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ThisThisisis
WyEn.Biz Jeopardy!
Marketing Jeopardy!Marketing Jeopardy!
Consumers
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Global Organizations
Financials Market segments
Wild Card
Need recognition
First step in the
consumer-decision making process
Cognitive dissonance
What is an inconsistency between value and consumer opinion called?
Culture
What is the set of values,
norms, or attitudes that
shape behavior?
Self Actualization
What is the highest need in
Maslowe’s Hierarchy of
Needs?
Global Marketing
What is targeting markets
throughout the world?
Multinational Corporation What is a business
that operates between national
boundaries?
Industrializing Society
What is the 4th phase of economic
development?
WTO
What is a organization
formed to assist with
global transactions?
Offers funding up to $10,000
What is the Wyoming Women’s Business Center ?
Intangibility
What is the
difference between a product
and service?
DAILYDAILYDOUBLE!DOUBLE!
Introductory, Growth, Maturity, Decline
What are the four
stages of a product life
cycle?
Idea Generation
What is the first step in
new product
strategy?
Assets = Liabilities + Owner Equity
What is the balance
sheet equation?
Mark-Up
What is adding a
percentage to base price?
Penetration Pricing
What is charging a low price to reach
mass market?
DAILYDAILYDOUBLE!DOUBLE!
Predatory Pricing
What is charging a low price to drive
competitors out of
business?
What is a subgroup of
people?
Market Segment
Geographic segmentation
What is segmentin
g by location?
Psychographic Segmentation
What is segmenting
by psychological characteristi
cs?
Secondary data
What is data that is already available
?
Sample
What is a subset of a
larger group for
survey purposes?
Commercialization
What is the final step in
new product
development?
Marketing Channel
What is a business structure through which
products flow?
Marketing Plan
What is the best way to
project marketing
needs?
Self-Actualization
Self-Esteem
Social
Safety
Physiological
Final Jeopardy
Final Jeopardy
Response What is Maslowe’s Hierarchy of
Needs?
Thank you forplaying...
Jeopardy!
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