successful stock market intervention by the Chinese government. In centrally controlled economies, entire industries can fall by the wayside with one single stroke of a pen.
The solution is as old as sensible commerce itself. Just as a seasoned wealth manager will always advise his clients to spread and mitigate risk, aircraft sellers need to learn to diversify their efforts in a variety of key markets. In Asia, these are Indonesia, Thailand, Malaysia and even the Philippines, a major private helicopter market.
Jetgala is strongly present in all of these markets, as we are in China. We know the players, the buyers, and the myriad of issues associated with every one of these countries. China is important and its sheer size is a siren call for sales and marketing people. But as all Communist administered economies, China disappoints in regular intervals. I call it the “China Two-Step” — two steps forward, one step back. Aircraft manufacturers will need to remember this, so as not to be caught on the wrong foot. Again.
Rainer SigelPUBLISHER
A
THE CHINA
CONUNDRUM
4 JETGALA
28
22
4 NOTAM
10 CREW
12 LOUNGE
New & Exclusive
20 WINGS
22 DEFINITIONS DEFIED
Embraer Legacy 450 — The Latest Fly-By-Wire Midsize Jet
28 THE S CLASS SKY SEAT
Mercedes-Benz Style & Lufthansa Technik’s New Cabin Concept
32 STRONG SHOWING
All You Need To Know From EBACE 2015
36 THE DIVIDEND OF FLYING PRIVATE
Interview With TAG Farnborough’s CEO Brandon O’Reilly
42 THE GENTLEMAN’S AIRCRAFT
De Havilland’s Jet Dragon Stood The Test Of Time
46 WHEN RIVALS CONVERGE
Execujet & Luxaviation — A Merger Of Substance
50 SUN BOUND
Sun Flyer — An All-Electric Training Aircraft
52 THE WEIGHT CHALLENGE
Personalisation Of An Airbus ACJ319
56 THE DA VINCI MODE
The Searey Elite — One Of The Latest Light Sport Aircraft