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JESSICA KOFFMAN LOGO & IDENTITY DESIGN KEY COPYWRITING STORE & FIXTURE DESIGN ENVIRONMENTAL GRAPHICS RETAIL STRATEGY DIRECT MAIL ADVERTISING PRINT COLLATERAL PACKAGING WEB IDENTITY + CONCEPT BRAND CREATION ART DIRECTION GRAPHIC DESIGN BRAND MESSAGING MY ROLE
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Jessica Koffman Samples

Dec 18, 2014

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Page 1: Jessica Koffman Samples

J E S S I C A K O F F M A N

LOGO & IDENTITY DESIGNKEY COPYWRIT ING STORE & F IXTURE DESIGN ENVIRONMENTAL GRAPHICSRETAIL STRATEGY DIRECT MAIL

ADVERTIS ING PRINT COLLATERALPACKAGINGWEB

IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGNBRAND MESSAGING

MY ROLE

Page 2: Jessica Koffman Samples

DESIGN OF KEY PATTERNS CONCEPTS FOR I LLUSTRATION MERCHANDIS ING STRATEGY PRODUCT DIRECTION

CREATIVE STRATEGY BRAND EXTENSIONPRODUCT DESIGNGRAPHIC DESIGN

J E S S I C A K O F F M A N

MY ROLE

Page 3: Jessica Koffman Samples

LOGO & IDENTITY DESIGNPATTERNS & TYPOGRAPHYPRINT COLLATERAL

CREATIVE DIRECTION BRAND PROMOTIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 4: Jessica Koffman Samples

J E S S I C A K O F F M A N

STORE DESIGNKEY COPYWRIT ING + NAMING RETAIL STRATEGYSTORE & F IXTURE DESIGNENVIRONMENTAL GRAPHICSRESTAURANT CONCEPTPACKAGINGPRINT COLLATERAL

STORE CONCEPT BRAND EXTENSIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

MY ROLE

Page 5: Jessica Koffman Samples

J E S S I C A K O F F M A N

LOGO & IDENTITY DESIGNTAGLINE & KEY COPYWRIT INGPACKAGING PRODUCT STRATEGY MERCHANDIS INGSTORE & F IXTURE DESIGN

EXHIBIT DES IGN LAUNCH ADVERTIS ING PRINT COLLATERAL

CREATIVE STRATEGY TOTAL REBRAND ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

MY ROLE

Page 6: Jessica Koffman Samples

J E S S I C A K O F F M A N

LOGO & IDENTITY DESIGNKEY COPYWRIT ING PACKAGINGPRODUCT DESIGN RETAIL STRATEGY

MERCHANDIS ING PRINT COLLATERALWEB

IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

MY ROLE

Page 7: Jessica Koffman Samples

J E S S I C A K O F F M A N

ENVIRONMENTAL GRAPHICS STORE & F IXTURE DESIGN RETAIL STRATEGY KEY COPYWRIT ING PATTERNS & TYPOGRAPHYCONCEPTS FOR I LLUSTRATION

CREATIVE STRATEGY BRAND EXTENSION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

MY ROLE

Page 8: Jessica Koffman Samples

J E S S I C A K O F F M A N

LOGO & IDENTITY DESIGNTAGLINE & KEY COPYWRIT INGPATTERNS & TYPOGRAPHYDIRECTION FOR I LLUSTRATIONENVIRONMENTAL GRAPHICS RETAIL STRATEGY

MERCHANDIS ING PRINT COLLATERALeCORRESPONDENCE WEB

IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

MY ROLE

Page 9: Jessica Koffman Samples

EXHIBIT & STRUCTURAL DESIGN ENVIRONMENTAL GRAPHICSTYPOGRAPHYILLUSTRATION

CREATIVE STRATEGY BRAND PROMOTIONART DIRECTIONGRAPHIC DESIGN ILLUSTRATION

J E S S I C A K O F F M A N

MY ROLE

Page 10: Jessica Koffman Samples

STORE & F IXTURE DESIGNENVIRONMENTAL GRAPHICSRETAIL STRATEGY KEY COPYWRIT ING

STORE CONCEPT BRAND EXTENSION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 11: Jessica Koffman Samples

J E S S I C A K O F F M A N

LOGO & IDENTITY DESIGNPATTERNS & TYPOGRAPHY NAMING & KEY COPYWRIT INGPRODUCT DESIGNPACKAGING

RETAIL STRATEGY MERCHANDIS ING

IDENTITY + CONCEPT BRAND CREATIONPRODUCT DESIGN GRAPHIC DESIGN BRAND MESSAGING

BRAND MESSAGING ON PRODUCT HANDLES

MY ROLE

Page 12: Jessica Koffman Samples

J E S S I C A K O F F M A N

STORE & F IXTURE DESIGNENVIRONMENTAL GRAPHICSTAGLINE & KEY COPYWRIT INGMERCHANDIS INGPACKAGING

ADVERTIS INGDIRECT MAIL PRINT COLLATERAL

CREATIVE STRATEGY BRAND EXTENSION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

MY ROLE

Page 13: Jessica Koffman Samples

LOGO & IDENTITY DESIGN

KEY COPYWRIT ING + NAMING STORE & F IXTURE DESIGN ENVIRONMENTAL GRAPHICSRETAIL STRATEGY PRINT COLLATERAL

PACKAGINGPRODUCT DESIGN

STORE CONCEPTBRAND CREATIONART DIRECTION DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 14: Jessica Koffman Samples

