JesuitenGunea JesuitenGunea The Society of Jesus´ Tourism Development Project in the Province of Loyola (Spain) the Province of Loyola (Spain) Phd. Roberto San Salvador del Valle, Magdalena Izaguirre, Amaia Makua
Oct 19, 2014
JesuitenGuneaJesuitenGuneaThe Society of Jesus´ Tourism Development Project in
the Province of Loyola (Spain)the Province of Loyola (Spain)
Phd. Roberto San Salvador del Valle, Magdalena Izaguirre, Amaia Makua
Presentation• Introduction: the Society of Jesus, the Province of Loyola and the
project JesuitenGunea1
• The key concepts2
Th th d l d th t t f th j t3 • The methodology and the structure of the project3
• The proposals for intervention in the Sanctuary of Loyola: SWOT, Vision & Mission Axis of Action4 Vision & Mission, Axis of Action
• The program “Visits with Soul”5
• The future of the project6
Introduction
What is JesuitenGunea?. JesuitenGunea began its activity in 2007 with
the goal of telling the world about the elements that confirmed the Identity, the y,History and the Mission of the Society of Jesus through the development of a touristJesus through the development of a tourist package bound to the Jesuit Heritage in the Province of Loyola, where the Society has its most ancient roots
Lines of work
Li 1 M k i ibl th ti f th i f thLine 1: Make more visible the narration of the experience of the Society of Jesus (PROJECT)
Line 2: Provide a flexible structure and efficient processes (TEAM)(TEAM)
Line 3: Reach maximum self-financing (RESOURCES)
The Society of Jesus
• It is a Roman Catholic Religious
O d f d d b I i fOrder , founded by Ignatius of
Loyola and Saint Francis Xavier and
another five partners in 1540.
Some relevant data…
• The Society of Jesus is the largest• The Society of Jesus is the largest male religious order
• It is present in 127 countries
Jesuits are known in…• Missionary work, social justice and human rights
ti itiactivities, • BUT they are best known in education,
i t ll t l h lt l d i it lintellectual research, cultural and spiritual pursuits (the Spiritual Exercises)
The territorial structure of the Society
• It is made up by 10 Assistancies (territorial units) divided into 91 Provinces
• SPAIN is divided into 5 provinces.
• This project has its territorial projection in the Province of Loyolay
The Province of Loyola in the map
The Province of Loyola
JesuitenGunea & Loyola:
The Province of Loyola
The Province of Loyola
The Province of Loyola
JesuitenGunea & Loyola:
• The final goal is to turn the province of LoyolaThe final goal is to turn the province of Loyola into a worldwide known destination, with a variety of routes and places to discovervariety of routes and places to discover.
• At each location the visitor will be able to learn and live not only certain experiences, but also experiences which are shared by the whole p yProvince and the Society of Jesus
The key conceptsy p
1. The Humanist Leisure Experience2 The concept “doors”2. The concept “doors”3. The Tourist Chain of Value
The Humanist Leisure Experience 1. It is a wholesome human experience in which we take part
in a physical, intellectual, social and cultural level.2 It i h t ith th i f ’ lif d l2. It is coherent with the meaning of one’s life and values. 3. It is focused on actions that are desired (free and
satisfying) autotelic (with a purpose in itself) and personalsatisfying),autotelic (with a purpose in itself) and personal(with personal and social implications).
4 It is also a basic human right which promotes human4. It is also a basic human right which promotes human development, and from which nobody should be excluded due to their gender, sexual orientation, age, ethnic origin, g , , g , g ,religious beliefs, health state, disability or economic status. It is a lawful right, recognized by different legislationsg g y g
Leisure Studies Institute – University of Deusto
The two dimensions of Leisure Experience
Individual / Group
ActivitiesBenefits
Objective
E i
Time
Insterests &
Opinions
Subjective
Experience
Space
Motivations
Subjective Space
Values
Resources
JesuitenGunea & the doors
It involves the fact that people open, close and go through doors, and these actions can mean a transformation of our lives Thisand these actions can mean a transformation of our lives. This relates to the living of memorable experiences.
