Jeremy Rogers, Ingram Micro Mobility, Leveraging B2B E-Commercein the Mobility Industry

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Leveraging B2B E-Commerce

in the Mobility Industry

Jeremy Rogers

November 5, 2014

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Ingram Micro Overview

• Global leader in technology and supply chain services

• Fortune 100 member, #69 (2014)

• Acquired BrightPoint in 2012, rebranded as Ingram Micro Mobility

2

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By the Numbers

$42.6BREVENUE

* All information as of fiscal year 2013, ending on December 31, 2013

SALES IN 170

COUNTRIES12.4M+

SQUARE FEET

200K+CUSTOMERS

$5.5BCREDIT

1,400+VENDORS

1 OUT OF 3 MOBILE DEVICES IN THE US

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By the Numbers

$42.6BREVENUE

* All information as of fiscal year 2013 unless indicated

170COUNTRIES

12.4M+SQUARE FEET

200K+CUSTOMERS

$47BCREDIT

1,400+VENDORS

Handle 1 out of every

3 mobile devices in the

United States

1 OUT OF 3 MOBILE DEVICES IN THE US

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Global Scale

United States

Latin America (Miami)

South Africa

New Zealand

Singapore

Hong Kong

IndiaEgypt

Israel

Turkey

Lebanon

UAE

Austria

Belgium

Denmark

Finland

France

Germany

Hungary

Italy

Netherlands

Norway

Poland

Portugal

Slovakia

Spain

Sweden

Switzerland

UK

Philippines

Australia

Malaysia

China

Brazil

Chile

Colombia

Peru

Mexico

Indonesia

Thailand

Canada

North America

$17BEurope

$13BAsia Pacific(Incl. Middle East & Africa)

$10BLatin America

$2B

Revenue and Office locations as of fiscal year 2013

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Adding Value Between Vendors and Customers

• Sales and Marketing

• Financing

• Technical & Pre-Sales Support

• Inventory Management

• Business Intelligence & Tools

• Vendor Relations

• Supply Chain Expertise

• Managed Services

• Configuration

• Communities

• Deep Understanding of Global

and Local Requirements

1,400+

Vendors

200,000+

CustomersValue-Added Resellers (VARs),

SMBs, Enterprises, Government,

Healthcare, etc.

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• Enabling multilateral

commerce

• Full suite of services

complete proposition

• Uniquely positioned to

add value

At the Center of the Mobility Ecosystem

Manufacturers

Carriers

Others

ODM, M2M,

Software…

Channels

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Plan Market Customize

& Attach

Move Return

& Recover

Forecast and

manage supply

chain lifecycles

Create demand

and access sales

Configure,

prepare, kit and

Deliver devices

when and where

they need to be

Maximize value

from recaptured

devices

• Forecast

• Manage Channels &

Vendors

• Manage Orders

• Monitor

• Report

• Procure

• Launch

• Promote

• Distribute

• Finance

• Program

• Assemble & kit

• Activate

• Insurance

• Extended Warranties

• Accessories &

Wearables

• Procure

• Warehouse

• Fulfill

• Transport

• Track

• Support

• Return

• Triage

• Repair

• Recycle

• Re-sell

What We DoDistribution, Device Lifecycle Services.

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• Turn-key B2B and B2C E-Business capabilities

• Tightly integrated with our supply chain technologies

• Customized for unique needs of wireless industry

• Emphasis on reporting and visibility for logistics clients

North America E-Business Overview

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B2B E-Commerce:

Ingram Micro Mobility Online

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• Flagship B2B E-Commerce solution

• Unique storefronts by channel and/or customer program

• First launched in 2000, full re-platform in 2011

Ingram Micro Mobility Online

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• Initial launch on WebSphere® in 2000

• Prior in-house re-platform in 2004

• Legacy Pain Points

− Batch processing / lack of real-time data

− Poor and redundant master data

− Manual back office processes

− Dated customer experience

• Re-platform decision in 2010

Background

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• Regional ERP and back-office systems

• Multi-locale, multi-lingual and multi-currency support

• Multiple integration points with various solution providers:

Regional and Global Needs

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• hybris customer since 2008

• Focus on scalable, global solutions

• Strong PIM/PCM tools

• hybris capabilities and flexibility, compared to legacy

home-grown solutions and more rigid packaged offerings

• Experiences in EU led to broader global considerations,

and U.S. deployment

Selection Process

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IMM Online Solution Design

hybris Application / “Platform and Tools”

Database Cluster(s)

IMM Core + B2B and B2C Extensions

Customer or Region Specific Extensions and Functionality

B2C Shop IMM OnlineWhite Label

White Label White LabelIMM Online

En

ab

le M

ultip

le P

oin

ts o

f In

teg

ratio

n

Address Validation

Taxation

Payment Processing

Service Activation

Shipping Partners

Customer Integration

IMM White Label (B2C) in EMEA IMM Online (B2B) in NA

IMM White Label (B2C) IMM Online (B2B)

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IMM Online Solution Summary

• B2B e-commerce

• Customer reporting

• Logistics reporting

• Account & user management

• Product & content management

• Product allocation

• Return authorization

• Price protection

• Transactional email and alerts

• Customer service tools

Key Business Processes Technical Platform

Support• hybris e-commerce framework

• Apache Wicket front-end

• Clustered web and app tiers

• Jenkins continuous integration

• Selenium automated testing

• Lucene Solr search

• PCI compliant, tokenized

• Google Analytics

Key U.S. Metrics

• >15 unique storefronts

• >$8,000 AOV

• >14 pages/visit

• >15 minutes/session

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• Extended B2B Functionality

− Automated return authorizations

− Advanced allocation engine

− Price protection

• Consumer Oriented User Experience

− Personalized recommendations

− Search and merchandising

− Fully branded storefronts

• Back Office Integration

− Real-time pricing and inventory

− Synchronous and asynchronous approaches

• Reporting

− Solutions for distribution and logistics clients

− Focus on self-service

− Serial number granularity

Ingram Micro Mobility Online Key Features

Consumer

User Experience

Reporting and

VisibilityBack Office

Integration

B2B Functionality

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• What does e-commerce mean to your organization?

• Transparent, phased migration approach

• Empower business users / self-service

• Support model(s)

• Better KPIs, clear measures of success vs. failure

• You’re never “done”

Lessons Learned

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• New customer/channel launches

• Further geographic expansion

• Continue towards standardization, while maintaining

flexibility

• Enhancements to responsive design for mobile

• Upcoming hybris v5.2+ upgrade

Looking Forward

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Q&A

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