Jem & Benny’s Ice Cream Read the scenario and complete each of the 4 tasks. Tasks 1&2 – w/c 15 th June Tasks 3&4 – w/c 22 nd June Get Creative!! [email protected]
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Jem & Benny’s Ice Cream
Read the scenario and
complete each of the 4 tasks.
Tasks 1&2 – w/c 15th June
Tasks 3&4 – w/c 22nd June
Task Checklist
Jem and Benny's would like you to plan a new ice cream and launch an advertising campaign.
❏ a) Create a mindmap for a new ice cream - type, shape, flavours, colours, themes, name and audience.
❏ b) Create a moodboard for a new ice cream - type, shape, flavours, colours, themes, name and audience.
❏ c) Draw out a design for the new ice cream and logo.❏ d) Design a billboard advert for the new ice cream - this can be on paper and/or
computer - include name of ice cream, slogan, logo, appropriate images, where you can buy it from.
When you see this badge it is a help slide for the task. Also remember to check the slides notes section underneath for any hints or tips.
What do we mean by...
Mindmap : A mind map/spider diagram has no set structure but must be linked by connections and have some sort of logical flow or breakdown.
Moodboard: A mood board has no set structure but shows similar products and ideas to help generate ideas.
Logo: A combination of images, words or symbols to represent a brand, company or product.
Billboard advert: A large advert board you normally see on roadsides to advertise a product or service. It should attract the attention of people who pass by.
What do we mean by...Type Dairy ice cream, sorbet, vegan, etc.
Shape Shape of the ice cream - round (scooped ice cream), swirl (Mr Whippy style), block (think vienetta or choc ices) , moulded to a shape (like a rocket or twister).
Flavours Be creative...it needs to be new! Can you think of a combination of flavours that would go together? Do some research of current ice cream flavours...does anything inspire you? What are your favourite flavours...could you create a new neopolitan of them?
Colours Picture the flavours you have decided...what colours do they mean to you? Are there obvious colour choices or could you introduce food colouring to mix it up a little?
Theme What will it be based upon? Will it be patriotic, magical, sci-fi, historical, religious, be creative!
Name This needs to be non offensive and original. No copyright names here!!! You also need people to be able to remember it so they can spread the word about the new flavour.
Audience This is the people who you are aiming the ice cream. E.g. a particular gender, agegroup, ethnicity, etc.
Inspiration
What is a mindmap?
A mind map/spider diagram has no set structure but must be linkedby connections and have some sort of logical flow or breakdown.
★ Wide range of relevant ideasusing nodes and subnodesthat are connected by lines.
a) Create a mindmap for a new ice cream with the following nodes - type, shape, flavours, colours, themes, name and audience.
a) Create a mindmap for a new ice cream with the following nodes - type, shape, flavours, colours, themes, name and audience.
Ice Cream
Names
Type
Themes
Audience
Shape
Flavours
Colours
What is a moodboard?
A mood board has no set structure but shows similar products andideas to help generate ideas.★ Show a connection to own brief.★ Have annotations to show notes
and comments of what you arethinking.
Think of it as a collage of ideasincluding things like: colours, fontstyles, flavour ideas, topping ideas,everything you have just thoughtabout in the mindmap.
b) Create a moodboard for a new ice cream - type, shape, flavours, colours, themes, name and audience.
b) Create a moodboard for a new ice cream - type, shape, flavours, colours, themes, name and audience.
Type Shape Colours
Themes Name Audience
Flavours
What is a logo?A combination of images, words or symbols to represent a brand, company or product.
All logos need to be:
Unique/original so peopleremember your product, brand orservice.
Easy to remember so they can berecognised easily.
Scalable - it can look just as goodblown up on a billboard advert as ona small napkin in the shop.
Cost effective - think of how much itwould cost to keep printing yourlogo i.e. how much colour used.
c) Draw out a design for the new ice cream and logo.
Ice Cream design: Logo design:
What is a billboard advert?A large advert board you normally see on roadsides to advertise a product or service. It should attract the attention of people who pass by.
d) Design a billboard advert for the new ice cream - this can be on paper and/or computer - include name of ice cream, slogan, logo, appropriate images, where you can buy it from.
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