Writing and Marketing Portfolio Jean Chen
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Writing and Marketing Portfolio
Jean Chen
CONTENTS TO FOLLOW
Kaplan UniversityTechnical Documentation
University of ChicagoDiversity Office Branding/Marketing Assets
Board of Trustees Presentations
Diversity Office/Institutional Diversity Websites
Diversity Office Email Campaigns
KAPLAN UNIVERSITY
1 RoleImprove clarity of instructions, including correcting errors, redundancies, and outdated information.
Propose, implement readability improvements.
SamplePages 1 thru 3 of the School of Public Safety Build Guide.
Project: Technical DocumentationRewrite and redesign 6 Build Guides.
KAPLAN UNIVERSITY
1.1 Project: Technical DocumentationRewrite and redesign 6 Build Guides.
UNIVERSITY OF CHICAGO
2 RoleProject owner. Develop proposal and graphic design of assets. Develop and implement standard usage practices and procedures.
SampleSelected logos and an example of logos in use.
Project: Branding and Marketing AssetsOverhaul visual identity of Diversity Office. Bring branding message into alignment with the office mission.
UNIVERSITY OF CHICAGO
Branding and marketing assets in use.
One of 6 one-sheet brochures created.
2.1
Project: Branding and Marketing AssetsOverhaul visual identity of Diversity Office. Bring branding message into alignment with the office mission.
UNIVERSITY OF CHICAGO
3 RoleData analysis and design of presentation.
SampleTwo slides are shown from the presentation. Confidential information is obscured.
Project: PresentationPresent data on student experience and Five Year Plan to Board of Trustees.
UNIVERSITY OF CHICAGO
4 RoleProject owner. Conduct focus group to determine user needs. Storyboard, overhaul information architecture, rewrite content, and port to new CMS (Drupal).
SampleHome page and Resources page.
Project: WebsitesPort website to new CMS. Improve usability and prioritize key information.
UNIVERSITY OF CHICAGO
5 RoleProject owner. Storyboarding, design, ongoing production.
SampleDesktop and mobile editions are shown
Project: Email CampaignsUpdate look and feel of weekly communi- cations to minority students. Create a mobile- friendly edition.
UNIVERSITY OF CHICAGO
5.1
Project: Email CampaignsUpdate look and feel of weekly communi- cations to minority students. Create a mobile- friendly edition.
Mobile edition created in response to audience research.
Students were found to access their email most frequently on mobile.
9,750+ University of Chicago Newsletter Recipients
64 18 mosKaplan University Courses Migrated
300 50 pgsUniversity of Chicago Site Rearchitecting Result
11
LEARN MORE773 800 9727 [email protected]
More examples available on Slideshare under Presentations and Documents
slideshare.net/jeanchen18
Related Documents
