Jessica Chang's Student Presentation for Digital Marketing Finalist

• 1. Inspiring each other to reach what we feared was impossible

2. - Huffington Post - Wahington Post - Gawker.com 3. One Program does NOT fit all 4. Beginner Program - Jump Start ? 5. Strategy: Demonstrate that Crossfit Portland is more than the negative perception of CrossFit by using inspiring stories. 6. Member Advocacy Program 7. Tami - Gym Member - Mid 40s - Executive at Frito-Lay - Vocal about Crossfit Portland on Facebook 8. http://youtu.be/A1Xd43TuBo8 9. Elizabeth - Hears about CrossFit Portland from Tami - Mid 30s - Working professional - Owns a home - Athletic background (blackbelt in Taekwondo) 10. You would think members share their achievements naturally all the time Only 1 % do! Imagine if we could get 5% 11. Member Focused Content 12. Website traffic from social Engagement on social channels Jump Start Conversions Key Performance Indicators 13. Elizabeth