Each and every one of the locations in the Province act as doors to the rest of JesuitenGunea. Each door is the beginning of a route g gwhich only ends once the four locations have been visited
JesuitenGunea aims to build a door to access the Society of Jesus for the different segments of potential visitors: people with recreational, cultural or religious motivations, educational organizations, or people from the academic and scientific world
Types of visitors & doors
LUDIC SCHOLAR CULTURALLUDIC VISITOR
Seeks entertainment
without deepening in complex contents
SCHOLAR VISITOR
P1
CULTURAL VISITOR
P1contents
P1
P2
Seeks to find new realities or
improve present knowledge with a
teaching approach
P2
Seeks to find new realities or
improve present knowledge
Experimental tourism
Looks for a personal
experience, Depending
on P2 approach. Experimental tourism
P4
p ,beyond
knowledgemotivation /values ...
ACADEMICVISITOR
RELIGIOUS VISITOR
P1 P1
P2
P3
Seeks specialization,
expert knowledge in certain subjects, with a scientific
approach
P2
P3
Experimental tourism
P4
Looks for a personal-spiritual
experience, beyond
knowledgeP3 P4 knowledge
Visitors ´motivations & objectives / content of the visit
VISITORS
DOOR OBJECTIVE CONTENTS
RECREATIV
CULTURAL
RELIGIOUSSPIRITUAL
ESTUDIAN T
SCIENTISTVE
L S, TE
x x x x x D1
Transmission of the Society of Jesus` generic contents focused in the general context and in their specific features in our Province (L l )
•Based on the tangible: movable and immovable heritage. Simple explanation of the architecture, arts, History. •General introduction to the Society
Casual Leisure–(Loyola) KNOWLEDGE T
General introduction to the Society and his work (intangible)
x x x x D2
Transmission of more concrete and complex knowledge about the Society of Jesus (intangible) and of the 4 Province tourist reception points physical environment
•Based on the tangible, advancedcontents about architecture, arts, History. •Based on the intangible, general
–BASIC EXPERIENCTRANSMISSION
points physical environment (tangible)
Based on the intangible, general contents about Society s History, Mision and Identity. Story focused on the founding figures and their work.Visitors have the knowledge to access to
the TOURIST EXPERIENCE
Transmission of specific and •Based on the intangible, advanced
CE
SeriousLeisute
x x D3
padvanced knowledge about theSociety of Jesus.
g ,contents about Society s History, Mision and Identity. Total development of the JesuitsExperience Narration.Visitors have the knowledge to access to
the TOURIST EXPERIENCE
• Spiritual Exercises
e–Personal developme
x xD4
Provide spaces, services and activityprogrammes which promote the visitors can live meaningful leisure experiences.
p• Courses and workshops, • Events.• Exhibitions...
