Jeppe glahn - Tracking Engagement

J. Glahn, T1

MOVING COMMUNICATION INTO THE HEART OF THE BUSINESS

THE MISSING LINK

JEPPE GLAHN DIRECTOR OF CORPORATE COMMUNICATIONS, NOVOZYMES

NOVOZYMES PRESENTATION 26/04/2012

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NOVOZYMES PRES 26/04/2012

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Turn up the

volume ?

We lie this picture but we don’t own it, and we don’t know where we found it… We need some kind of cool radio. J

J. Glahn, T1

WELCOME TO THE MISSING LINK

No more need… Let’s move into solution mode

J. Glahn, T1

YES

NO

J. Glahn, T1

Does your top management group value communication?

[Not the same as liking to hear themselves talk]

J. Glahn, T1

Are you being asked to use your communication skills

in the best way?

J. Glahn, T1

We wanted to make a model to integrate

management, strategy, and communication

J. Glahn, T1

Introducing the VOICE® concept

A strategic tool to relate all communications to the

business

A mapping and target-setting tool to identify

communication focus areas

An implementation tool to strengthen Novozymes’

communications J. Glahn, T1

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More than 160 communication tools

•  Templates •  Guidelines •  Tips •  Checklists •  Models •  Presentations

The internal agency mindset

J. Glahn, T1

Do you know this guy?

First there should only be the picture of ANSP and then ANSP should disappear and the audience will be asked about Bruce Lee. With the final click both guys should be visible.

J. Glahn, T1

Have you ever looked foolish in front of a management group?

J. Glahn, T1

You first…

J. Glahn, T1

Talk NASA

Need Acceptance Solution Acceptance

NOVOZYMES PRESENTATION05/11/200921

Communication plan in Excel

Date Loca-tion

Target group

Medium Comm. goal

Content Resp.NOVOZYMES PRESENTATION05/11/200918

1. NEED

2. SOLUTION

3. NEXT STEPS

Key messages

NOVOZYMES PRESENTATION05/11/20098

Background and purpose

Purpose§

Background

•

From Business strategy to Communication strategy

Communication plan for [x project]

J. Glahn, T1

Business viability?

We need a good image of litmus paper. J This one is from Getty Images.

J. Glahn, T1

Do your management groups consider themselves skilled

at communicating?

J. Glahn, T1

Are they actually skilled at communicating?

[What do the employees think?]

J. Glahn, T1

Wish you were here

J. Glahn, T1

The three communication roles of line managers

J. Glahn, T1

Top management: Making it personal for the ones with the most business impact

J.  Glahn,  T1  

Who says I can’t communicate?

J. Glahn, T1

Improvise, adapt, overcome

J.  Glahn,  T1  

When in doubt, circle ’strongly agree’ or ’excellent’

RETHINK TOMORROW

J. Glahn, T1

Jeppe Glahn, Novozymes T1: The Missing Link