Top Banner
Founded in 2002, Jedemi Communications is an action-oriented provider of marketing and communications services focused on taking care of your “ ingneeds: Brainstorming, Strategizing, Positioning, Writing, Editing, Targeting, Tailoring, Pitc hing, Securing/Placing and tenaciously Following up. Drawing off over 25 years of marketing experience in fast-paced environments, Jedemi Communications is ready to quickly synthesize data you provide and come up with a creative, yet pragmatic approach that is honed to meet your specific marketing and communications needs.
20

Jedemi mktg2012

Jul 07, 2015

Download

Education

Annie Gladue

These are examples of some projects Jedemi has done over the last couple of years.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Jedemi mktg2012

Founded in 2002, Jedemi Communications is an action-oriented provider of marketing and communications services focused on taking care of your “ing” needs:

Brainstorming, Strategizing, Positioning, Writing, Editing, Targeting, Tailoring, Pitching, Securing/Placing and tenaciously Following up.

Drawing off over 25 years of marketing experience in fast-paced environments, Jedemi Communications is ready to quickly synthesize data you provide and come up with a creative, yet pragmatic approach that is honed to meet your specific marketing and communications needs.

Page 2: Jedemi mktg2012

Selected Projects

• Nagra / OpenTV

• Capto Consulting

• American Internet Services (AIS)

• Red Staple

• Gliffy

The following are examples from some recent projects.

Page 3: Jedemi mktg2012

Nagra Media Message House

Developed message house.Showed client how it plays in context.

Page 4: Jedemi mktg2012

Nagra Media Web Copy

Rewrote web copy for new site.Incorporated key messages from the "house" project.

Page 5: Jedemi mktg2012

Nagra Media Web Copy

Example of web copy in progress.

Page 6: Jedemi mktg2012

Capto Consulting

Changed website and logo to reflect shift in business.

Page 7: Jedemi mktg2012

American Internet Services (AIS)

• Provided marketing strategy and support.

• Helped new management transition the company from colocation provider to managed services and Infrastructure as a Service (IaaS).

• Initial rebranding effort included a website re-do.

Page 8: Jedemi mktg2012

AIS Marketing Focus / StrategyWebinarsQuarterly Event

• Work with partners• Leverage AIS Experts• Thought out end-to-end

Emphasis:Smart, Frugal& Focused…

AIS Expert Matrix

• DR/BC Focus• Drive business to PHX

• Life Sciences Focus• Hot San Diego Vertical

Page 9: Jedemi mktg2012

Outbound Activities

• Quarterly Event• Webinars (4-6 per Qtr)• Rolling Thunder News• Client Newsletter (Mo)• LinkedIn Updates

Regular pushes to 2500 clients

New

AIS Marketing Focus / Strategy

Page 10: Jedemi mktg2012

AIS Website Makeover

Calls to Action:•Webinars•Request a Quote

No to COLO

Page 11: Jedemi mktg2012

Produce "Smart" content

Kick off Webinar Series

AIS Marketing Focus / Strategy

Page 12: Jedemi mktg2012

Emphasis: 360-Degree Approach to DR/BC.

AIS Marketing Focus / Strategy

Page 13: Jedemi mktg2012

Captured the 360-Degree Approach on video for webinar/website.

Got team photos taken at the same time.

AIS Marketing Focus / Strategy

Page 14: Jedemi mktg2012

Red Staple Launch at SxSW

Invented Staple Dog & Staple Strips

Page 15: Jedemi mktg2012

Red Staple @ Disrupt

Book Staple Dog was a hit at TechCrunch Disrupt.

http://red-staple.com/http://red-staple.com/news

Page 16: Jedemi mktg2012

Gliffy Plugin Launch

Old

Suggested changing landing page.Added Slideshare deck plus reorganized information.

Page 17: Jedemi mktg2012

Gliffy Press Room

Created press room on website.

Page 18: Jedemi mktg2012

Gliffy Summit 2012

Developed tagline and wheel concept.

Page 19: Jedemi mktg2012

Gliffy Summit 2012

Target Audience

Info front & back

Advised on strategy. This approach helped with initiating discussions with visitors to the booth.

Page 20: Jedemi mktg2012

If you have a project where you need some help, don't hesitate to contact Jedemi.You can reach me at [email protected].

About the Founder:Annie Gladue-Latham, founder and president of Jedemi Communications, honed her skillsover the years in the fast paced, high tech arena (worked on everything from PC clones, tosemiconductors, to enterprise and consumer software, to emerging markets, to data centerservices / IaaS) for clients of all sizes.Annie has the ability to synthesize a lot of information and come up with concise messagesand pitches that “hit the bull’s eye.” She is known for her energy, enthusiasm and tenacity. Inher free time, she can be found reading (voraciously), writing (blog posts and scripts), andworking out (running, playing speed golf, or boxing at UFC).