concept: a clothing retailer which commits to providing its customers with one ethic throughout all of its outputs.. . convenience.
Menswear Retail
concept: a clothing retailer which commits to providing
As a high street store, the brand provides an easily navigable environment in the format of aisles within the space teamed with simple graphics to create an effortless and quirky experience for the male shopper.
its customers with one ethic throughout all of its
outputs.. . convenience.
Looking at the customer: menswear‘They shop the way they drive’ Paco Underhill.
From undertaking research into the male customer demographic the conclusion that was made was that the conventional man either hates shopping for clothes or see it as a chore.
The concept for this high street store was generated from this research; which is simply quickconvenience. An express way of shopping.‘Aisle’ provides an easily navigatable environment which is designed so that you can ‘pop’ in and easily grab the essential items that that customer intended to buy. however with certain devices the experience also transforms the planned visit into making unplanned purchases and encourage impulse buys.
The project was developed from the idea of a supermarket embodying a male comfort zone. The enviroment is familiar so the the fashion brand and shop fit out will strive to convey a language that connects the customer with the experience of grocery shoppingto accomodate the male shopper.
Customer experience
shoppers converted buyers
The store is split up into aisles
Customer journeyScenario: the man is shopping for an outfit to wear out tonight
The store is designed around outfit building
The customer is informed what is located in each aisle with these simple graphics to ensure ease of navigation
for quick purchases.
knitwear
trend
accessories
smart
Shoes
CheckoutThe customer can choose which way they would like to pay
Self Service
Tillor
The exterior of the shopis mostly glazed so as customers can see the seasonal changingwindow display.The arrow is pointing out the‘hot offer’.
①
②③
④
②
⑤
⑥
⑦
⑧
⑨
⑩
⑪
①②
③
④⑤
⑥
⑦⑧⑨⑩
⑪
Window displayShopping basket pick upMannequin displayBasket style product displayCheckoutBehind till storage for returns and customer holdsSelf Service checkoutTable and crates product displayFridge freezer product displayFitting room clearing railFitting Rooms
This image expresses the customer journey within the store.
From the shop window at the start of the arrow to the fridge fixtures the image ties together all of the elements that make the shopping experience.
outfits displayed suggest what the customer can find in that aisle and alsoprovide inspiration605 of purchases are unplanned
ground
Product additionally lit by ‘be cool’ tube light by Deltalight.1203mmx118mm
Acacia woodshelf fixture.
Polished concreteflooring.
custom made steel bracketbracket screwed to timber studpainted plywood(h)18mm, (l)220mm, (b)240mmsoftwood a=196cm, (l) 184mmpainted plywood(h)18mm, (l)220mm, (b)370mmcutom made steel braketpainted plywood(h)18mm, (l)220mm,(b)350mmsoftwooda=397cm, (l)184mmpainted plywood(h)18mm, (l)220mm, (b) 496mmpolished concrete floor leveltimber stud framehorizontal beam(h) 2055mm, (l)45mm, (b)97mmvertical beam(h) , (l)45mm, (b)97mm
①
②
③
④
⑤
⑥
⑦
⑧
⑨
⑩
⑪
①
②
③
④
⑤
⑥
⑦
⑧
⑨
⑩
⑪
①
②
③
Attendant station IN greets customer security tags issued OUT items handed back item prepped for floor
Sorting passage items are passed through for another member of staff to return them to floor. (maximise sales + keep FR tidy)
Sorting Station staff members can sort items into aisle numbers to be put back on the sales floor without disturbing fitting room traffic.
①
②
③
Folding screenswhite linen materialfrom ‘Boundtree’.
Vinyl sticker is applied to painted plaster forthe fitting room graphcs.Removable so that itcan change with each season.
ground
⑫⑬
⑭
⑮
⑯
⑰
⑱
⑲
⑳
⑫⑬⑭
⑮
⑯⑰
⑱
⑲⑳21
Hanging ceiling fixtureDenim display tableProduct display unitHanging display fixture for ‘Smart’ clothingSelf Service checkoutStaff use ‘shoogle’ system (to check for stock)Footwear area seatingSale shoesFootwear product displayAisle overhead lighting
The seating areais made up of these
blue plastic cratesunderneath a padded
upholstered square.
Tan Hessian material.Large stitchingdetail.
Wooden shoe treeto hold shoes.
Flange screwedto ceiling.
covered withconcealing cap.
Aluminium polefixture
-painted with royal blue high gloss
paint.
Clear plastic shelves are slotted through the
carboard structure-highlighted above in blue.
first
The seating areais made up of these
blue plastic cratesunderneath a padded
upholstered square.
Tan Hessian material.Large stitchingdetail.
Wooden shoe treeto hold shoes.
Flange screwedto ceiling.
covered withconcealing cap.
Aluminium polefixture
-painted with royal blue high gloss
paint.
Clear plastic shelves are slotted through the
carboard structure-highlighted above in blue.
first
groundProduct is lit from above head lights.
Zero Foto lamps by
Thomas Bernstrand.
Open refrigeratorsdisplay the
accessories.
Product here is lit inside by 90w
refrigerator appliancetubular lightbulb.
Self service Interface
Customers can choose which way to pay.
To add to the store ethic of quick convenience this allows customers who are perhaps in a
rush to quickly ‘pop’ in and out for their items, knowing this service is available may appeal
to a male demographic.
by Intel
Ch
ecko
ut
Cashier or self service
The interface works with the stores security alarm system to eradicate shoplifting.
①
②