Jelly Belly FY 2015 Social Media Executions This document is intended only for the individual(s) or entity to whom or to which it is addressed to and contains conceptual and/or intellectual property and information that is privileged, confidential, and subject to copyright. The right to use this information in whole or part thereof in any form is, and shall remain the exclusive right of OptiCom Marketing Group Ltd. Any unauthorized use, copying, review or disclosure is strictly prohibited.
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Jelly Belly FY 2015
Social Media Executions
This document is intended only for the individual(s) or entity to whom or to which it is addressed to and contains conceptual and/or intellectual property and information that is privileged, confidential, and subject to copyright. The right to use this information in whole or part thereof in any form is, and shall remain
the exclusive right of OptiCom Marketing Group Ltd. Any unauthorized use, copying, review or disclosure is strictly prohibited.
Social Media Brand Objectives
• Key Objec)ve: ENGAGEMENT, TRIAL and EDUCATION • Highlight the various flavours and varie)es of Jelly Belly jelly beans • U)lize Jelly Belly social media channels for product informa)on,
seasonal product use and special occasion opportuni)es…
• Drive awareness for Jelly Belly jelly beans • Drive social media engagement via Jelly Belly Canada Facebook page