Top Banner
Jeopardy Jeopardy Product Solutions Product Knowledge Selling Strategies Value-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 Final Jeopardy Miscellan eous Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500
53

Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

Dec 18, 2015

Download

Documents

Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

JeopardyJeopardyProduct Solutions Product Knowledge Selling Strategies Value-Added

Q$100

Q$200

Q$300

Q$400

Q$500

Q$100

Q$200

Q$300

Q$400

Q$500

Final Jeopardy

Miscellaneous

Q$100

Q$200

Q$300

Q$400

Q$500

Q$100

Q$200

Q$300

Q$400

Q$500

Q$100

Q$200

Q$300

Q$400

Q$500

Page 2: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$100 Question from Product $100 Question from Product SolutionsSolutions

When the original idea for a product or service is tested, modified, and retested several times before it is

offered to the customer.

Page 3: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$100 Answer from Product $100 Answer from Product SolutionsSolutions

What is product development?

Page 4: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$200 Question from Product $200 Question from Product SolutionsSolutions

With fewer products being introduced in the marketplace today, it is easier for customers to decide what to buy

and who to buy it from. (true or false)

Page 5: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$200 Answer from Product $200 Answer from Product SolutionsSolutions

What is false.

Page 6: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$300 Question from Product $300 Question from Product SolutionsSolutions

Budget and overview, objective, strategy, schedule and rationale.

Page 7: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$300 Answer from Product $300 Answer from Product SolutionsSolutions

What are parts of a written proposal?

Page 8: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$400 Question from Product $400 Question from Product SolutionsSolutions

Bringing together many parts of the company’s product mix to develop a

customer-fitted solution.

Page 9: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$400 Answer to Product $400 Answer to Product SolutionsSolutions

What is product configuration?

Page 10: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$500 Question from Product $500 Question from Product SolutionsSolutions

Become a product expert, sell specific benefits, and configure

value-added solutions.

Page 11: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$500 Answer to Product $500 Answer to Product SolutionsSolutions

What are the three prescriptions to develop a product strategy?

Page 12: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$100 Question from Product $100 Question from Product KnowledgeKnowledge

Data, facts, or characteristics of your product or service.

Page 13: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$100 Answer from Product $100 Answer from Product KnowledgeKnowledge

What is a feature?

Page 14: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$200 Question from Product $200 Question from Product KnowledgeKnowledge

Whatever provides the customer with personal advantage or gain.

Page 15: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$200 Answer from Product $200 Answer from Product KnowledgeKnowledge

What is a benefit?

Page 16: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$300 Question from Product $300 Question from Product KnowledgeKnowledge

A transitional phrase that connects a statement of features with a statement

of benefits.

Page 17: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$300 Answer from Product $300 Answer from Product KnowledgeKnowledge

What is a bridge statement?

Page 18: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$400 Question from Product $400 Question from Product KnowledgeKnowledge

A collection of beliefs, behaviors, and work patterns held in common by people employed

by a specific firm.

Page 19: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$400 Answer to Product $400 Answer to Product KnowledgeKnowledge

What is organizational culture?

Page 20: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$500 Question from Product $500 Question from Product KnowledgeKnowledge

Product literature, sales training programs, plant tours, customers, and

products

Page 21: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$500 Answer to Product $500 Answer to Product KnowledgeKnowledge

What are sources of product information?

Page 22: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$100 Question from Selling $100 Question from Selling StrategiesStrategies

Decisions and activities intended to create and maintain a certain concept

of the firm’s product in the customer’s mind.

Page 23: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$100 Answer from Selling $100 Answer from Selling StrategiesStrategies

What is product positioning?

Page 24: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$200 Question from Selling $200 Question from Selling StrategiesStrategies

Separating yourself from the competition based on quality, price,

convenience, economy or some other factor.

Page 25: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$200 Answer from Selling $200 Answer from Selling StrategiesStrategies

What is product differentiation?

Page 26: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$300 Question from Selling $300 Question from Selling StrategiesStrategies

In most cases, the same sales strategy is used to sell a new and emerging

product as a mature, well-established product. (true or false)

Page 27: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$300 Answer from Selling $300 Answer from Selling StrategiesStrategies

What is false?

Page 28: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$400 Question from Selling $400 Question from Selling StrategiesStrategies

Today’s product, today’s salesperson, and today’s company.

Page 29: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$400 Answer to Selling $400 Answer to Selling StrategiesStrategies

What are the three clusters of satisfaction?

Page 30: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$500 Question from Selling $500 Question from Selling StrategiesStrategies

The stages a product goes through from being introduced to being

discontinued.

Page 31: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$500 Answer to Selling $500 Answer to Selling StrategiesStrategies

What is the product life cycle?

Page 32: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$100 Question from Value-$100 Question from Value-AddedAdded

One consequence of using low-price tactics will often be lower profits.

(true or false)

Page 33: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$100 Answer from Value-$100 Answer from Value-AddedAdded

What is true?

Page 34: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$200 Question from Value-$200 Question from Value-AddedAdded

The basic, substantive product you are selling.

Page 35: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$200 Answer from Value-$200 Answer from Value-AddedAdded

What is a generic product?

Page 36: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$300 Question from Value-$300 Question from Value-AddedAdded

When the product you offer is more than the customer expects.

Page 37: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$300 Answer from Value-$300 Answer from Value-AddedAdded

What is a value-added product?

Page 38: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$400 Question from Value-$400 Question from Value-AddedAdded

When the product represents the customer’s minimal expectations.

Page 39: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$400 Answer to Value-Added$400 Answer to Value-Added

What is an expected product?

Page 40: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$500 Question from Value-$500 Question from Value-AddedAdded

The set of benefits and values the company promises to deliver to customers to satisfy their needs.

Page 41: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$500 Answer to Value-Added$500 Answer to Value-Added

What is value proposition?

Page 42: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$100 Question from $100 Question from MiscellaneousMiscellaneous

In general, customers view product features and benefits as being of equal importance. (true or false)

Page 43: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$100 Answer from $100 Answer from MiscellaneousMiscellaneous

What is false?

Page 44: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$200 Question from $200 Question from MiscellaneousMiscellaneous

In the eyes of most customers, the salesperson is the company (true or

false).

Page 45: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$200 Answer from $200 Answer from MiscellaneousMiscellaneous

What is true.

Page 46: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$300 Question from $300 Question from MiscellaneousMiscellaneous

What remains to be done with a product for a consumer.

Page 47: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$300 Answer from $300 Answer from MiscellaneousMiscellaneous

What is a potential product?

Page 48: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$400 Question from $400 Question from MiscellaneousMiscellaneous

Throughout the sales presentation, it is usually best to discuss the weakness of

competing products (true or false).

Page 49: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$400 Answer to Miscellaneous$400 Answer to Miscellaneous

What is false.

Page 50: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$500 Question from $500 Question from MiscellaneousMiscellaneous

People do not buy benefits, they buy features (true or false).

Page 51: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

$500 Answer to Miscellaneous$500 Answer to Miscellaneous

What is false.

Page 52: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

Final Jeopardy QuestionFinal Jeopardy Question

The process of determining whether or not the proposal adds value is often

called this.

Page 53: Jeopardy Product Solutions Product Knowledge Selling StrategiesValue-Added Q$100 Q$200 Q$300 Q$400 Q$500 Q$100 Q$200 Q$300 Q$400 Q$500 FinalFinal Jeopardy.

Final Jeopardy AnswerFinal Jeopardy Answer

What is quantifying the solution?