-Former Teacher -Former Coach at all Levels -Former Athletic Director -Former Broadcaster -821 High Schools -850 Junior High Schools -State Sport Administrator: Soccer, Basketball & Baseball Email: [email protected]@Jerry_Snodgrass Jerry Snodgrass Assistant Commissioner OHIO High School Athletic Association
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Jerry Snodgrass - NFHS...-Former Teacher -Former Coach at all Levels -Former Athletic Director -Former Broadcaster -821 High Schools -850 Junior High Schools -State Sport Administrator:
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-Former Teacher -Former Coach at all Levels -Former Athletic Director -Former Broadcaster
-821 High Schools -850 Junior High Schools -State Sport Administrator: Soccer, Basketball & Baseball
Our jobs today…..this is pretty much the feeling you have 24/7
“Our” Rules & NFHS Playing Rules Challenge of Communicating
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We have OUR State Administrative Regulations We have the Various NFHS Playing Rules
Targets of Communication
Athletic Directors Coaches
Tournament Managers
Most WANT to Follow Rules/Regulations
Ohio is a large state
The Challenges….
State Association has small staff
Turnover with Coaches
-821 High Schools -850 + Junior High Schools -65,000 + Coaches -17,000 Registered Officials
-22 Full Time Employees
“Blast” Emails Online Meetings - Learning Sport Newsletters Social Media
Best Ways to Utilize Our Website
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Start of each season – communication to all Athletic Directors and All Coaches We require Meetings
Online Sport NFHS Rules Meetings Online Implementation of New State Programs/Regulation Changes
Articulate Benefits:
-Reaches MANY users -YOU Control Topics/Content -Utilizes Tests/Quizes (able to edit answer response) -Permits user to Download any Materials -Permits Video Usage
Articulate Shortcomings: -Difficult to “record” attendance/completion
http://ohsaa.articulate-online.com/4244037503
Online Learning Tools “Articulate”
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Remember to mention downloading coach association applications.
Statistics from online Rules meeting shows increase in # of non-school coaches. Challenges of communicating with them are the greatest.
Basketball Coach Communication “The Rebounders Report”
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Statistics from online Rules meeting shows increase in # of non-school coaches. Challenges of communicating with them are the greatest. Address things like: “Listen to the Music”…..kids come up, want a certain CD played…’no problem’…until you play it.�THIS permits me to address and remind coach f
Basketball Coach Communication “The Rebounders Report”
Great Way to Explain Rule Change Process - “The Shot Clock”
Implemented OHSAA’s: - “Golden Megaphone” Contest - National Anthem Singers
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Statistics from online Rules meeting shows increase in # of non-school coaches. Challenges of communicating with them are the greatest.
Baseball Coach Communication “This Week in Baseball”
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Statistics from online Rules meeting shows increase in # of non-school coaches. Challenges of communicating with them are the greatest.
“New” Athletic Director Communication “What’s Important Now”
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Statistics from online Rules meeting shows increase in # of non-school coaches. Challenges of communicating with them are the greatest.
Thank You!
Building the Brand and Promoting the Value of
Educational Athletics “We are all in the customer service
business. ”
Brand: ”name, term, design, symbol, or any other feature that identifies/distinguishes one product from another” Brand Identity: “The outward expression of a brand, it’s name, trademark, logo, communications, and visual appearance.” …In other words , your stakeholders first and lasting impression of you and your program.
What is Branding?
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Simple, Positive Ideas when acted upon lead to powerful results.
Building a Brand?
Know the needs of stakeholders?
What we primarily stand for? What core benefits offered? What are your core values? What is our Vision?
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KRA’s - Key Result Areas ROI- Return on Investment By Building the right Identity you can influence the perception of the brand and Create a Positive image. Vision- Public statement of the founders intent (why you exist). The vision of the future that does not exist yet. Mission-Is a description of the route/plan, guiding principles. How the organization intends to create the future.
Building a Brand?
What is your Mission? What can we do for our
stakeholders? Most valuable asset – key to
loyalty? Are we creating relationships
with all stakeholders?
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KRA’s - Key Result Areas ROI- Return on Investment By Building the right Identity you can influence the perception of the brand and Create a Positive image. Vision- Public statement of the founders intent (why you exist). The vision of the future that does not exist yet. Mission-Is a description of the route/plan, guiding principles. How the organization intends to create the future.
The Visual Elements
•Logo • Clear, Memorable, and legible • It needs to leave an impression • be intentional about exposure
•Online Presence •Website •Mobile Apps •Digital Media
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Is it Clear, Positive, and Inspiring? Does it create emotion? Energy to Motion Put your logo on everything and encourage the recall of the brand.
Athletic Website • Navigation
• Values • Reasons • Benefits • Information
• Cost versus Value • Return on Investment • Win/Win (Theory of Three) • Interpersonal Relationships • Celebrate our Achievements • Feedback for Growth
•Reach new audiences •They carry their phones and tablets not laptops
•Promote your brand •You are innovative and user-focused
•Increase Engagement and Communication •Timely, current information
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What does your brand say? Are you creative, do you think differently, etc? Downloads as of yesterday: 4021 Average downloads per month for the past 10 months: 161 Average number of unique visitors each month for the past 10 months: 306
The Mobile App •Optimize your site
• Make the interface work for all platforms (Apple, Google, Microsoft, Blackberry, etc)
• Keep it Simple (Navigation) • Embrace social media and networking
• Include Social Network links • Include your logo and branding
• Vision and Mission Statements • Contact information • Services provided to stakeholders
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Smartphones in the world: 1.8 billion (57% of all phones) Apps: (Forbes, December 2013) One Million (138 added everyday) 50/50 Android-Apple 370 K -no longer available
Is there an App that can help you get a diploma? Absolutely! You can check athletic schedules, lunch menus, bus information, download forms, contact teachers, access grades, and get schedule change notifications by signing up for text notifications. It’s great to be a Screaming Eagle!
http://admin.fastappz.com/html5/?appcode=ashleyhs “Sharing the Vision”
• Do we know the needs and wants of our members? • What do we have to offer (core benefits)? • What do we stand for(core values)? • What do we promise to our consumers? • What is the image we desire in the minds of our
consumers? • What the stakeholders think about our service is our
image. • What type of relationships do we have with consumers? • It’s a promise that is backed up by performance. • Create and communicate the brand’s value to consumers.
“Don’t just dream it, create it”
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They won’t come back because we want them to, they will only come back if they want to.
http://www.ncadatoolbox.com/admin.-apps--technology-.html “Sharing the Vision”