J E S S I C A K O F F M A N

TAGLINE & KEY COPYWRIT INGPATTERNS & TYPOGRAPHY ENVIRONMENTAL GRAPHICSSTORE & F IXTURE DESIGN RETAIL STRATEGY PRINT COLLATERAL

PACKAGING PRODUCT DESIGN PRIVATE LABEL DES IGN

STORE CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

MY ROLE

Page 15: Jessica Koffman Samples

KEY COPYWRIT INGTYPOGRAPHY ENVIRONMENTAL GRAPHICSPACKAGINGPRODUCT CONCEPTS

CREATIVE STRATEGY BRAND REDIRECTIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 16: Jessica Koffman Samples

J E S S I C A K O F F M A N

LOGO & IDENTITY DESIGNNAMING & KEY COPYWRIT INGCONCEPTS FOR I LLUSTRATIONS ENVIRONMENTAL GRAPHICSPACKAGING

PRODUCT DESIGN ADVERTIS ING PRINT COLLATERAL

CREATIVE STRATEGY BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

MY ROLE

Page 17: Jessica Koffman Samples

IDENTITY DESIGN KEY COPYWRIT INGPATTERNS & TYPOGRAPHY ENVIRONMENTAL GRAPHICSRETAIL STRATEGY PACKAGINGADVERTIS ING

IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 18: Jessica Koffman Samples

LOGO & IDENTITY DESIGNKEY COPYWRIT ING ENVIRONMENTAL GRAPHICSSTORE & F IXTURE DESIGNPACKAGINGADVERTIS ING

IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 19: Jessica Koffman Samples

EXHIBIT DES IGN ENVIRONMENTAL GRAPHICSDIRECT MAIL PRINT COLLATERAL

CREATIVE DIRECTION BRAND EXPERIENCE ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 20: Jessica Koffman Samples

NAMING & KEY COPYWRIT ING PRINT COLLATERALTYPOGRAPHY

CREATIVE STRATEGY BRAND PROMOTIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 21: Jessica Koffman Samples

DIRECT MAILPRINT COLLATERAL

CREATIVE STRATEGY BRAND REDIRECTIONART DIRECTIONGRAPHIC DESIGN

J E S S I C A K O F F M A N

MY ROLE

Page 22: Jessica Koffman Samples

LOGO & IDENTITY DESIGNKEY COPYWRIT ING RESTAURANT STRATEGYENVIRONMENTAL GRAPHICSPATTERNS & TYPOGRAPHYPACKAGINGADVERTIS ING

IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 23: Jessica Koffman Samples

EXHIBIT & STRUCTURAL DESIGN ENVIRONMENTAL GRAPHICS

CREATIVE STRATEGY BRAND PROMOTION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 24: Jessica Koffman Samples

ENVIRONMENTAL GRAPHICSEVENT DESIGN MERCHANDIS INGADVERTIS ING

CREATIVE STRATEGY BRAND EXPERIENCE ART DIRECTIONGRAPHIC DESIGN

J E S S I C A K O F F M A N

MY ROLE

Page 25: Jessica Koffman Samples

LOGO & IDENTITY DESIGNPRINT COLLATERAL

IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONGRAPHIC DESIGN

J E S S I C A K O F F M A N

MY ROLE

Page 26: Jessica Koffman Samples

INVITATION DESIGNKEY COPYWRIT ING PATTERNS & TYPOGRAPHY

CREATIVE STRATEGY “BRAND” CREATIONART DIRECTIONGRAPHIC DESIGN COPYWRITING

J E S S I C A K O F F M A N

MY ROLE

Page 27: Jessica Koffman Samples

CREATIVE STRATEGY “BRAND” CREATIONART DIRECTIONGRAPHIC DESIGN

J E S S I C A K O F F M A N

INVITATION DESIGNPATTERNS & TYPOGRAPHY

MY ROLE

Page 28: Jessica Koffman Samples

PROMOTIONAL MARKETING KEY COPYWRIT ING PACKAGING STRATEGY

CONCEPT BRAND PROMOTION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 29: Jessica Koffman Samples

LOGO & IDENTITY DESIGNNAMING & KEY COPYWRIT INGENVIRONMENTAL GRAPHICSPATTERNS & TYPOGRAPHYEVENT DESIGNINVITATION DESIGNeCORRESPONDENCE

CREATIVE STRATEGY BRAND REDIRECTION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 30: Jessica Koffman Samples

KEY COPYWRIT INGPROMOTIONAL MARKETINGDIRECT MAILPRINT COLLATERAL

CREATIVE STRATEGY BRAND PROMOTION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 31: Jessica Koffman Samples

PRINT COLLATERALMOBILE MEET ING ROOM DESIGNKEY COPYWRIT INGPROMOTIONAL MARKETING

CREATIVE STRATEGY BRAND PROMOTION ART DIRECTIONGRAPHIC DESIGN BRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE

Page 32: Jessica Koffman Samples

KEY COPYWRIT ING ENVIRONMENTAL GRAPHICSPRINT COLLATERAL

IDENTITY + CONCEPT BRAND CREATIONART DIRECTIONBRAND MESSAGING

J E S S I C A K O F F M A N

MY ROLE