nt
The tourist chain of value
The methodologygy
Methodology
• Revision of secondary sources
gy
1• Revision of secondary sources
2• Visits to the reception points that
make up the Province of Loyolap y
• Meetings of the JesuitenGunea3
Meetings of the JesuitenGunea Commission
Proposals for intervention in the oposa s o te e t o t eSanctuary of Loyola
SWOT related to visits- +
International symbolic value &
Basque idiosyncrasy
Visits to the attractions lack a shared story line
Visit to the Holy House using an
Assorted and relevant attractions
The audio-guide
Guided visits only for some visitors
Already receiving visitors with
different ti ti
House using an audio-guide
Insufficient indication system in the Sanctuary
gsystem is collective
motivationsin the Sanctuary
THE AXIS OF ACTION FOR THE PROVINCE•EA1.1. Develop the stages of the tourist chain of value
•EA1.2. Foster the objective conditions to facilitatethe living of Humanist Leisure Experiences
EA1. Management of TouristPackage which will promotethe living of a HumanistLeisure Experience
•Integration within the Province of Loyola•Integration within the tourist destination towhere it belongs
EA2. Integration of the tourist package within each reception point gp p
•Program SICTED (Integral Sistem of TourismQuality) Guides of good practice
EA3. Establishmente of strategies which will make a Quality). Guides of good practicegdifference in quality
•Judicial structure of the managing bodyEA4. Creation of a tourist t t f th Judicial structure of the managing body
•Different reception pointsmanagement system for the three reception points
EA5 G arantee the •Research of funding: research of sources and contacts with possible partners
EA5. Guarantee the economic viability of the
project
•EA1.1. Develop the stages of the tourist chain of value
EA1. Management of Tourist Package which will promote the living
f H i t L i
Diapositiva 27
Diapositiva 28tourist chain of valueof a Humanist Leisure Experience Diapositiva 29
Stage1
• Selection of attractive resources
Stage • Review of the key elements of the resourcesStage2
• Review of the key elements of the resources
Stage3
• Review of the resource-associated services3
Stage 4
• Review of the infrastructures linked to the guided visits
• Review of the information support linked to the guidedStage
5
• Review of the information support linked to the guided visits
Diapositiva 36
Stage 1
• Selection of attractive resources1
St. Ignatius of Loyola
The Holy House
The Basilica
The Society of JesusThe Society of Jesus
The Blessed Garate´s FarmhouseThe Blessed Garate s Farmhouse
Stage 2
• Review of the key elements of the resources2
Definition of an mbrella hich nites concepts and ideas hich reflect theDefinition of an umbrella which unites concepts and ideas which reflect the
idiosyncrasy of Loyola and the Province. Conceptual interventions at 2 levels:
.• Review of the existing lectures in the audio-guides to complete the
significant aspects of the narration which have not yet been sufficiently developed
1sufficiently developed
• Design of a discourse which unites the main resources of the• Design of a discourse which unites the main resources of the Sanctuary, fosters their relation to the most immediate context and deepens visitors’ knowledge. This route will elongate the time spent promote a better understanding of the reach of Saint Ignatius and his work
2
his work.
St • Review of the resource-associated services Diapositiva 26
Stage 3
Review of the resource associated services
• Audio-guide systems: the discourses have been formulated with great care and attention to detail by reliable experts from the
.
great care and attention to detail by reliable experts from the Society. However, the system activated by speakers and heard collectively in each room hinders the flexibility of the visit and it can cause logistic problems in moments of great public affluence
1
• Professional tourist guides: these are the key for the successful t i i f th t t t i di id l i it i2 transmission of the contents to groups or individual visitors in a faithful, attractive, professional and sensitive manner..
2
•Integration within the tourist EA2. Integration of the tourist package g
destination to where it belongsp g
within each reception point
.
The program: Visits with a Soul
“The Visits with a Soul”A pilot experience in the Sanctuary of Loyola during the summer of 2009o 009
Opening of the doors of the Sanctuary and bringing closer to theOpening of the doors of the Sanctuary and bringing closer to the public its heritage and history
The narration: historic and artistic, has combined with the representation of the experience of the Society of Jesus
It showed the visitors around the Holy House, the Basilica and the Blessed Garate´s Farmhousethe Blessed Garate s Farmhouse
Results of the Visitors’ Satisfaction Surveys
4 9
Evaluation Results
4,8 4,7 4,84,6
4,8 4,84,9 4,9
4,74,6 4,6 4,7
4,8
•766 people enjoyed a guided visit•766 people enjoyed a guided visit•307 completed the questionnaires (40%)
Evaluations of results- +
The future of the projectp j
The future…
To integrate JesuitenGunea in the general reflection process of the S t i f th P i f L lSanctuaries of the Province of Loyola.
To create the contents, services and infrastructures that every reception point needs for advancing in the facilitation of significant leisure
iexperiences
To definitely integrate JesuitenGunea in the different tourist destinations to which it belongs.
Grazie! Thank you!Info:
[email protected]@ocio.deusto.es
Institute of Leisure StudiesUniversity of Deusto
Bilbao (Spain)